Vol.1 Issue No.11, July 2013
RNI No. HARENG/2012/45083 Postal Regn. No.GRG/37/2012-2014
Dr. Kavuru Sambasiva Rao Union Minister for Textiles, Govt. of India
India's New Leader of the Textiles Industry
BOOK YOUR SPACE & DATES NOW!
Avail early bird discount till
SERVICES
FABRICS
31 08 2013
TRIMMINGS
zone
Redefining sourcing for apparel 13-15 November 2013,
at Apparel House, Gurgaon, INDIA
FOR FABRIC & APPAREL ACCESSORIES SOURCING International Participation From Taiwan, Japan, Hong Kong Organised by: Apparel Export Promotion Council Ph.: + 91 124 2708162/8027 • Email: ravish@aepcindia.com www.sourcezonefair.com • www.aepcindia.com
FABRIC
TRIMMING
EMBELLISHMENT
SERVICES
Mega Textile & Apparel Trade Show
JFW INTERNATIONAL
FASHION FAIR 2013
Venue : West Exhibition Hall, Tokyo Big Sight, 3-21-1 Ariake, Koto-ku, Tokyo 135 0063, Japan Date : 17-19 July, 2013
Participation Charges This is the right opportunity for you to participate in one of the biggest Textile & Apparel Trade Show in Tokyo, Japan
Particulars
Participation Charges :
Cost per booth of 9 sqmt.
Rs 1,80,000
Payment Mode: Participation fee by way of Demand Draft / Pay order in favour of “Apparel Export Promotion Council”, Gurgaon
LIMITED BOOTHS LEFT
For further details please contact : Ravish Srivastava, Manager (Fairs & Exhibition) Apparel Export Promotion Council, Apparel House, Institutional Area, Sector-44, Gurgaon -122003, Haryana (India) Tel: 0124-2708162-003, Fax: 0124-2708004, Mobile: ++91-9818662371, E-mail: ravish@aepcindia.com
APPAREL
INDIA
Editorial advisory board
DR. A SAKTHIVEL Chairman, AEPC
Sudhir Sekhri
Chairman (Export Promotion), AEPC
Vijay Mathur
Acting Secretary General, AEPC
Sameer Pushp
Senior PRO, AEPC
VIJAY MATHUR EDITOR
ANNOU IYER
EXECUTIVE EDITOR Printed by TrendLab Fashion Publishing Pvt. Ltd & Published by Apparel Export Promotion Council, sponsored by Govt. of India, Ministry of Textiles. Printed at Archana Advertising Pvt. Ltd., C-78, Okhla Industrial Area, Phase-1, New Delhi-110020, India and Published at Apparel Export Promotion Council, Apparel House, Sector 44, Gurgaon, Delhi NCR, India. Editor: Vijay Mathur
Content & design
The 51st edition of India International Garment Fair is scheduled to take place at Pragati Maidan, New Delhi from 15 to 17 July 2013. As the largest event representing the Indian Apparel Industry, IIGF offers its participants great business opportunities targeted to Apparel Buyers, Buying Agents, Departmental Stores, Importers, Independent Retailers and Distributors from across the globe.
4
APPAREL INDIA
Registered Address: B-5, Anupam Plaza, Sri Aurobindo Marg, Hauz Khas, New Delhi- 110016, India Editorial & ADVERTISING queries:
M: +91 9899762388 E: apparelindia@trendlab.in
CONTENTS 06 Chairman’s Letter
38 PITTI UOMO
Message from Dr. A Sakthivel
Salons & Fairs
08 COVER STORY
Dr. A Sakthivel welcomes new Union Textiles Minister, Dr. Kavuru Sambasiva Rao
Information on the most recent initiatives undertaken by AEPC
18 DISHA UPDATES India offers to co-operate in formation of Common Code of Conduct- DISHA for Myanmar
20 AEPC EXPORT PERFORMANCE Apparel Export bounces back in May,
Salons & Fairs
42 Tissu Premier Salons & Fairs
11 AEPC INITIATIVES
40 Italian Menswear Sector
FY 2013-14
45 51st IIGF 51st IIGF S/S 2014 to be held in
New Delhi from 15th July onwards
46 DISHA UPDATES DISHA Feedback received from Kolkata Cluster
47 RETAIL NEWS
News from the Indian Market
23 COUNTRY FOCUS
Looking at Australia's Apparel Industry
51 aePC NOTIFICATIONS
Updates on Government Notifications
30 INDUSTRY NEWS
54 APPAREL INDIA Advertising & Subscription Details
News from the Indian Market
36 BOOK REVIEW
Textiles in Nigeria: Cultural Expression through Historical Textile & Apparel Collection
56 aePC CALENDAR
Export Promotion Events 2013-14
Published by
Apparel Export Promotion Council Apparel House, Sector 44, Gurgaon, Delhi NCR, India Tel: 91 124 2708000-03 Fax: 91 124 2708004-05 Website: www.aepcindia.com Apparel India is a publication of the Apparel Export Promotion Council (AEPC). AEPC and APPAREL INDIA trademarks are owned by AEPC. All rights reserved worldwide. The Council does not take any responsibility about the credit worthiness or any other particulars of the firms featured in this monthly. Reproduction in whole or in part without written permission is strictly prohibited. AEPC as well as TrendLab Fashion Publishing Pvt Ltd do not take responsibility for unsolicited material. Views expressed in Apparel India are not necessarily those of AEPC and TrendLab Fashion Publishing Pvt Ltd. Apparel India welcomes comments, suggestions or complaints if any. Email us, with your full name and address to apparelindia@trendlab.in
APPAREL INDIA
5
Letter from the Chairman
Dear Fellow Exporters, On behalf of the entire Textiles Industry, I welcome our New Union Textiles Minister, Dr. Kavuru Sambasiva Rao and Dr. E.M. Sudarsana Natchiappan, Minister of State for Commerce & Industry. Under their able guidance we hope that India's garment exports will touch new heights. I am happy to share with you that India's apparel exports touched US$ 1,172 million in May 2013-14 with an increase of 12.7% against the corresponding month of the last financial year. Factory compliant manufacturing in India has surged with new and unprecedented export orders in the current season. World renowned chain stores and international brands have preferred expanding their sourcing of the merchandise from India. The flow of expansion of orders in India is expected to fetch an additional US$ 3 billion business in the country! India has been chosen as the best place for apparel sourcing due to our persistent improvement in factory capacity building through our ambitious programme - AEPC Common Code of Conduct – DISHA, an initiative of Ministry of Textiles. Over 200 garment manufacturing units have already gone through vigorous capacity building in the area of 11 management principles under DISHA such as Hours of Work, Wages and Benefits, Health and Safety, Freedom of Association, prohibit child labour, prohibit bonded and forced labour, prevent harassment and abuse, right to collective bargaining, protect environment and establish and implement management system. Another good news is that Ministry of Textiles, Government of India has approved AEPC as an Independent Agency for assessment and certification modules for non-MES courses under Component II of Integrated Skill Development Scheme (ISDS). AEPC has set a target 6
APPAREL INDIA
APPAREL
INDIA
