Four traits of today’s consumers New technologies are changing consumer habits — and expectations Catching the attention of consumers is tougher than ever before. While core marketing principles still apply, your marketing strategy must reach an increasingly fragmented market of distracted consumers. Here are four important trends you want to incorporate into your marketing and business plans. Mobile, mobile, mobile – and tablets. New data indicates consumers love using their mobiles and tablets to research products, check reviews and make purchases. The days of browsing on a desktop PC are dwindling. Yet too many web experiences remain formatted for large-screens, mouse navigation and full-sized keyboards. According to media research (via Emarketer.com), 80 per cent of consumers who own tablets use them to research and shop. This means businesses must specifically format messaging for finger-tapping tablet users. Remember, consumers use tablets before they visit in person, but also expect to use them in person, too. Is your website optimized for those consumers? Social networks are for socializing.
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A survey from Greenlight, a search engine marketing firm, reports that nearly 44 per cent of people have never clicked an ad or a sponsored story
4 | Royal LePage Leading Edge | 2013
