ADVERTORIAL: ZADNA
.ZA is safe, resilient & robust
and complies with international best practice .ZA is the internet country code top-level domain (ccTLD) for South Africa; it is an online identity that provides South African businesses and brands with a platform to showcase skills and products. When using .ZA everybody recognises that you are South African, unlike a non-South African domain name that cannot readily tell the world where you are in the online world. What are the key benefits of a country code extension like .za? A name online gives you a unique identity, such as web ID and email e.g. www.mydomain.co.za, me@mydomain.co.za. Online presence is essential for businesses’ marketing and branding efforts. It also creates easy worldwide access, making it ORG.ZA easy for businesses to attract clients online and to enhance their CO.ZA online identity, brand visibility and exposure. GOV.ZA With a dedicated website, businesses AC.ZA also get dedicated email addresses, depending on the chosen hosting package. Furthermore, .ZA domain name registrations contribute to the South African economy and enable the authority to drive SME development initiatives such as the .ZA Registrar-Reseller training programme. Our .ZA Registrar-Reseller
.ZA
56
sabusinessintegratrator.co.za
programme aims to unlock the economic potential of local SMEs in the domain name registration business, and accelerate the creation of new players within the Internet Service Provider (ISP) industry. When should brands and businesses secure their online presence? A domain name registration should be part of a business’s trademark protection process and it is for that reason the .ZA Domain Name Authority (ZADNA) has partnered with the Companies and Intellectual Property Commission (CIPC) to enable businesses to register their domain name and business name simultaneously. This domain name registration method is not only limited to new business registration but is an option that is available to all CIPC registered businesses/account holders. We have over 500 .ZA-accredited registrars which can be contacted for .ZA domain name registration inquiries. How does the .ZA Domain name Authority ensure that domain name holders are protected? .ZA has a proven alternative dispute resolution (ADR) against cybersquatting and intellectual property abuse in co.za, net.za, org.za and web.za domains. The .ZA ADR Regulations provide for an alternative domain resolution process in respect of co.za, net.za, org.za and web.za. In terms of the regulations, a complainant can lodge a complaint against a domain name registrant if the complainant believes that the domain name is abusive or offensive. Such a dispute may be lodged through a ZADNA accredited ADR service provider.