of 4.84 lac assessments. AEPC is now setting up office, manpower and infrastructure to assess 4.84 lacs workers within 12th Five Year Plan. The Govt. of India has already approved ATDC’s proposal to set up approximately 100 SMART centres to train over 40,000 youth and women in the next 2 years and 1.7 lakhs over the next 5 years. In a follow up move of round table discussion held under the Chairmanship of Shri Ajit Seth, IAS, Cabinet Secretary, Central Board of Excise and Customs (CBEC) has issued a circular with regards to the 24x7 Customs clearance that was made operational on pilot basis with effect from 01.09.2012 at identified Air Cargo Complexes and Sea ports. As a progressive step towards trade facilitation measure and to enhance coverage of this facility, Board has decided to make available, the facility to Air Cargo Complexes (in addition to existing Air Cargo Complexes) with effect from 1.05.2013. I appeal to all the exporters to make maximum use of the facility offered by the Government. I have written to the Government wherein the components of fasteners (Zippers) may be allowed duty free which has been prohibited by a custom notification no 12/2013 dated March 1, 2013. 24 Export Promotion Events have been planned for FY 2013-14, including participating in 7 International Fairs, organizing 6 overseas Buyer Seller Meets, and 11 domestic export promotion events. The month of July month will see several important participations: in Fatex Fair, Paris, France, Hong Kong Fashion Week Hong Kong and International Fashion Fair (IFF), Tokyo, Japan. In August, AEPC is participating in the Sourcing at Magic, Las Vegas USA. BSM New York & Spain will follow. At the domestic front, AEPC is all set to organize the IIGF and India Market Days in the month of July 2013. I appeal to all exporters to participate with zeal and enthusiasm and make use of the opportunity to get maximum business. As a mark of solidarity and compassion AEPC has donated Rs. 27 lakhs to the flood hit state of Uttarakhand. In a meeting with the Union Textiles Minister Dr. K S Rao, at Mumbai, Garment Industry has assured all possible support. The amount was donated to the Prime Minister’s National Relief Fund, to support the victims who have suffered “extensive devastation” in the hill state, Uttarakhand. Tirupur Exporters’ Association (TEA) and India Knit Fair Association (IKFA), Tirupur have also donated Rs. 10 lakhs and Rs. 5 lakhs respectively to Prime Minister’s National Relief Fund. USA economy is showing sign of improvement but EU is still reeling under the bad economic condition. It is essential that the Indian economy returns to growth and stability so that exports sees its full potential and opportunity pour in for the Industry.
Dr. A Sakthivel Chairman, AEPC
Buyers
Seller
Meet
in SPAIN
GRAND EXHIBITION
come and discover your fashion and trends
Date
Days
BARCELÓ SANTS HOTEL Pl. dels Països Catalans s/n 08014 Barcelona, Spain
19-20 September, 2013
Thursday, Friday
MELIA AVENIDA DE AMERICA HOTEL C/De Juan Ignacio Luca deTena, 36, 28027 Madrid, Spain
23-24 September, 2013
Monday, Tuesday
Venue
PAYMENT SCHEDULE: Participation charges of approx 9 sq.mtrs. booth Early bird discount uptil 30 May, 2013 (With 100% advance payment) Participation charges uptil 30th May, 2013 No part payment will be accepted.
Rs. 1,70,000/Rs. 10,000/Rs. 1,60,000/-
Kindly note additional booth cost will be Rs. 3.40Lacs. This does not include Airfare, Hotel expenditure and other related expenditures. MDA grant shall not be available since MAI grant is availed.
For further details, please contact:
K S BISHT, Deputy Director (F&E) Apparel Export Promotion Council Apparel House, Institutional Area, Sector-44, Gurgaon-122 003, Haryana Tel: 0124-2708158, 2708000-003, Fax: 0124-2708004 Mobile:-+91-9810527747, E-mail: kbisht@aepcindia.com
COVER Story Dr. A Sakthivel welcomes new Union Textiles Minister, Dr. Kavuru Sambasiva Rao On behalf of the entire Textiles Industry, Chairman AEPC, Dr. A Sakthivel, welcomes the new Union Textiles Minister, Dr. Kavuru Sambasiva Rao. Dr. Sakthivel expessed hope that under their able guidance, garment exports from India will touch new height...
Dr. A Sakthivel, Chairman AEPC, welcomes the new Textiles Minister, Dr. K S Rao, at Mumbai.
Dr. Kavuru Sambasiva Rao took over as the new Union Minister for Textiles on 19 Julne 2013. Dr. Rao, a member of the Lok Sabha represents Eluru constituency in the Southern Indian state of Andhra Pradesh. Born on October 2, 1943 in Dosapadu in Krishna district of Andhra Pradesh, Dr. Rao got his engineering degree from Regional Engineering College in Warangal. Dr. Rao has set up institutes on science and technology, research and management etc and has been engaged in construction of major irrigation and power projects and multi-storied urban housing complexes etc. Minister Rao describes himself as an agriculturist, engineer, industrialist, political and social worker. He was the joint secretary of AICC in 1985 and general secretary of Andhra Pradesh Congress Committee 8
APPAREL INDIA
in 1989-94 period and Vice President in 1998. He has served on a number of parliamentary committees in his long innings as a Lok Sabha member. He was a member of the Board of School of Planning and Architecture, New Delhi, Court of Hyderabad University, Court of Jawaharlal Nehru University among several others. He has keen interest in reading and social service and has served in numerous social, educational, cultural organisations and employee associations. Dr. Rao has travelled to about 40 countries as a Member of Parliament. Addressing the media, the new Textiles Minister stated that the current account deficit (CAD) is an area of concern for the Indian economy, and the textile industry is one of the sectors where exports can be increased substantially. “I am given to understand
Story that our export in textiles is about US$ 34 billion today, which I wish to make at least US$ 50 billion by the year end,” the Minister said. However, for the purpose, “We have to encourage skill development and speak to all the industrialists in particular, to find out what exactly are their problems, what type of support they require from the Government, and how they will be able to increase the exports,” Dr. Rao said. Dr. Rao also assured that the Ministry will do “everything possible to provide employment and increase the exports in a big way and do justice to the cotton growers as well as the handloom weavers.” Terming skill development as paramount, Dr. Rao said, “With skilled manpower available in the country, the economic growth will go up, the production will go up, the cost of production will come down, and then we will be able to compete in the international market.” On cotton prices, he said that the cotton farmers claim that they do not get fair price for their produce, and hence he would see how their
COVER
output per acre can be increased. He also said that farmers should be allowed to export their produce directly, without the involvement of middlemen and traders, whenever there is bumper crop. The US and the EU are India’s traditional export markets, which together import over 60% of India’s total textile and apparel exports. However, in view of the weak demand in these markets, Indian textile exporters are making efforts to boost their exports to countries in Latin America and Africa, as well as Japan. The Union Minister of Textiles also met the Industry leaders in Coimbatore. During the meeting, the industry representatives expressed their problems and suggested measures to overcome the difficulties faced by them. Chairman AEPC, Dr. A Sakthivel sought stability in the cotton and cotton yarn prices. Industry also seeks working capital at 4% interest subvention to purchase cotton at the beginning of cotton season.
Chairman AEPC, Dr. A Sakthivel greeting the Textiles Minister in a meeting with Industry in Coimbatore.
Chairman AEPC, Dr. A Sakthivel with the Textiles Minister along with Shri Vijay Mathur ASG, AEPC.
