VELITECH LAUNCHES IN SOUTH AFRICA TO REVOLUTIONISE IGAMING
South Africa Named a Rising Power in 2025 iGaming Trends Report
SOUTH AFRICA AWARDS NATIONAL SLOTS MONITORING TENDER
GOOGLE TIGHTENS AFRICAN GAMBLING AD POLICIES
Illegal Gambling ‘Pandemic’ Sweeps South Africa: 62% of Market Controlled by Unlicensed Operators
South Africa’s Gambling Surge: Online Betting Leads the Way in Record-Breaking 2023 Revenue
Publisher & Editor
Roy Bannister
Assistant Publisher Luke Bannister
Executive Publisher Ingrid Keulder
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Bill Healey
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GAMING FOR AFRICA is a bi-monthly magazine focused on casino operators and the manufacturing sector of the African gaming industry. We publish informed comment, and cover developments in legislation, new products, marketing and sales, promotions and general casino resort tourism trends in Africa Information published in GAMING FOR AFRICA or views or opinions expressed by writers are their own and not necessarily endorsed by the owner, publisher or editor of GAMING FOR AFRICA. While reasonable care is taken to report on events and occurrences in an accurate manner, we cannot accept any responsibility for inconveniences arising from misinformation. We welcome unsolicited articles and photographs but cannot accept responsibility for loss or damage. Press releases are published in good faith and the publishers assume that information provided is correct.
Gaming for Africa is a trade publication aimed at the b2b casino and gaming industry in South Africa and across the African continent where legalized gambling is permitted. As such all advertising and editorial in this publication is aimed at professionals within the gambling industry, and not the general gambling public. Gaming for Africa endorses and promotes responsible gambling and proudly subscribes to the aims and initiatives of the legalized gambling industry thorugh the National Responsible Gambling Programme. National Responsible Gambling Counselling Line – 0800 006 008
South African Gambling has been making headlines in the mainstream media over the past few months, and the public’s attention has been drawn to the industry for a number of reasons:
The astonishing figure of over R1-Trillion rand in Turnover for all forms of gambling in the legalised South African gaming industry during the previous financial year astonished many and drew interest of politicians, regulators and responsible gambling advocates alike. The figure alarmed politicians and RG advocates, mainly as the increase was driven largely by online sportsbook operators at the expense of traditional land-based operations. While it may be prudent to point out that the Turnover figure includes ‘recycling’ which refers to amounts that are staked on more than one occasion, like bonus wagers for example, it is also worthwhile noting that the not all legalised gambling industry operators (who are meant to contribute 0,1% of their Gross Gambling Revenue to the South African Responsible Gambling Foundation to provide free treatment and counselling to problem gamblers) do so. This places an undue burden on legal operators that willingly do so in the spirit of offsetting the inherent risks associated with gambling.
Against this background, we also see an alarming number of illegal gambling operators targeting South African players - according to a report by Yield Sec as much as 62% of the South African market is operated by illegals.
So, placing this into context, we have a growing burden on legal operators (some of whom do not contribute their agreed share to Responsible Gambling) exacerbated by illegal gambling operations who do not play by the fair rules enforced by South Africa’s gambling authorities, an outdated online gambling regulatory framework creating a knock-on effect and ultimately an immense burden to be shouldered by the South African Responsible Gambling Foundation with limited resources and a growing need for treatment.
It seems like a logical conclusion that the SARGF should receive fair funding and some serious thought should be put into regulatory steps that will keep abreast with technological advances and gambling realities.
Roy Bannister
2 Illegal Gambling ‘Pandemic’ Sweeps South Africa: 62% of Market Controlled by Unlicensed Operators
South Africa Named a Rising Power in 2025 iGaming Trends Report 4 Google Overhauls Gambling Ads Policy, Tightening Restrictions and Enhancing Compliance for African Countries 6 Velitech Launches Locally to Revolutionise iGaming and Access to SA’s R1-Trillion Betting Market
10 Amatic Industries at ICE Barcelona 2025: A Strong Showcase of Innovation
10 Amatic Industries Appoints new Cross-National Sales Manager to Drive Growth in Sub-Saharan Africa
12 Rock & Cricket Celebrates 25 Years of Gaming Marketing
Synot Games Appoints African Sales Manager
Pragmatic Play Embarks on a Safari Adventure in Wild Wildebeest Wins
TCSJOHNHUXLEY Captivates at ICE Barcelona 2025 with a Showcase of Innovative Solutions
NOVOMATIC Africa Showcases Cutting-Edge Innovation at ICE Barcelona 2025
South Africa’s Gambling Surge: Online Betting Leads the Way in Record-Breaking 2023 Revenue
Happy 20th Birthday, National Gambling Act - But, There’s Still Much to
Ithuba Takes Over Management of Tanzania’s National Lottery, Pledges Major Investment
36 South Africa Awards CEMS Slots Tender
• 2,084 illegal gambling operators actively targeting South Africa (2023 - 2024 Fiscal Year)
• 1,134 affiliates promoting illegal gambling operators actively targeting South Africa
• Gross Gaming Revenue split for legal versus illegal in 2023/24 fiscal year: 38% legal and 62% illegal
• 27% of South Africans (16.3 million people) interacted with illegal gambling
South Africa is grappling with an illegal gambling crisis. New data reveals that illegal operators dominated 62% of the Gross Gaming Revenue (GGR) for 2023/24. Yield Sec, an online intelligence platform commissioned by the South African Bookmakers Association (SABA), has identified 2,084 illegal gambling operators targeting South African players, alongside 1,134 affiliates promoting these platforms.
Sean Coleman, CEO of SABA, warns of a black market “pandemic,” calling for urgent regulatory action, including geo-blocking and payment restrictions, to curb the devastating impact of illegal gambling on players and the licensed market.
Key Findings from Yield Sec’s Report (2023 – 2024 fiscal year)
• 62% of GGR in South Africa is generated by
illegal operators.
• 27% of South Africans - (16.3 million people) interacted with illegal gambling platforms.
• Among the top 10 online gambling operators, only three are licensed locally, with Hollywoodbets being the only one in the top three.
• Over 94% of online gamblers identify as male with the largest percentage (31%) being 18–24 years old.
Yield Sec’s findiNgs expose how illegal operators exploit loopholes to target vulnerable self-excluded players, those actively trying to gamble more responsibly through schemes like the Gauteng Self-Exclusion Program. This exploitation, termed “Vulnerability Victimisation,” undermines Responsible Gambling Month initiatives and the efforts of organizations like the South African Responsible Gaming Foundation.
Ismail Vali, CEO of Yield Sec, commented: “The illegal gambling marketplace in South Africa is a direct threat to communities, responsible gambling efforts, and the integrity of the licensed market. These operators exploit vulnerable selfexcluded players, undermine programs designed to protect them, and contribute nothing to responsible gambling or tax revenues.
“This is not just a player protection issue but a
societal one. Illegal operators siphon revenue from the legal market, which weakens the industry’s ability to support communities and safeguard players. All legal stakeholders must work together to ensure the elimination of illegal operators across South Africa, creating a safe and sustainable marketplace and protecting the community at large.”
