Rancho Santa Fe Magazine 2012

Rancho Santa Fe MAGAZINE

www.RSFMagazine.com

10

MOST EXPENSIVE ZIP CODES The Power of Penny Stocks

Celebrating 50 Years of J a g u a r

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10

MOST EXPENSIVE ZIP CODES

MALIBU, CA 90265 Average Home Value: $7,421,371 Malibu is an affluent, beachfront city in northwestern Los Angeles County, California, United States with an exclusive city population of 12,645. Malibu consists of a 21-mile strip of prime Pacific coastline. The community is famous for its warm, sandy beaches, and for being the home of many Hollywood movie stars and others associated with the entertainment industry.

Rancho Santa Fe, CA 92067 Average Home Value: $2,982,609 The Elite community of Rancho Santa Fe is located four miles inland from the Pacific Ocean in northern San Diego County, twenty miles north of Downtown San Diego. The Covenant and its neighboring San Dieguito River Valley environs are within the unincorporated areas governed by the County of San Diego, giving this unique community an exclusivity and privacy like no other. With winding roads, horse properties, and bright green pastures, Rancho Santa Fe is surely a piece of Heaven on Earth.

Beverly Hills, CA 90210 Average Home Value: $5,627,769

Beverly Hills is a city in Los Angeles County, California, United States. With a population of 34,109, it is home to numerous Hollywood celebrities. Beverly Hills is entirely surrounded by the city of Los Angeles. Famous for its shopping on Rodeo Dr, its dining at its finest and gorgeous estates and mansions‌ Beverly Hills is one of the most glamorous places in the world.

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Montecito, CA 93108 Average Home Value: $4,494,756

Montecito is an unincorporated community in Santa Barbara County.Tucked between the mountains and the sea and boasting a near-perfect year-round climate, Montecito is one of the most exclusive and attractive communities in the world. Home prices begin at nearly $2 million and go up to $45 million and more. Some dozen billionaires either call Montecito home or maintain second homes here.

Coronado, CA 92118 Average Home Value: $2,157,258

Welcome to Coronado, one of the most unique and beautiful beachfront cities in the world!

Measuring only 13.5 square miles and located just minutes from downtown San Diego, this enchanted “island” has it all – beaches, parks, numerous recreational activities, highly rated schools, top notch municipal services, a wonderful climate and an ideal location. It’s an ultimate luxurious travel destination.

La Jolla, CA 92037 Average Home Value: $2,881,070

La Jolla is the most famous neighborhood in San Diego. It is home to the University of California, San Diego, La Jolla is part university town, part artsy and part historic. Rising abruptly from the coast, La Jolla has many large expensive view homes. According to tradition, the name La Jolla (pronounced la-HOY-a) derives from a Spanish word, la joya, meaning “the jewel.” In one sense the claims of tradition are more accurate than those of research, for the town is indeed a Jewel.

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Tiburon, CA 94920 Average Home Value: $1,842,296

Tiburon is an incorporated town in Marin County, California. It occupies most of the Tiburon Peninsula, which reaches south into the San Francisco Bay. This quaint neighborhood is set amidst the mountain tops of San Francisco, offers a relaxing atmosphere and much to do with family and friends all year long.

Los Angeles, CA 90049 Average Home Value: $4,234,760

Brentwood is a district in Western Los Angeles, California, United States. If you’re a regular supporter of the arts and enjoy outings to the theatre, weekend boutiqueing, or even a finely aged wine with dinner, than you’re in good company. The people here truly stand out as a class among their own. They are an exclusive community characterized by refined tastes, cultural inclinations, and style.

Newport Coast, CA 92657 Average Home Value: $5,014,192

Newport Beach, incorporated in 1906, is a city in Orange County, California. Located along a stretch of coastal real estate on California’s coast, Newport Coast is a one of a kind community. With home values extending to 30-50 million, the properties are breathtaking. Enjoy sandy beaches, restaurants galore, and endless sunny days, Newport Coast is the epitome of Southern California Coastal living. It offers the best of everything, and makes a great 2nd or 3rd home community for many.

Del Mar, CA 92014 Average Home Value: $2,732,244

Del Mar is known internationally for its premier race track. Near perfect weather year-round attracts a steady stream of repeat visitors who come to town to enjoy miles of Coastline, two beautiful beaches, Torrey Pines State Reserve and outstanding dining and shopping. Del Mar provides the best in coastal living at the northern gateway to San Diego.