APPAREL INDIA
9
COVER Story
Shri Sudhir Sekhri, Shri H K L Magu and Shri Vijay Mathur meeting the New Textiles Minister.
Chairman AEPC welcomes the MoS Commerce & Industry, Dr. E. M. Sudarsana Natchiappan Dr. E.M. Sudarsana Natchiappan is the Member of Parliament of India , representing Tamil Nadu in Rajya Sabha, the upper house of the Indian Parliament. He was also elected in the Lok Sabha from Sivaganga constituency as an Indian National Congress candidate in 1999 elections. He is also an Advocate in the Supreme Court of India...
Dr. E. M. S Natchiappan takes over the charge of Minister of State for Commerce & Industry, in New Delhi on June 18, 2013.
10
APPAREL INDIA
Dr. E.M. Sudarsana Natchiappan has addressed the United Nations General Assembly on two occasions, both in October 2008. He was a part of the Indian delegation and gave statements on UN peacekeeping operations, globalization and independence. Dr. E.M. Sudarsana Natchiappan is co-founder and President of the Parliamentarian Forum on Human Rights. The forum is a platform for members of Parliament (MPs), cutting cross party lines, catering to the need to discuss and act on human rights violations in the world in general, and in India, in specific. He became the Minister of State of Commerce and Industry on 17th June 2013. On 24 June 2013, the Hon’ble Union Textiles Minister was in Mumbai along with Secreatry Textiles and other officials of the Ministry where Chairman AEPC made a detailed presentation entailing the activities undertaken by AEPC. The presentation elaborated upon the activities undertaken by AEPC along with the future agenda. Minister was also given the details of the list of demand that Government needs to look for boosting gament exports from the country. Chairman also briefed the Minister on the efforts being taken for export promotion, compliance and skill development. Union Textiles Minister in his remark promised all support to the Textiles Industry.
Initiatives
AEPC
AEPC constitutes Task Force on Competitiveness of India’s Apparel Export; conducts Study...
Mr. David Birnbaum giving his presentation to the exporters. Shri H K L Magu, Shri Ashok Logani & Shri Vijay Mathur, ASG at AEPC are also seen.
Chairman AEPC, Dr. A Sakthivel had constituted Task Force on Competitiveness of India’s Apparel Export committee, looking at the urgent need to benchmark the sector with the competing economies and bridging the gaps speedily through policy support. Task force committee has appointed Mr. David Birnbaum of M/s Third Horizon Consultants for this work. Mr. David Birnbaum was here in India to study the factories. He visited many factories in NCR, Delhi as well Tirupur etc and presented the first phase of his report. The Factors to be studied by Mr. David are: Labour laws, Productivity; including lean management, Cost of finance, Logistics cost, Duty/tax in our system and the level of neutralization, Currency value, Infrastructure; including energy costs, Speed to market, Cost of fibre & other raw materials, Unit labour cost, Cost of trimmings and embellishments, Amalgamation of benefits of exporters and its connectivity to input suppliers, availability of components for apparel products, Analysis, Prescription and Implementation Aspects, Comparison of entry/exit points in countries shortlisted like custom, licensing procedure and simplification.
Countries for benchmark: • China • Bangladesh • Indonesia • Cambodia • Vietnam • Turkey AEPC arranged a presentation and discussion with the exporters so as to understand the progress made. Members and officials of AEPC solicited their point of view regarding the study. Shri Vijay Mathur ASG at AEPC, along with the exporter members welcomed Mr. Birnbaum. Shri Mathur stated that, “Mr. Birnbaum is doing a great work for all of us. We all find ourselves enriched by his findings and use them as reference material for enhancing competitiveness and optimizing our growth.” All the exporters actively participated in the presentation session and exchanged point of view. Mr. Birnbaum concluded that working together in unity towards a single goal is a solution. AEPC stated that its objective for this study is to increase the shipment many folds.
APPAREL INDIA
11
AEPC Initiatives AEPC conducts Study of Market Focus AEPC, as part of its Study Initiative, has conducted the Market Focus Report for 5 countries vis. Canada, Germany, Australia, Mexico & New Zealand. The 5 Market Focus Reports are available in soft copy format. Report has been elaborated on the following sections... • Executive Summary
• Analysis of top 10 Apparel Products
• Economic Overview of Country
• SWOT Analysis
• Bilateral Arrangements for Trade
• Indicative Prices of Apparel Export items
• PESTLE Analysis
• Import duty of apparel
• Apparel Market In country
• Major Apparel Buyers
• Mapping of Apparel trade,
• Conclusion
• Export & Import Statistics
• Annexure
Reports are quite useful for understanding the apparel market of country. It gives the historical insight of the apparel trade from 2005 till 2012. Statistical analysis has been done with the pictorial representation. Data has been compiled from various sources like, world trade atlas, world bank, UN comtrade and Government website of the countries taken under report preparation. Analysis for apparel sector has been carried out at HS 2 digit, 4 digits and 6 digits which include all products with their explanation. Focus of the report has been on trade relation countries enjoying with the other countries. Among the countries taken for market focus
preparation, all of them are in negotiation with India for free trade agreement. Therefore, in the market focus report, this section has been added this time. On the other hand, there is another category of countries where study has been done from the import perspective, highlighting India's position in imports. Moreover, focus has been to identify the product categories in export and import market where India lacks and the bunch of categories, the exporters should focus to increase their market share. The address of the four buying companies for each market has been provided with contact details from the market development perspective.
AEPC organizes an Eye Check-up Camp for its Employees The employees of the Council were facilitated with an Eye Check-up camp, organized at Head Office, Apparel House, Gurgaon on 29th May, 2013. This camp was organized by Council’s Group Health Insurance Agency, Religare Health Insurance Company Limited, with support of “Vasan Eye Care”. A team of ophthalmologists and attendants installed and provided the complete infrastructure at the venue, required for the basic eye examinations... 12
APPAREL INDIA
• Refraction • Glass prescription
• Anterior Chamber Examination • Visual Acuity Testing
The team of Vasan Eye Care not only gave tips for healthy eyes but also provided a Privilege Card for each employee after the eye check up. The one day camp was organized from 10:00 am to 5:00 PM during which, around 100 officials were given the benefit of this facility.
Initiatives AEPC AEPC organizes Buyer-Seller Meet in U.S.A. After the successful organization of the Buyer Seller Meet of AEPC at New York in the month of January, 2013, the Council is once again organizing Buyer-Seller Meet at New York, USA from 18-19 September, 2013... USA is the number one destination for the export of Indian apparels. During 2012, the garment imports to USA from World were around US$ 80688.70 million dollars. India exported garments of worth US$ 3055.20 million to USA, which accounts
for 3.8% share in USA’s total garment imports. Apparel imports of the United States witnessed an increase of 2.9% in Jan-March 2013 from the corresponding period of previous year and amounted to US$ 18.6 billion dollars.
