850 Business Magazine • Fall 2024

DOMESTIC VIOLENCE SURVIVORS FIND A HAVEN

MOBILITY AFTER COLLEGE IS NOW A COMMUNITY FOCUS

COMMERCIAL REAL ESTATE GOES BACK TO THE BASICS

ROCK PAPER BEATS

SRM Concrete bought the old paper mill to use as an expo for ready-mix concrete

FEATURES

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↑ Low Vacancy Stewart Proctor reflects on the sage advice he once received on the business of real estate, seeing it now as self-fulfilling prophecy. He and his partner J.R. Long built a successful firm but sold the small business to return to their passions. “My business partner and I do what we do because we like real estate, not necessarily because we love being small-business owners,” Proctor said. They sold their company and returned to their roots as Proctor & Long Commercial Real Estate. Justin Beck, vice president of Stirling — the largest commercial real estate company in Louisiana — also has the largest office in Pensacola. Beck’s team is active in multifamily and single-family residential development, as well as land acquisition. STORY BY STEVE BORNHOFT 42

Africa’s Rooftop An African expedition takes associate publisher McKenzie Burleigh to the top of Mount Kilimanjaro before setting off on a safari across Tanzanian national parks and protected lands. Her personal sojourn across the southern Serengeti plains and Ngorongoro Crater enlightened her to a simpler life in pristine Africa. The culture, wildlife and majestic views captured her heart, revitalizing her for a return to the office and the business of producing world-class publications across Northwest Florida. Burleigh is already planning her return visit to Africa. STORY BY MCKENZIE BURLEIGH

ON THE COVER: SRM Concrete purchased the now defunct WestRock Paper Mill for their new storage and operations facility. Some historic buildings are being preserved but much of the old paper mill is slated for demolition. PHOTO BY MIKE FENDER

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REAL ESTATE In 2022, there was a net influx of 250,000 people to Florida, many fleeing larger cities for tight-knit communities like DeFuniak Springs. Reynolds

Henderson, a commercial and residential real estate agent, believes Walton County could be the newest “best place to live” with the right investments and more affordable housing. Henderson is a dedicated volunteer in DeFuniak Springs and is proud to belong to a community focused on rebuilding small-town America.

26

CHAMPIONS A report from the Bureau of Justice Statistics showed that at least 30% of domestic violence cases go unreported. FavorHouse of Northwest Florida is run by Director “Tenacious” Tracie Hodson, known for her audaciousness and indefatigable state of mind. Her fight for domestic survivors has two primary focuses: Awareness is key, and survivors need a clear path to safety. Next, victims are often trapped in domestic abuse by a lack of resources. Hodson and her team work relentlessly to ensure the people in their care have both.

Periscope

61 COMMUNITY FOCUSED Patrick Chapin has recently become CEO of the Bay County Chamber of Commerce. Though new to the county, Chapin has called Florida home for much of his career. He began at the Walt Disney Company, developing international programs and sponsorship and was CEO of the Winter Park Chamber of Commerce. In addition to being dedicated to his community, Chapin is a philanthropist, donating time, energy and even a kidney to benefit the people in his orbit.

66 AVIATION Premier Aviation of Quebec City, Canada, makes its debut in the U.S. with construction of a new facility in Bay County bringing world-class, full-service airframe maintenance to the region. Dubbed “the Maple Project,” the new hangar is possible in large part, thanks to the work

by stakeholders around the Panhandle, including the EDA, the Airport Authority, Space Florida and Triumph Gulf Coast, Inc. The creation of roughly 250 high-paying jobs is expected when the facility becomes operational in 2025.

70 EDUCATION President Glen McDonald brings his business acumen and industrial engineering to Gulf Coast State College. McDonald strives to create an environment where every person stepping onto the campus feels valued. Rather than focusing on attrition rates, McDonald provides a roadmap to success for his students by partnering with businesses in the community to create jobs for his graduates. A pillar of his community, McDonald strives to focus his life on discovering what is right and acting in a way he wishes the world to be.

74 NURSING Dr. Martha Ruder is a nurse, educator and medical professional, balancing her role as the coordinator of nursing at Gulf Coast State College and as a primary care physician for her patients at Emerald Coast Bay Behavioral Hospital. While practicing as an RN, Dr. Ruder earned her Doctorate of Nursing Practice at Florida State University and now works to strengthen the foundation of emerging medical professionals through comprehensive training at GCSC.

78 REVITALIZATION As it turns out, rock beats paper — SRM Concrete has taken over the papermill in Panama City, once owned by WestRock Co. SRM has purchased the 300-acre property, revitalizing the region with its new facilities. In addition to the creation of 40–80 new jobs, SRM has transformed the industrial site with a green initiative and nonpolluting plant. According to Ben Endsley, general manager of SRM, “One of our core values is to be a strategic partner with the community.”

Promotional

30 PROPERTY

PROTECTORS Ciminelli

Real Estate Services Tallahassee branch, led by Stewart Proctor and J.R. Long specializes in property management solutions and services to fit a variety of commercial business models. They ensure your property is maintained, tenants are satisfied and that economic benefits are maximized for the owners.

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VACATION LIFESTYLE

Latitude Margaritaville Watersound, a 55-and-better community, is redefining active adult lifestyle. This colorful, coastal community is inspired by the music and lifestyle of the infamous Jimmy Buffett with islandstyle homes, walkable streets and an abundance of amenities including an amphitheater, dining options, a fitness center and many outdoor activities.

51 PROFESSIONAL PROFILES In this special section, we profile the business leaders and business owners who operate successful,

78

dependable and reputable companies throughout the 850 region. Learn about their specialities, experiences and hopes for the future.

Frequently regarded as having the best parks, being a top place to start a career, and one of the best places to retire, Tallahassee has the distinction of leading the nation in economic strength.

According to a report published by Area Development, a national publication focusing on the corporate site selection and relocation industry, Tallahassee has the strongest economy in the United States.

This report provides an objective measure and comparison of cities and underscores Tallahassee’s focus on economic growth. This determination was based on extensive data analytics spanning a five-year period and highlights Tallahassee's emergence as a prime destination for business investment and professional endeavors.

EDITORIAL

PRESIDENT/PUBLISHER

BRIAN E. ROWLAND

ASSOCIATE PUBLISHER

MCKENZIE BURLEIGH

LEAD EDITOR, 850 BUSINESS MAGAZINE David Ekrut, Ph.D.

EDITOR, TALLAHASSEE MAGAZINE Sara Santora

EDITOR, EMERALD COAST MAGAZINE Paige Aigret

CONTRIBUTING WRITERS Kari Barlow, Steve Bornhoft, Hannah Burke, McKenzie Burleigh, Al Krulick, Rebecca Padgett Frett, Laci Swann

CREATIVE

VICE PRESIDENT / PRODUCTION AND TECHNOLOGY Daniel Vitter

CREATIVE DIRECTOR Jennifer Ekrut

SENIOR ART DIRECTOR, TALLAHASSEE MAGAZINE Saige Roberts

ASSOCIATE ART DIRECTOR, EMERALD COAST MAGAZINE Sarah Burger

SENIOR PUBLICATION DESIGNER AND ART LEAD, 850 BUSINESS MAGAZINE Shruti Shah

SENIOR PUBLICATION DESIGNERS Scott Schiller

GRAPHIC DESIGNER Sierra Thomas

CONTRIBUTING PHOTOGRAPHERS Dave Barfield, Boo Media, McKenzie Burleigh, Jennifer Ekrut, Mike Fender, Blake Jones, Godwin Magembe, Erich Martin, Ti Adoro Studios, Chandler Williams / Modus Photography

SALES, MARKETING & EVENTS

SALES MANAGER, EASTERN DIVISION Lori Magee Yeaton

DIRECTOR OF NEW BUSINESS DEVELOPMENT, EASTERN DIVISION Daniel Parisi

ADVERTISING SERVICES MANAGER Tracy Mulligan

SENIOR ACCOUNT EXECUTIVES Rayna Bishop, Julie Dorr

ACCOUNT EXECUTIVES Darla Harrison, Renee Johnson, Erica Wilson

MARKETING MANAGER Javis Ogden

SALES AND MARKETING WRITER Rebecca Padgett Frett

MARKETING FULFILLMENT COORDINATOR Katie Grenfell

OPERATIONS

CUSTOM PUBLISHING MANAGER Sara Goldfarb

CUSTOMER SERVICE REPRESENTATIVE/ AD SERVICE COORDINATOR Sarah Coven

PRODUCTION AND DISTRIBUTION SPECIALIST Melinda Lanigan

STAFF BOOKKEEPER Amber Ridgeway

DIGITAL SERVICES

DIGITAL EDITOR/MARKETING SPECIALIST Alix Black

850 BUSINESS MAGAZINE 850businessmagazine.com, facebook.com/ 850bizmag, twitter.com/850bizmag, linkedin.com/company/850-business-magazine

ROWLAND PUBLISHING rowlandpublishing.com

SUBSCRIPTIONS

A one-year (4 issues) subscription is $25. To purchase, call (850) 878-0554 or go online to 850businessmagazine.com. Single copies are $5.95 and may be purchased at Midtown Reader in Tallahassee and at Barnes & Noble and Books-A-Million in Tallahassee, Fort Walton Beach, Destin, Pensacola, Panama City and through our Tallahassee office.

A Growing Region

The

future of Northwest Florida is looking brighter every day

One of the most challenging decisions we had to make for this issue was selecting six realtors to profile in our feature story.

Real estate is one of the largest industries throughout Northwest Florida, and there were so many professionals to choose from; however, we managed to narrow the list down to a small group of commercial realtors with unique regional market perspectives — Stewart Proctor, J.R. Long, Justin Beck, DeeDee Davis, William Brock and Slaton Murray — and they graciously shared their ingredients for success and chatted with us about current market conditions and industry trends. We hope you’ll find this story as illuminating as we do.

Also in this issue, we do a deep dive into the rapidly growing economy of Bay County and the efforts of leadership to find balance in the military and tourism sectors, which are currently the main foundation pillars of the economy. As is often said in finance, a balanced portfolio is critical to long-term financial success and stability. The St. Joe Company has reacted to the creation of the new city of WaterSound by constructing a platform capable of sustaining an increasing population in wellplanned residential sectors. This growth model will require collaborative efforts from visionaries and leaders in the 850 region to lay the groundwork for Northwest Florida’s future, and more businesses will be called on to support the growing community’s needs.

The uncontrolled growth of Central and South Florida has caused immense pain to the region’s infrastructure and overall quality of life. Though

some growing pains are inexorable, I believe we have the right development companies in place, like St. Joe, to minimize disruptions to our community during the expansion phase. By looking at our growth with a long eye, as far into the future as 2050, we are transforming Northwest Florida into a touchstone for our growing nation.

It’s going to take a whole lot of concrete to build the region — SRM Concrete is making a $30 million investment in Bay County today by transforming the decommissioned West Rock Paper Mill on deep water channels into part of the largest ready-mix concrete supplier in the country, so we have the ingredients from around the world to make the mud that hardens the concrete.

The region is in good hands, and our economic future is very bright.

Take care,

Brian Rowland browland@rowlandpublishing.com

850businessmagazine.com

AIRBUS EFFECT — FLORIDA’S GREAT NORTHWEST

Mobile, Alabama, is set to be the world’s fourth-largest commercial aerospace manufacturing city. Jennifer Coloney and her staff at Florida’s Great Northwest are building the Aerospace Gulf Coast Corridor by connecting people and entrepreneurial relationships from Northwest Florida to Airbus, just across the border.

850BusinessMagazine.com/airbus-effect

ENTRECON

Studer Community Institute’s annual leadership conference challenges business owners to “Discover Your Potential” at EntreCon 2024 on Nov. 13–14, 2024, at Pensacola Little Theatre. This year’s EntreCon will feature three tracks: Leadership, Entrepreneurship and Business Growth, and Community. Join a world-class experience celebrating a decade of growth with a lifetime of possibilities. To learn more, visit Bit.ly/3VuOVsv

ITEN WIRED

ITEN WIRED Summit is the Southeast’s premier cybersecurity and technology conference, where participants connect, collaborate and build community with industry leaders, entrepreneurs and educators on innovation, technology and entrepreneurship topics. The three-day event, taking place Oct. 16–18, highlights the area’s cybersecurity, information technology and entrepreneurial communities. For more information and to register, visit Bit.ly/3YdWpTK

10 AMONG HUNDREDS

After serving for nearly a decade as editor at Rowland Publishing, Steve Bornhoft has interviewed hundreds of people and written their stories. Though it was a challenge to pick favorites, here is Bornhoft’s Top 10 List across 850 Business Magazine, Tallahassee Magazine and Emerald Coast Magazine. 850BusinessMagazine.com/ ten-among-hundreds

CONNECT

EMERALD COAST // LOCAL HONORS

NEW DIRECTOR CREATES A VENUE FOR ALL SEASONS

The Pensacola Beach Resort has appointed Misty Pacheco to director of sales. Pacheco is managing sales for the property and soliciting new business opportunities for the 161-room resort. With over 24 years of experience in the hospitality industry, Pacheco is a seasoned professional. Her most recent role as the director of catering and convention services at The Hilton Pensacola Beach & Holiday Inn Resort provided her with extensive knowledge of the market, and she has successfully coordinated events for up to 2,000 attendees. Before joining the team in Florida, Pacheco worked in hotels in New York City, where she oversaw group events such as meetings and social functions. Pacheco will work in her new role with the hotel team to secure and host social bookings at the property’s recently renovated 1,200 square feet of event space.

CAPITAL

LOCAL HONORS

The Blueprint Intergovernmental Agency (IA) was recently recognized by the Florida Chapter of the American Public Works Association (APWA) and awarded the prestigious 2024 Environmental Project of the Year in the $5 million to $25 million category for the 3D-B Stormwater Facility project. The facility spans 5 acres along the Capital Cascades Trail on FAMU Way, next to the St. Marks Trailhead at the Robert and Trudie Perkins Way roundabout. This cutting-edge stormwater treatment system serves multiple essential purposes, enhancing floodplain capacity for sustainable, infill development, and the innovative technology provides effective water treatment, removing contaminants before flowing into downstream water bodies like Lake Munson and Wakulla Springs. The 3D-B Stormwater Facility project emphasizes Blueprint’s commitment to environmental conservation and community enhancement.

