TRENDS & OUTLOOKS
Use video to
super charge
your business
Sponsored by
T
oday, video is everywhere. Many consumers prefer to watch a video about a product or service rather than reading about it. Of Canadians who are within the prime home-buying demographic, Peak Millennials2 stream video daily. And, in 2019, 80 per cent of all internet traffic will come from video.3 As a result, producing more video content is an effective social marketing strategy to increase your lead generation and boost sales, especially given social video generates 1200 per cent more shares than text and images combined.4 Today, agents need to leverage the best possible technology to grow their business, and video is key. Producing a polished and compelling video was once a highly labourintensive exercise. Now, thanks to technological advancements, that is no longer the case. With the availability of HD smartphone cameras and video editing platforms like Videolicious, the gap between amateur and professional video is closing fast. Selling a home will always rest on the strong connection between an agent and their client. Using high quality, branded videos will foster those connections and engage your audience.
Royal LePage Agent Survey
©iStock.com/milanvirijevic
What video tools or platforms do you use to promote your business?
48% Facebook 1 2 3 4
31% YouTube
500
MILLION
people watch videos on Facebook every single day1
socialmediatoday.com/news/how-to-maximize-video-content-across-the-major-social-networks/538612/ 18-34 years old. cira.ca/factbook/domain-industry-data-and-canadian-Internet-trends/internet-use-canada socialmediatoday.com/news/the-state-of-video-marketing-in-2018-infographic/518339/ smallbiztrends.com/2016/10/video-marketing-statistics.html
10
effective ways to market your business with video:
1 Self-introductions 6 Client Q&As 7 Industry insights and data 2 New listings 3 Client testimonials 8 Partner with an expert 9 How-to tips and tutorials 4 Client follow-ups 5 Neighbourhood highlights 10 Congratulatory messages
Videolicious allows me to make polished, professional videos, in just a matter of minutes. No more videos of “just me” talking at my camera, now I get to include the Royal LePage brand and photos and videos pertaining to the topic I am talking about. — Nicole Hacault, Royal LePage Top Producers Real Estate
Create your own professionallybranded videos with Videolicious rlpNetwork.com/videolicious
2019 / ROYAL LEPAGE LEADING EDGE
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