India’s garment export to USA is depicted below:
RMG Imports Statistics All figures in US$ Millions 2010 USA's RMG Imports
From World
75646.8
From India
2787.1
Our Share in%
3.7
2011
2012
81514.1 80688.7 3222.5
3055.2
4.0
3.8
Source: UNComTrade In order to take early opportunities in enhancing our garment exports, AEPC has planned an exclusive Buyer Seller meet at New York in September’ 2013. For the first time, a reputed PR agency called Sycomore has been hired. This agency is USA customized agency The Buyer Seller Meet has been arranged at New York, on the for matchmaking for the magic fair. Bigger buyers are following dates with 50 booths: expected to visit the BSM. The other agencies which have Venue Date Days been roped in, are trade goods related plus a respected Hotel Penn Plaza, 18-19 September agency called INC New York in order to provide maximum Wednesday/ NewYork, USA 2013 Thursday assistance to the participants.
Schedule
The International Conference of Apparel & Home Textiles- ICHAT 2013 9th International Conference on Apparel & Home Textiles is being organized on 20th & 21st September 2013 at India Habitat Centre, New Delhi. AEPC is the lead sponsor of this two day event. Chairman AEPC, Dr. A Sakthivel has supported the event with a sponsorship of Rs. 12 lakh. ICHAT aims to provide an environment for academics, researchers and practitioners to exchange ideas and recent developments in the field of apparel manufacturing. The conference is also expected to foster networking, collaboration and joint effort among the conference participants to advance the theory and practice as well as to identify major trends in apparel manufacturing. The Convention will be a great opportunity for international trade fraternity to know the dual strengths that India can offer, not only
as a great supplier base, but also as a fashion destination for international brand. KEY ISSUES TO BE ADDRESSED IN ICHAT-2013 Issued related to Environment, Direction, Leadership, Culture, Accountability, Coordination, Capabilities, Motivation, External, Innovation, Responsible Fashion and Technological Up-gradation to be discussed and presented to the participants. Workshops - A Special Feature of ICHAT The concept of workshops and general interest presentations is a novel concept adopted by OGTC and has been found extremely beneficial to the industry in terms of specific skill upgradation and creation of general awareness in the present times, which are really termed as knowledge economy.
APPAREL INDIA
13
AEPC Initiatives Chairperson ITPO visits AEPC as a part of Export Promotion Initiative
Chairperson ITPO, Smt. Rita Menon meets Chairman AEPC, Dr. A Sakthivel at Apparel House Gurgaon.
A meeting was held with Smt. Rita Menon, Chairperson, ITPO under the Chairmanship of Dr. A Sakthivel, Chairman, AEPC at Apparel House, Gurgaon on 17th June, 2013... The following were present:• Smt. Rita Menon, IAS, Chairperson, ITPO • Dr. A Sakthivel, Chairman, AEPC • Shri H.K.L. Magu, Sr. Vice Chairman, AEPC • Shri Sudhir Sekhri, Chairman-Export Promotion, AEPC • Shri Virender Uppal, Executive Committee Member, AEPC • Shri Vijay Mathur, ASG, AEPC • Dr. Darlie Koshy, DG, IAM & ATDC • Shri R.K. Sharma, Director (F&E), AEPC Dr. A Sakthivel welcomed Smt. Rita Menon, Chairperson, ITPO and thanked her for the guidance and cooperation being extended by ITPO to AEPC in successfully organizing the India International Garment Fair at Pragati Maidan, New Delhi regularly during the months of January and July each year. Dr. Sakthivel gave a brief on the countries whre ITPO 14
APPAREL INDIA
and AEPC are co-organizing export promotion activities. Smt. Menon was also appraised on the countries where ITPO & AEPC are organizing export promotion events separately. Dr. Sakthivel explained about possible areas of cooperation of ITPO & AEPC for joint participation at their individual events abroad. Shri Sudhir Sekhri, Chairman (EP) explained about the Council’s events being organized in the Financial Year 2013-14 and the events proposed for the Financial Year 2014-15. Shri Sekhri mentioned that Scandinavian countries such as Sweden, Denmark, Finland etc. are good potential countries for garment exports and countries like Hungary, Romania, Estonia, etc. in East Europe are also good economies and should be tapped for garment exports. Shri Sekhri suggested that AEPC and ITPO can collaborate for organizing export promotional events in these countries. Smt. Rita Menon suggested that AEPC should organize some activity in Germany also. Detailed discussions were held about AEPC’s participation in ITPO’s Mydome Fair at Osaka, Japan from July, 2014 onwards and it was decided that ITPO will give sufficient booths to AEPC for participation of AEPC’s exhibitors in the show. Smt. Rita Menon informed
Initiatives
AEPC
Smt. Rita Menon Chairperson ITPO, along with Shri Sudhir Sekhri & Shri H K L Magu at Apparel House Gurgaon.
that ITPO has increased the number of stalls to 200 this year in Mydome Fair and they would be organizing the fair on both, the ground floor and 1st floor. She further informed that ITPO earlier used to organize the show only on one floor. Shri Sudhir Sekhri informed that AEPC is trying to tap LAC countries by organizing BSM in Brazil, Colombia,
Chile & Uruguay and also would be organizing Road Shows in Europe i.e. in France, UK, USA, Italy and Germany for export promotion of readymade garments. Shri Sekhri also informed that AEPC organizes a BSM in South Africa every year and ITPO can join hands with AEPC in the participation in the show.
Finally India gets paid for being factory compliant; additional business of US$ 3 Bn diverted to garment manufacturers... Factory compliant manufacturing in India has surged with new and unprecedented export orders in the current season. Chain stores and international brands like Walmart, GAP, American Egle, JC Penny, Target, Sears, Tommy, Nike, Abecombic & Fitch, Old Navy, Sara Lee, Hanes, Marks & Spencers, CA, H&M, Debenham, Primark, Top Mom, Top Shop, TESCO, Sainsbery, Addidas, PUMA, Paul Smith, River Island, Mango, ZARA, French Connection and many more maintain highest standards of factory compliance. In the current volatility in international buying, brands have preferred expanding their sourcing of the merchandise from India. The flow of expansion of orders in India is expected to fetch additional US$ 3 Bn business in the country! Dr. A Sakthivel said that India has been chosen as the best place due to the persistent improvement in factory capacity building through ambitious programme: AEPC Common Code of Conduct – DISHA, an initiative of Ministry of Textiles. Over 200 garment manufacturing units have already gone through vigorous capacity building in the area of 11 management principle under DISHA like Hours of Work, Wages and Benefits, Health and Safety, Freedom of Association, prohibit child labour, prohibit bonded and forced labour, prevent harassment and abuse, right to collective bargaining, protect environment and establish and implement management system. He further said that the garment
factories were immensely benefited through DISHA intervention in the area of environmental protection, health and safety, workers’ wages, responsibilities, recruitment, written policy and identifying and managing legal records and registers. International Trade Centre and ISEAL Alliance have mentioned robust DISHA structure and have scored AEPC’s DISHA (rank among codes compared) on the top in conditions of work and environment as compared to 110 environmental, 53 social, 19 economic criteria against 6 major global standards and 4 perspectives. Dr. A Sakthivel said that on the other front, over 1 lac workers have been trained under Ministry of Textile’s scheme ISDS, thereby raising the productivity levels in the garment factories. He said that in India, most of the garment factories are functioning from single storey, thereby the garment factories have demonstrated evacuation plans in far better manner, as compared to multi-storey manufacturing units elsewhere. An international agency has observed that the average wages paid per month in Indian garment export industry is US$ 170 per month. The minimum wages in various States is Rs. 7722/- (in Delhi), Rs. 5211.96 (in Haryana), Rs. 5699.20 (in Punjab), Rs. 4975 (in UP), Rs. 3862 (in Tamil Nadu) and Rs. 5031/- (in Karnataka). Therefore, actually the wages in Indian apparel export industry is well paid average Rs. 9180/- per month.