Leon County Government launched the Targeted Emergency Assistance Microgrants (TEAM) Leon Business Assistance Program on May 23, 2024, with plans to distribute up to $1 million from the county’s catastrophe fund to assist unincorporated (outside the city limits of Tallahassee)

households and businesses most greatly affected by the May 10, 2024, tornadoes. Leon County Government will recognize its first recipient of the microgrant by supporting local Italian restaurant, Bagigio’s, with $5,000 in direct financial assistance.

Within the first 24 hours, the TEAM Leon program received more than 1,200 applications from businesses and households in the hardest hit areas of Leon County. Requests for aid are still being processed while the community continues to recover.

NABIP Capital

Area was recently recognized with Gold Certification on May 2, 2024, as part of NABIP’s Chapter Certification Program, which is an ongoing program recognizing chapters who excel throughout the calendar year. NABIP is the preeminent organization for health insurance and employee benefits professionals, working diligently to ensure all Americans have access to high-quality, affordable health care and related benefits.

Oak View Group’s

Ryan Fink, event manager at the Donald L. Tucker Civic Center on the campus of Florida State University, has been named to the International Association of Venue Managers Foundation’s 30|UNDER|30 class of 2024. The Build an Amazing Future campaign designed this prestigious honor to focus on students, young

professionals and midlevel venue management. The 30|UNDER|30 program recognizes the best and brightest young professionals as emerging leaders in the venue management industry for their efforts to accelerate the industry and carry it into the future. Prior to joining Oak View Group, Fink, a Lock Haven University graduate, was the stadium facilities intern with the Kansas City Chiefs and an operation supervisor at Penn State University’s Pegula Ice Arena and Beaver Stadium. After joining Oak View Group in 2019 as the event coordinator at the Donald L. Tucker Civic Center, Fink was quickly promoted to event manager in 2021 and continues to serve in this role.

Architects Lewis + Whitlock (ALW) has proudly announced the promotions of three team members to recognize their professional excellence and contributions to the firm’s success. The company has

elevated Emily Ely, Matt Persinger and Ryan Sheplak to the positions of vice president. Emily Ely is a licensed interior designer with 17 years of dedicated expertise in commercial architecture and design. Her portfolio highlights high-profile interiors with extensive regional experience in institutional, workplace and educational design. She’s executed many notable projects such as the TCC Center for Innovation Renovation, North Florida Innovation Labs and the new City of Tallahassee Senior Center. As vice president of interior architecture, Ely will lead the interior team in developing research-based solutions that demonstrate an unwavering commitment to the client’s vision and programmatic needs. Ely’s human-centered and empathetic design

approach fosters longterm relationships and a collective appreciation of the project’s value by all stakeholders. She consistently delivers beautifully crafted spaces founded on creative expression, function and innovation. Matt Persinger is a licensed architect and LEED-accredited professional with 14 years of architectural experience in Chicago, Illinois, and Jackson, Mississippi, where he led a variety of successful projects in the institutional, community focused, private sector and historic preservation markets. As vice president of operations, Persinger will leverage his project management experience and honed communication skills to ensure each project reaches its greatest potential. His management style skillfully provides detail-oriented

CAPITAL // LOCAL HONORS

AWARD-WINNING WOMAN

Ashley Guy, owner and founder of Tallulah CBD Mushrooms THC, recently announced two prominent achievements. Tallulah CBD was ranked as one of Inc.’s 5000 Fastest Growing Companies for 2024. This annual list acknowledges America’s fastest-growing private companies, ranked by growth rate. Tallulah was also awarded as a 2024 Top 100 Women-Led Business in Florida by The Women’s Edge, an organization that connects, supports and advances women business leaders. The top 100 list is ranked through an algorithm that factors in revenue, diversity, innovation and customer benefits. Since opening in 2019, Guy has established six stores in Tallahassee and one in Thomasville, Georgia, selling premium THC, CBD, mushroom products and more.

EMERALD COAST // NEW & NOTABLE

CELEBRATE GRAND OPENINGS IN THE VILLAGE OF BAYTOWNE WHARF

5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill

in The Village of Baytowne Wharf celebrated grand openings with a ribbon cutting ceremony and concert. At 5 o’Clock Somewhere Bar & Grill, guests will be treated to idyllic ocean views, curated retail offerings, inviting wood burning fireplace, an indoor/ outdoor bar and captivating live entertainment that promises an unforgettable experience celebrating the essence of coastal living. LandShark Bar & Grill stands as a vibrant oasis of entertainment and relaxation that proudly boasts two bars, each exuding a lively ambiance that invites conversation and celebration. This includes a convenient outdoor covered grab-and-go bar option for those on the move. As guests are captivated by the panoramic views and enjoy signature dishes, they can stop by the retail shop to find a memento from paradise to take home.

guidance to the design team while responding to the unique needs of clients. Ryan Sheplak, a native Tallahassean and creative visionary with over a decade of experience crafting spaces that inspire, harmonize and elevate the human experience, has a unique talent for storytelling through architecture that engages users on multiple levels. He has a proven track record of creating award-winning projects like the KotlerCoville Glass Pavilion in Sarasota, Florida, the Florida State University (FSU) Student Union, Envision Credit Union and Tallahassee National Bank. Recently, Ryan led the design team for the new Rosewood Memorial Pavilion, receiving the Honor Award in the Unbuilt category from the AIA Florida 2024 Design Awards. As vice president of architecture and design, Sheplak will continue to set the stage for the creative direction for the firm, mentor design team members and maintain brand consistency.

Leon County Government has once again demonstrated its continuous commitment to excellence in public service by earning eight prestigious Achievement Awards from the National Association of Counties (NACo). This year’s awards bring the County’s total to an impressive 111 Achievement Awards received since 2013, including one initiative recognized as the best in its category nationwide. The

NACo Achievement Award program honors outstanding county government programs and practices across the nation, highlighting Leon County’s ongoing efforts to set the standard in public service. The awarded programs and projects, ranging from historic preservation to county resiliency, reflect the county’s dedication to enhancing the lives of its residents. For 2024, Leon County earned the following Achievement Awards for exceptional programs and services: Crosswalks to Classrooms – Dempsey Mayo Road Initiative (Designated “Best in Category”) in the category of Arts, Culture and Historic Preservation; Historic Amtrak Building Renovation and Site Reconstruction in the category of Arts, Culture and Historic Preservation; Leon County-Tallahassee Bicentennial Celebration in the category of Arts, Culture and Historic Preservation; Septic Upgrade Incentive Program in the category of County Resiliency: Infrastructure, Energy and Sustainability; Combatting Food Insecurity in the category of Human Services; EMT to Paramedic Trainee Program in the category of Personnel Management, Employment and Training; North Monroe Revitalization Efforts in the category of Planning; and Risk and Safety Management Enhancements in the category of Risk and Emergency Management.

NEW & NOTABLE

SRJ Architects

Inc., a distinguished architectural firm composed of architects, project managers, construction specialists and interior designers based in Albany, Georgia, known for its steadfast commitment to excellence, innovation and sustainable architecture, proudly announces its expansion into the vibrant Tallahassee market. The decision to expand into Tallahassee was driven by several factors, including the city’s rapid growth and its burgeoning need for innovative architectural solutions. SRJ Architects aims to address the specific needs of clients in the Tallahassee area by offering tailored architectural services that align with the city’s unique characteristics and challenges. This expansion not only allows SRJ Architects to better serve existing clients in the region, but also positions the firm to engage with new clients seeking forward-thinking design solutions tailored to Tallahassee’s evolving landscape.

Aegis Biz Tech,

formerly Aegis Business Technologies, announced its new name, new logo, new website and new headquarters at 246 E. 6th St. in Midtown Tallahassee as well as new regional offices in Panama City and Gainesville. “We have spent the past three decades fighting and climbing to be more than just another tech company. We

needed a work space that matched that constant quest for innovation, and we have found it,” said CEO Blake Dowling.

EMERALD COAST

LOCAL HONORS

Florida Blue welcomes Leslie Moland, MHA, senior director of regional business development, and Ashley Saba, market development manager, to the northwest Florida Blue Team. Providing a local commitment to meeting the diverse needs of the communities that Florida Blue serves is critical to the success of the company. Moland and Saba’s geography scope will include 19 counties across the Panhandle and North Florida. In her new role, Moland will be responsible for strategic business growth and community engagement. Prior to joining the Florida Blue team, she served as a senior leader at one of the area’s largest multi-specialty physician groups with responsibility for business development, corporate development, strategic marketing and public relations. Currently, she serves as chair of the

Niceville Chamber of Commerce Board of Directors. Because of her commitment to the community, Moland has been recognized as a United Way Emerald Coast 40 Under 40 and a Niceville Making a Difference recipient. Saba will be responsible for the planning and execution of local go-to-market efforts and community engagement. Before joining the Florida Blue team, she was the business development specialist for a large regional food and drink distribution company and had responsibility for business relations, sales and marketing. Through her career, she has been able to build trusting relationships with key businesses and community leaders throughout Northwest Florida. Saba is an alum of the University of West Florida and has graduated from Leadership Pensacola, class of 2023. In February, Saba was recognized as a 2024 InWeekly Rising Star.

Beau Box

Commercial Real

Estate

(BBCRE)

, one of the Gulf South’s leading commercial real estate firms, announced today it has

hired John Porter to join its Pensacola office. Launched in 2005, BBCRE is

one of Louisiana’s highest-grossing commercial real estate and property management firms. Beau Box Commercial Real Estate (BBCRE) opened its first out-of-state location in Pensacola, Florida, in January 2021. BBCRE’s professional services include sales and leasing of commercial, industrial, retail, land and investment properties, through buyer, owner or tenant representation. Porter received his A.D. in nursing from Columbia State Community College, a Bachelor of Business Administration from Middle Tennessee State, and a Master’s in Hospital and Health Administration from University of Alabama at Birmingham. He joins BBCRE after spending the past 33 years with Baptist Health Care.

San Antonio, Texas. BJ Fontaine, RN MSN, IHI IA, CPPS, has returned to the hospital serving as chief nursing officer and chief operating officer of Sacred Heart Emerald Coast. Fontaine, who was CNO/COO of Ascension Sacred Heart Bay for the past two years, brings a wealth of knowledge and more than 19 years of experience as a strategic nurse leader. Fontaine spent more than 18 years at Sacred Heart Emerald Coast where she served as CNO for almost four years. She received her Master of Science in Nursing from American Sentinel University and her Bachelor of Nursing from the University of Alabama.

NEW & NOTABLE

Ascension Sacred Heart Emerald Coast, The University of Florida College of Medicine, and The Florida Department of Health in Walton County (DOHWalton)/Walton Community Health Center (CHC) are partnering together for

Ascension Sacred Heart Emerald Coast announced that Trey Abshier, MHA, FACHE, will serve as president and CEO. Abshier succeeds Bryan Walrath who is now president and CEO of Ascension St. Vincent’s Clay County, located in the Jacksonville area. Abshier has held numerous leadership positions before joining Ascension. Most recently, he served as CEO for HCA Florida Lake Monroe Hospital in Sanford, Florida. He also served as CEO of Palm Beach Gardens Medical Center and Florida Medical Center in Fort Lauderdale. Abshier is a Fellow of the American College of Healthcare Executives and earned his Master of Health Administration from Trinity University in

HOTEL EFFIE JOINS MARRIOTT BONVOY’S AUTOGRAPH COLLECTION

Hotel Effie, the 250-room boutique hotel located at Sandestin Golf and Beach Resort, announced that it has become a part of Marriott Bonvoy’s Autograph Collection. As a newly minted member of the Autograph Collection, Hotel Effie enters the brand’s unique portfolio of diverse and dynamic properties, with more than 295 hotels globally. Carefully selected for hotels’ thoughtful vision and passion, each Autograph Collection property creates a singular and special guest experience through its inherent craft and distinct perspectives on design and hospitality.

a new type of Family Medicine Residency program. This is the first residency program in the state to partner with a health department and federally qualified health center. Residents will work in many areas including inpatient adult medicine, emergency medicine, pediatrics, dermatology, women’s health and mental health. During their three-year residency, they will complete clinical hours at Sacred Heart Emerald Coast, Sacred Heart in Pensacola, Sacred Heart Gulf and in the offices of area community providers. The program is modeled after the successful residency programs at Sacred

Heart in Pensacola. Students enrolled in the program will be eligible for Board Certification in Family Medicine.

HAPPENINGS

Vue on 30a has recently added Executive Chef Christopher Mayhue to its culinary team. Chef Mayhue is a world-class chef with over 20 years of experience, including leadership roles at prestigious establishments such as Wilson Hospitality and St. Joe Hospitality, as well as the Watersound Club and The Pearl Hotel’s Havana Beach Bar & Grill. He has also held leadership positions at distinguished establishments like

Fish Out of Water at Watercolor Inn, Watercolor Resort and Stars Rooftop & Grill Room in Charleston. His accomplishments in the culinary arts include Employee of the Month and Manager of the Quarter awards. Notably, Chef Mayhue has worked beneath Emeril Lagasse, the “Bam!” chef, at highprofile culinary events. With international influences and a distinct Southern flair, Chef Mayhue will bring class and elegance to the dining experience at Vue on 30a, which is renowned for its awardwinning views and experienced staff, making it a unique, must-see restaurant on 30A.

EMERALD COAST // LOCAL HONORS

PURSUITS

INSPIRATION + PERSPIRATION + MANIFESTATION

photography by DAVE BARFIELD

story by HANNAH BURKE

According to the latest U.S. Census data from 2022, there is a growing trend of people fleeing metropolitan areas, such as New York and California, for smaller cities in Florida and Texas. There was a net influx of nearly 250,000 people to Florida, many of which settled in tight-knit communities, such as DeFuniak Springs.

Reynolds Henderson, a commercial and residential real estate investor in Walton County, is ready for the resurgence of small-town America. Henderson points to locales in Walton County as hidden gems that could potentially be the newest “best place to live.”

“We just need help getting it there,” Henderson said. “Investing in these communities in a meaningful way is key, and it will take a collaborative effort to make things better.”

As a former member of Main Street Defuniak Springs, a program aimed at bolstering the local economy through the improvement of its historic downtown, and the current chair of the city’s Community Redevelopment Agency (CRA), Henderson has been instrumental in the revitalization of downtown Defuniak Springs.

On Baldwin Avenue, Henderson has already restored eight buildings, which now house attractions such as Perla Baking Company, the Sweet Southern Comfort restaurant, The Pink House Aesthetics & Wellness Boutique and title insurance provider Setco Services.

