EDITORIAL SOCIAL CONSCIOUSNESS
Adopting a millennial mindset – how to run a socially conscious business
With purpose-driven millennials and Generation Z making up an increasingly large portion of consumers, there is a global trend towards “belief-driven buying”, whereby consumer behaviour is influenced by a brands’ standing on societal issues. To remain relevant in this new era of conscious consumerism, South African businesses should consider taking a more socially conscious stance.
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David Morobe, Executive General Manager: Impact Investment at Business Partners Limited (BUSINESS/PARTNERS)
SA PROFILE www.saprofilemagazine.co.za
SA PROFILE ISSUE 3_21Jan2020_02.indd 24
2020/01/25 5:33 PM