Further insights, including data on selfexclusion exploitation, are set to be released later this month, providing deeper analysis of the scale and impact of illegal gambling during Responsible Gambling Mont
Yield Sec is a technical intelligence platform that helps monitor, police, enforce, and optimize the total marketplace across online betting, gaming, and lottery activity. The innovative technology optimizes marketplace performance and activity, ensuring a secure and transparent environment. Yield Sec provides precise insights for informed decision-making, operational efficiency, and robust regulatory compliance. Yield Sec’s mission focuses on removing criminal threats to revenue, taxation, and consumer safety, benefiting the ecosystem overall.
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The global iGaming Trends 2025 Report identified South Africa as a critical growth market within the continent’s expanding sector.
South Africa has been spotlighted as a rising star in the global iGaming sector, with the newly published iGaming Trends 2025 Report by SoftSwiss identifying the country as a critical growth market within the continent’s expanding industry.
The report highlights notable trends, including:
• R59.3 billion gross gambling revenue (2023-2024): A 25.7% year-on-year growth.
• Sports betting accounted for 60.5% of the market, bolstered by a 70% smartphone penetration rate.
• While regulatory complexities persist, strong digital adoption and a growing middle class position South Africa as an attractive hub for operators and investors.
Published by SoftSwiss, the report leverages extensive data. Among many findings, it outlines how technology, mobile adoption, and evolving consumer preferences shape the region’s future and present opportunities for operators and investors.
According to the report, South Africa’s gross gambling revenue reached ZAR 59.3 billion in 2023-
2024, marking a 25.7% year-on-year growth. Driving this growth is the dominance of sports betting, which accounted for 60.5% of the total market. South Africa’s high smartphone penetration rate of over 70% and the expansion of digital platforms have played pivotal roles in achieving this milestone. Mobile betting has become a cornerstone of the industry, providing operators with direct access to an increasingly digital-first audience.
While the market demonstrates growth potential, it also faces challenges. Fragmented provincial regulations and a 15% VAT on betting transactions present operational complexities for businesses. However, these challenges have not deterred both global and local investors from contributing. The overall gambling market across the African continent is expected to reach ZAR 213 billion by 2032, with sports betting remaining the primary growth driver, largely due to its accessibility and widespread popularity, particularly in football. In addition to South Africa, key contributors to this growth also include Nigeria, and Kenya.
Max Trafimovich,
Chief Commercial Officer
at SoftSwiss: “South Africa is emerging as a key player in the iGaming sector, driven by strong digital adoption and a thriving sports culture. With increasing mobile penetration and a growing middle class, the market offers significant potential for expansion, making it a welcoming sign for operators and investors alike.”
On a global level, the report describes over 15 major trends classified into specific groups: technology, regulation, marketing, and business development. Prepared with the support of eight top industry brands, it presents fresh perspectives and a deeper understanding of the latest iGaming trends.
Google will enforce stricter policies that will impact thousands of gambling advertisers beginning on April 14, 2025.
The search giant released updated guidelines on February 10, 2025. The new policy details how gambling operators should promote games and collect data on its platforms.
Google will enforce stricter policies that will impact thousands of gambling advertisers beginning on April 14, 2025.
The search giant released updated guidelines on February 10, 2025. The new policy details how gambling operators should promote games and collect data on its platforms.
It will change how millions of gaming and gambling users view and interact with ads online by introducing significant changes to its Gambling and Games advertising policy. This revision will refine the guidelines across various aspects, including countryspecific regulations and clearer categorizations of gambling-related content, aimed at tightening control and enhancing clarity for advertisers.
Under the revised policy, Google will enforce more precise country-specific restrictions including African countries like South Africa, Kenya, Ghana, Tanzania, Ethiopia, and Mozambique and list explicitly where gambling advertising is banned, including countries like Morocco and Egypt. This targeted approach marks a departure from the previous broader categorizations, aiming to align more closely with individual country
laws and regulations.
The revised guidelines aim to provide stricter definitions and implement expanded certification requirements for those promoting gambling-related content. A notable shift is the explicit classification of websites that direct users to online gambling or gambling services as ‘promoting gambling’. This move targets affiliate and aggregator sites, limiting their operations to purely informational content unless they meet the new, stringent criteria set forth.
The updated policy will also differentiate ‘social casino games’ from realmoney gambling, specifying which regions require separate certification. This delineation ensures that advertisers of social games, which simulate gambling experiences without real-money stakes, understand their boundaries and the necessary steps for compliance.
Continued on Page 30
Europe-headquartered VeliTech, a leading provider of innovative turnkey iGaming solutions that is positioned to revolutionise the industry for betting companies, has officially launched in South Africa.
The betting industry, now worth more than R1 trillion, is by far the most popular form of wagering in South Africa, outstripping the money bet at casinos, according to the latest available report from the National Gambling Board of South Africa. The same report highlights that this form of gaming has grown 20 percentage points year-on-year as of last March.
“This upward trend in betting, especially on the outcomes of crash and casino games, is not showing any indication of slowing,” says VeliTech South Africa Regional Representative, Petro Magos.
The VeliTech turnkey solutions are based on automated, machine learning-driven products that address all local current iGaming operator challenges with the aim of positioning local operators to take advantage of a burgeoning betting industry. Internationally, VeliTech has already integrated more than 30,000 games, made more than 100 sports offerings available, and serves more than 40 million users with its iGaming solutions.
Velitech Founder and CEO, Giorgi Aleksidze says, “VeliTech, is entering the market with a holistic offering, which is based on automated, machine learning-driven products for iGaming operators at an exciting time in the R1 trillion industry. The industry’s growth has exceeded expectations and continues to expand its trajectory, with increased competition and rapid innovation.”
Continued on Page 8
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The VeliTech technology provides a robust foundation, that enables speed to market for companies, and the ability to remain agile in an ever-changing landscape.
“Our cutting-edge technology creates a competitive advantage for companies wanting to grow in emerging markets and boost player engagement through solutions that deliver enhanced player experiences,” he adds.
“The VeliTech platform brings together a native CRM, automated payments, game aggregation, gamification, and retail, all seamlessly integrated into a back office. Our local knowledge ensures that every solution aligns with
the technological and operational requirements of the South African market, driving exponential growth allowing companies to innovate,” says Magos.
The suite of solutions is designed to provide flexibility, adaptability and scalability aiming to set new standards in the industry. “Our bespoke purpose-built solutions prioritise longevity, growth, and client value over high-volume operations,” he adds.
In addition, VeliTech provides responsible gambling features for players, which are mainly covered by limits, such as deposit limits, wagering, loss and session duration.
This puts the player in charge of their level of risk exposure when interacting with our
interface. The platform also has a ‘reality check’ implemented, which can automatically close an active game session if its duration falls outside a specific timeframe.
VeliTech has already successfully aided an international operator to grow their gross gambling revenue (the value of bets placed minus winnings paid out) eight-fold and gain over 3 times in unique active players in a short period.
“With our international technological expertise and an in-depth understanding of the nuances of the South African market, we collaborate with local companies in close-knit partnerships to ensure their success,” says Aleksidze.
Amatic Industries, the Austrian manufacturer of premium gaming solutions, is pleased to announce the appointment of Paul Nicole as the new cross-national gaming consultant, responsible for overseeing sales and business development across most of SubSaharan African countries. In this strategic role, Paul will focus on expanding the company’s presence and strengthening partnerships throughout the region.