According to Henderson, the CRA, which is funded through tax

incremental financing, is experiencing strong revenues. “I’m confident we will be able to continue what I consider catalyst projects,” he said. “DeFuniak is a huge asset to Walton County, and it’s time for us to get it where it needs to be — a place people want to go or even live.”

For the latter to be possible, Henderson believes in the need for more affordable housing. He is the co-founder of the North Walton Opportunity Fund, which obtained land in the North Walton Opportunity Zone designated for the construction of affordable residences. As the current owner of several local and international real estate investment and development companies, Henderson said he and his partners at Custom Home Shop, LLC are already making progress.

“We are dedicated to building smaller, more affordable homes of high quality and sustainability,” he said. “It’s something that can be challenging, especially with inflation right now, but the need is desperate and demand is high. We need all levels of affordable housing, from retirees and first-time homebuyers to those in need of workforce housing and members of low-income households.

“Land pricing south of the bay, and even in Freeport now, is ridiculous. We have a long way to go as a county to maximize our resources to make it more developer-friendly to affordable housing, but I am proud of the work we’ve done so far.”

Henderson currently serves a fouryear term as treasurer of Triumph Gulf Coast, a nonprofit organization

↗ Reynolds Henderson is a former member of Main Street Defuniak Springs and chairs the city’s Community Redevelopment Agency. Murals by local artist, Nathan Brown, and the restoration of buildings along Baldwin Avenue have created attractions for the historic downtown area.

photography by

It’s rewarding when you see the change, and it’s change for the good Rebuilding the small town and realizing the benefits of a smaller community is important, and I’m happy with what we have accomplished in Defuniak so far in making people proud to be where they are.”

— REYNOLDS HENDERSON

responsible for the distribution of the $1.5 billion in funding received from the settlement of the Deepwater Horizon Oil Spill to be used for the enrichment of the Northwest Florida economy. He calls it his mission to “make Walton County a better place to live,” and, through Triumph, hopes to make more strides in the right direction.

“I have been pushing hard for more Walton County projects,” he said. “Of course, the board votes on them, but I am hopeful that in the next couple of months, we will see several of those come to the forefront.”

Projects such as revitalizing the Defuniak Springs Airport’s infrastructure would be an instrumental resource to the quickly growing area. Henderson would also like to see the Walton County School District’s workforce education program, as well as the Walton County Sheriff’s Office’s request for enhanced public safety and communications, come before the board.

“If we can get any of those done, it’ll be huge for the county,” Henderson said.

Outside of these roles, Henderson is a dedicated participant in community service and volunteerism. He previously served on the board of trustees for the Children’s Volunteer Health

Network and Northwest Florida State College and was on the board of directors for the Seaside Neighborhood Schools and the Rosemary Beach Foundation, among others.

When taking a break from revitalizing his community, Henderson spends time with his wife and two sons and can often be found frequenting his commercial properties in Rosemary Beach or restaurants he’s partnered in, such as The Citizen and Fonville Press Market Cafe in Alys Beach.

“I’m a foodie, but should probably be less of one with my waistline nowadays,” he joked.

Though an Alabama native, Henderson is proud to be raising his family in Walton County.

“It’s rewarding when you see the change, and it’s change for the good,” he said. “Rebuilding the small town and realizing the benefits of a smaller community is important, and I’m happy with what we have accomplished in Defuniak so far in making people proud to be where they are.”

Change is inevitable, but Defuniak has a history worth preserving and celebrating. According to Henderson, “We’ve got a gem here, and there’s such an opportunity.” ▪

Celebrating 30 Years!

Thank you to the Artists who made it possible! Borromeo String Quartet, Steven Banks, Thomas Mesa, Ilya Yakushev, Harlem Quartet, Terrence Wilson, Astralis Chamber Ensemble, Ensemble Schumann, Imani Winds, Cann Sisters, Daniel Hsu, Axiom Brass, Paul Galbraith, Itamar Zorman, Amy Moretti, Windsync, Akropolis, Vienna Piano Trio, Juilliard String Quartet, and many more!

September 15, 2024

Manhattan Chamber Players, piano quartet

Sunday, Opperman Hall, FSU, 4 pm

October 27, 2024

Amadi Azikiwe, violin, viola & Read Gainsford, piano Artist-in-Residence “mini” outreach

Sunday, Opperman Hall, FSU, 4 pm

November 15, 2024

Raleigh Ringers, bell choir

Friday, St. Peter’s Anglican Cathedral, 7 pm

January 19, 2025

Vega String Quartet, Artist-in-Residence

Sunday, Opperman Hall, FSU, 4 pm

March 9, 2025

Duo Beaux Arts, four-hand piano

Sunday, Opperman Hall, FSU, 4 pm

photography by BLAKE JONES

FavorHouse

Tracie Hodson fights for domestic violence survivors

story by KARI BARLOW

Tracie Hodson is the executive director of FavorHouse of Northwest Florida, the certified domestic violence center that has served Escambia and Santa Rosa counties since 1980. She is known for an audacious and assiduous mindset, determined to serve survivors of domestic violence.

“One of my nicknames is Tenacious Tracie,” she said. “I’ve just always been driven, and I am not a status-quo-isgood-enough kind of gal.”

Hodson moved from Indiana to Pensacola in 2019 and joined Pensacola State College as WSREPBS Director of Development & Community Engagement, then joined FavorHouse in June 2022, where she can help make a real difference.

“I’m good at it,” Hodson said of serving survivors, “but I also have a passion for it.”

For Hodson, who previously spent a decade growing a domestic violence center in northern Indiana with great success, the work is personal. “I am called to advocate for domestic violence victims. I’m called to make sure that they have a voice in our community.”

Hodson is a child of a domestic violence survivor but didn’t realize her mother had suffered until much later. “It was not my dad who was my mom’s abuser.” When recalling her early years, she said, “What I remember of my childhood up until their divorce was fairly idyllic.”

A survey from the Bureau of Justice Statistics in 2020 showed that at least 30% of domestic violence cases go unreported in the U.S. and 49% globally. Reasons for this range from fear of the abuser to financial dependence on the abuser.

↖ “Tenacious Tracie” is a champion for domestic violence survivors. There are two prominent goals for her team: to create a clear pathway for transitional housing and to provide licensed therapists for survivors.

When you put those numbers just to our population , there are tens of thousands of people in this community that are suffering. Domestic violence impacts us all. It is statistically impossible for you not to know somebody who’s being impacted.”

— TRACIE HODSON, EXECUTIVE DIRECTOR OF FAVORHOUSE OF NORTHWEST

“When my mom’s story came out in my early 20s,” Hodson said, “and she told me about what had happened, she felt like she had no resources and no place to go.”

More than anything, Hodson wants people experiencing domestic violence in the Pensacola area to know they have somewhere to turn for assistance and compassion. She also wants the community to understand that the stakes are high. In the U.S., 20 people per minute experience physical abuse at the hands of an intimate partner, a total of approximately 10 million victims per year. According to the National Coalition of Domestic Violence, at least 1 in 3 women and 1 in 4 men will experience an abusive relationship in their lifetimes.

FLORIDA

“When you put those numbers just to our population,” Hodson said, “there are tens of thousands of people in this community that are suffering. Domestic violence impacts us all. It is statistically impossible for you not to know somebody who’s being impacted.”

Because Hodson sees domestic violence as a genuine public health threat in the Pensacola area, she’s identified two ambitious goals to mitigate its harm. The first is to establish a clear path to transitional housing for the women seeking help at FavorHouse.

“If you’re staying in our shelter, you know it’s considered an emergency shelter. It’s a short-term stay,” Hodson said. “And you can’t really focus — none of us can — on the next steps if we don’t know where we’re going to

lay our head down tonight and where our kids are going to sleep.”

The second goal is to add therapeutic licensed mental health counseling to the nontherapeutic counseling currently being offered at FavorHouse.

“When you look at trauma, especially trauma created by intimate partner violence, that’s a special subset,” said Hodson.“To be able to have somebody who specializes in that trauma would be fantastic.”

Hodson has the vision but needs the capital to make it happen. Though financial funding is always a deterrent, Hodson’s ideal solution would be a self-contained village, of sorts, that featured individual cottages along with mental health and child care services.

Her team is always seeking creative ways to raise money for FavorHouse or qualify for private and public grants. Currently, roughly 70% of the organization’s funding comes from federal, state or local grants and the remainder from private donors.

Hodson credits the success and growth of FavorHouse to the workers and volunteers who serve alongside her. Most of her team are

↑→ At least 30% of domestic violence cases go unreported in the U.S. Survivors need safe housing and resources to escape domestic violence.

from the Pensacola area and have a deep and invaluable knowledge of social service resources. Hodson relies on their individual talents and unique insights when she’s making the rounds at community events, conveying the big picture, courting donors and raising awareness of the FavorHouse mission.

“None of us are meant to do any of our work on our own,” Hodson said, praising the balance of strengths within her team. Collaborative leadership has always been a top priority for Hodson, adding, “To build that tribe, that team, that network, you’ve got to get to know people.”

→ Hodson leans into support for her team, saying, “None of us are meant to do any of our work on our own.”

After the COVID-19 pandemic, community and connection are what prompted Hodson to join the Pensacola Women’s Alliance in 2021, claiming that, “it’s just women empowering women.”

Whether she’s promoting FavorHouse or networking with the Pensacola Women’s Alliance, Hodson’s goal is to connect, invest and uplift.

“I believe that we’re all put here on the planet to make things a little bit better than what we found,” she said. “To do no harm.” ▪

MORE THAN MANAGED

Ciminelli Real Estate Services’ property management solutions exceed expectations

When it comes to entrusting your commercial asset to a management firm, you want the assurance that the property is properly maintained, tenants are satisfied and that operating efficiencies are maximized to provide the most economic benefits to the owner. This is where Ciminelli Real Estate Services sets itself apart.

Over 40 years ago, Ciminelli Real Estate Corporation began offering property management, leasing and investment services in Buffalo, New York. In 2000, Ciminelli Real Estate Services of Florida was established, leveraging the organization’s extensive knowledge and expertise to meet the demands of Florida’s growing commercial real estate market.

In 2020, Stewart Proctor and J.R. Long joined the Ciminelli team, bringing the company’s long-admired reputation of providing exemplary service in property management, leasing and sales to Tallahassee and the Northwest Florida region.

Proctor and Long were drawn to Ciminelli because of its guiding principles based on effective, resultsoriented management. A great property management team should aim to maximize revenues, reduce costs, minimize turnover, enhance quality and ensure the overall optimal performance of their client’s assets. Ciminelli exemplifies these qualities.

The Tallahassee team manages over 1 million square feet of properties, ranging from large Class A office buildings to 10,000-plus-squarefoot industrial and retail properties. From servicing Class A institutional products to mom and pop strip centers, Ciminelli has a proven capability to offer custom, scalable management solutions based on the client’s needs.

“As a result of being a boots-on-theground property management company, we thrive on active communication and getting to know our client’s and tenant’s needs,” said Proctor. “Some owners may require very sophisticated reporting and a hands-on approach while smaller properties don’t need something as complex.”

This approach assures that your property is effectively managed from the outside to the inside, including physical and financial performance from acquisition to disposition.

Ciminelli can promise these results because members of the Ciminelli team hold the most prestigious accreditations and designations in the industry, including Certified Property Manager (CPM) from the Institute of Real Estate Managers (IREM), Real Property Administrator (RPA) and Facilities Management Administrator (FMA) from the Building Owners and Management Association (BOMA), Certified Commercial Investment Member (CCIM), and the Society of Industrial and Office Realtors (SIOR).

227 N. Bronough Street offers up to 6,000 square feet of flexible workspace. Primely positioned within Downtown Tallahassee, City Centre provides a boutique office environment with efficient floorplates and exceptional views.

Ciminelli has also been awarded the coveted Accredited Management Organization (AMO) designation from the IREM. This accreditation signifies the highest professional standards in the industry in terms of expertise, experience, business/financial stability and ethical business practices. Whether it’s reviewing the terms of a lease or fulfilling a work order,

the Ciminelli team is qualified and vetted to work within the secure environments of your property.

“We keep owners happy by ensuring tenants’ needs are being met and by going above and beyond for them,” said Long.

“The nature of property management is that if we are doing our job well, issues don’t arise, which reinforces long-term relationships with clients.”

A CHANGE IN LATITUDE

Welcome to Latitude Margaritaville Watersound, a 55-and-better community inspired by the music and lifestyle of Jimmy Buffett. Built on food, fun, music and escapism, this community redefines active adult living for those growing older but not up.

Located along the Intracoastal Waterway near Panama City Beach and the Scenic Highway 30A corridor, Latitude Margaritaville Watersound is being developed by master developer Minto Communities, global lifestyle brand Margaritaville Holdings and T he St. Joe Company, one of Northwest Florida’s largest real estate development companies.

Colorful coastal-themed architecture, walkable neighborhoods and golf-cart-friendly streets create a setting where neighbors become friends, and visitors feel right at home from day one.

13 FULLY FURNISHED MODEL HOMES

Latitude Margaritaville Watersound’s low-maintenance island-style homes offer open floor plans that flow into outdoor living spaces, available in five distinct collections from the $300s. Homes are designed for relaxing, entertaining and comfortably accommodating house guests. They feature spacious master suites with large walk-in closets and raised-height vanities in the master bath.

Conch Cottages range from 1,210 to 1,481 square feet for easy two-bedroom/two-bath living. These homes have a two-car garage, and select floor plans offer a den or hobby room.

Caribbean Villas range from 1,507 to 1,865 square feet and have two bedrooms, a den or hobby room, two baths, a covered lanai and a two-car garage.

Three single-family home collections are available. The classic Beach and Island Collection homes range from 1,685 to 2,568 square feet with two to three bedrooms, a den, two- to three-car garage, two to 3¹/₂ baths and a covered lanai. The all-new limited Vista Collection features three-bedroom homes with incredible Intracoastal Waterway views. These range from 3,085 to 3,788 square feet with an elevator, two-car garage and a golf cart garage. A lanai and pool can also be accommodated.

LIVING WITH A LICENSE TO CHILL

Amenities at Latitude Town Square are second to none. Residents gather for concerts and movie nights at the state-of-the-art amphitheater. The two-story Bar & Chill restaurant serves up great views with Margaritaville-inspired fare and a second-floor Overlook Bar with panoramic views of the Intracoastal Waterway. Residents also enjoy workouts at the Fins Up! Fitness Center, lively games on the tennis and pickleball courts, pups play at the Barkaritaville Dog Park and, of course, soaking up the sun at Paradise Pool, which features a beach-like gradual entry and poolside tiki huts.