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Understanding The Power of Penny Stocks Penny stocks do not have a definite universal definition. Some people view penny stocks as stocks whose value is less than $1, while others view penny stocks as those priced under $5. Another opinion of penny stocks is that the total value of the company’s tangible assets is less than $4 million and there should be no substantial operating history.

According to this definition, companies that have a legitimate business do not come under the category of penny stocks.

The Securities Division categorizes penny stocks as those stocks that are valued under $5 and that trade outside the formal stock exchanges.

Penny stocks, in general, trade on the Over The Counter Bulletin Board (OTCBB) and Pink Sheets. In order to trade on formal stock exchanges, there are many regulations that have to be complied with.

Most of the penny stocks companies will not meet these regulations.

Thus, they trade on OTCBB and Pink Sheets. The OTCBB and Pink Sheets are electronic quotation systems that display the last transacted value of each penny stock, the volume of trade and the current bid and ask price of each share. Ask price refers to the price at which the seller is willing to sell the share, while the bid price is the price at which the buyer is willing to buy the share.The OTCBB and Pink Sheets are managed by The National Association of Securities Dealers (NASD). Though NASD also manages NASDAQ, these systems are very different from NASDAQ. Penny stocks are traded only in the secondary markets. Any company wishing

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to raise capital enters the stock market through an Initial Public Offering (IPO).

Penny stocks are traded only in the secondary markets. Any company wishing to raise capital enters the stock market through an Initial Public Offering (IPO). Each and every company has to comply with a set of guidelines issued by the Securities and Exchange Commission (SEC). Companies that do not meet these regulations are not listed. A company’s stock becomes a penny stock when its value has fallen below the stipulated amount. The stocks are then moved to the OTCBB and Pink Sheets.

The main difference between companies trading on the OTCBB and Pink Sheets is that companies trading on OTCBB have to follow certain rules and regulations laid down by the SEC, mainly relating to public disclosure of its financial statements, while companies trading on the Pink Sheets do not have to follow any rules. As a result, they do not disclose any information to the public. This is the reason why any kind of information regarding these companies becomes very hard to obtain.

Investors should exercise extreme caution while trading the shares of companies listed on the OTCBB and Pink Sheets. Due to the thin volume of trade, they can easily be manipulated. This paves way for the possibility of scams and frauds in penny stocks.

With extensive research, investors may be able to find hidden gems in these stocks that will prove to be very profitable in the future. But, as a general note of precaution, investors must be wary about fraudsters who inflate the value of the stock. A thorough research will help the investors to choose the right penny stocks.

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2012 Business Leader

David Steel

Company: US Green Chamber of Commerce Specialty: Creating business profitability and sustainability through education and advocacy programs Unique Business Service: Offers Green Certification Program for businesses and consumers to trust Business Sites: USGreenChamber.com Contact: 858-222-2320

“It’s not enough simply to wear the badge of corporate responsibility. Businesses must accept that real change is the only response to address the current environmental issues.”

As the President and CEO of the U.S. Green Chamber, David Steel’s uncompromising commitment to the environment has helped skyrocket the formally locally-based Green Chamber of San Diego into a nation-wide organization. He is also a founding board member and CFO of Conscious Humanity, a 501©3 committed to spreading peace and personal empowerment to all people. Previously David served on the board of directors for the San Diego Entrepreneurs Organization. With vast experience in the green arena, David understands the importance of providing the community with the resources and networking opportunities of like-minded individuals and businesses to achieve their goals of “Going Green.”

Originally from Miami Beach, currently residing in beautiful Solana Beach, David has always had a passion and respect for the ocean and the earth. And he wanted to give back, and be involved in preserving these natural gifts through proactive business practices.

“I’ve been moved for many years by the state of our planet and have been committed to creating an organization that can make sustainable business practices practical, beneficial, and easily accessible under the U.S. Green Chamber,” explained David. “Already, I’ve seen immense success and growth in these areas, extending from our home base in San Diego to cities across the country.”

His business mission is to empower businesses to achieve economic, environmental, and social sustainability. The triple bottom-line is always the goal. By adhering to internal best practices and lead-

ing by example, offering education programs to show companies how to do the right thing and be more profitable because of it.

