2017 Leading Edge Magazine | Royal LePage

Page 38

3 ways to ensure

your website stands out 1

2

3

Speak to your niche

Promote your website

Go mobile

Have a clear vision of who you’re trying to reach. Narrowing down an audience and catering to your ideal or typical client will help guide you when crafting original content for your website. Both original and local content speaks to your target audience, and it helps elevate your ranking on Google for more specific searches.

Improving your online presence can be as simple as connecting your website to your various online profiles. Did you know Google crawls major websites like royallepage.ca on a regular basis? Adding your website to your royallepage.ca profile helps ensure that Google indexes your website through this credible association. And, for extra search lift, be sure to add your website URL to your social media profiles.

If you haven’t updated your website recently, a new design could help improve its usability and SEO. A responsive website is easier to navigate on smartphones and tablets. Your clients and prospects are using these devices in the majority of their online searches. Going mobile also ensures your website’s search ranking isn’t penalized by Google’s practice of favouring mobile websites.

Interested in learning more about ClientClick? Visit my.rlpNetwork.com/clientclick.

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2017 | ROYAL L e PAGE LEADING EDGE

ClientClick websites are built to help your business succeed. Try ClientClick yourself with a 60-day free trial. You can take advantage of this offer by visiting my.rlpNetwork.com/clientclick. Once signed up, a representative will guide you through a personal one-on-one setup call.

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The best website is the one that gets used. If your time is limited and you’re not sure where to start, here are three practical things you can do to improve your website and drive better quality leads.


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