DATA
Data is only gold if you know how to use it One of a company's most important assets is its data. Its primary function is to determine how well your business is doing, and it may also be used to indicate areas that require additional attention. However, is data utilisation truly that straightforward? Acquiring the data is the easy part; but data is complex and contains numerous moving pieces. There is also the question of data ownership and compliance. Have your consumers opted in? And then there's the matter of knowing what to do with the data. Because data is only valuable if one understands how to use it. When used properly, data can be a business's silver bullet. It can assist you in acquiring new consumers, enhancing customer service, increasing customer
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