“San Diego has been a big hub for the going green movement. We have more electrical charging stations for energy efficient vehicles, and San Diego is the city that has the most solar panel installations.

It shows you that San Diego is a great community to grow a company of this type.”

David has successfully opened multiple city offices and expects a strong presence in Washington D.C. to grow the US Green Chamber’s voice, and giving members an opportunity to visit D.C and meet with delegates and discuss areas of concern; working together to see the changes we are thriving for.

As a member of the US Green Chamber of Commerce you will gain access to a prestigious network of like minded businesses and individuals to help establish business credibility and visibility throughout this national organization. You’ll also get the added value of a high level of trust amongst the members, working together for the common goal; the common good.

David’s passion and experience has helped the U.S. Green Chamber reach a number of ambitious goals as he continues to expand the organization’s reach creating better businesses with the best practices.

You can visit www.USGreenChamber.com to find out more and become a member today. Contact David directly at 858-222-2320 or email at david@usgreenchamber. com.

2012 Business Leader

Robert L. Teel

Company: Robert Charles & Co, L.P. Specialty: Private Equity Investments and Commodity Trading Unique Business Service: Offering investment opportunities in carbon credit futures Business Sites: RLTeel.com Contact: 619-819-8723

“Find an investment model that suits you, and the money will follow.”

Robert L. Teel is a San Diego resident, born in Kansas City, Missouri. His quest for greatness began in high school as an avid gymnast. Striving for perfection in every move, he developed the same philosophy in his life and in his business. He received a partial ride to USC where he attained his undergraduate degrees in International Relations and Political Science. He went on to achieve his J.D in Law and MBA at University of Kansas, with a minor in civil engineering. To say he has the mind of a genius, would be an understatement. His education alone puts him a cut above the rest.

Robert has served in great capacities as officer, director, and general counsel of Pacific View Real Estate Companies, Inc. a large real estate investment firm. He currently serves as Managing Director.

Mr. Teel formed Robert L. Charles, LLC and affiliated entities in order to invest in private equity and real estate investments, and to trade commodities and derivatives. He did this with an esteemed colleague and lifelong mentor, Charlie Fireside, who passed away at 98 years.

Mr. Fireside was the most influential person in Robert Teel’s life, claiming he gave him the greatest gift anyone can be given…Opportunity.

ert Charles & Co, L.P. is currently the exclusive provider of trading advice to the Heritage Trading Fund, L.P., the nation’s first carbon futures trading fund and Robert Charles Class A, L.P a proprietary commodity pool.

Robert’s key to financial success and consistency for himself and his clients his in-depth knowledge and implementation of daily quantitative and statistical analysis of market trends and portfolio changes. Though he is no stranger to aggressive trading strategies, he currently prides himself on managing moderate and conservative risk programs to ensure the greatest return with the least amount of risk; though as always the greater the risk, the greater the reward. Target returns for moderate investments can be seen up to 30% annualized after all fees and commissions. The risk parameters and strict monitoring on numbers make this feasible and attainable for clients utilizing his tried and true methods of investing.

On a personal note, Robert is passionately involved in horse breeding and racing. He admits he would rather spend his mornings at the barn though, than an afternoon at the track, as his adoration for the animals is his true passion.

He proudly has had 2 of his horses in the Breeder’s Cup, the Kentucky Mr. Teel currently serves as prin- Derby, and others in Hong Kong, cipal and managing partner of Dubai and Toronto.

Robert L. Charles, LLC and has maintained a highly successful You can contact Robert L. Teel proprietary commodity trading ac- for keen investment advice and count since 1997. Robert Teel has trading guidance by visiting his been registered with The National website at www.RLTeel.com. Call Futures Association “NFA” as an him at Robert Charles & Co, L.P. NFA Associate Member and as direct at 619-819-8723. Email him an Associated Person. He is also a at RLTeel@TheRobertCharlesmember of the options division at Group.com . And tune into ESPN the Chicago Mercantile Exchange, 1700 AM radio on Saturday mornThe Chicago Board of Trade, and ing from 10:00am-11:00am to as the COMEX Division of the New they say, get it straight from the York Mercantile Exchange. Rob- horse’s mouth.