With over 35 years of experience in the gaming industry, Paul has built an impressive career. He has a deep understanding of the African gaming market, gained through years of hands-on experience, especially in South Africa, where he held key roles in operations, sales, and market development, including Slots Duty Manager, Account Manager and Sales Manager.
“We are delighted to welcome Paul to our team, as his strong background in the African gaming industry and extensive experience in international sales brings a wealth of expertise to Amatic. As part of Amatic’s ongoing commitment to excellence, Paul will work closely with distributors, operators and partners across Sub-Saharan Africa, to provide tailored solutions that meet the evolving needs of customers,” said Thomas Engstberger, head of sales at Amatic Industries.
Paul is quoted as saying “having been to their offices for product training, as well as exhibiting at the ICE show in Barcelona recently, I am very impressed with the product offering. The product portfolio includes several video slot cabinets, an extensive game library with various multi-game packages and a multi-station electronic roulette, with both refurbished and new products available for sale. I look forward to work with the team, strengthen it’s footprint in Sub-Saharan Africa and continue to deliver first-class gaming experience to players throughout the region.”
For further product information, prospective and existing customers can reach Paul directly via email at p.nicole@ amatic.com or by phone at +27 82 783 3368.
Amatic Industries presented a wellrounded portfolio of new products at the International Casino Exhibition (ICE) 2025 in Barcelona. The three-day event provided an opportunity for the Austrian gaming company to connect with industry professionals and highlight it’s recent developments.
Visitors responded positively on the introduction of the CXs50 cabinet with its modern, sleek design and notable features. Another highlight was the launch of Lucky Link, a multi-level jackpot solution, that generated steady interest from attendees.
Apart from that, Amatic impressed with new game releases and as many conversations with clients and industry professionals confirmed, the company is well positioned for the future and is heading in the right direction.
“We are very happy with the reception we received here in Barcelona,” shared a representative of Amatic’s sales team. “The energy and enthusiasm around our products have been incredible. It’s clear that operators are as excited as we are about these innovations.”
After many meaningful conversations and networking opportunities, combined with
authentic Austrian snacks, the conclusion is, that ICE Barcelona 2025 proved to be a successful platform for Amatic to strengthen existing partnerships and establish new ones. While the transition to Barcelona marked a change for ICE, the relocation did not seem to impact the international success of the company.
“One day, we will build the world’s best Money Shower.”
Rock & Cricket commenced operations in the year 2000 with that thought and a passion to create bespoke designer Games. Within two years they had created the world’s leading Money Shower. Today, its Generation 3 version still holds that title. As it does for its CodeBuster®, known fondly as Crack the Code. Countless PromoGames® and PromoProps® have been conceptualized, designed and manufactured, gracing Casinos and entertainment venues around the world.
Blessed initially with two vivacious business partners, Rock & Cricket has grown into a worldleader, now helmed for the past two decades by its CEO, Jimmy Tsegas.
In the world of modern Casino Marketing, standing out from the competition requires a combination of creative flair, strategic insight, and a deep understanding of gambling customer behaviour. Rock & Cricket has earned recognition for excelling in these areas - a leader in Casino and Retail Promotions, Competitions, and innovative Designer Props, as well as unique Draw Mechanics. Their expertise has helped numerous casinos and retail giants enhance customer engagement, increase brand loyalty, and create unforgettable Promotional experiences.
The Power of Promotions and competitions in the Casino Industry Promotions and competitions are at the heart of any successful casino Marketing strategy. They provide players with the excitement of winning while offering a unique opportunity for casinos to attract new customers and retain loyal
ones. Rock & Cricket has mastered this art by developing customized, high-impact Promotions that not only excite players but also align perfectly with a casino’s brand and Marketing objectives.
Their focus has been on creating bespoke Promotional campaigns that resonate with a casino’s audience. Whether it’s a seasonal offer, a welcome bonus, or an ongoing loyalty program, each Promotion is designed with attention to detail. This personalization ensures that players feel valued and rewarded, making them more likely to return.
In a market where many players are looking for interactive experiences, Rock & Cricket’s competitions are built to drive participation and excitement. These can range from simple no-skill formats to complex skill-based contests, all designed to keep players engaged.
floor lighting to backboards, creative prize presentation to Game Show sets, they know how to captivate an audience through design.
While Promotions and competitions are essential for attracting and retaining players, the mechanics behind prize draws can make or break the success of a campaign. Rock & Cricket has developed some of the most sophisticated and innovative draw mechanics in the industry. These mechanics ensure that Promotions are not only exciting but also fair, transparent, and easy for players to understand. This allows players to engage with the draw process itself, introducing an element of fun, encouraging more frequent participation.
A key element of any successful casino Promotion or competition is the visual appeal. Rock & Cricket excels in the design of PromoProps® that bring these campaigns to life. From customized
Today, Rock & Cricket houses 9 divisions offering turnkey solutions as widespread as Concepts, PromoGames®, Strategy, countrywide Promotional Ambassadors, ‘Insurance-based’ Promotions, Set pieces, Activations, Car stages, Bespoke experiential prizes and more, and serve countless clients across numerous countries.
It’s the perfect solution. Let’s Rock it!
“As we celebrate our 25th anniversary at Rock & Cricket, I am filled with immense pride and gratitude. Over the years, we’ve grown from
Continued on Page 32
For 25 years, we’ve delivered innovative Marketing & Promotions solutions for the Gaming industry, helping Casinos, Bingo venues, and Sports Betting companies thrive.
As we celebrate this milestone, we’re excited to keep pushing boundaries with you. Ready to launch, engage, and drive loyalty?
Let’s Rock it!
Annalisa Emelia Samuels has been appointed as Sales Manager for Synot Games, servicing the African Continent. Annalisa brings a wealth of experience and an unwavering dedication to excellence to her role.
“
We are confident that her strategic vision will bring increased brand awareness and penetration of the African market,” said Synot Games.
Pragmatic Play, a leading content supplier to the iGaming industry, has launched Wild Wildebeest Wins, an action-packed slot that takes players on a thrilling safari adventure across the African savannah.
Elephants, rhinos, and wildebeest roam the reels in this 6x4 slot, where 3-6 scatters award 8-20 free spins. During free spins, wilds carry 2x, 3x, or 5x multipliers – multiplying each other if more than one hit on a winning line.
All wildebeest symbols that land during the bonus game are collected in a meter. If the Super Wildebeest symbol lands, a number of wildebeest symbols equal to that shown in the meter (15 max) will be randomly distributed across the reels,
unlocking wins of up to 10,000x.
Wild Wildebeest Wins is the latest addition to Pragmatic Play’s award-winning slots portfolio, following recent releases Wild Wild Pearls and Brick House Bonanza.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Wild Wildebeest Wins combines a popular safari theme with multiplier wilds and a thrilling collection mechanic in the bonus game, delivering exciting gameplay and wins of up to 10,000x.”
Pragmatic Play, headquartered in Gibraltar, is a leading game supplier providing player favourites to the most successful global brands in the iGaming industry. Powering up new possibilities of play through one single API, Pragmatic Play offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sportsbook, and more, available in all major regulated markets, languages, and currencies.
supply of cards from one to eight decks or can deliver composite hands of one or more cards in turn.
