VIDEO: SUPERCHARGES YOU BUSINESS

Sponsored by Videolicious

Today, video is everywhere. Many consumers prefer to watch a video about a product or service rather than reading about it. Of Canadians who are within the prime home-buying demographic, Peak Millennials 2 stream video daily. And, in 2019, 80 per cent of all internet traffic will come from video. 3 As a result, producing more video content is an effective social marketing strategy to increase your lead generation and boost sales, especially given social video generates 1200 per cent more shares than text and images combined. 4 Today, agents need to leverage the best possible technology to grow their business, and video is key.

Producing a polished and compelling video was once a highly labourintensive exercise. Now, thanks to technological advancements, that is no longer the case. With the availability of HD smartphone cameras and video editing platforms like Videolicious, the gap between amateur and professional video is closing fast. Selling a home will always rest on the strong connection between an agent and their client. Using high quality, branded videos will foster those connections and engage your audience.

Videolicious allows me to make polished, professional videos, in just a matter of minutes. No more videos of “just me” talking at my camera, now I get to include the Royal LePage brand and photos and videos pertaining to the topic I am talking about.

— Nicole Hacault, Royal LePage Top Producers Real Estate

10 effective ways to market your business with video

1. Self-introductions

2. New listings

3. Client testimonials

4. Client follow-ups

5. Neighbourhood highlights

6. Client Q&As

7. Industry insights and data

8. Partner with an expert

9. How-to tips and tutorials

10. Congratulatory messages

Royal LePage Agent Survey

What video tools or platforms do you use to promote your business?

48% Facebook | 31% YouTube

500 MILLION people watch videos on Facebook every single day

Create your own professionally-branded videos with Videolicious: rlpnetwork.com/videolicious

1 socialmediatoday.com/news/how-to-maximize-video-content-across-the-major-social-networks/538612/

2 18-34 years old. cira.ca/factbook/domain-industry-data-and-canadian-Internet-trends/internet-use-canada

3 socialmediatoday.com/news/the-state-of-video-marketing-in-2018-infographic/518339/

4 smallbiztrends.com/2016/10/video-marketing-statistics.html