2012 Business Leader

Kelise R. Ward

Company: Rancho Del Mar Environmental Markets Specialty: Environmental markets with an emphasis in cap and trade Unique Business Service: Offering investment opportunities in a carbon free world Business Sites: KeliseWard.Blogspot.com Contact: 858-775-0901

“Look into the carbon free world where things are more natural. That is where the real opportunity is.”

Kelsie Ruth Ward was born and raised in San Diego. Her life path as taken her all over the world, having spent years in Aspen, Kuwait, Egypt, Mexico City, Brazil, and more. With supermodel good looks she has been featured in beauty magazines such as Elle, Vogue, People and Shape, and honored for her skincare and swimsuit clothing lines. She is also passionately involved in and owner of the Rancho Del Mar Surf Camp where she is making a difference in the lives of our youth.

She became inspired to get involved in the financial and environmental markets because of the media highlighting the lack of awareness. Today, she notes, there is more awareness about going green. She claims, “It’s so much more than just going green…It’s green, it’s blue, and it’s our whole Earth and everything natural in it.”

Kelise’s passion lies in wanting to see a difference in the health of our environment and the importance people place upon it in their everyday lives and businesses.

She is currently working on the Qualcomm Stadium project to try and implement strategies to make it carbon neutral, which eliminates carbon emissions from its function entirely; carbon free. Some may not believe it, but it is possible to operate a business completely off “the grid”. This saves hundreds of thousands if not millions of dollars and preserves the natural processes of our Earth with no damages. This is possible by utilizing materials for the cement and building structure, as well as adding solar panels and other devices that transform the way the energy is used to make the stadium functional. Kelise is hopeful to make San Diego proud

to make a statement of being environmentally aware and conscious enough to do things differently, and the right way. Carbon credits can be received for reducing the carbon emissions of your home and your business. Now it’s also financially savvy to “Go Green.”

The possibilities are endless for those who are willing to make the shift. “The world is already making changes, e.g. is the electric cars…It’s catching on. I think deep down people want to see a smarter world,” says Kelise.

These carbon credits are where the opportunity is… These are also traded in the market as commodities. There are ways to turn your awareness into a viable and highly profitable investment strategy. Kelise is currently working with her colleagues to establish investment funds for CCA- CA Carbon allowances, CER’s- Certified Emission Reductions, EUA’sEuropean Union’s ETF’s; buying and trading carbon credits within this fund on a global level.

For more information about this tremendous investment opportunity contact Kelise directly at 858775-0901. Visit her online at: Facebook.com/EnvironmentalMarketswithcap-trade Linkedin.com/KeliseWard Blog: keliseward.blogspot.com Facebook.com/FinancingtheNewChargerStadium Twitter: KeliseWard

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S

ome say beauty is only skin deep, but as we age, we begin to notice changes in our skin, and our self perception of our own beauty begins to fade. There are simple and easy ways to take care of our beautiful skin and keep it looking younger, rejuvenated and fresh.

Drinking water is one of the most important steps you can take to keep youthful looking skin. Your body is made up of over 70% percent water, to staying hydrated keeps our skin moisturized and healthy. Imagine drinking lots of water a day...Drink more than that. The next key to beautiful skin is sunblock and sunscreen.

There is a difference, you know.

“A Woman’s Greatest Asset Is Her Beauty”

Sun blocks act as blockers of sun energy and heat. These are most effective to keeping skin protected.

Look for these key ingredients in your sunblock; Zn Oxide, Titanium Dioxide, and Ferrous Oxide.Sunscreens actually absorb the sun’s energy and turn it into heat. Sunscreens are less effective and actually still cause damage to your skin cells. Always look for a sun block with the 3 key ingredients to ensure that your skin is avoiding UVB and UVA rays when exposed to the sun.

Exercise is the second most important thing you can do to make sure you stay as healthy and beautiful looking as possible. Incorporating weight training into your work out routine will keep your bones strong and healthy too. Believe it or not, but some older women already showing signs of osteoporosis can start weight training and will begin to see improvement in bone structure and strength. It’s amazing how it works! Cardiovascular exercise is an absolute must.

This is any work out that gets your heart pumping. Try running, outdoors or on a treadmill indoors,

spin classes or cycle, high intensity aerobics, and even dance classes.

Exercise is a great stress reliever.