Not only is it simple to use and easy to maintain, it is unquestionably reliable and can be setup for all kinds of can easily increase game speed, hand rate, utilization and ultimately revenue from almost any casino card game.
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• Single Deck - Stud Poker - A variety of proprietary Poker games
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TCSJOHNHUXLEY, a global leader in live gaming products and solutions, was delighted with the successful outcome of its participation at the recent ICE Gaming Expo, held from January 20-22 at the Fira Gran Via in Barcelona. The company showcased a range of innovative products and technologies, captivating the attention of industry professionals and reaffirming its position as a leading force in the live gaming sector.
Akey highlight of the event was the launch of the Supernova Progressive Jackpot System on the new Qorex 2 Electronic Gaming Terminals. This groundbreaking feature marks a significant advancement in the gaming industry, offering players the chance to win life-changing jackpots across both live and electronic tables. Qorex 2 itself, featuring enhanced multi-game functionality, customisable side bets, and a strong focus on player experience, proved a major draw, showcasing TCSJOHNHUXLEY’s commitment to delivering cutting-edge electronic gaming solutions.
Further enhancing the digital gaming experience, Roulette Xtra was introduced to the Qorex 2 platform, bringing the thrill of this popular live table game to the digital realm for the first time.
Demonstrating its commitment to innovation across its entire product portfolio, TCSJOHNHUXLEY unveiled Velocity, its latest automated Roulette wheel. Inspired by the success of its predecessor, Velocity sets a new industry standard for speed, enabling casinos to offer more games per hour, maximising table turnover and revenue. Powered by powerful brushless motors, it ensures continuous, reliable operation without the
need for noisy air compressors. First showcased at G2E Las Vegas 2024, the Velocity Auto Wheel incorporates the user-friendly Wheelmate console, empowering casinos with effortless maintenance and peak performance.
TCSJOHNHUXLEY also showcased the next generation in chip handling technology with the introduction of Chipper Champ 3. Featuring an updated aesthetic and a space-saving design, the Chipper Champ 3 boasts a groundbreaking innovation with the ability to sort clay chips, a feature unmatched by any other chipper on the market. This revolutionary capability will significantly enhance efficiency and streamline casino operations. Intelligent chip recognition, intuitive software, and real-time performance data translate to faster processing, reduced errors, and enhanced productivity. The Chipper Champ 3 generated significant interest from attendees, demonstrating the strong demand for innovative solutions that enhance operational efficiency and player experience.
The new Blackjack Display captivated players with its real-time data and insights. Seamlessly integrated with TCSJOHNHUXLEY’s acclaimed
Ora Luxe Winning Number Display, this innovative solution utilises advanced camera technology for automatic card recognition, eliminating the need for manual entry. By showcasing key game information, including dealer hand history, live dealer odds, and historical stats, this new dynamic Blackjack Display empowers both novice and experienced players to make more informed decisions and enhance their gameplay.
Furthermore, TCSJOHNHUXLEY showcased its unparalleled craftsmanship with a stunning display of custom Roulette Wheel Turrets, demonstrating the company’s ability to create truly unique and captivating gaming experiences.
“We are incredibly pleased with the response we received at ICE Barcelona,” says Tristan Sjöberg, TCSJOHNHUXLEY Executive Chairman. “The show provided a valuable platform to showcase our latest innovations and engage with industry leaders and the feedback we received on our new innovations was particularly encouraging. TCSJOHNHUXLEY looks forward to continuing to push the boundaries of gaming technology and delivering innovative solutions that enhance the player experience and drive success for our valued partners.”
Barcelona 2025 provided the perfect platform for NOVOMATIC to reaffirm its position as a global leader in gaming technology and innovation. Held from January 20 to 22, the event brought together industry professionals from around the world, with NOVOMATIC once again standing out as the largest exhibitor.
With an impressive presence at Fira Barcelona Gran Via, NOVOMATIC introduced groundbreaking gaming solutions, demonstrated the latest advancements in technology and security, and strengthened its long-standing partnerships.
Among the highlights was the unveiling of the DIAMOND X™ 1.55J QUATTRO, an evolution of the successful DIAMOND X™ series. With a sleek
cabinet design, an innovative glass touch deck, and a high-performance sound system, this new release set a new benchmark for premium gaming experiences. Visitors also experienced the latest linked progressives, multiple feature games, and next-generation casino management systems, all designed to enhance both player engagement and operator efficiency.
NOVOMATIC’s commitment to excellence was further highlighted by its success at the European Casino Awards 2025, where it secured four major industry accolades:
• Best New Innovative Product – V.I.P. X™ Galaxy 2.65
• Best Cash Handling Product – NOVO CASH Casino Master
• Sustainability Initiative Award – Recognizing NOVOMATIC’s dedication to responsible gaming and environmental sustainability
• ICE Landmark Award 2025 – Honoring innovation, leadership, and contribution to the gaming industry
Beyond product innovation, ICE 2025 was an opportunity to engage with industry partners, explore new collaborations, and discuss emerging market trends. Representing NOVOMATIC Africa, Elana Weitz and Terrence Mushwana connected with key stakeholders, reinforcing the company’s dedication to delivering tailored gaming solutions across the continent.
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Apex Gaming is delighted to announce that Deon Valkenborgh has joined APEX Gaming Africa as Sales Manager. Having served the gaming industry for over three decades, Deon has extensive experience in both gaming operations and supply.
Deon is well known across the South African, greater African and Indian Ocean regions. Deon will be a great addition to our team, working alongside our Technical Sales Manager, Kobus de la Porte.
On behalf of the APEX group, staff, and management, we would like to extend our warmest welcome and good wishes for the future.
As debate rages in the media around wagers from the South African public breaking the R1-Trillion Turnover mark during the previous financial year, it may be worthwhile to examine the numbers in a high-level overview, as the conversation will inevitably move towards all stakeholders taking a closer look at the proposed Remote Gambling Bill, which aims to ‘bridge’ the legal gap in existing legislation as technological advancements amid increased online access on online gambling. Also important to note is placing the turnover figure into context, as it includes ‘recycling’ which refers to amounts that are staked on more than one occasion, like bonus wagers for example.
South Africa’s gambling industry reached unprecedented heights in the 2023-24 financial year, with total revenue soaring to a record ZAR59.3 billion—a 25.7% increase from the previous year’s ZAR47.12 billion. The rise was largely driven by the booming online sports betting sector, which has now overtaken traditional casinos as the country’s top revenue source.
As per the National Gambling Board Executive Summary:
At the end of FY2023/24, R1.1 trillion was wagered in the South African gambling industry, which is 40.2% higher than the turnover generated during the previous financial year. Gross gambling revenue (GGR) amounted to R59.3 billion, a 25.7% increase from the previous year.
industry saw miniscule growth (0.1%), while LPM GGR declined by 1.9%. The bingo industry experienced low growth of 2.4%.
