CONQUER SOCIAL MEDIA BURNOUT

10 ideas to help break a social media creative block

Social media is an integral part of every agent’s marketing strategy. The key to mastering the social media game is consistency. Creating a monthly or yearly content calendar helps keep your posting schedule consistent, however filling your calendar with engaging, valuable content is no small feat.

Did you know?

Royal LePage Agent Survey

72% say social media gives them success in promoting their business and/or generating leads

Facebook ranked #1 as the social media platform that provides the best return

Photos of new listings generate the most social media engagement

Social media posts ranked #1 to promote open houses

Royal LePage's social media leadership*

Thousands of Canadians look to us for the latest updates in Canadian real estate.

17,346 likes on Facebook

16,854 followers on Twitter

4,333 followers on Instagram

414,252 views on YouTube

15,123 followers on LinkedIn

1. Share a relevant or helpful stat

Never run out of content, use this helpful list of engaging post ideas whenever you hit a social media creative block.

1. Share a relevant or helpful stat

2. Share a personal or meaningful post

Your social media channels don’t have to be all business. Connect with your audience on a personal level by sharing a meaningful quote or story. Video and image posts have the highest average engagement rate on Facebook 1 , so don’t forget to pair your post with beautiful imagery.

3. Share a client testimonial or success story

4. Ask questions or poll your audience

It’s an easy way to fill a content gap, but it’s also a chance to learn valuable insights about current and prospective clients. Ask your audience what tops their must-have list in their dream home, or what the most important quality of a real estate agent is. Then, use the feedback to improve your business.

5. Show off your expertise with a helpful tip

6. Re-share a top-performing post

7. Record a video or go live

Are clients always asking you the same questions? Share a quick video addressing the question, and use the Videolicious app to kick it up a notch with a collection of professionally-developed, branded photos and videos.

8. Don’t forget about seasonal and holiday posts

9. Interview an influencer or referral partner

Change it up by inviting someone else to take centre stage on your channels. Perhaps you know a mortgage broker who can provide sound advice for first-time homebuyers or a home staging specialist who can direct your audience on prepping their home for the market.

10. Curate content

Remember, not all of your content has to be original. In fact, sharing or reposting content from reputable sources can increase your credibility and your exposure to new followers and potential clients.

Did you know a kitchen renovation has the potential to boost a property’s value by 12.5%?

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