APPAREL INDIA
15
AEPC Initiatives AEPC’s E-Commerce Initiative AEPC's E-Commerce Initiative is focused on increasing the competitiveness of Indian Garments Industry. It is a knowledge based information on inputs, tapping the emerging opportunities with web based solutions. E-Commerce is an innovative process that entails “Buying & Selling” of products through websites on the internet instead of the normal offline shopping-at-the-store. E-commerce is the pre-eminent online buzzword for today’s business...
The above initiative of AEPC will benefit the industry as follows: • E-Commerce initiative will help small, medium and large business houses to capture and increase their market share. • Instant access to buyers/ sellers & the ability to screen before you buy/sell. • To increase market share by providing cost effective and innovative brand promotion solutions. • Domestic manufacturer exporters will get exposure to international buyers and opportunity to increase their market. • Efficient platform for speedy and secure transactions; dynamic and scalable in terms of capabilities and services. • Reducing channel inventories – the high cost of carrying inventory in this industry will make reduced inventory a significant benefit. • Improving forecasting capability, which in turn will allow the firms in the industry to better match supply and demand. • Improving visibility in the supply chain, thereby improving order fulfillment, inventory management, forecasting, and customer service. • Decreasing the cost of communication in the channel – Improve the speed, accuracy, and cost of transferring data between channel partners. E-marketer predicts that the Apparel and Accessories category is expected to grow to US$ 48.6 billion this year, up from US$ 41.0 billion in previous year. That beats the sales of books, music and videos, which have historically been considered the most dominant E-commerce categories – those are now expected to grow only 19% to US$ 20.4 billion this year. 16
APPAREL INDIA
With a goal to bridge the information gap between buyers and sellers and provide a robust platform for their interaction henceforth putting valuable inputs for their business needs, AEPC has engaged PriceWaterhouseCoopers Pvt. Ltd. (PwC) to conduct a feasibility study on the same. B2B E-Commerce which is aimed to help small, medium and large business houses from across the globe to capture and increase their market share by providing cost effective and innovative brand promotion solutions for reaching to the largest international target audience in the shortest time. For this purpose, we have interviewed various stakeholders to gather their views, ideas, challenges, opportunities and in-depth knowledge of the industry as well as to foresee the future of E-commerce platform in India. So far 14 exporters, 4 Liaison office of Buyers, 2 senior Govt. officials have already been interviewed by AEPC along with PwC. Further to get the views/ suggestions of all stakeholders committee along with the questionnaire has been sent to buyers/visitors of IIGF, all Executive Committee members, all major garment associations with a request to send the questionnaire duly filled along with their suggestions. Representatives of PwC made a presentation before the Executive Committee meeting on 22 June 2013 at Goa and also interview six of Executive Committee members at Goa. PwC will provide AEPC with a feasibility report with all the inputs gathered from key stakeholders along with the market research done on the subject and PwC’s expertise. This feasibility report will provide a path to build a web portal into a leading online marketplace for online talent- a place where both buyers and sellers on web portals can get exactly what they need and enjoy other features and benefits in the process.
Initiatives
AEPC
AEPC Skill Assessment Activity Ministry of Textiles, under its Integrated Skill Development Scheme (ISDS) for component-II has approved AEPC as an independent agency for assessment and certification for Non-MES courses for Apparel sector. Now AEPC would assess all candidates that would be trained by various lead implementing agencies (LIA’s) of component – II approved by MOT under ISD Scheme, its integrated skill development scheme initiative all over India in apparel sector. AEPC has also entered an MOU with M/S, Matrix Clothing Pvt. Ltd. to assess 15000 candidates. AEPC has set a target of 4.84 lac assessments. AEPC is now setting up office, manpower and infrastructure to assess 4.84 lacs workers within 12th Five Year Plan.
AEPC donates Rs. 27 lakhs; TEA & IKFA donates Rs. 15 lakhs for Uttarakhand tragedy in the Prime Minister's National Relief Fund
Chairman AEPC presenting donation cheque of Rs. 27 lakhs to Chairman AEPC presenting donation cheque of Rs. 15 lakhs to Textiles Minister for Uttarakhand victims in Mumbai Textiles Minister for Uttarakhand victims in Coimbatore
As a mark of solidarity and compassion, Dr. A Sakthivel, Chairman AEPC, donated Rs. 27 lakhs to the flood hit state of Uttarakhand, in a meeting with the Union Textiles Minister Dr. K S Rao, in Mumbai. Chairman AEPC assured all possible support required to help the flood victims. Dr. Sakthivel, who is also the President, Tirupur Exporters’ Association (TEA) as well as Chairman, India Knit Fair
Association (IKFA), Tirupur, donated Rs. 10 lakhs and Rs. 5 lakhs respectively to Prime Minister’s National Relief Fund, in Coimbatore. The cheques were handed over to he Hon’ble Union Minister of Textiles Shri Kavuru Sambasiva. The amount was donated to the Prime Minister’s National Relief Fund, to support the victims who have suffered “extensive devastation” in the hill state, Uttarakhand.
APPAREL INDIA
17
DISHA Updates India offers to co-operate in formation of Common Code of Conduct - DISHA for Myanmar
The Union Minister for Commerce & Industry and Textiles, Shri Anand Sharma with the President of Myanmar, Mr. U. Thein Sein, in Nay Pyi Taw, Myanmar on June 07, 2013. India has offered to help in revival of 300 apparel factories in Myanmar. During his meeting with Myanmar's President, Mr. U Thein Sein in June 2013 in Nay Pyi Taw, the Union Minister of Commerce, Industry & Textiles, Shri Anand Sharma also offered Line of Credit of US$ 5 million for revival of these factories. The South India Textile Research Association (SITRA) will provide technical assistance in formulation of revival plans for these factories. Private sector companies will play a big role in revival and building joint ventures with these closed apparel factories. “A delegation comprising the experts, officials and businessmen will visit Myanmar within two weeks”, Shri Sharma informed the mediapersons after the meeting. India will also cooperate with Myanmar in formulating a common compliance code for standards and also the best practices in the factories, said Shri Sharma. The Minister made a proposal to Myanmar's President, on the Common Compliance Code - DISHA Myanmar with technical assistance from AEPC-to enhance compliance standards in Myanmar for exports to developed countries. Sponsored by Ministry of Textiles, and helmed by AEPC, DISHA is an initiative to driving industry towards sustainable human capital advancement. DISHA attempts to educate apparel exporting members on a code of ethics that covers all critical social and environmental concerns like child labour, health and industrial safety etc. For capacity building in Myanmar textiles sector, India has offered 2 scholarships for 2 slots under National Institute of Design (NID) and 250 scholarships for textile workers under Integrated Skill Development Scheme. Scholarships have been offered in National 18
APPAREL INDIA
Institute of Fashion Technology as well as Institute of Foreign Trade. India will be setting up India-Myanmar Apparel Sector JVs in Thilawa SEZ in collaboration with other international brands, said Shri Anand Sharma. India will also set up a Textiles Trade Show a Textiles Expo in Yangon for traditional textiles with Handloom Export Promotion Council (HEPC) as lead council. Enterprise India Show in Yangon as an annual event: As was agreed during Indian Prime Minister’s visit to Myanmar to conduct an annual trade promotion event. Shri Sharma announced that ITPO will undertake this event during November 2013. “We will also facilitate in return, an exhibition of Myanmar industry in India, to be organized by ITPO free of cost next year” said Shri Sharma. Textiles sector appeared prominently during Shri Sharma’s three-day visit to Myanmar as NLD leader Daw Aung San Suu Kyi, during her meeting with Shri Sharma, also expressed keen desire to establish linkages in the sector specially in handloom an silk. “Entire sector as such will be brought in for co-operation including silk”, Shri Sharma told media persons.