Analysis of GGR by gambling mode revealed betting to have generated 60.5% of industry GGR at R35.9 billion. Casinos also generated a sizable proportion of GGR at R17.4 billion (29.3%). The LPM industry is the third largest sector (7.0%), generating R4.1 billion during FY2023/24. The bingo industry generated 3.2% of revenues at R1.9 billion. GGR growth between the modes of gambling showed unbalanced growth between the modes of gambling with betting driving growth. Betting increased by 51.2% relative to the previous year. The casino
Taxes/levies amounted to R4.8 billion during FY2023/24, which is 19.2% higher than the value in the previous year. Betting generated the largest proportion of taxes/levies at 49.9%, followed by casinos (36.5%), LPMs (10.2%) and bingo (3.4%).
Online Sports Betting Dominates
Digital platforms have reshaped South Africa’s gambling landscape, with online sports betting emerging as the leading contributor to the industry’s success. Generating ZAR28.97 billion—nearly half of the total gambling revenue—online sports betting grew by an impressive 51.2% year-on-year. Overall, sports
betting accounted for ZAR35.91 billion, over 60% of total gambling revenue, highlighting the sector’s rapid expansion and the shifting preferences of modern players.
Despite online betting being legally permitted in only five provinces (Western Cape, Northern Cape, Mpumalanga, Limpopo, and North West), consumer demand continues to fuel its growth. By comparison, retail betting generated ZAR6.94 billion, further solidifying online betting as the dominant force in South Africa’s gambling market.
Traditional Casinos See Minimal Growth
While online betting thrives, land-based casinos have experienced stagnation, with revenue reaching ZAR17.36 billion—a marginal 0.1% increase from the previous year. Other sectors, such as Limited Payout Machines (LPMs) and bingo, saw mixed results, with LPM revenue dropping 1.9% to ZAR4.15 billion and bingo rising slightly by 2.4% to ZAR1.89 billion. These trends underscore a clear shift toward online gambling among South African players.
Player spending also hit an all-time high, with South Africans wagering ZAR1.14 trillion in 2023-24, a 40.2%
Continued on Page 30
by Pramodh Munbodh Legal and Compliance Director – umAfrika Gaming Technologies
The 2004 National Gambling Act and its Regulation was a much-needed update and improvement on the 1996 Act but, 20 years later, it is in dire need of an update.
Happy 20th Anniversary to the 2004 National Gambling Act and its Regulation. The Act commenced on 01 November 2004 and its Regulation on 12 November 2004.
The Act was version 2.0 of the National Gambling Act, initially promulgated in 1996. The Act and its Regulation brought with them several IMPROVEMENTS that greatly benefited the manufacturer/supplier sector of the industry. IMPROVEMENTS
The introduction of a National Manufacturer License and National key Employee License Prior to 01 November 2004, all suppliers and manufacturers of gambling equipment had to apply to all nine provincial gambling regulators for provincial company licenses and provincial key employee licenses for each of their key employees.
The financial cost to suppliers ran into millions of Rands annually, not to mention the forests of paper that had to be printed, completed in black ink, copied and submitted manually to all nine provincial gambling regulators.
The 2004 Act introduced a new license type to coexist with provincial licenses – the National License (section 38). A manufacturer, supplier or maintenance provider could apply to a provincial gambling regulator for either a provincial license in terms of applicable provincial law or a national license.
The initial introduction of a National Manufacturer License in 2004 quickly resulted in the saving of millions of rands in annual licensing costs for suppliers, to say nothing of the reams of A4 paper saved (as of 2024, stationery stores are still in business so the National License regime didn’t quite put them out of business).
The National License provision was FURTHER IMPROVED UPON in 2007 with an amendment to the National Gambling Regulation, allowing for shorter renewal forms for National Manufacturer and National Key Employee license renewals for two consecutive years in-between the bigger forms.
The Licensing of Independent Gaming Test Labs
Prior to 2004, the National Gambling Act of 1996 (section 13 (l)(m)) had mandated that all gambling equipment were to be tested and certified by the SABS. This arrangement was in effect from 1996 until November 2004.
This sole mandate was not without its challenges:
A single test laboratory through which all gaming testing and certification had to be channeled. Manufacturers and other submitters of gambling equipment had no alternative laboratories to choose from based on price, quality, economy, or value proposition.
Lack of competent personnel to perform testing of gaming equipment to world-class testing methods. Test samples submitted for testing were occasionally unnecessarily damaged during testing.
As the SABS was legislated to be both the test laboratory AND the certifying body, this was deemed to be a conflict of interest (akin to the analogy of “being the player AND the referee in soccer”).
Some provincial gambling regulators, between 2001 and 2004, did not have confidence in the SABS to undertake competent testing of gambling equipment and, therefore, stopped accepting test reports from SABS in favour of reports from other laboratories. This created an extra set of difficulties for manufacturers in that gambling equipment had to be submitted twice for approval, incurring testing and certification bills running into millions of Rands.
The challenges described above were ameliorated by the promulgation of the 2004 Act which allowed for independent test laboratories to be licensed and the separation of the testing and certification functions.
There was a draft National Gambling Norms and Standards (Government Gazette 37653 (N0.397) - 23 May 2014) in 2014 that proposed a return to the single, state-owned test lab regime but, hopefully, that draft has been buried deep in the office cabinet where all bad ideas are kept.
It is disappointing that the progressive spirit which led to the regulatory and administrative advancements introduced by the 2004 Act has faded. Even some provincial gambling regulators have expressed frustration, noting that while they are eager to implement improvements, their efforts are constrained by the provisions of the National Act.
a) The licensing forms prescribed in the 2004 Regulations are outdated, particularly in light of the tax administration reforms and personal data protection
legislation introduced over the past decade. The forms currently used in the 2004 and 2007 regulations may even be in conflict with the Protection of Personal Information Act (POPIA). It would be interesting to see how the Information Regulator evaluates the compliance of these forms.
b) Just as national licensing coexists with provincial licensing, there should be a framework for national gambling equipment approval to coexist alongside provincial approvals.
A national approval could apply to all gambling equipment approved by all nine provincial gambling regulators (e.g. casino and limited payout machines).
A provincial approval could cater to equipment approved in specific provinces (e.g., as of November 2024, only the Free State and Western Cape prohibit electronic bingo products).
This dual approach would lead to significant administrative and financial savings for licensees, align with efforts to reduce bureaucratic red tape, and substantially lower compliance costs.
c) Despite Section 38 of the 2004 Act outlining the procedures by provincial gambling regulators to process national license applications, inconsistencies amongst the nine provincial regulators have arisen in the manner of how these applications are processed. Some regulators require licensees to print out copies of applications and physically submit them whilst others are happy if you submit them in PDF format electronically (e.g., by email or by storage in a cloud storage solution like Microsoft OneDrive). In the year 2024, the way we do business has changed drastically to how it was in 2004 and some provincial regulators need to adapt accordingly.
HAPPY BIRTHDAY…BUT STILL A LONG WAY TO GO
In just a few years, a new decade—the 2030s— will be upon us. Let’s hope that by 2034, we are not marking the 30th anniversary of the 2004 Act but, rather, celebrating its replacement with an improved Act. This new legislation should introduce enhanced regulatory and administrative measures for suppliers and manufacturers, streamlining their obligations to the nine regulators they currently engage with, while also incorporating the latest technological advancements and best practices that reflect the current status quo.
