BUSINESS SUSTAINABILITY
Right-sizing:
The ‘Goldilocks dilemma’ for business under COVID-19 pressure By Sonja Cilliers
Down-sizing may present a short-term solution to survival for businesses under the pressures of the coronavirus pandemic, but right-sizing – checking the relevance of value propositions, repurposing resources and filling gaps in customer needs – should not be overlooked as a route to longerterm sustainability.
30
sabusinessintegratrator.co.za