Phase two amenities are now underway and include the Workin’ N’ Playin’ Center with meeting rooms and workstations, the Last Mango Theater for live performances and events, the Hangar Workshop for woodworking projects and the Barkaritaville Pet Spa.

For more information about life in Latitude Margaritaville Watersound, visit the Sales Center, open daily Monday through Saturday from 9 a.m. to 5 p.m. and Sunday from 11 a.m. to 5 p.m. You can also call (866) 223-6780 or visit LatitudeMargaritaville.com.

LOW VACANCY

Commercial real estate performing well in Northwest Florida

Shortly after getting into real estate 25 years ago, Stewart Proctor attended a seminar at which a gray-haired veteran of the business told relative newcomers how their career paths were likely to unfold.

STORY BY STEVE BORNHOFT // PHOTO BY JENNIFER EKRUT

In an interview, Proctor paraphrased what he heard long ago.

You’re gonna work for a firm and in the first five years, you are either gonna sink or swim. If you survive, you’re gonna flourish and at some point, you’re gonna decide that I can do this better my way, and you will break off from wherever you are and start your own business. Then, you’ll realize that you’ve become a small-business owner moreso than a real estate broker, and you’ll sell your company and get back to your roots.

For Proctor and his business partner, J.R. Long, that speech proved prophetic. “That is exactly what our trajectory has been,” Proctor said.

He observed that some people set out to own a business and may not really care what the business is. Others start a business as an extension of their passion for a particular industry or occupational field.

“My business partner and I do what we do because we like real estate, not necessarily because we love being small-business owners,” Proctor said. “We had 25 employees after we started and built up Structure Commercial Real Estate, and it got to where we weren’t doing a lot of active brokerage and consulting.”

The partners sold that company and got back to focusing on their roots as Proctor & Long Commercial Real Estate. Then, in October 2020, they were presented with an opportunity to become part of Ciminelli Real Estate Corporation, which is present in several large Florida markets and whose operations in the state are headquartered in Tampa.

The arrangement suits managing director Proctor just fine.

“We’re in charge of our own market and we effectively own our business, but we have all the support operations we need

↑ Stewart Proctor (left) and J.R. Long (right) became part of Ciminelli Real Estate in October 2020. Some of their listings include the City Centre (above), which has up to 6,000 rentable square footage of flexible workspace available, and 1579 Summit Lake Drive Drive (bottom right). Ciminelli handles leasing and facility management.

without actually having to have that staff on-site in Tallahassee,” he said. “All of our back-office marketing, our accounting department for property management, all of that is in Tampa, which allows us to focus on real estate.”

As to those professional steps the old man outlined, Justin Beck, vice president of Stirling, has followed them, too. In February, Louisiana-based Stirling acquired Beck Partners, including its offices in Pensacola and Tallahassee.

“I love putting deals together,” Beck said. “That’s where my happy place is. Between our two offices, we had 35 people in our organization and I didn’t know if I wanted to continue to manage an operation that size. I found myself spending a lot of time each day doing things that I don’t especially love to do.”

Beck started talking business with Stirling early in 2023.

“I was really impressed with them and their leadership team,” Beck said. “They have a culture that is very similar to the Beck culture, and that was very important to me.”

Stirling, Beck noted, is the largest commercial real estate company in Louisiana, has the largest such office in Mobile, Alabama, and now has the biggest one in Pensacola.

“Stirling has been good for our entire team and our customers,” Beck said. “We have more resources at our disposal, there are more growth opportunities for our people and we can extend better service to our clients. We’re a 200-employee business now. We went from managing 2 million square feet of property — not huge, but not small — to Stirling that has 24 million. Still, it’s a very flat organization. It’s not a big corporate bureaucracy; it’s not top-down. And it is very entrepreneurial.”

PHOTOS BY ERICH MARTIN AND JENNIFER EKRUT

(CITY CENTRE)

Low Vacancy

→ The Beck (now Stirling) team’s office is uniquely located at 125 W. Romana St., Ste. 800 in downtown Pensacola (pictured here). According to Justin Beck, downtown Pensacola has been a particular success story. Vacancy rates there were a miniscule 3% throughout 2023.

Both Proctor and Beck focus on office and industrial real estate. Business, they agree, has been good, but concerns loom.

“In 2021, we had a record year, as good as it gets,” Beck said. “Interest rates were at all-time lows, demand was high, and it seemed like everyone wanted to be in Florida, especially Northwest Florida. We had plenty to say grace over.”

In the spring of 2022, interest rates started to tick up and transaction volume started to decline.

“But in 2023, we did pretty well despite the interest rate environment,” Beck said. “It was led by leasing activity. Retail saw all-time highs in rents and occupancy. Industrial, same. Office, same. In Atlanta, Houston and Washington, D.C., they’ve got huge vacancies in office. Rents are dropping, and owners are having to make concessions. We don’t have any of that.”

Downtown Pensacola has been a particular success story. Vacancy rates there were a miniscule 3% throughout 2023, Beck said.

“We’ve done deals with folks who had a Mobile office and a Pensacola office, and they consolidated postCOVID in Pensacola. Businesses are expanding north from Central and

South Florida, and they want to be in Pensacola.”

The Beck (now Stirling) team is active in multifamily and singlefamily residential development and land acquisition. Housing developers, Beck said, are still finding a way to make the numbers work.

“But because of the interest rate environment, we’re not going to see a ton of new products,” he said. “It’s more difficult now to develop than it was in 2021. Until we have some interest rate relief, I don’t think you are going to see much of a drop in construction prices.

Multifamily is probably the one area where you can still make things pencil. Single family is difficult.”

Interest costs, too, are having a dampening effect. Beck explained that a single blanket policy covers all of what had been Beck properties.

“It was only a 16% increase this year,” Beck said. “Last year, it was a 45% increase, and the year before that, it was a 30% increase. Rates have increased, but where they are really getting us is on the insurable value.”

In Tallahassee, a market where volatility tends to be suppressed

In 2021, we had a record year, as good as it gets. Interest rates were at all-time lows, demand was high, and it seemed like everyone wanted to be in Florida, especially Northwest Florida. We had plenty to say grace over. But in 2023, we did pretty well despite the interest rate environment. It was led by leasing activity. Retail saw all-time highs in rents and occupancy. Industrial, same. Office, same. In Atlanta, Houston and Washington, D.C., they’ve got huge vacancies in office. Rents are dropping, and owners are having to make concessions. We don’t have any of that.”

— JUSTIN BECK, VICE PRESIDENT OF STIRLING, PENSACOLA

by a large percentage of public employment, Proctor’s experience has largely paralleled Beck’s.

The COVID-19 pandemic brought about a surge in office vacancy rates in Tallahassee, but occupancy has since rebounded.

“You’d be hard-pressed to find any available large blocks of office space outside of downtown,” Proctor said. “Our downtown market has always been a little more volatile than the suburban market. But even now, overall office vacancy rates are probably 5%.”

Industrial and office have seen a substantial increase in rental rates, Proctor noted.

“Rates don’t go up unless there is overdemand and undersupply,” he said. “Retail vacancy is less than 5%. As much as e-commerce is thriving, consumers still like a brick-and-mortar store. They still want to leave the house and go shopping.”

Insurance costs, in Proctor’s view, are the biggest threat to the market.

“They are escalating faster than rents can increase,” he said. “As much as commercial owners try to pass costs

through, you have to be careful or you will start running tenants off or price yourself out of the market. The momand-pop business owners are the ones who will potentially take it on the chin. When insurance rates triple, it’s hard to stay out of the red.”

Said Proctor, “We’re gonna need some stronger legislation to solve the problem.”

DeeDee Davis, the broker/CEO at NAI Pensacola Commercial Real Estate, took a relatively circuitous route to her current position. A former state legislator, she worked for 25 years as a classroom teacher before entering the business world.

How would the one-time Florida lawmaker address the insurance problem?

“The state needs to provide more incentives for insurance companies to do business in Florida,” Davis said. “Insurance seems to be the one area of business where we haven’t rolled out the red carpet. The only thing that is going to bring rates down is more competition. Insurers are leaving the state, and granted, not every state gets hit with the ferocious storms that Florida sees, but there are plenty of natural disasters in other states, too.”

Davis said that from the fourth quarter of 2023 through the first quarter of 2024, at least a third of the property management clients she works with lost their insurance and had to scramble to find new coverage. Davis recognizes that real estate is subject to cycles.

“Two years ago, it was mini warehouses,” she said. “They barely made it to market before they sold. People were looking for land to build mini warehouses. Now, we’re seeing a demand for residential development parcels. We don’t have enough apartments coming out of the ground to meet the demand right now, especially downtown. Usually, where there is growth in residential, commercial will follow. The reverse is happening downtown.”

Teaching remains an important part of what Davis does, but she likes a work life that is not subject to ringing bells.

“I really like the independence and flexibility that comes with my job,” she said. “I like to train others and watch them succeed. And making deals is fun, usually, but there’s not much low-hanging fruit out there anymore. If you can get a deal closed, you have earned it, I can assure you.”

At the mega-developer St. Joe, William Brock, vice president for commercial real estate, is responsible for leasing up company-owned properties.

“Right now, we’re primarily dealing with three developments — the Watersound and Watersound West Bay town center and our medical campus,” Brock said. “And, I’d add the Pier Park North shopping center.”

The West Bay center, currently in development, is in close proximity to the Latitude Margaritaville Watersound community. A little farther south on State 79, a medical office building is being constructed as part of a campus that will eventually include a full-service hospital.

↑ DeeDee Davis, the broker/CEO at NAI Pensacola Commercial Real Estate recognizes that real estate is subject to cycles. Mini warehouses were sold in pre-market two years ago, but now residential development parcels are in high demand.

William Brock, vice president for commercial real estate at St. Joe, is primarily focused on the Watersound® Town Center (pictured above), Watersound West Bay Town Center, Watersound Town Center Medical Building, and Pier Park North shopping center.

“A lot of our decision-making about where and what to develop is based on residential rooftops,” Brock said.

“Currently, we have a little over a million square feet of commercial space that has been developed, and that is approximately 95% occupied. We have another 1.2 million square feet planned at the town centers and the medical campus. Of that amount, about 200,000 square feet has been built or is under construction. We have a significant runway ahead of us.”

Land-rich St. Joe largely refrains from selling parcels to others for development, preferring recurring sources of income.

“In Bay, Walton and Gulf counties, we are into monetizing our land holdings,” Brock said.

Slaton Murray, principal/executive commercial advisor at NAI Talcor in Tallahassee, shares the concerns cited by peers about the growing burdens presented by increasing real estate taxes and insurance premiums, but he feels fortunate to be doing business where he does.

“Business is steady here,” he said. “Leasing is holding strong, likewise rental rates and vacancy rates are low across asset classes. Office in a lot of markets seems to be struggling, but because we are so anchored by state government and three institutions of higher learning, we’re not seeing the kind of vacancies that exist elsewhere.”

Tallahassee, Murray noted, is a strong student housing market that yields a lot of private investment. Especially on its east side, Tallahassee is seeing significant residential development near the new Amazon fulfillment center.

“Something very encouraging for us in Tallahassee is that state government, including FSU and city/county government, will be bringing approximately $2.5 billion in construction to the city in the next three to five years. We love seeing that because a lot of these projects use local contractors, vendors and businesses, and that creates jobs. Knowing that pipeline is out there is really encouraging for us.” ▪

The High Cost of a Home

Affordability factor buffets

residential real estate markets

As one would expect, some of the same factors impacting commercial real estate activity, notably inflation, insurance costs and interest rates, also affect residential sales volume.

Chip Hartung, the broker/owner at Coldwell Banker Hartung in Tallahassee, has been riding the currents in the world of real estate since 1979 when he first launched his firm. The business maintains a small commercial division but is focused primarily on residential home sales or, as they like to say, “Fulfilling the Dream of Home.”

For years prior to the COVID-19 pandemic, Coldwell Banker Hartung’s inventory and sales were steady, and the firm posted modest increases in sales from year to year.

“During COVID, we saw the market accelerate at a level we had never seen before,” Hartung said. “Prices increased, we saw multiple offers and buyers were paying over list price. A lot of that had to do with the fact that money was so cheap. Interest rates were so low that they triggered a real estate frenzy. Home prices pretty much doubled.”

Now, the frenzy has cooled.

“The great news was that we had a great run,” Hartung said in April. “The bad news is that today we’ve got high interest rates, low inventory and prices that are prohibitive for the younger generation of homebuyers. We’re paying the piper.”

Hartung said he is still seeing a lot of demand — people want to buy a home — but that desire is often frustrated by the affordability factor.

The Florida Panhandle has entertained many new arrivals from northern climes, who have joined in a migration, fueled by the work-at-home trend. In Tallahassee, Hartung

B Y STEVE BORNHOFT

Watersound® Town Center

Brock

said, Realtors find themselves working more often with migrants from South Florida, who are seeking relief from congestion, a slower pace of life and, relative to Miami prices, less expensive real estate.

“Here, they can get a little bit more land,” Hartung said. “A lot of buyers are making purchases in Gadsden and Jefferson counties. A friend of mine had a successful real estate business in South Florida, and he moved his family to a house on five acres in Jefferson County. They’re growing their own vegetables, and they are glad to be out of Miami.”

In Tallahassee, the scarcity and cost of developable lots suppress inventory.

“New construction in Tallahassee has been lagging behind other

markets in the last five to 10 years,” Hartung said. “The cost to acquire land, the cost for engineering, the cost for infrastructure — by the time a builder had a lot that was ready to build on, it was $100,000. And you can’t build a $250,000 house on a $100,000 lot and make it work.”

A development that will affect residential real estate practices but does not apply to the commercial sector is the settlement, reached in March, in lawsuits filed by groups of home sellers against the National Association of Realtors and several major brokerages.

Plaintiffs contended that NAR rules governing homes listed for sale on its affiliated Multiple Listing Services (MLS) unfairly propped up agency

commissions contrary to antitrust laws. NAR disputed the characterization of its rules as noncompetitive.

The effect of the settlement will be to decouple commissions; the seller’s agent and the buyer’s agent will be paid separately. And, there will be no more automatic offers of compensation in the MLS. Scripts, dialog and forms will be revised accordingly.