Sumsub, a global full-cycle online verification platform, has been named a top vendor in GamblingIQ’s Fraud Report 2025 that gives an overview of:
• The current fraud landscape in iGaming
• Detailed analysis of the latest gambling scams
• A choice of select vendors up to the task of preventing iGaming fraud
Learn about top fraud prevention solutions and safeguard yourself from iGaming fraud by downloading the report:
In its latest industry report, Gambling IQ has recognised TransUnion, Sumsub & GeoComply as the leading fraud prevention companies in the global gambling sector. These industry giants have been commended for their innovative contributions to enhancing security, reducing fraud, and supporting responsible gambling.
The gambling industry continues to grow, from $540 billion in 2023 to $744.8 billion in 2028. And so does its fraud problem, surging 73% from 2022 to November 2024 - costing the sector around $1 Billion each year. Advanced scams, including deepfakes, account manipulation, and bonus abuse, have evolved in parallel with technological advances, compelling the industry to adopt equally sophisticated defenses. From biometric mismatches to multiaccount bonuses, online gambling platforms face an increasingly intricate fraud landscape that is reshaping the sector’s approach to security - forcing gambling operators to hire top security firms.
Historically, iGaming fraud was often associated with emerging markets, but the trend is now shifting. South Korea, for example, recently became the first developed country to enter the top five fraud-prone iGaming markets. Tactics such as fake ID and deepfake usage have made it easy for fraudsters to bypass basic verification protocols, with about 80% of these scams happening during biometric verification. This surge in deepfake technology, where imposters create realistic but false ID documents, has pushed the industry toward robust AI-powered verification to combat deepfakes and prevent widespread identity theft. In particular, bonus abuse is one of
the most pervasive scams in the industry, accounting for nearly 66% of online casino fraud. By opening multiple accounts or utilising fake identities, fraudsters exploit promotional offers like welcome bonuses and free spins, costing the industry an estimated $1 billion annually. Tactics such as “gapping” - cycling through multiple platforms to exploit newuser rewards - and “chip dumping,” where winnings are funneled to other accounts, make it increasingly difficult to detect and prevent fraud.
Affiliate fraud is another evolving threat, where affiliates use bots to generate fake traffic or unauthorised clicks, skewing performance metrics and draining marketing budgets. Techniques like “cookie stuffing” and “click fraud” artificially inflate engagement, costing operators millions in false conversion payouts while damaging data accuracy and reputation. As operators confront these challenges, AI and machine learning have become essential for
real-time fraud detection. These technologies enable platforms to scan for behavioral anomalies and authenticate users through advanced biometric systems. Furthermore, emerging tools like device fingerprinting and multi-factor authentication (MFA) help identify risky activity by cross-referencing device history, geolocation, and behavioral patterns. Ultimately, the future of iGaming lies in a proactive, tech-forward approach that leverages AI and Machine Learning to stay one step ahead of fraud. With evolving threats, only a holistic security strategy from the leading iGaming anti-fraud specialists — backed by constant monitoring and data-driven insights - can safeguard the industry and protect user trust.
To view the report online, visit: https://issuu.com/gamblingiquk/docs/trial_ anti-fraud_report_jan_2025 (information and link, courtesy GamblingIQ)
New partnership enables Sportingtech’s operator partners to access Alea’s expansive game library.
Sportingtech, the multi-award-winning provider of iGaming solutions, is thrilled to announce its latest partnership with Alea, a leading casino aggregator known for its extensive game portfolio and innovative approach to content delivery. This integration brings over 15,000 games to Sportingtech’s platform, allowing operators to provide players with an exceptional variety of gaming options, from slots to live casino and table games, all optimized for seamless gameplay.
Alea’s vast library includes some of the industry’s most engaging titles, designed to offer operators a competitive edge with a unique blend of popular games and exclusive features. With zero technical maintenance required, Alea’s content provides a hasslefree expansion solution that empowers Sportingtech’s operators to elevate their casino offerings without additional operational burdens.
Robert Nevill, Senior Commercial Manager at Sportingtech, commented: “Partnering with Alea marks an exciting enhancement to our platform, giving our operator partners access to one of the largest and most dynamic game libraries in the market. Alea’s commitment to providing high-quality content without technical hurdles perfectly aligns with Sportingtech’s mission to deliver versatile solutions for our clients. This partnership represents a significant step forward as we continue to expand our game variety and enrich the player experience across global markets.”
Premium Game Selection & Seamless Integration Alea’s extensive content library, combined with its reputation for quality and innovation, will allow
Sportingtech operators to attract and retain players with a broad range of entertainment options. Alea’s integration ensures that Sportingtech’s platform remains at the forefront of the iGaming industry, supporting operators with an optimised, ready-tolaunch library that requires no ongoing technical support. This focus on seamless integration enables Sportingtech’s clients to remain competitive by continually refreshing their game portfolios in response to evolving player demands.
Jordi Sendra, CEO at Alea, stated: “We are delighted to partner with Sportingtech, whose comprehensive platform and expansive market reach make them an ideal partner for delivering our content to new audiences. Alea’s extensive game selection, combined with our commitment to operator flexibility and player engagement, will undoubtedly enhance the gaming experience for Sportingtech’s operators. We look forward to seeing this partnership drive growth and provide operators with a unique edge in the
The recently-appointed Acting Commissioner of the Gaming Commission of Ghana, Emmanuel Siisi Quainoo, has engaged industry operators to discuss the development and regulation of the gaming sector.
He assured them of his full support and commitment to creating a business-friendly environment. At his first meeting with the Ghana Association of Sports Betting Operators (GHASBO) and the Ghana Association of Casino & Route Operators in Accra, Mr. Quainoo emphasized collaboration as key to building a sustainable gaming industry.
He also reaffirmed the government’s pledge to remove the betting tax on player winnings and promised to engage the Ghana Revenue Authority (GRA) on concerns regarding gaming revenue taxes
and operational charges.Addressing illegal gaming, Mr. Quainoo announced upcoming measures to curb unauthorized activities, which he said undermine legitimate businesses.
He also issued a directive banning unauthorized Gaming Commission staff from directly or indirectly engaging with operators to prevent harassment and corruption. In a crackdown on unlicensed operators, the Commission has asked the National Communications Authority to block access to 11 illegal gaming websites and urged payment service providers to verify gaming
competitive iGaming market.”
This collaboration underscores Sportingtech’s ongoing commitment to providing its operators with premium, customisable content solutions that keep players engaged. The addition of Alea’s comprehensive game library positions Sportingtech to deliver a top-tier gaming experience, supported by an ever-growing selection of content tailored to the needs of a global audience.
Visit www.sportingtech.com to find out more.
Sportingtech is a multi-award-winning provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the globe. Its full-service platform offers casino, sports and esports via a modular system and intuitive back office. Its unparalleled ability to cater for local-market customization and operator preferences provides players with an optimal betting experience, resulting in proven growth for its rapidly expanding customer base.
Fast and scalable, the omni-channel platform currently processes more than 10 billion bets monthly Its sportsbook has 100+ sports to choose from and features over 1,300 betting markets with 800,000+ live events. Its casino offers a portfolio of 10,000+ games covering slots, table and live games, poker and live bingo sourced from more than 100 of the industry’s leading design studios.
Based in seven locations around the world, the Sportingtech team delivers its premium offering via a combination of comprehensive market knowledge and robust, industry-leading technology.
businesses before onboarding them.
