ADVERTORIAL ROOIBOS LTD
Rooibos Limited, heart of the Rooibos industry
The Rooibos plant Rooibos is produced from the plant Aspalathus linearis, a leguminous shrub unique to the Cederberg Mountains around the town of Clanwilliam, and indigenous to the Western Cape of South Africa. It forms part of the Cape Floral Kingdom, commonly known as fynbos, and grows nowhere else in the world.
Rooibos – the healthy choice Unlike many teas, Rooibos is naturally caffeine-free and low in harmful tannins. It contains no additives, preservatives, colourants or oxalic acid.
Endless versatility As a drink, Rooibos is extremely versatile; it can be enjoyed as a hot drink or as an iced beverage. It can be mixed with fruit juice or cordials and one can even add champagne or red wine to Rooibos to create a unique cocktail. As a caffeine-free alternative, Rooibos espressos and lattes are a great hit. Many top South African chefs have embraced Rooibos as part of their signature recipes. Due to the beneficial dermatological effects of Rooibos, it is being used in an ever increasing number of skincare products, cosmetics and toiletries. The health benefits of Rooibos have also been recognised by the food industry, and it is now being used in a wide variety of foodstuffs, including spreads, yoghurt, syrup, bread, nougat and health bars.
The future of Rooibos With the development of Rooibos extracts, the opportunities for creating new products in the food, beverage and cosmetic industries are endless. Major international brands are developing and launching a number of Rooibos-based ready-to-drink beverages, and capsules for espresso machines. Rooibos is also used in a variety of health-food supplements by a number of leading manufacturers.
Celebrating 65 years
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RB19.29 SA Profile
Since its humble beginnings 65 years ago, Rooibos Ltd has become the single largest producer and distributor of Rooibos to the local and international markets, supplying over 50 countries around the world, with no less than six billion cups of this extraordinary beverage being drunk every year.
Established in 1954, Rooibos Limited is proud to be the first company to introduce this remarkable product to the world and to be acknowledged as the preferred supplier of Rooibos worldwide, supplying some 80% of the domestic market and 60% of the international market, making it the undeniable “Heart of the Rooibos Industry”. n
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Rooibos Limited www.rooibosltd.co.za
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2020/01/24 5:08 PM
