HARNESS THE POWER

Harness the power of the Royal LePage brand

Successful REALTORS ® invest in their professional identity by leveraging the power of the Royal LePage brand. By appealing to prospects and clients on an emotional level, we create strong connections with consumers through credibility and trustworthiness. Our award-winning marketing and public relations campaigns establish Royal LePage as a strong and recognizable brand and as a leader in Canadian real estate. Success comes to those who leverage the Royal LePage brand – Canada’s Real Estate Company.

Public Relations

Sarah Louise Gardiner, Director, Communications

Royal LePage has earned the trust of Canadian consumers nationwide as the most quoted real estate company in Canada. It’s a reputation we are proud of and it makes good business sense too. Insightful articles written by top reporters reinforce our brand as the smart choice. From evening national news to local community papers, we have seen first-hand the impact of increased brand awareness. A good PR campaign has the power to create and cultivate leads.

As the industry leader for commentary and insights, our data-rich media campaigns spark national dialogue and get noticed. Our media campaigns go head-to-head with the campaigns designed by the largest brands in Canada – and win! Last year, Royal LePage took home several top communications awards including a 2018 Ovation Award of Excellence for the Royal LePage Peak Millennials campaign. The Royal LePage Quarterly House Price Survey and Market Survey Forecast have also won multiple awards.

For the latest release, visit: rlp.ca/mediaroom

Brand

Alicia Omand, Director, Marketing

Consumers want to work with people and brands they trust. They want to be confident that you have their best interests at heart. It’s important that your personal brand reflects your professionalism, trustworthiness and authenticity. That’s why your skills and knowledge, paired with the power of the Royal LePage brand, is your best recipe for success.

A recent consumer survey in the Vancouver, Calgary, Toronto and Montreal markets, revealed that Royal LePage, as a national brand, garnered 400 per cent more brand awareness than high-volume off-brand agents in their respective markets. Collectively, those agents had less than 5 per cent of aided brand awareness. The survey also proved the Royal LePage brand to be highly regarded, with desirable brand attributes ranking higher than those of top agent brands. 2

Get it sold with Royal LePage!

The most effective medium through which to harness the power of the Royal LePage brand is your lawn sign. 129 per cent more consumers recall the real estate company after seeing a lawn sign vs. the next closest marketing channel. 2 However, be aware that the benefit of that brand connection is lost when agents do not use the company’s sign templates or colour scheme. Show your Royal LePage pride by leveraging the brand within your marketing initiatives.

Royal LePage Agent Survey

What forms of marketing or advertising have given you success in promoting your business and/or generating leads?

- 72% lawn signs

- 72% social media

- 56% business websites

Leverage the brand in your marketing, rlpNetwork.com/marketingresources