“As Realtors, we need to be more transparent in our interactions with buyers and sellers,” Hartung said. “Offers of compensation to buyers’ brokers and MLS are no longer allowed. I think, though, that most sellers will still want to offer compensation to buyers’ brokers.

“Also, Realtors are now required to use buyers’ brokers agreements when they work with buyers or show buyers houses. In practice, most Realtors adhere to these rules anyway. It’s more of a mechanical thing. Brokers are making sure they have the right conversations, and they are detailing them with written agreements. Things have got to be formalized and documented.”

Some industry analysts have predicted that the settlement will result in the greater use of alternatives to traditional brokerage.

“For those of us who have been in the business a long time, commissions have always been negotiable,” Hartung said. “We’ll see different models, but I think the traditional brokerage model will continue. There’s a place for discount brokers and flat-fee brokers. And there is a place for full-service operations — in real estate, dentistry or other professions. That’s the American way.” ▪

The great news was that we had a great run. The bad news is that today we’ve got high interest rates, low inventory and prices that are prohibitive for the younger generation of homebuyers. We’re paying the piper.”

—

CHIP HARTUNG, BROKER/OWNER AT COLDWELL BANKER HARTUNG IN TALLAHASSEE

Africa’s Rooftop

Inever could have anticipated all that my African adventure would prove to be.

The trip forever changed me, led me to a new level of enlightenment and enlarged my sense of gratitude for my good, comfortable and fulfilling life.

From the moment I landed in Tanzania, I sensed that Africa was going to provide spectacularly new and unfamiliar experiences.

Our trip included nine days dedicated to climbing Mount Kilimanjaro. Known as the “Roof of Africa,” it is the tallest free-standing mountain in the world. In addition, we would devote five days to visiting the southern Serengeti plains and Ngorongoro Crater. Our adventures were organized by Endeavor Expeditions and safari expeditions by Wander Africa.

↑ On Day 1, the group enjoyed views of the lush jungle environment, one of five biospheres across Mount Kilimanjaro. ← On Day 8 of a challenging journey, a group of American adventurers neared the top of Mount Kilimanjaro. The mountain’s highest point, Uhuru Peak, reaches an elevation of 19,341 feet.

→ At camp, the group regularly communed in the food tent to eat, discuss plans and check oxygen levels. There, they enjoyed homemade meals made from fresh produce carried by Tanzanian porters. ↘ The skies over Mount Kilimanjaro proved unpredictable during the journey. Here, a rare clear night produced impressive views of the Milky Way.

Mount Kilimanjaro is the most attempted — and most failed — of the worldwide Seven Summits. Though not as technically challenging as Mount Everest or Mount Aconcagua, Kilimanjaro’s elevation, cold temperatures and occasional high winds make it difficult.

We spent two days getting our bearings at the Legendary Lodge, a lush oasis located on a working coffee plantation in the foothills leading to Mount Meru. I could easily have lazed longer, but the time soon came for us to board transportation to Kilimanjaro. We would be joined by a Dream Team made up of four guides, 34 porters and two cooks.

The team members’ badly worn clothing scarcely qualified as proper hiking attire. It impressed me as no match for the weather and terrain we were about to encounter. Still, the team beamed with joy, excited to take a new group of visitors on a journey of a lifetime.

The supremely conditioned porters carry (atop their heads) three times the weight that visitors do and at three times the speed. The Dream Team set up our tents each day, prepared meals and constantly asked how they might otherwise serve us. We learned to thank them in Swahili for their kindness.

To scale the mountain, we took the Lemosho Northern Route, which covers approximately 60 miles in summiting the Uhuru Peak (19,341 feet) and descending to the Mweka gate. Among possible routes, it is the one that affords climbers the highest level of safety, an opportunity to acclimate to elevation gradually and the greatest likelihood of success. Along the way, climbers encircle the entire mountain.

T he going wasn’t easy. We experienced nasty weather, altitude symptoms, and other illnesses and challenges. But we were buoyed by the Dream Team’s support and resilience, along with the leadership of Endeavor Expeditions’ co-founders Kristi “Momma Yoga” Sumpter and husband Jim Sumpter.

Jim has 25-plus years of expedition experience across four continents. In the Army, he led elite recon teams on foreign deployments. As a civilian, he’s achieved wilderness instructor certification from the Professional Association of Wilderness Guides and Instructors (PAWGI). Kristi is a 500-hour certified International Yoga instructor. I was especially humbled to meet our lead guide, August Joseph Ngowi; our trip was his 511th to the mountaintop.

Mount Kilimanjaro is so high and vast that it creates unpredictable weather patterns. The peak is nicknamed Chameleon Kili given the rapidity with which conditions can change from heat to cold, wind, mist, rain and snow. No two days are the same as one proceeds through five biospheres: bushland/jungle, rainforest, heather/moorland, alpine desert and arctic.

Typically, Kilimanjaro has two rainy seasons, one in March through May, and the other around November. So, when the rain began to fall on Day 2 of our trek in January, we assumed it wouldn’t last long. Like a lot of assumptions, this one was bad.

We were equipped with only two sets of clothes and should have donned our foul-weather gear as soon as the rain started. We would learn that clothes don’t dry at altitude.

The rain would continue with few interruptions for six days. We elected to wear our clammy clothing until summit day when we were sure to experience the harshest conditions and weather of the trip.

On the evening of Day 5, several people developed nausea and diarrhea. I had skipped eating most of the day due to other gut issues I was having. Because I hadn’t become nauseous, we concluded that the meals that I passed on were to blame for others’ illness. Oops, another bad assumption.

The following morning, we began the rigorous ascent to base camp at 15,000 feet. I had a queasy feeling in my stomach and realized that food had nothing to do with it. The truth is that the meals served during our expedition — fresh produce, meat and starches — were incredible.

A guide called Lightness carried my bag while I focused on getting up the mountain baggage-free. Then Chandler Williams, a photographer on the trek, toted stuff so I could quickly get to my drinking water after taking urgent bathroom breaks. Sumpter escorted us over the final miles of the day at double speed, ensuring that we arrived at camp as quickly as possible.

Indelible Memories

Travelers who conquered Mount Kilimanjaro and immersed themselves in the natural world of the Serengeti Plain were humbled, inspired, challenged and changed by transformative adventures.

ADAM FAATZ

Conservation Geophysicist, Age 36, Hawthorne, New Jersey

“The trip taught me patience and how to slow down and was a stark reminder of how blessed we are, and how the things I sometimes take for granted could be taken away in a second. I was reminded, too, that if you want to accomplish something great, you need to surround yourself with like-minded, supportive people who make you remember that no one can take on life’s challenges alone.”

CHANDLER WILLIAMS

Photographer and Entrepreneur, Age 43, Santa Rosa Beach, Florida

“The trip to Africa helped me truly reconnect with my passion for photography.”

KELLY WILSON HILL

Broker-Associate, Scenic Sotheby’s International Realty, Age 66, Santa Rosa Beach, Florida

“Climbing Mount Kilimanjaro, going on safari on the southern Serengeti at a private game reserve and visiting Rwanda to see mountain gorillas and golden monkeys were experiences of a lifetime. The climb pushed all boundaries — physical, mental and spiritual — each day. I felt exceptional growth after living on the mountain at altitude for nine days. The safari was incredible, especially connecting with a nomadic tribe. Sitting with gorillas on a Rwandan mountainside capped it all off!”

Africa’s Rooftop

The compassion and unselfishness demonstrated by everyone on the trip was inspirational. Sumpter had promised us that we would reach a personal summit in addition to the literal one, and I was beginning to understand what he meant.

As we reached Kibo Camp on Day 7, the rain turned to sleet and snow. The camp resembled a moonscape and was bitterly cold, but we were warmed knowing that our push to the summit would begin in a few hours. I needed calories and struggled to eat some white bread.

At 10 p.m., I packed my gear and put on clean, dry clothes. Snow blanketed the ground, but the skies were clear. Gazing at the Milky Way, I knew the universe would provide us with everything we needed to complete our mission.

We began our assent at midnight with headlamps on. Our guides broke out in song, and chants kept us going.

Guide: “One dream!”

Group: “One team!”

Guide: “One team!”

Group: “One dream!”

Guide: “Don’t stop!”

Group: “Until the top!”

The Endeavor Expeditions group summited a snowy path up to Stella’s Point, less than two hours out from Uhuru Peak.

↑ A 40-member crew of Tanzanian workers made up the expedition’s Dream Team. Lead guide August Joseph Ngowi summited the mountain for his 511th time during the January trek.

The sun was rising as we neared the first of three peaks, Gilman’s Point (18,652 feet). Now above the clouds, I was freed of all sea-level worries and felt confident that I was looked after by the spirit in my soul.

About an hour later, we reached Stella’s Point (18,885 feet), and from there it was on to the tallest peak, Uhuru, which means “freedom” in English. Once we reached it, we celebrated our monumental achievement on top of the world. We had to be brief at that altitude as we could feel our bodies breaking down, and the intensity of that feeling increased with each second. I had been so focused on my every step that I forgot that a 10–12 hour trek back to camp awaited us.

The descent was grueling. We had exhausted our adrenaline during our final ascent and were coming off an emotional high. Getting back to camp was a matter of force of will. When we arrived there, I could barely form words.

The next morning, however, I felt great. The virus was gone, I was rested and I ate my first meal in three days without an issue. Separating from the Dream Team was hard. We thanked every porter and guide by name and gave them personal notes, tips and donations of gear. These mountain warriors had changed our lives.

In addition, an announcement was made about the formation by the Sumpters of a new nonprofit, Kids of Kilimanjaro, which is devoted to raising funds for the education of the children of porters and guides. Endeavor Expeditions’ founders believe that tourism should benefit communities as well as profoundly affect visitors.

The Kids of Kilimanjaro in Tanzania is dedicated to providing tuition assistance to students of the families of

Indelible

Memories

continued from previous page

MANDY COOPER

Real Estate Agent, Age 47 Santa Rosa Beach, Florida

“I decided to take this trip after a particularly hard year in my life. I needed to redefine myself while doing some soul-searching. It was hands down the hardest and most rewarding thing I have ever done. I came away from that beautiful mountain and her beautiful people with a newfound resilience but also a new sense of calm. It was truly a life-changing experience, and I’ll be forever grateful.”

NANCY

SUMPTER FOLLETT

Retired, Age 61 Ridgefield, Connecticut

“The magic of the mountain, porters and fellow hikers filled me with a calmness and an awe that I will treasure inside of me forever.”

SALLY K. AGNOLETTO Anesthetist, Agnoletto Anesthesia LLC, Age 65, Gypsum, Colorado

“My ego peeled away like an onion, and I left it on Mount Kilimanjaro after gaining a new sense of peace and presence from this incredible experience of a lifetime.”

XEOMY FRAYLE

Data Processor, Age 50, Miramar Beach, Florida

“It was truly one of the most amazing experiences of my life which I will forever cherish.”

↑ Bodies worn and tired, arrival to Uhuru Peak on the morning of Day 8 brought adrenaline-filled joy to the hikers. A 12-hour trek back to camp awaited them.

Africa’s Rooftop

the Kilimanjaro communities who lack the financial means to pursue education. Through fundraising efforts and community partnerships, the organization ensures that deserving students have access to quality education without financial barriers. By offering direct tuition payments, the nonprofit aims to empower Tanzanian youth with the skills and knowledge necessary for a brighter future. Through our commitment to education, we seek to uplift communities and contribute to the socioeconomic development of Tanzania. By investing in education, they envision a society where every child has the tools and resources to thrive

→ With help from safari organizers Wander Africa and the local Maasai people, Jim surprised then fiance Kristi with a Maasai wedding blessing held at Lake Manyara. The couple dressed in traditional ceremonial wraps for sanctioning and blessing by the tribe’s elder.

and contribute positively to their community and beyond. Ultimately, their vision is to create a more equitable and prosperous Tanzania through the transformative power of education.

Dream Team members cheered and spontaneously began dancing in response to the news. I was among trekkers who pledged to sponsor one or more benefiting children. Doing so will help us maintain our connection with Africa.

Next, we set off on safari. Wander Africa provides some of the most exclusive and luxurious safari experiences available. After nine showerless days spent conquering fears and a mountain, we were ready to be pampered.

At Sanctuary Serengeti Camp in Kichakani, we did not camp. We glamped. Spacious, luxurious tents were equipped with power and running water. The service was impeccable and included wake-up calls,

↑ Burleigh and the group spent an afternoon visiting the Maasai people. Historically known for their reputation as fearsome warriors and cattle rustlers, the traditionally nomadic tribe is the only tribe allowed to inhabit Ngorongoro Crater National Park.

PHOTOS BY CHANDLER WILLIAMS / MODUSPHOTOGRAPHY.COM AND GODWIN MAGEMBE (CHEETAHS AND BURLEIGH WITH MAASAI TRIBE)

five-star dining and turndown service. The staff was delightful and highly knowledgeable.

Mohomed, our butler, treated us like family. Our guide Emanual taught us how to track animals while leading us to encounters with giraffes, elephants, zebras, wildebeests, lions, cheetahs, cape buffalo, hippos and more.

After three magical days in the Serengeti, we flew to Karutu, where we were greeted by Godwin, a guide who would introduce us to the Ngorongoro Crater. We stayed at the stunning Gibbs Farm, an ecolodge that rejuvenates mind, body and soul. It sits on 45-plus acres of farmland, gardens and a working coffee plantation. Fully 85% of the food we enjoyed was sourced from the lodge property.

We participated in daily yoga sessions on a veranda, and one morning, I heard a chorus of roaring elephants and experienced a primal connection to Planet Earth.

At the Ngorongoro Crater, we closely approached wildlife species, many of which were caring for young. To the list of animals we saw on the Serengeti, we added black rhinos, warthogs, flamingos and serval cats. Housing as many species as it does, the crater is like a Noah’s Ark.

While visiting the crater, we had the unique opportunity to spend time immersed in a Maasai village called Boma. While being respectful of the villagers’ traditional way of life and dignity, we participated in rituals and visited their schoolhouse. Like their dirt-floor houses, it is built with branch arches covered with layers of soil, urine and cow dung. The school was filled with bright young students learning English in a class led by a child.