Textiles related Issues • Setting up an Institutional Structure for collaboration through an MOU on Textiles sector collaboration • Formulation of revival plan for 300 closed apparel factories with technical assistance from SITRA - Private Sector companies will forge India Apparel Joint Venture for revival
Updates
of these closed apparel factories. We will offer US$ 5 million Line of Credit for revival of these factories • Formulation of a Common Compliance Code-Disha Myanmar with technical assistance from AEPC – to enhance compliance standards in Myanmar for exports to developed countries • Setting up a textiles trade show - Textiles Expo in Yangon for traditional textiles with HEPC as lead council • Setting up India-Myanmar Apparel Sector JVs in Thilawa SEZ in collaboration with other international brands • Skill development for 500 apparel factory workers on lines of the Integrated Skill Development Program with technical assistance from ATDC. Myanmar side will provide buildings for establishment of 2 Smart Centres financed by India with 50 machines each. India will provide training curriculum
DISHA
and train master trainers to run the program • Handicrafts: 10 persons from Myanmar side will be trained at Design Centre in Tripura and our master designers will go and train 50 persons in Myanmar. • Handlooms: 200 people from Myanmar will be trained at WSC Manipur and Nagaland and 20 seats will be reserved for Myanmar people in Indian Institute of Handloom Technology for diploma course. Scholarships and funding will be met by ITEC Scheme of MEA. • NIFT: Customized training will be provided to 20 persons from Myanmar and 4 year Bachelor’s Degree Course will be provided to 20 people from Myanmar in any of the regional centres. Scholarships and funding will be met by ITEC Scheme of MEA.
India - Myanmar Trade details Trade (US$ Billions)
2011
2012
Export
0.452
0.532
0.237
Import
1.256
1.339
0.513
1.708
1.872
0.750
Total Trade
• India is now the 4th largest trading partner of Myanmar after Thailand, Singapore and China (4th largest export destination for Myanmar and 5th largest source of imports into Myanmar).
Investment related • India is the 10th largest investor with an investment estimated at US$ 273.5 million in five projects out of a total estimated investment of US$ 41.4 billion by 32 countries in 529 projects. Out of US$
2013 (Jan-Apr)
273.5 million of Indian investments, US$ 257.5 million have been in Oil & Gas Sector and US$ 16 million in the manufacturing sector. • Over the next few years we will see an investment of around US$ 2.6 billion from India to Myanmar. • Investments from Myanmar into India are minimal at around US$ 8.96 million. Sectors that attracted investment are: Chemicals (other than Fertilizer) sector (97%); Metallurgical industries and Miscellaneous Industries -1%; Trading -1%; Consultancy services -1%.
APPAREL INDIA
19
AEPC Export Performance Apparel Export bounces back in the month of May, FY 2013-14 Apparel exports were to the tune of US$ 1,172 million in May 2013-14 with an increase of 12.7% against the corresponding month of last financial year. In rupee terms, the exports have increased by 10% in May 2013-14 over the same month of previous FY... Export in dollar terms for 2 months of the FY 201314 has increased by 10% over the same period of previous FY and reached to US$ 2322 million and in rupee terms also exports increased by 10% compared
to same period of last FY and reached to Rs. 12,700 crore. In May 2013-14 in rupee terms apparel export of India was to the tune of Rs. 6228 crore compared to Rs. 5665 crore in May 2012-13.
In the FY 2012-13 exports in dollar terms declined by 6% from previous FY and totaled US$12,923 million.
India's RMG Export to World FY 2012-13 Month
FY 2013-14
In INR Crore
In US$ Million
In INR Crore
In US$ Million
INR
US$
April
5847
1059
6252
1150
6.93
8.59
May
5665
1040
6228
1172
9.94
12.69
Source: DGCI&S, Kolkata
20
MoM Growth (%)
APPAREL INDIA
Export Performance USA's Apparel Imports Apparel imports of the United States witnessed increase of 3.1% in the first four months of 2013 from the previous year and amounted to US$24.5 billion. In the Jan-April 2013, US imports of apparel from India declined by 0.8% and reached to US$ 1,214 million against US$ 1,224 million in Jan-April 2012. US imports saw increase from all major suppliers in Jan-March 2013 over the corresponding period of last year except for Mexico and India. In Jan-April 2013, India was at the 6th position. India exported
AEPC
US$ 337 million apparel in April 2013 with increase of 15.9% over the same month of previous year.. Among the top 6 suppliers in April 2013, all registered increase in export to USA except for China. Bangladesh registered maximum growth from the same month of previous year. USA’s apparel import accounted for US$ 77,922.2 million in the year 2012 with a decline of 2.3% over the previous year and India’s export to USA for the same year amounted to US$ 3,844.7 million with decline of 8% over the previous year.
Top Apparel Supplier Countries to US (Value of imports in US$ Mn.) Imports in US$ mn. 2012 Total Apparel Imports of US China
Jan – April Jan – April 2012 2013
12-April
%Change
%Change
13-April Jan-April 2013/ April 2013/ Jan-April2012 April 2012
77922.2 23815 24557 5684
5890
29699.3 7968 8202 1962 1835
3.1
3.6
2.9
-6.5
7027 2193 2431 552 583 10.9 5.6 Vietnam Indonesia
4959.9 1741 1837 406
459
5.5
13.1
Bangladesh
4357.4 1559 1683 325
395
8.0
21.5
India
3844.7 1224 1214 290
337
-0.8
16.2
Mexico
3088.9 1264 1211 301
325
-4.2
8.0
(Source: U.S. Department of Commerce Office of Textile and Apparel, 2013)
APPAREL INDIA
21
AEPC Export Performance EU's Apparel Imports EU’s apparel import accounted for US$ 27.3 billion for the Jan-April 2013 with a decline of 1% over the previous year. India’s export to EU for the Jan-April 2013 amounted to US$ 2.1 billion with a decline of 2.6% compared to same period of previous year. For the period Jan-April 2013, Bangladesh and Turkey are the apparel supplier which had registered increase in the apparel export to EU and China and India
had registered a decline. In the Month of April 2013 compared to same month of last year, all suppliers except for China had registered increase in the apparel export to EU and Turkey had registered highest increase. EU’s apparel import accounted for US$ 83,625 million in the year 2012 with a decline of 12.3% over the previous year and India’s export to EU for the same year amounted to US$ 5129 million with decline of 21% over the previous year.