Mr. Quainoo reaffirmed the Commission’s commitment to fairness and industry growth, encouraging operators to collaborate in fostering a transparent and thriving gaming sector in Ghana.
• 24/7 Uninterrupted Betting Action
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• Built for Operators in Africa
• Intuitive UI Design
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• Customised Operator Options
Sunbet is excited to announce the launch of Sunbet Racing, the latest addition to its rapidly expanding sports betting portfolio has added yet another dimension.
Now horseracing enthusiasts can look forward to an expanded bet type and fixture lists and Sunbet will up the ante by also paying the tax on all horseracing bet winnings.
Sunbet CEO, Simon Gregory said he is excited about being able to add Sunbet Racing to their platform, “Horse racing is massive for South African punters and at Sunbet we have done our best to ensure that we give our punters a quality product that delivers all popular racing bets – from Fixed Win and
Place Bets, to possible Open and Exotic bets, and in doing so, we are giving customers more opportunities to win.”
To celebrate the introduction of Sunbet Racing, Sunbet will pay the tax on behalf of punters for their winnings.
Sunbet COO Gideon Mann said Sunbet will go one-step further by removing the 6% tax for its customers, “In the betting world, no punter wants to lose any part of their winnings to tax. When they win, they want to receive all their winnings. At the same time Sunbet constantly looks for ways to reward players for using our platform so the solution was simple – we would pay the 6% tax for our players. Now players get more bang for their win with every horseracing bet they place.”
Sunbet CMO Justin Palte added, “The launch of Sunbet Racing is a significant milestone in our portfolio, showcasing our dedication to innovation in the betting industry.
Continued from Page 22
increase from the previous year’s ZAR815.11 billion. Sports betting dominated with ZAR761.26 billion in wagers—accounting for over two-thirds of total spending—while casinos followed with ZAR297.42 billion.
Regional Leaders: Western Cape and Gauteng
The Western Cape led in revenue, generating ZAR18.79 billion from ZAR353.19 billion in player bets. Its legalisation of online sports betting has been a significant driver of growth. Gauteng ranked second
with ZAR13.10 billion in revenue from ZAR173.7 billion in bets, while Mpumalanga led in player wagers at ZAR359.34 billion but ranked third in revenue at ZAR12.98 billion.
The gambling sector’s growth has significantly boosted tax revenue, which reached ZAR4.84 billion in 2023-24. Sports betting accounted for half of this amount, contributing ZAR2.41 billion, with ZAR889 million derived from online betting specifically. This economic contribution supports government funding and
highlights the broader impact of the industry on South Africa’s economy.
As South Africa’s gambling industry evolves, the shift toward online platforms is clear. With the convenience and accessibility of digital betting, particularly in sports, younger generations are embracing these platforms, signaling sustained growth in the online sector. While traditional casinos maintain a steady presence, the future of South African gambling is firmly rooted in the digital space.
Continued from Page 4
In addition, the policy addresses the handling of traditional and online casino-style games. New guidelines will include games that use virtual currencies or items with real-world value, expanding the scope of what constitutes gambling-related content.
Enforcement and operational compliance: One of the critical aspects of the updated policy is the enforcement of compliance. Advertisers must now ensure that all gambling licenses and registrations are up-to-date and reported to Google, particularly if there are any changes such as suspensions or revocations. Failure to comply with
these requirements could lead to severe penalties, including account suspension.
This policy overhaul by Google is set against a backdrop of evolving regulatory landscapes globally, where the distinction between different types of gambling and digital games becomes increasingly significant. Advertisers will need to navigate these changes carefully, as Google introduces more granular controls and clarifications, which could impact how they target and reach their audiences.
Google’s stringent approach, particularly towards social casino games, indicates a zero-tolerance policy for breaches, with violations leading to immediate
and possibly irreversible consequences. This reflects a broader trend of digital platforms taking more responsibility for the content facilitated by their services, prioritizing user safety and regulatory compliance.
As the implementation date approaches, advertisers are encouraged to review their campaigns and ensure alignment with the new regulations. The preview of the revised policy is currently available, allowing businesses to familiarize themselves with the changes ahead of time. Adherence to these rules will be crucial for maintaining visibility and effectiveness in Google’s advertising ecosystem.
The North West Gambling Board has officially granted Sunbet a license to operate as a bookmaker in the province, marking a significant expansion in the local gambling industry. This move is expected to bolster the provincial coffers through increased revenue collection, as South Africa continues to witness a substantial shift toward online betting.
In recent years, especially following the disruptions caused by COVID-19 shutdowns, there has been a marked increase in online betting. With many traditional gambling venues inaccessible during lockdowns, punters turned to digital platforms, resulting in a rapid growth of gambling and betting revenue across the country.
In stark contrast, the national revenue generated by traditional casinos, has seen a significant decline, accounting for only 37% of total gambling revenue in the 2022/23 fiscal year, down from a staggering 84% in 2010.
The introduction of Sunbet into the online betting space is anticipated to create new job opportunities, stimulate the provincial economy, and support small, medium, and micro enterprises (SMMEs) through various platforms established under the licensing conditions.
While regulators still encourage
responsible gambling, the convenience of online betting has become increasingly appealing, as greater access to the internet and the proliferation of smartphones allow punters to place wagers from the comfort of their homes, eliminating the need to visit physical locations.
In 2023, South Africa’s gambling industry reached a record-breaking R47.2 billion in revenue, driven largely by online betting, which accounted for more than half of the total revenue. The National Gambling Board’s latest annual report indicates that South Africans placed R418 billion worth of bets in the 2023/24 period, reflecting an impressive 80% increase from R233 billion in 2021/22.
Sunbet, in collaboration with the North West Gambling Board, officially launched its services on December 4, 2024, at the prestigious Sun City Resort. The event was attended by key dignitaries, including Honourable Bitsa Lenkopane, MEC for the Department of Economic Development, Environment,
Continued from Page 12
a passionate idea to a leading force in the Promotions and competitions industry, and none of this would have been possible without the dedication of our incredible team, the trust of our valued partners, and the unwavering support of our loyal customers.
From the very beginning, our mission has been simple – to create memorable experiences, provide unparalleled
opportunities, and foster excitement in every competition we host and assist with. From a R12Million penthouse draw to groundbreaking Casino Game Shows, launching new casinos to supporting customer initiatives, today we stand as a testament to innovation, commitment, and a relentless pursuit of excellence. Each challenge we’ve overcome, each milestone we’ve achieved, has helped shape us into the company we are today.
As we reflect on these past 25 years,
Conservation and Tourism, Acting Head of Department Relebohile Mafokane, North West Gambling Board Acting CEO Mr. Boitumelo Qalinge, and Executives of Sun International. This strategic partnership represents a promising step forward for both the local economy and the gambling industry, as Sun Bet seeks to capitalize on the growing trend of online betting in South Africa.
Sunbet CEO Simon Gregory said, “SunBet is delighted to partner with the North West Gambling Board to drive the expansion of the SunBet Business. Sun International has long been a significant partner of the North West province through our Sun City resort, and we are excited to develop our online business with the Gambling Board in this Province. The expansion will assist the province through the significant contribution Sunbet will make to the fiscus, as well as honouring our commitments to make a difference to the communities in the North West.”
we remain focused on the future. We will continue to lead the way, creating groundbreaking Promotions and competitions that engage, inspire, and excite. This anniversary is not just a celebration of our past, but a look forward to the endless possibilities that lie ahead.
