ENTREPRENEURSHIP
By Dov Girnun
When the going gets tough entrepreneurs get going Last year, I wrote an article calling on South African entrepreneurs to rediscover our optimism. I talked about how we had been letting the country’s challenges get to us, and that we were undervaluing ourselves. “It’s time to rediscover our positivity muscle, and reawaken that famous South African grit and optimism,” I wrote. 54
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Little did I know that only a few months later, South Africa’s small business sector would be facing its biggest challenge yet. The COVID-19 disaster has swept the world and our country, like a wildfire, leaving unthinkable human and economic devastation in its wake. Many small businesses will take months to recover if they recover at all.