Top Apparel Supplier Countries to EU, (US$ Mn.) Imports in US$ mn. 2012
Jan-April 2012
World 83625.7 27585 China
34873.1 10564
Jan-April 2013
12-April
13-April
%Change
Jan-April 2013/ April 2013/ Jan-April2012 April 2012
27311 5446
5710
-1.0
4.8
9862 1729
1535
-6.6
-11.2
Bangladesh
10546.3 3790 3924 863
996
3.5
15.4
Turkey
10596.3 3530 3798 787
868
7.6
10.3
India
5129.8 2150 2094 453
525
-2.6
15.9
Source: GTIS, 2013
22
%Change
APPAREL INDIA
Country
Focus
Market Focus Report: Australia Introduction & Economic Overview
Australian economy has experienced continuous growth and features low unemployment, contained inflation, very low public debt, and a strong and stable financial system. By 2012, Australia has experienced more than 20 years of continued economic growth, averaging 3.5% a year...
Australia is an open market with minimal restrictions on imports of goods and services. The process of opening up has increased productivity, stimulated growth, and made the economy more flexible and dynamic. Australia plays an active role in the World Trade Organization, APEC, the G20, and other trade forums. Australia has bilateral free trade agreements (FTAs) with Chile, Malaysia, New Zealand, Singapore, Thailand, and the US, has a regional FTA with ASEAN and New Zealand, is negotiating agreements with China, India, Indonesia, Japan, and the Republic of Korea, as well as with its Pacific neighbors and the Gulf Cooperation Council countries, and is also working on the Trans-Pacific Partnership Agreement with Brunei Darussalam, Canada, Chile, Malaysia, Mexico, New Zealand, Peru, Singapore, the US, and Vietnam. Australia is currently engaged in nine FTA negotiations - five bilateral FTA negotiations: China, Japan, Korea, India and Indonesia; and four plurilateral FTA negotiations: the TransPacific Partnership Agreement (TPP), the Gulf Cooperation Council (GCC), the Pacific Trade and Economic Agreement (PACER Plus), and the Regional Comprehensive Economic Partnership Agreement (RCEP). The countries covered by these negotiations account for a further 45% of Australia's trade. FTAs are helping Australian exporters access new markets and expand trade in existing markets.
FTAs in Force • ASEAN-Australia-New Zealand FTA • Australia-Chile FTA • Australia-New Zealand Closer Economic Relations • Australia-United States FTA • Malaysia-Australia FTA • Singapore-Australia FTA • Thailand-Australia FTA FTAs under negotiation • Australia-China FTA • Australia-Gulf Cooperation Council (GCC) FTA • Australia-India Comprehensive Economic Cooperation Agreement • Australia-Japan FTA • Australia-Korea FTA • Indonesia-Australia Comprehensive Economic Partnership Agreement • Pacific Agreement on Closer Economic Relations (PACER) Plus • Regional Comprehensive Economic Partnership • Trans-Pacific Partnership Agreement
APPAREL INDIA
23
Focus Country PESTLE Analysis - Australia (P) Political Factors Urbanization: urban population: 89% of total population (2010)
Country Profile – Australia Capital: Canberra
Rate of urbanization: 1.2% annual rate of change (2010-15 est.)
Area: 7,692, 024 km2 (Country comparison to the world: 6th) Population 2013 estimate 22, 964, 249 (52nd) Density 2.8/Km2 (233rd) Border Countries: Colombia, Costa Rica Age Structure: 0-14 years: 18.1% (male 2,061, 973 / female 1,957, 558) 15-24 years: 13.4% (male 1,531, 325 / female 1,453, 940) 25-54 years: 42% (male 4,748, 667 / female 4,598, 259) 55-64 years: 11.8% (male 1,308, 660 / female 1,326, 220) 65 years and over: 14.7% (male 1,509, 460 / female 1,766, 439) (2013 est.) Religions: Protestant 27.4% (Anglican 18.7%, Uniting Church 5.7%, Presbyterian and Reformed 3%), Catholic 25.8%, Eastern Orthodox 2.7%, other Christian 7.9%, Buddhist 2.1%, Muslim 1.7%, other 2.4%, unspecified 11.3%, none 18.7% (2006 Census)
Male
Australia - 2012
Female
100+ 95 - 99 90 - 94 85 - 89 80 - 84 75 - 79 70 - 74 65 - 69 60 - 64 55 - 59 50 - 54 45 - 49 40 - 44 35 - 39 30 - 34 25 - 29 20 - 24 15 - 19 10 - 14 5-9 0-4 820
656
492
328
Population (in thousands) 24
APPAREL INDIA
164
0
0
Age Group
164
328
492
656
820
Population (in thousands)
Focus
Country • Location: Oceania, continent between the Indian Ocean and the South Pacific Ocean. • Government Type: federal parliamentary democracy and a Commonwealth realm. Its government is stable and democratic and actively seeks foreign investment in all sectors, especially services, tourism and retirement properties. Australia’s Global Imports & Exports Australia’s Global exports grew by 19% in 2012 and total exports were to the tune of US$ 262 billion. India was 4th destination in 2012 with 5% share though exports to India
grew by 15% in 2005-12 while imports from India grew only by 14% and India’s was at 21st largest supplier to Australia with 1.1% share in 2012. Major supplier countries to Australia were China, USA, Japan, Singapore, Germany, UK, Thailand, Malaysia, New Zealand and South Korea constituting 67.35% share. Australia’s Global Imports grew by 107% in 2005-12 when the total imports were to the tune of US$ 251 billion and India’s was 21st largest supplier having 5.5% share. Other major destination countries of Australia were Japan, China, South Korea, USA, New Zealand, UK, Taiwan, Thailand and Singapore constituting 65.43% share in total exports.
Table 2: Australia's Total Trade With World and India, US$ Mn. Years Australia's exports to world Australia's imports from world Australia's exports to India Australia's imports from India India's Share In Australia's Export to World in% India's Share In Australia's Import from World in%
2005
2006
2007
2008
2009
2010
2011
2012
% CAGR % Change (2005-12) 2012/2011
105751.5 123322.8 139122.2 186853.0 153766.6 206705.1 245631.0 262502.7
12.8
18.8
118921.9 132650.8 155656.8 191583.9 158941.1 188740.7 234319.3 251158.2
10.2
24.1
5303.8
15.6
-0.7
13.9
30.8
927.2
6668.1 7690.2 11380.0 11353.9 14694.4 14587.5 12814.1 965.1 1209.2 1552.6 1609.3 1767.3 2312.3 2682.9
5.0 5.4 5.5 6.1 7.4 7.1 5.9 4.9 2.4 -16.5 0.8 0.7 0.8 0.8 1.0 0.9 1.0 1.1 3.4
5.4
Source: Un Comtrade, 2013
Australia's Iconic Fashion Designer, Linda Jackson, surrounded by her creations
APPAREL INDIA
25
Focus Country RMG Trade Australia’s RMG exports were to the tune of US$ 206 mn. In 2012 which has increased by 5% from the previous year. On the other hand total RMG imports were to the tune of US$ 5611 mn. which is 21% higher than previous year. In the total RMG export of Australia to World India’s share was less than 1% while in Australia’s total import from World India’s share was around 2%. (For detail see table 3)
Alex Perry has made his mark as Australia’s most glamorous fashion designer
Table 3: Australia’s RMG Trade with World and India, US$ Mn. Years
2005
Australia's exports to world Australia's imports from world Australia's exports to India Australia's imports from India India's Share In Australia's Export to World in% India's Share In Australia's Import from World in%
2006
2007
2008
2009
2010
2011
2012
% CAGR % Change (2005-12) 2012/2011
176.5 152.9 167.6 180.9 146.3 172.2 180.8 205.6
0.3
5.0
2840.4 3001.1 3379.0 3901.2 3714.1 4439.7 5355.2 5611.1
9.5
20.6
0.2 0.1 0.3 0.2 0.1 0.2 0.3 0.3 1.9
34.7
55.9 44.1 46.3 65.0 73.7 87.7 115.0 110.6 10.9
31.1
0.1 0.1 0.2 0.1 0.1 0.1 0.1 0.1 1.5
28.3
2.0 1.5 1.4 1.7 2.0 2.0 2.1 2.0 1.3
8.7
Source: Un Comtrade, 2013
Below in the figure 1 export import of RMG of Australia to world is depicted.