Thank you for being a part of our journey. We look forward to the next 25 years of delivering perfect solutions and extraordinary experiences to all.”
By Petro Magos Strategic partner at PlayX and Velitech SA
Many of us travel to local and international gaming conferences to ensure that we stay abreast of trends, network, and enhance our service offerings. One does not have to listen to too many keynotes and talks at these events before inevitably hearing the phrase, “We do what we do, and we wait for the legislators to catch up.”
Now, that may be more or less applicable in different regions of the world, but the sentiment speaks to the frustrations endured in bringing products to market. The iGaming industry is tech-related, and the difference between being cutting-edge or outdated can determine whether a business secures market share or fights for survival. It follows naturally that if legislation does not keep up with operators, operators get twitchy.
We will return to this argument shortly, but allow me a brief tangent.
As sports fans, suppliers, service providers, operators, and vendors, you will no doubt be up to speed on the major changes coming to English football. The Premier League, along with the next three divisions below it and the Women’s Super League, has voluntarily adopted a code of conduct regarding gambling sponsorships. As such, front-of-shirt gambling sponsors will effectively be banned from the 2026/2027 season.
It must be stated that this ban is not legislative but organisational – suffice to say, voluntary.
Let’s draw some inspiration from South Africa’s
history of advertising regulation in so-called “sin” industries.
South Africa has comprehensively outlawed tobacco advertising. Alcohol advertising is heavily regulated – these ads cannot promote excessive consumption or link alcohol to risky behaviour. Neither can advertisers be negligent in placing ads near minors, and, of course, ads can only be targeted at individuals over eighteen. Even the pharmaceutical industry has its limitations –prescription drugs must not be marketed directly to the public. I mention this only to highlight that at one point, legislators were coming down hard and fast on various industries. Under certain administrations, it seemed that advertising for all “sin” industries was heading towards tobacco-like regulations. However, a stasis eventually took hold. South African operators of all kinds might anticipate my next point: Is online gaming legal in South Africa?
There are currently countless platforms offering online gaming in South Africa, so the answer is clearly “YES!” Except for one minor sticking point –the answer is actually “NO.”
The current legislation, the National Gambling
Act of 2004, prohibits interactive gambling, with the exception of online sports betting. The National Gambling Policy of 2016 was passed by Cabinet with the intent of bringing legislation in line with the modern era. However, it has not progressed beyond this phase and is most certainly not law.
So, how many online gaming operators have been jailed for breaking the law? To my knowledge, not one. It is apparent that the government has no interest in pursuing this particular avenue of enforcement. (For the legally minded, I am speaking in broad strokes and am well aware that this is a contentious and complex issue with several gambling boards at play.)
In this country, at least, it could be inferred that regulators recognise the legislation is horrifically outdated and that an industry has emerged in this vacuum, creating countless employment opportunities. At this point, I would like to acknowledge a tangible barrier that marketers encounter – social media advertising. This is the frontline of modern advertising, and the policies of companies like Meta often have a greater impact than legislation itself. Regulators may only go so far, but nothing stops Meta and similar platforms from imposing stricter policies on their own terms. At present, Meta requires online operators to obtain written permission before advertising, with ads needing to conform to standard parameters, such as not targeting individuals under 18, complying with local laws, and avoiding misleading audiences.
And herein lies the crux of the issue. As we look to the future, advertising avenues and policies will increasingly be policed by private organisations, even in advanced markets where regulators may be ahead of the game. Legal frameworks, prescriptive as they may be, will play second fiddle to the demands of corporate media platforms.
The future of advertising in the gaming industry will require operators to remain agile, innovative, and proactive in navigating evolving policies. Building direct relationships with customers, and exploring emerging digital channels will be crucial. Ultimately, success will hinge on adaptability—those who embrace change and find creative solutions within regulatory frameworks will continue to thrive in this dynamic landscape.
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The National Lottery of Tanzania has officially welcomed Ithuba, a South African-based company, as its new management.
As part of this transition, Ithuba has invested 50 billion Tanzanian shillings (ZAR360-million) into the National Lottery, aiming to improve the lives of Tanzanians and expand investment opportunities in the country.
At a ceremony held at the Hyatt Regency Hotel in Dar es Salaam, Deputy Minister for Finance Hamad Hassan Chande praised the partnership, highlighting its potential to boost the economy and nurture local talent.
“This is a significant opportunity for economic investment and community development, particularly in supporting young talent,” Chande stated.
“With the government’s commitment to sports development and Tanzania’s football league now ranked sixth in Africa, I believe we
can reach fourth place next year.
”The revamped National Lottery is expected to create 2,000 jobs and distribute over 120 billion shillings (ZAR863-million) in prizes through various games launching in 2025.
Kelvin Koka, Director of Ithuba Tanzania, expressed his confidence in the country’s gambling market, describing the lottery as a driver of leadership, opportunity, and shared prosperity.”Ithuba believes in Tanzania’s growth potential, which is why we are investing here. This initiative is about more than just gambling— it’s a transformative investment benefiting both lucky winners and the broader economy,” Koka stated.He emphasized that beyond offering cash prizes, every ticket purchased would contribute to community development. The company also aims to expand the National Lottery’s reach
beyond Dar es Salaam, ensuring all Tanzanians have the chance to participate. The Gaming Board of Tanzania will oversee operations, ensuring transparency and fairness in all lottery activities.
Speaking at the press briefing, Michelle Van Trotsenburg, Head of Marketing and Corporate Affairs at ITHUBA, emphasized that this launch will introduce exciting games tailored to resonate with the Tanzanian market. She added that the National Lottery will also provide public education initiatives to ensure every Tanzanian understands how to participate and follow the rules and regulations of lottery games, promoting responsible gaming for all.
Route Monitoring Systems has been awarded South Africa’s lucrative CEMS (Central Electronic Monitoring System) contract for the next 8 years at R1,147-billion.
PrDespite initially missing its stipulated deadline for the announcement, fueling speculation that the tender award may be delayed until the National Gambling Board has been fully constituted in 2025 the successful bid was announced this week.
Route Monitoring Systems has been awarded
the tender at a bid price of R1,147,495,553 VAT inclusive.
The NCEMS Tender is for the supply, installation, commissioning, operation, management and maintenance of a National Central Electronic Monitoring System (NCEMS) for Limited Payout Machines in the Republic
Of South Africa and collection of related monitoring fees for eight (8) years. The names of the Directors of the successful bid here: Thusile Faith Mugada, Refilwe Matshwene, Novuyo Samantha Msiza, Route Gaming Solutions (Pty) Ltd, and XGaming (Pty) Ltd.
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Viscount Portfolio (Pty) Ltd
Viva Bingo (011) 314 1720 (011) 314 1811
Vukani Gaming Corporation (Pty) Ltd (011) 268 6420 (011)
WMS Gaming Africa (National Licence) (011) 542 2760 (011)
Malawi Gaming Board www.magla.org.mw
Tanzania Gaming Board www.gbt.go.tz
Uganda Lotteries and Gaming Regulatory Board www.lgrb.go.ug