Much of Africa remains pristine, and people live simply. While lacking finer things, they are authentically joyful and appreciative. There is love in all that they do. Africa captured my heart. I am already planning my next visit. ▪

↗ Kristi and Jim Sumpter’s new nonprofit organization, Kids of Kilimanjaro, will benefit the children of Mount Kilimanjaro porters and guides. Pictured above, the Sumpters visited with a few of their young beneficiaries. ← After their Serengeti safari, the group rested in Karutu where they visited the Ngorongoro Crater. Once home to the Maasai people, the crater is now a protected land. Teeming with wildlife, Burleigh likens the volcanic caldera to Noah’s Ark.

WANT TO GO?

OUTFITTERS/GUIDES

→ Endeavor Expeditions

Guided adventures with immersive and impactful experiences. endeavorexpeditions.com

→ Wander Africa Explore authentic Africa through curated, luxurious and exclusive safari adventures. wanderafrica.com

CLOTHING/GEAR

→ ThruDark

Offers rigorously tested performance outerwear, coats and rain gear along with base layers. us.thrudark.com

GIVING BACK

→ Kids of Kilimanjaro Endeavor Expeditions’ founders Jim and Kristi Sumpter have established a new nonprofit, Kids of Kilimanjaro. The organization will supply scholarship funds to the children of the Mount Kilimanjaro guides and porters. The nonprofit believes that area tourism should benefit the Tanzanian people. To learn more and to pledge sponsorship, visit kidsofkili.com.

PROFESSIONAL PROFILES

Successful relationships between business professionals and their clients rely upon trust. But trust, as is often said, must be earned. We expect professionals in fields including health care, banking, insurance, real estate and even travel to be competent and to extend toward us active goodwill. As evidence of their trustworthiness, we look for professionals who are courteous, experienced, reliable and passionate about what they do. In this special advertising section of 850 Business Magazine, we present Northwest Florida professionals who are prepared to meet and exceed your expectations.

Chip Hartung

COLDWELL BANKER HARTUNG

Anywhere you look in Tallahassee, from the college campuses to historic buildings to the Amazon warehouse, you’ll see development. The region’s ever-expanding nature has led to more business in Coldwell Banker Hartung’s commercial division.

Hartung and Associates was established in 1979 in Tallahassee and became a Coldwell Banker affiliate in 1981. The company has since become one of the city’s most respected real estate firms. As a full-service real estate company, they specialize in residential, commercial, corporate relocation and property management.

Its property management division has become known as a boutique property management firm, mostly serving smaller investors. Its portfolio includes office, retail, industrial and warehouse spaces. The firm offers all elements of financial management as well as limited services such as inspections and tenant relations.

Currently, Hartung directs commercial sales, leasing and management.

Throughout the years, he has represented clients on local and national levels, including Second Harvest, FedEx, State Farm Insurance, Sprint, Allstate, DirecTV and more.

“Our goal, no matter the size of the client, is to make each transaction as smooth and transparent as possible,” said Hartung. “We are thorough and a stickler for details, which clients always appreciate.”

Locally, Hartung notes the trend toward repurposing and redeveloping older buildings. Tallahassee is becoming notable for the continued expansions of the two hospitals, Tallahassee Memorial and HCA Florida Capital Hospital, and the universities. These, in turn, bring other businesses, such as hotels, dining and entertainment.

Further, these booming businesses produce jobs that bring new residents to the community searching for homes, which Coldwell Banker Hartung’s residential division can assist with.

Investing in the community extends beyond the buildings to include the people. Each agent carries their own passion for local charities and

nonprofits, actively giving back and volunteering with organizations such as the Children’s Home Society, Habitat for Humanity, Leon County Humane Society, United Way, Second Harvest and more.

“Our customers benefit by working with a company that has a national brand but with agents that live and work here interacting with our clients daily, whether in the office or out in the community,” said Hartung. “Coldwell Banker Hartung has deep roots and a large footprint serving Tallahassee/Leon County and the surrounding counties of Wakulla, Gadsden, Jefferson and Franklin as well as Thomasville and South Georgia.”

James Moore & Co.

If you’re a business owner, you want to be known for excelling at your specialty. James Moore & Co. desires to help you achieve and maintain that reputation by providing outsourced accounting services so you can focus on what you do best.

Whether you’re a small nonprofit, a mid-size startup or a multimilliondollar health care company, the outsourced accounting services team is equipped to help your business.

The outsourced accounting team — nearly 50 members strong — is trained to understand the intricacies and challenges of your industry, with accountants and CPAs specializing in

government, health care, nonprofits, construction, technology, real estate, education and more.

Katie Munday, CPA and director with James Moore, specializes in nonprofits with clientele including community-based care agencies, healthy start coalitions, arts associations and more.

“One of the benefits of working with James Moore is the depth of knowledge we have when it comes to specific industries, which can be difficult to find in an accountant,” said Munday. “We aren’t just crunching numbers. We’re working with and becoming a part of your team to talk strategy and what works best for your company.”

The umbrella of outsourced accounting services includes help with monthly financial statements, tax returns, payroll administration, accounts payable and receivable, budgeting, audit assistance, monthly bank

reconciliations, forecasting and more. Businesses can select an all-inclusive option or a la carte that caters to their needs.

For over 60 years, James Moore has provided Tallahassee and the Florida Panhandle with longevity and continuity of service that is highly trusted. Many clients who either struggled to keep up with the accounting themselves or experienced turnover have found great relief in trusting James Moore with their accounting needs.

With James Moore, you have a team that not only guarantees that all compliance rules and regulations are followed, but also strives to strategize to better your business.

“There’s a level of irreplaceable comfort in knowing we have their back and are going to meet their expectations not only as an accountant but as a business partner and advisor,” said Munday.

Katie Munday, Curtis “CJ” Leonard, and Jennifer Shafer Pendarvis

MillCreek Financial Consultants

WILLIAM GREEN, CFP, PRESIDENT, FINANCIAL ADVISOR

When enlisting the services of MillCreek Financial Consultants, each client should leave every interaction feeling educated and understood.

William Green and Robbie Kinney, the partners that began MillCreek Financial Consultants, intended to take a novel approach to financial planning

that focuses on educating clients on the best approach for their situation rather than pushing products.

MillCreek Financial Consultants offers services that span life insurance, IRAs, retirement planning, investments, financial management, business planning, stock portfolios and more.

In offering a variety of services, the team prioritizes knowing their client’s financial goals and circumstances to cater appropriately. Additionally, they inform clients of why and how every decision is made.

Having previously worked in banking, Green found that many people are highly intelligent yet lack the proper tools and information to handle their finances. His goal with every client is to help them make informed decisions.

“Everyone deals with money, yet most don’t have a financial education, which is what we are here to provide,” said Green. “We provide a safe space to gain a financial education with verified models to weigh, measure and

verify decisions to lead them on the right path.”

Green acknowledges that every path is different, whether it’s the professional planning for retirement or the entrepreneur wishing to begin their own business. Where individuals often get bogged down is the decision making, but the MillCreek team has the advantage of a 40,000-foot view to visualize all assets, liability, cash flow, protection and more.

When making a financial plan, clients have access to the entire MillCreek team and any other professionals that may be necessary, including attorneys and CPAs. When questions arise, they guarantee there will be answers provided.

“We actively bring on advisors that lead with the core philosophy of education first,” said Green. “We are going to approach everyone the same way — let’s look at the efficiency of your money and what your goals are, then explain to you how we are going to get you there and make it happen.”

William C. Green, Austin England, Robbie Kinney

Ashley Guy OWNER, TALLULAH CBD

In 2019, Ashley Guy took a chance on Tallahassee, opening the first non-franchise CBD store. What many thought was a fad has resulted in seven Tallulah CBD Mushrooms THC locations and Guy’s recognition as an award-winning business owner.

Guy has long been an advocate for CBD products having suffered from arthritis pain for years and finding relief in CBD creams and tinctures. Her belief never wavered, and her customer base quickly grew as others reaped product benefits.

As Tallulah approaches its five-year anniversary, Guy owns six stores in Tallahassee and one in Thomasville, Georgia. The stores offer premium alternative products including CBD, THC slushies, THC edibles, pet CBD, vapes, kratom, THC flower, kava and mushroom products, beverages, topicals and more.

As of late, Guy has noted that the float pods, also known as sensory deprivation tanks, kava drinks and THC slushies, are particularly popular among clients. As a result, she is expanding her Railroad Square location to include a coffee and kava bar.

“It’s been fun and really rewarding to bring these cutting-edge products and ideas to Tallahassee,” said Guy. “It always makes me glad when people

stop in and say that Tallulah makes the city more hip and comparable to bigger cities.”

Her fast-growing and successful business model has garnered her much recognition. Tallulah CBD was acknowledged as a winner on the 2024 Inc. 5000 Fastest Growing Private Companies in America list.

Tallulah was awarded as a 2024 Top 100 Women-Led Business in Florida by The Women’s Edge, an organization that connects, supports and advances women business leaders. The top 100 list is ranked through an algorithm that factors in revenue, diversity, innovation and customer benefits.

Guy is also honored to have won Best Cannabis/CBD store from Tallahassee Magazine and the Tallahassee Democrat

Tallulah has over 50 employees and the Tallulah stores are open seven days a week. Some locations have hours opening at 8 a.m. and closing at 1 a.m. Guy is currently working on a new store in Port St. Joe that will open soon!

Where many business owners begin to experience burnout at year five, Guy feels more motivated than ever. She attends conferences throughout the nation to ensure she’s offering the latest and greatest products and plans to expand her business further.

“Tallahassee has been a wonderfully supportive city for someone like me who started as a business novice,” said Guy. “The community has always provided opportunities for networking and a loyal customer following.”

Warren Averett

JASON ALVES, CPA

Jason Alves is a numbers man. Numbers are predictable, steady, trusted. He likes the black and white that numbers present. But as a certified public accountant (CPA), Alves enjoys helping clients tackle the gray areas of business.

When entering college and considering what career path to take, he relied on numbers to make a decision. Noting that, statistically, there was a 97% hire rate for those who studied accounting, Alves’ trajectory became evident.

A master’s degree in accounting served him well, and he began a career in audit practice at PricewaterhouseCoopers. Moving up to director in PwC’s transaction advisory group, Alves served clients domestically and abroad, spending two years living in Sydney, Australia.

In 2016, Alves relocated to Panama City where he became a member in Warren Averett’s audit and transaction advisory divisions. Alves entered the company at an opportune time, as Jinks & Moody, a trusted name serving the community since 1996, merged with the national name Warren Averett.

Since 1972, Warren Averett has been recognized as a top accounting firm, providing traditional accounting, tax services, auditing, consulting, risk, security and IT consulting, human resources solutions and more to help companies throughout the Southeast optimize their businesses.

“The Panama City office of Warren Averett is able to provide a blending of local roots with the talented resources a national firm can provide,” said Alves. Alves brings to the company extensive knowledge of financial

accounting, advisory and consulting, which he provides to a diverse range of clients, specializing in manufacturing, distribution, construction and private equity.

“My purpose is to help clients navigate any situation so they can focus on what’s important — running their business,” said Alves. “We bring all the resources you could possibly need to the table to help you achieve your goals.”

Where Alves enjoys talking numbers and advising strategies, his favorite part of the role is getting to know each business on a personal level. The trust built through meetings often transcends into lasting friendships.

This personalized service comes naturally influenced by a company

that hires good people — people who care about their clients, coworkers and community.

Alves reflects on the outpouring of compassion he received from his Warren Averett home office and others after his Northwest Florida home suffered damages from Hurricane Michael.

“It’s no shock that the people are the best part of this company,” said Alves. “The guidance and support my mentors provided inspire me to pay it forward by mentoring our team so they can grow, flourish and reach their full potential.”

Alves’ happiness stems from being able to provide for his wife of 12 years, two sons and lab retriever, all while getting to help businesses accomplish their goals.

Ciminelli Real Estate Services

J.R. LONG, CCIM AND STEWART PROCTOR, CCIM

J.R. Long and Stewart Proctor are two names synonymous with the Tallahassee commercial real estate market. Partners for over 20 years, their families’ ties go back generations, with their grandfathers having been business associates. J.R. and Stewart’s professional relationship began when they shared an office at their first job in commercial real estate.

Through collaboration and attending educational courses across Florida and neighboring states, they developed a strong friendship and eventually became business partners, launching Proctor & Long LLC, in 2004.

“Over those years of talking and getting to know each other’s goals and aspirations, we found we both desired to have the autonomy of owning our own business,” said Proctor. They established an office in the Midtown neighborhood of Tallahassee, which they still operate today, and began a full-service commercial brokerage. Their business has remained consistent in values and committed to their clientele, even during industry fluctuations.

In 2010, they co-founded Structure Commercial Real Estate and Management, which resulted in a seven-year partnership. When a buy-out opportunity arose in 2017,

the two reverted back to their original Proctor & Long LLC. Throughout their careers, Proctor and Long have been actively involved in the Florida CCIM chapter, a professional organization for commercial and investment real estate members. This involvement led to many valuable connections, including meeting Tom McGeachy and Hunter Swearingen from Ciminelli Real Estate Services’ Tampa, Florida, office.

In 2020, Proctor and Long joined Ciminelli, establishing the Tallahassee office. The company has offices in Florida, New York, Pennsylvania and Massachusetts, managing over 23 million square feet of property nationwide and brokering over $500 million of capital markets transactions in Florida alone. “Becoming a part of Ciminelli made sense because our

company culture and goals aligned,” said Long. “We are all about building long-term relationships, serving our clients the best we can with honesty and growing our brand throughout the Panhandle.”

With a regional office handling the marketing, accounting and HR tasks, Proctor and Long are able to focus their efforts on their specialties of leasing, sales and property management. Currently, they manage a portfolio of 950,000 square feet of commercial space. “We are very fortunate to wake up every day and look forward to going to work and growing our business,” said Proctor. “Success can be measured in various ways, but for us, integrity and honesty are crucial, as they lead to long-term client relationships.”

Emerald Coast Compounding Pharmacy

Regina Jaquess leads two professional lives, one as the owner of Emerald Coast Compounding Pharmacy and another as a member of the elite USA water ski team. For her, there are strong connections between those roles.

Donning water skis for the first time at age 5, Jaquess learned that she liked standing up to a challenge. Later, as a scholarship athlete, she joined a water ski team at the University of Louisiana-Monroe that won two national championships.

As an athlete, she pursued optimal health and conditioning. As a student, she

REGINA K. JAQUESS, PHARM.D.

was drawn to pharmacy school and the mind-body-spirit connection central to healing through pharmaceuticals.

In 2010, she opened her business, Emerald Coast Compounding Pharmacy, in her hometown of Santa Rosa Beach.