Stress is a major cause of pre-mature aging. Enjoying relaxing and calming activities will help keep your stress levels low. Book yourself for a private massage as well. Ideally, you’d like to get massages as often as possible, to keep up with your work out routines. They release the tension from your muscles and rid your body of toxins too. And of course, they relax your mind, body, and soul. As always, be sure to

drink lots of water, before and after.

There are also procedures available like Botox and Juvederm fillers...among many more. If you’re seeking more dramatic changes in your appearance, then book an appointment with your local dermatologist for a professional consultation to find out what is best for you. Remember, beauty comes from within...So believe in the beauty of yourself and know that no matter how old you get, you’re still the most beautiful thing in the world.You’re a beautiful woman.

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E LE G A N T Essentials FOR HER SHALIMAR Eau De Parfum This classic Fragrance was inspired by the celebration of love triumphant, that of Shah Jehan for the dazzlingly beautiful Princess Mumtaz Mahal.

They lived out their passion in the shade of exuberant towering palm trees in the garden of Shalimar in India, serenaded by murmuring fountains that sprang from basins of finely chiseled marble. Touched by their beautiful love story, Jacques Guerlain created Shalimar, a scent to last through the ages. Top notes of lemon and bergamot, middle notes of jasmine and may rose, and finished with iris, incense, vanilla, and tonka bean. Combined they create one of the world’s most famous perfumes. In May 1925, Shalimar dazzled the crowds when it was presented at the International Exposition of Decorative Arts at the Grand Palais in Paris.

Today, English artist Jade Jagger has reinterpreted the celebrated Shalimar Eau de Parfum bottle. The icon of a new “rock ‘n’ roll royalty” and an inveterate globetrotter, Jade Jagger personifies modern glamour. Her lines are fiercely sober, contemporary, and devoid of unnecessary detail, which emphasizes the essential and exceptional.

She carves, as she would a precious stone, the upper part of the cap into a fan. It is a jewel-like stopper that she dresses in an elegant gray blue. She brings back the signet, the hallmark of Guerlain’s grandest perfumes, and places it on a fine midnight blue ribbon. $125.00 for 3 oz bottle

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COACH Crossbody Bag for Her Ideal feminine handbag perfect for any occasion. Brings fashion and style together with quality and craftsmanship. Inside zip and multifunction pockets, zip-top closure, fabric lining. It can be worn on shoulder or cross body, so it is great for travelling. Your friends will admire the color. Only a true trendsetter will be so bold to own this unqiue Coach piece.

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Va l u a b l e

MONEY MANAGEMENT

Insights

M

money and going broke.

Money management also evaluates the reward of a trade and resolves the most functional use of investment money. It declares the number of shares to purchase and how much money to place at risk.

It is the distinction between an outstanding trading performance and pitiful performance. It will make the difference between making

Money management is also associated with risk management. It is considered definitely crucial to successful trading on an ongoing basis.

Many traders look at it as the single most vital element of trading. Indeed, deficient money management is one major cause of bankruptcy among unseasoned traders. There is little doubt that adopting proper money management will lead to more traders being able to attain success, or to avoid devastating failures. Some traders wrongly perceive that they are managing their money by having money manage-

oney management deals with the question of how much risk a decision maker should take in situations where uncertainty is present. Effective money management is the key to buildinf financial freedom.

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ment stops. These stops enable the trader to get out of an event where they lost an inevitable amount of money. However, such kind of stop does not announce the quantity, so it really has nothing to do with money management.

Controlling risk by proclaiming the amount of loss if you are stopped out is not identical to directing risk through a money management model that determines the extent of your problem. There are many money management strategies that are available. Some are probably more suited to your style of trading than others.

Having said that, there exist two basic systems for money management that we need to be take interest in; these systems were derived from the gambling theory. The first trading system is the Anti-martingale System. It denotes an increase in risk every time one wins and marks a decrease in risk when losing. This system is found to be functional and is often used as basis for most of the money management systems.

The second is the Martingale System. This strategy aggrandizes money at risk during a losing streak. Following a loss, the value

of money increments on the next trade. The assumption indicates that one eventually wins after a series of losses. One of the focuses and main ideas behind money management is to safeguard and maintain a healthy capital so as to enable a person to live to trade another day.

Before ever undertaking a trade, the first thing you should consider is the amount of money being risked.

The next pondering would involve the extent of loss that one is able to accept and correct. One of the most common mistakes new day traders make is that of putting all of their capital on one or two stocks.

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