“Compounding pharmacy is really the origin of pharmacy in general because you’re making adjustments and modifications to fit the needs of each patient,” Jaquess said. “I love the challenge of compounding pharmacy because there are so many avenues you can take in order to find the medicine that will most benefit the patient with the least side effects.”

Her pharmacy addresses prescription compounding, bio-identical hormones, thyroid replacement, veterinary pharmacy, dermatology, dental, pain management, pediatric care and more.

She is a 10-time world champion and has set 13 world records. She has won more than 300 medals in international competition. Last year, Regina swept the field at the World Games in Birmingham. She wrapped up the year defending her slalom, jump and overall titles at the Pan American Games in Santiago, Chile, representing the USA under the United States Olympic Committee.

She has her sights set on another slalom World Record in 2024!

IT'S NOT JUST A VACATION ... IT'S A LIFESTYLE

Immerse yourself in Sandestin's luxury—master your golf swing, enhance your tennis game, or browse boutique shops in a picturesque setting. Enjoy fresh seafood and exquisite cocktails with panoramic views. Engage in premier events or relax in the serene coastal ambiance. Sandestin is more than a destination; it's a lifestyle.

Vacation Rentals: Choose from a variety of accommodations that blend home comfort with resort luxury, perfect for relaxation or adventure.

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LATITUDE TOWN SQUARE – AMENITIES NOW OPEN!

• Paradise Pool with Beach Entry and Tiki Huts

Sunshine and cool breezes. Palm trees and margaritas. Welcome to Latitude Margaritaville, a 55-and-better community inspired by the legendary music and lifestyle of Jimmy Buffett, built on food, fun, music and escapism.

Escape to the place where fun and relaxation meet.

Escape to island-inspired living as you grow older, but not up.

Escape to Latitude Margaritaville Watersound, located on Hwy 79, less than 8 miles from the beach.

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• Walking Trails and Multi-Use Sport Court

Putting Success in Succession

After 22 years, the Bay County Chamber of Commerce has a new president in Patrick Chapin

story by HANNAH BURKE

photography by MIKE FENDER

↖ Before becoming CEO of the Bay County Chamber of Commerce, Patrick Chapin spent his early career at the Walt Disney Company and was CEO of both the Winter Park Chamber of Commerce and Highpoint Chamber of Commerce in North Carolina. He is dedicated to improving Bay County by focusing on issues important to the community.

Since becoming president and CEO of the Bay County Chamber of Commerce, Patrick Chapin said the job is “nonstop, but a lot of fun.”

While gearing up for the Gulf Coast Salute Airshow, a threeday aviation showcase that took place the first weekend of May, Chapin said, "I'm like an 8-yearold schoolboy. I’ve never lived in a community with a military presence like this. Every time I hear the jets fly by, I rush outside to record them so I can send it to my brothers.”

It was his first time in Bay County but not in Florida. Chapin grew up in Orlando and spent the formative years of his career at the Walt Disney Company developing international programs and sponsorships. He moved on to serve as president and CEO of the Winter Park Chamber of Commerce before pursuing the same role in North Carolina for the Highpoint Chamber of Commerce for around seven years.

“I wanted my gills to grow back, to be near water and sunshine,” Chapin said. “There were several places I could go, but Bay County was definitely the most appealing.”

That appeal, he said, stems from “an undeniable collaborative, positive energy,” he detected the moment he stepped foot in the Panhandle. He enjoys that Bay County is still small enough to get community leaders — the heads of hospitals, school superintendents and university spearheads — around a table.

“Bay County has a tremendous opportunity for growth,” he said.

“Orlando grew so fast, and there are challenges that come with that. With the great leadership within our county, I feel like we can strive to do some appropriate, positive development.”

strong foundation that, frankly, most chambers never get around to accomplishing,” Chapin said.

Thus far, Chapin has been doing more listening than speaking. He praises the expertise of people, such as Bay County Economic Development President Becca Harden, and Northwest Florida Beaches International Airport Executive Director Parker W. McClellan, calling those individuals and organizations “some of Bay County’s biggest assets.”

He doesn’t mind being the new kid in school, as he believes a fresh set of eyes will inspire the work he plans to do as he succeeds former president and CEO, Carol Roberts.

“Carol was with the chamber here for decades and created a

“We have spoken several times, and she is open to being a resource for me. It would be silly to waste that expertise and historical IQ.”

Chapin is dedicated to focusing on specific issues important to the community. Namely, the chamber is zeroing in on providing affordable child care and bolstering workforce development. Chapin is passionate about career and technical education (CTE) and previously worked to establish the Guilford Apprenticeship Partners, a program that became the model for CTE in North Carolina by providing career pathways for high school students to obtain certifications and internships in sectors such as cybersecurity, logistics and advanced manufacturing.

↑ Chapin (middle) received an honorary commendation during the Gulf Coast Salute Airshow from Col. George Watkins (left) and Col. Bergholdt (right).

COMMUNITY FOCUSED

“I would say the most important thing in front of us right now is the infrastructure surtax renewal,” Chapin said of the bill that will appear on the November ballot. “We now have significant data showing the number of projects our community has been able to do and their impacts.”

Chapin conducted a survey among chamber members and said that 89% of members are in support of infrastructure surtax. The initiative, which was passed in 2016, is devoted to the improvement of structures such as roads, sidewalks, and sewer and water lines. Chapin said they have been able to leverage some $100 million worth of projects in Bay County, and the chamber is prioritizing driving its renewal.

For Chapin, leadership in projects such as these succeeds by “focusing outward and giving selflessly.”

Chapin holds himself to a high standard but sets realistic expectations.

“Anything you expect from your staff, you should be willing to do as well,” he said. “I’m happy to speak before 400 people, and then load the events cooler into the back of my truck. I don’t have sharp elbows; I don’t have an ego, and I’m OK with not being the smartest guy in the room. I don’t think you can separate Patrick the leader from who I am personally.”

In addition to enjoying time with his family, Chapin has visited 55 countries, is a five-time Ironman and ultramarathon finisher and a kidney donor. He is passionate about fundraising for Sanfilippo syndrome, a rare genetic disorder from which his young niece, Blaire, passed away.

He once explored the expanse of the Grand Canyon from “rim to rim” in 16 hours, but going to work in Bay County every day gets his heart pumping.

“I simply wish to be a very good partner as all these wonderful figures in

our community lead forward,” he said. “We really are an active county, and you can feel the optimism. I get excited to work here every day. I really do.”

When asked what more he could want in life, he laughed, “Nothing, except for maybe the beach and a good day of fishing.” ▪

↑↖ Chapin is an outdoor enthusiast and is a five-time finisher of the Ironman race and completed an ultramarathon.

Bay County Takes Flight

Premier Aviation to open new facility

story by AL KRULICK

Bay County’s Northwest Florida Beaches International Airport, which opened in 2010, will soon get its first aviation maintenance, repair and overhaul (MRO) facility. Premier Aviation, a leading full-service airframe maintenance provider, based in Quebec City, Canada, plans to construct a 100,000-square-foot “center of excellence” to service the needs of regional jets — those with a passenger capacity ranging from 40 to 106 seats, used mostly by the major airlines for shorter flights to smaller destinations. Chief manufacturers in this market include Embraer S.A., a Brazilian multinational aerospace corporation, and ATR, a Franco-Italian aircraft manufacturer headquartered in Blagnac, France.

Dubbed “Project Maple,” the $32.5 million capital investment, which is expected to create some 250 high-paying

jobs over the next four years, began to take shape at the MRO Americas conference in Dallas, Texas, in 2020 when members of the Bay County Economic Development Alliance (EDA) met with Premier’s executives after learning that the company wished to make its initial foray into the U.S. market and needed an airport with a runway long enough to accommodate its customers’ jets. “And we had a shovelready site that’s adjacent to our 10,000foot runway at the airport,” recounted EDA’s president and CEO, Becca Hardin.

Of course, other airports have long runways too, and the company was still looking around for its first U.S. operation. “We looked at three locations — Oklahoma, Las Vegas and Michigan,” said J.C. Tewfik, vice president of sales at Premier Aviation. “Florida was the most appealing.” Hardin agreed that, “It was competitive, so we had to first

convince them that Bay County was the place to come.”

Various stakeholders around the Panhandle, such as the EDA and the Airport Authority, and local economic underwriters, stitched together a unique package of incentives to make Bay County more appealing. Two more notable partners are Space Florida, an aerospace economic development agency of the State of Florida and Triumph Gulf Coast, Inc. Space Florida was founded in 2006 with a mandate to work with commercial space companies, other governmental agencies and academic institutions to develop space-related infrastructure. Triumph Gulf Coast, Inc. administers monies from the $1.5 billion awarded to the Sunshine State by BP in the aftermath of the Deepwater Horizon oil spill in the Gulf of Mexico in 2010.

“Working with Triumph Gulf Coast, we were able to solidify $11.25 million

PHOTOS

We looked at three

locations —

Oklahoma, Las Vegas and Michigan. Florida was the most appealing. It was competitive, so we had to first convince them that Bay County was the place to come.”

— J.C. TEW FIK, VP OF SALES AT PREMIER AVIATION

on a grant in support of the construction of the hangar, and that was very attractive to the company as they enter the U.S. market,” Hardin explained. “And we structured this deal with Space Florida. It’s a quasi-governmental group that acts as a pass-through conduit. They can own a title to hangars, buildings and equipment and lease them long-term to the company. That way, the company gets a 100% savings on

ad valorem property taxes; they don’t have to pay any ad valorem tax on the building or equipment. So, over a 30-year lease period, that’s another nice incentive.”

Tewfik admitted, “There were financial incentives in order to move to Florida,” but another element of great importance to Premier was the presence of Haney Technical College in Panama City. Tewfik added, “Our biggest challenge in Quebec

↖ Premier Aviation, a leading full-service airframe maintenance provider, is based in Quebec City, Canada.

← Executive Director Parker W. McClellan and Bay County Economic Development President and CEO Becca Hardin survey the future site of Premier Aviation.

City, and anywhere else in the world, is having enough people to come and work. Haney College is producing 20 to 40 aircraft technicians every year, and then they go out of the county to work. Being the first MRO on-site, we hope to be able to capitalize on that most important asset. And since we’ve been announcing that we want to go there, there are older students who have left the county and are calling to inquire if we are going to hire them. So, this is very promising for us.”

Another element that made Bay County attractive was proximity to

the main hubs, Tewfik explained. “We wanted to have a foothold in the United States, and Florida is well-positioned to not only capture American business but potentially South American. But the biggest incentive was the community. Every time we came down for a meeting, they were talking about community. That just resonated with us. In Quebec City, it’s the same thing; we’re a very small community, and everybody knows one another. So, it was like a sister city for us.”

Parker McClellan, the Airport Authority’s executive director, echoed

←↙ The new hangar, dubbed “Project Maple,” will offer full-service airframe maintenance with a 100,000-square-foot facility to service the needs of regional jets.

this sentiment. “We both felt it was the right fit. They are a smaller company, and when they saw what Bay County had to offer, it was very similar to what they have in Quebec City in terms of airport relations and relations within the community. Premier’s company values are similar to those of our community. So, there was a lot of synergy there.”

Premier plans to break ground sometime in the fall and open for business by late 2025. And McClellan sees this as a harbinger of things to come. “Our goal at the airport is to continue to create jobs in our community, and we’re going to continue to market available land for other maintenance and repair companies to come to the airport,” he stated. “It grows jobs in our community, it grows passenger traffic and it enhances the education capability of our community as we continue to grow.” ▪

The life of a tree, with each unique grain and texture, brings its majestic beauty to every home bearing the E. F. San Juan fingerprint. Since 1976, this third-generation family business has evolved from modest facilities and equipment to a state-of-the-art facility featuring the world’s finest woodworking equipment. Coupled with a highly-skilled and dedicated workforce, the company continues to set the standard for quality architectural millwork, mouldings, stair parts, trim, paneling, cabinetry, and more in the Southeastern Coastal US and beyond.

↗ Glen McDonald, president of Gulf Coast State College, shares with students Brianna Bailey (left) and Jasey Neitzke (right) how to transform an education into financial success.

Higher Than Education

Growing a community one student at a time

story by DAVID EKRUT, PH.D.

Glen McDonald, president of Gulf Coast State College, has a keen mind for science, the heart of an educator and the acumen of an entrepreneur. But his greatest strength is his compassion for people.

McDonald received a bachelor’s degree in biochemistry from Florida State University, then worked as a research scientist for Applied Research Associates (ARA), Inc. During this time, he also earned an MBA from FSU. After 25 years of service in research and development, McDonald moved into education, where he applied an entrepreneurial approach to pedagogy.

At ARA, McDonald had an open license to hunt every possible innovation.

“We worried about doing the right thing for the right science for a really long time, and it was just nice,” he said.

Though McDonald believes education is where he is meant to be, he admitted to missing the speed of the work and strives to take the culture and spirit of that career with him.

“I want every person that steps onto this campus to feel like they’re the most important person who’s ever put a foot on this campus,” McDonald said of his hopes to shift the mindset of how we approach education in the U.S.

Efforts are being made to be community-focused and help bridge the gap between the worker deficit in Bay County and potential employers.

“If you go to your first two years of post K-through-12 education in your community, you have a 70% chance of living and working in that community,” meaning that the majority of students stepping onto the GCSC campus are potential employees for prospective

employers. “We put almost 500 more into the workforce this spring.”

From the student perspective, it is not always easy to see how a piece of paper at the end of a degree path will transform into a meaningful job. McDonald sees part of his mission as showing the value of learning

and forging connections between all people in his community.

One of McDonald’s greatest frustrations regarding education is the pace at which positive change occurs. True growth comes from the freedom to explore all solutions and have the space to fail, but more importantly, learning from these failures. McDonald believes that, “Failure is a great learning tool. We are not taking enough risks because we are not willing to fail.”

McDonald learned this approach from his former CEO at ARA, Neil Higgins, who “taught me that you create your own destiny and to not wait until you have all the answers. That was the other thing he told us. He said, ‘You’re never going to have all the answers.’ And we as scientists, we want to make everything a little bit better. He said, ‘Put something in the field and see if it works, and then figure out what are the needed answers.’”

This was where he learned the value of failing, but more importantly, “going back and critically assessing is how you grow.”

His methods are proving successful at GCSC. According to the National Center for Education Statistics, fall 2021 enrollment declined by

← President McDonald brings his business acumen and industrial engineering to the college.

photography by MIKE FENDER

3% nationally than the previous year. Enrollment has trended downward since 2010, which was 15% higher than in fall 2021, but 42% of this weakening of enrollment occurred during the COVID-19 pandemic.

However, GCSC has maintained steady enrollment growth through the pandemic, which can be attributed to the community focus and compassionate culture championed by McDonald’s tenure as vice president of strategic initiatives and economic development, where he served for six years before being promoted to president.

Though McDonald praises many great people along his journey, the greatest influence was his father, who was a mechanical engineer.

“I’ve never met a person more determined in my life,” he said. “I mean, he would fail, and then he would wake up and try it again. He was so determined to be successful and to work hard.”

McDonald has lived in every southeastern state except Mississippi, but much of his formative years were spent growing up in Slidell, Louisiana, where McDonald spent a lot of time with his father hunting and fishing. McDonald helped build houses that his father had designed which impacted his view of the world and helped foster his love of science.

McDonald strives to focus his life on discovering what is right and acting in a way he wishes the world to be.

“If you do the right thing and you work hard, no matter what your

outcome is, when you’re 80 years old and you’re looking back at your life, you’ll feel good.”

Though much of his time is dedicated to GCSC and his community, McDonald enjoys time off traveling with his wife and children. He loves being fully immersed in new cultures and experiencing the local cuisine of exotic places.

H is favorite quote is something his mother told him each day at breakfast. “Today, I want you to be kind and courageous,” and this is a quote he tells himself each morning and endeavors to be both because of her. ▪

↑ President McDonald makes every effort to welcome each student to his campus.

↗ Dr. Martha Ruder balances her work as a family nurse practitioner at Emerald Coast Behavioral Hospital and the coordinator of the associate's degree nursing program at Gulf Coast State College in Panama City, Florida.

Dr. Martha Ruder

Family nurse practitioner and associate degree nursing program coordinator

story by LACI SWANN

In the fields of nursing and education, you have to accept that things don’t always turn out the way you plan. Circumstances arise. Things happen, but in these professions, you need to take the time to listen to others, focus on the issues at hand and keep working to facilitate nursing education.”

— DR. MARTHA RUDER

Dr. Martha Ruder balances many significant roles, notably as a family nurse practitioner and coordinator of the associate’s degree nursing program at Gulf Coast State College in Panama City, Florida.

“Nurses are used to being busy,” said Dr. Ruder. “I became used to this pace when I was in my nurse practitioner program at Florida State. I was working full time and fulfilling clinical hours, so I quickly fell into the habit of scheduling and carving out blocks of time.”

In 2014, Dr. Ruder graduated from Florida State University with her doctorate of nursing practice; however, her teaching journey was already well underway, sparked by her pursuit of a career in nursing. As a program coordinator and nurse practitioner, Dr. Ruder’s roles are bound together through perseverance, resilience and patience.

“In the fields of nursing and education, you have to accept that things don’t always turn out the way you plan. Circumstances arise. Things happen, but in these professions, you need to take the time to listen to others, focus on the issues at hand and keep working to facilitate nursing education,” she shared.

After graduating with a bachelor’s degree from the School of Nursing at the University of Maryland Baltimore in 1979 and obtaining her RN license, Dr. Ruder worked in a local hospital’s postpartum unit. There, she stepped into the role of teaching parents what to expect in birthing classes.

“My experience in the postpartum unit really made me realize how much I liked teaching,” said Dr. Ruder.

So, in 1986, after graduating with her master’s degree in nursing education, she began teaching nursing part time as an adjunct in pediatrics and became a full-time instructor in 1996 of maternal-newborn nursing.

“As a nurse, you become a teacher, too. You teach your patients a lot of things, from what medication to take and how to navigate wellness,” explained Dr. Ruder. “Teaching is a natural extension of nursing.”

In 2007, Dr. Ruder advanced to the role of assistant coordinator at GCSC and rose to coordinator in 2012. Harnessing her extensive experience in teaching and nursing education, Dr. Ruder has been instrumental in strengthening the foundation of emerging medical professionals through comprehensive training,

education and resources. As the coordinator of the associate’s degree nursing program, Dr. Ruder has played a key role in the remarkably high pass rates on the National Council Licensure Examination, exceeding the statewide pass rate by a whopping 13% — raising it to 87% at GCSC versus 74% throughout the state. This achievement is a testament to Dr. Ruder’s commitment to excellence in the ever-growing nursing field.

“At Gulf Coast, we focus on remediation,” said Dr. Ruder. “So, if a student isn’t doing well with testing, we look at the information, reteach and retest until they fully understand the material. We have a dedicated person who works with students. We call her the student success mentor, and she works to help students succeed in the program.”

Recently, in May 2024, Dr. Ruder received word that she and her

colleagues secured a $24 million grant for an Interprofessional Education Simulation Training Center from Triumph Gulf Coast, Inc. — an organization responsible for administering funds from the $1.5 billion awarded to the Sunshine State by BP for compensation after the Deepwater Horizon oil spill in the Gulf of Mexico in 2010.

“We will be implementing this grant in the fall,” explained Dr. Ruder, “notably an interprofessional simulation building for all health sciences, but nursing will take the lead because nursing is the biggest population in the health science field here.”

Dr. Ruder revealed that GCSC plans to build this program from the ground up, incorporating cutting-edge, immersive simulation technology. This will enable students to wear VG goggles and virtually step into a hospital setting to prepare medication and interpret doctors’ orders. Thanks to this sizable grant, enrollment capacity has surged, thereby enhancing student readiness for clinical practice.

As Dr. Ruder looks toward the future, she sees a significant transition on the horizon. In three years, she plans to step away from her current coordinator position at GCSC and lean into her nurse practitioner role at the Emerald Coast Bay Behavioral Hospital. At this inpatient psychiatric facility, Dr. Ruder provides primary care for patients, demonstrating her unwavering commitment to the field of health.

“I’m not ready to fully retire,” admitted Dr. Ruder. “I’m so used to working, I can’t imagine just sitting at home. So, this isn’t a full stop for me, just a stop in academia.” ▪

↑ Dr. Ruder became a full-time instructor in 1996 teaching maternal-newborn nursing, but she now oversees the nursing program for GCSC as the coordinator.

Hope for Patients with Diabetes and Vascular Disease

Residents of Leon and the surrounding counties of Florida experience limb amputation caused by diabetes and vascular disease at a rate higher than the state average.

We are doing something to change this.

Tallahassee Memorial HealthCare was the third hospital in the nation to successfully perform a LimFlow procedure after it was approved by the FDA and is the only hospital in the region offering this life-changing surgery.

LimFlow allows doctors to connect an artery in the calf to a vein near the foot to restore blood flow, offering patients a far greater chance of preserving their lower limbs.

We are committed to addressing the healthcare needs of our community by bringing the latest technology and treatments to North Florida.

Recycling the Paper Mill

SRM Concrete to open Panama City plant

On June 2, 2022, the WestRock Paper Mill in Panama City, owned by WestRock Co., the second-largest American packaging company, permanently ceased operations. Once Bay County’s largest employer with approximately 450 workers, the

mill was deemed too expensive to maintain, and its main products, heavyweight kraft and fluff pulp, were no longer priorities in the parent company’s strategy to focus on higher-value markets.

Fortunately, SRM Concrete, founded by Melissa and Mike Hollingshead in Smyrna,

Tennessee, in 1999, decided this past February to buy the sprawling 300-acre property for $30 million. Today, the familyowned-and-operated company, with headquarters in nearby Murfreesboro, Tennessee, serves customers in 19 states and has more than 8,300 employees.

↑ SRM Concrete purchased the now defunct WestRock Paper Mill and aims to revitalize jobs in the region with plant operations.

story by AL KRULICK

“We purchased this plant with the intention of creating storage for cement, and we’ll use the other parts of the property for other segments of our business,” explained Ben Endsley, general manager of Hollingshead Cement, one of SRM’s divisions. “We’re in the ready-mix concrete business, but we also have 26 rock quarries, so we’re in the stone and aggregate market as well. We also own things like precast plants and block manufacturing plants, so because of the scale of the property, once we have a full site layout, we’ll kind of do one of everything we do.”

What truly made the Panama City location attractive, according to Endsley, was its access to water, which will allow the company to load and offload raw materials and products.

“We’ve already brought in one vessel at the Port of Panama City of some cement that we’re using to supplement some of our local ready-mix production,” he noted. “And eventually we’ll put in a berth to bring vessels and barges into our location.”

Endsley affirmed that SRM’s decision to move to Bay County was not predicated on any additional considerations. “We have met with the Economic Development Agency, and we met with a lot of local municipalities and officials as far as the site planning and development, but we weren’t lured in by any kind of economic package. That wasn’t any part of the deal.”

Indeed, the value to the Bay County community will come from SRM in the form of several dozen new jobs, a

Don’t stop building your business.

photography by MIKE FENDER

↑ Much of the old paper mill is being torn down, but many of the historic buildings are being preserved.

cleaned-up industrial site and a nonpolluting plant that Endsley said will use the greenest products available.

↑

“The newest cement on the market that we will be importing, once we have the facility up and running, is called 1L cement,” he stated. “It’s a greener alternative. It uses less energy to produce, but it’s still a very strong and durable product.”

And SRM intends to find other ways to create value. “One of our core values is to be a strategic partner with the community,” Endsley shared. “As an employer, you want to be part of the community and be able to give back in different ways. Part of our focus will be

on partnering with schools and different civic organizations. We like to focus on children and child development.”

At present, SRM is in the final phases of naming a demo contractor to take down the paper mill and recycle whatever equipment possible. “The demolition is going to take between 16 and 24 months. That’s one of the early steps before we can really develop the site,” Endsley said. “We’re already using some of the property; we’re importing cement and distributing it to our local ready-mix plants, but we’re not doing that on the scale that we’re going to be able to do once we have the site developed.”

To preserve some of the history of WestRock Paper, which began operations in 1931, SRM plans to

We want to help the community thrive for years to come and give good jobs to the employees in that town. So, I think it’s going to be a really good fit for us and for the community.”

— BEN ENDSLEY, GENERAL MANAGER OF HOLLINGSHEAD CEMENT

maintain some of the older buildings on-site. Endsley said, “I think they add a touch of history. You can’t go anywhere in the town without talking to somebody who didn’t know somebody who was employed at that paper mill. Everybody knows about that site, and everybody has a story to tell. We want to make sure the site continues with that legacy and creates generational jobs in the community. When WestRock closed, they left about nine or 10 people there as caretakers; we employed all of those people right off the bat. And we’re hiring three or four additional people. As the demo goes away, the site will bring in between 40 and 80 jobs once we have everything up and running.”

Though SRM has ready-mix locations all around the Gulf Coast and is focused on expanding its footprint in the market, it also aims to add value to the area. In Endsley’s words, “We want to help the community thrive for years to come and give good jobs to the employees in that town. So, I think it’s going to be a really good fit for us and for the community.” ▪

Kevin Harrington is the SRM general manager. Founded in 1999, SRM is the largest ready-mix concrete supplier in the country with 8,300 team members across 19 states.

PEPPER CRUSTED TUNA

BLACK & BLEU CHICKEN SALAD

RAW OYSTERS

KEY WEST SHRIMP

Disconnect to Reconnect

To live is to live creatively

I recently completed a life-changing trip to Africa to hike Mount Kilimanjaro and go on a safari, which you can read more about in this issue. What’s not mentioned in the story is that I brought along Rick Rubin’s The Creative Act: A Way of Being.

Before leaving for the trip, I attended Shannon Kramolis’ yoga class, during which she read excerpts from the book. It wasn’t the first time I’d heard good things about it, so I decided to bring it with me to Africa — I wanted to see what it was all about.

The book has many deep insights and opinions from Rubin, but the overall message is: “Art isn’t in the tools, material, equipment you use. It’s in the way you see the world.” He further expresses that everyone is a creator and that creativity is a fundamental aspect of being human; it is our birthright.

After ascending 14,700 feet to Cathedral Point and back down to approximately 13,000 feet to Shira II Camp, I woke up on the morning of the third day with the first feelings of worry and fear. We still had over 5,000 more feet of elevation and six more days to go. I experienced the onset of acute altitude sickness, our crew caught a 24-hour virus that put a mental strain on the team and we were all freezing cold. I opened my book up this particular morning for my daily read. I was on the seventh chapter titled, “Look for Clues.” The chapter was about paying attention to the subtle signs and clues the universe provides, asserting that, ultimately, there is no such thing as a coincidence.

The chapter concluded: “When clues present themselves, it can sometimes

feel like the delicate mechanism of a clock at work. As if the universe is nudging you with little reminders that it’s on your side and wants to provide everything you need to complete your mission.” Recalling the notion that nothing was coincidental, these words provided the perfectly timed reminder that this moment of doubt and fear was simply created in my mind. I felt reassured that the universe would provide me with everything I needed — I didn’t have to worry. I was inspired, to say the least, and encouraged to complete our mission up this mountain.

That experience was a profound example of how a creative act can change the course of another. As entrepreneurs, leaders and decision-makers, I believe we are all creatives. Developing new business endeavors and collaborations and finding solutions to everyday challenges takes creativity.

Through the process of creation, I have learned the importance of disconnecting to reconnect. We must get out of the day-to-day business so we can reconnect to our purpose. Joining Endeavour Expeditions and Wander Africa on this trip of a lifetime with other corporate leaders was something I invite others to consider.

Though it was a difficult task, my experience of summiting Mount Kilimanjaro had a very simple strategy for success

— “pole pole,” meaning “slowly, slowly” in Swahili. We focused on just the next step, one at a time. This philosophy lives with me today being back in Northwest Florida in my professional life.

There is an art to all we do, the most impactful being that of giving and supporting. As leaders, that is what we do — we give our time, our wisdom and if we are lucky, our patience. Nothing great comes easily or quickly, and that is a daily reminder. Pole pole.

May we all appreciate and experience a more artistic life and acknowledge the creativity all around us. Like Ruben reminds us, pay attention to the clues and the subtle signs surrounding us. You never know — it may just inspire you to do something extraordinary.

Much love,

MCKENZIE BURLEIGH, ASSOCIATE PUBLISHER mburleigh@rowlandpublishing.com

PHOTO BY

↑ On Day 3 of a nine-day journey to the top of Mount Kilimanjaro, Emerald Coast Magazine Associate Publisher McKenzie Burleigh practices a king dancer pose with the mountainscape as her backdrop.