Figure 1: Australia's RMG Trade 6000.0 5000.0
US$ Mn.
4000.0 3000.0 2000.0 1000.0 0.0 2005
2006
2007
Australia's exports to world 26
APPAREL INDIA
2008
2009
2010
2011
Years Australia's imports from world
2012
Focus
Country
Category Wise Apparel import of Australia Below in the table 4 Australia’s RMG import according to knit and Woven category is given.
Table 4: Category Wise RMG import of Australia from World Product Product code label
2005
2006
2007
2008
2009
2010
2011
2012
% CAGR % Change (2005-12) 2012/2011
2840.4 3001.1 3379.0 3901.2 3714.1 4439.7 5355.2 5611.1
9.5
20.6
Articles of apparel, 1313.0 1408.6 1644.2 1873.2 1792.4 2140.2 2567.3 2686.1 accessories, knit or crochet
10.1
20.0
Articles of apparel, 1527.4 1592.5 1734.8 2027.9 1921.7 2299.4 2787.9 2925.0 Woven accessories, not knit or crochet
9.0
21.2
RMG Knit
In the figure 2 share of RMG category in Australia’s Import from World is depicted.
56
Figure 2: Share of Major RMG Import Category in Australia's Import from World
54
Share in %
52 50 48 Knit 46 Woven 44 42 2005
2006
2007
2008
2009
2010
2011
2012
Year
Aurelio Costarella Fashion Installation Show at Mercedes-Benz Fashion Week Australia 2013.
APPAREL INDIA
27
Focus Country Major Supplier Countries to Australia for RMG The tabulation below indicates share of top 20 supplier countries to Australia during the last 7 years period. Countries indicated in
RED color are major threat to Indian exports of RMG to Australia since imports from these countries have increases significantly.
Major Supplier Countries to Australia during the last 7 Years.
Table 5: Major Apparel Suppliers to Australia Rank in 2012
Import in US$ Mn. Suppliers
2005
2011
Share in%
2012
% CAGR % Change (2005-12) 2012/2011
2012
2012
World
2840.4 5355.2 5611.1 10.2
4.8 100.0
100.0
1
China
2200.4 4143.6 4217.8
1.8 77.5
75.2
2
Bangladesh
3
India
55.9 115.0 110.6 10.3
4
Indonesia
37.9 82.9 91.7 13.5 10.5 1.3
1.6
5
Italy
75.0 88.9 85.2 1.8 -4.2 2.6
1.5
9.7
8.0 227.1 359.3 72.2 58.2 0.3
China, which remained the top supplier country during the last 7 years period, its share has gradually declined during the period 2007-12 when its share from 77% in 2005 to 72% in
-3.8 2.0
6.4 2.0
2012. India which was 3rd largest supplier country in 2005 with 2% share, has remained unchanged to 3rd position with 2% share in 2012.
The graph below reveals share of top 5 supplier countries during in 2012 : -
Figure 3: Top 5 RMG Suppliers to Australia, 2012 2% 2%
13% China
2%
Bangladesh
6%
India Indonesia Italy 75%
28
APPAREL INDIA
RoW
Country
Focus
Australia’s RMG Import at HS 4 Digit Almost 34 apparel items are imported by Australia from World and India. There are almost all items for which imports from India has grown positively.
Table 6: Top 5 Australia's Apparel Import from World and India at HS 4 Digit, US$ Mn. Rank in Product Product 2011 code label RMG 1
'6204
2
'6109
3
'6206 '6104
4
5
'6205
Australia's imports from India 2005 2011 2012
% CAGR % Change % CAGR % Change 2005 2011 2012 (2005-12) 2012/2011 (2005-12) 2012/2011
56 115 111
Women's suits, jackets, 16 26 27 dresses skirts etc & shorts T-shirts, singlets and other vests, 6 13 12 knitted or crocheted Women's blouses & shirts
Australia's imports from world
10
-4 2840 5355 5611
10
5
8
2 510 926 995
10
7
9
-9 340 530 555
7
5
8
13 11
6
-14 141 249 282
10
13
Women's suits,dresses, skirt etc 2 & short, knit/ croch
7 10
29
44 104 331 382
20
15
8 9
5
18 149 279 292
10
5
Men's shirts
7
Source: Un comtrade, 2013
Mercedes Benz Australian Fashion Week
APPAREL INDIA
29
INDUSTRY News ATDC organizes Garment Exhibition of Indo-Western attires designed by students Student’s imaginations inspired by Traditional Textile and Embroideries of India are showcased... Apparel Training & Design Centre (ATDC) India’s largest vocational training network for apparel industry recently inaugurated a three day garment exhibition themed, "Indo Western Attires" inspired by the traditional textiles and embroideries of India, at ‘Paridhan Vikas Bhawan’, Gurgaon. The exhibition was inaugurated by Shri HKL Magu, Chairman (F&B), Apparel Export Promotion Council (AEPC) and Dr. Darlie Koshy, DG & CEO, ATDC & IAM. The event was attended by eminent dignitaries from the apparel industry, NGO’s Officers and Staff of ATDC & IAM and Local Management Committee members. The exhibition from 5th June to 7th June’13 showcased the garments designed and developed by Fashion Design and Apparel Manufacturing Technology students of ATDC. Environment, culture and heritage of Karnataka, Haryana, Punjab, Uttar Pradesh, Jammu & Kashmir, Rajasthan and Gujarat states were depicted . Students did extensive research on traditional embroideries, textiles, culture, way of living, environment and handicrafts of these states. Kasuti from Karnataka, Phulkari from Punjab, Gota work from Haryana and Brocade from Uttar Pradesh were used in developing these garments. Punjab was depicted by aesthetic bridal wear. Uttar Pradesh was showcased through chikankari, garments developed by using brocade work. Shikara portrait along with phoolon ka bagicha was used to depict Kashmir. Gujarat and Rajasthan were depicted as vibrant as their names with demonstration of block printing , katputli and tie and dye method. The State of Karnataka was showcased by Rangoli and Carnatic music. Special emphasis was given to traditional jewellery, handicraft items, food items and music to depict the culture.
India sets textile export target of US$ 50 bn by 2014-15 The Government of India has set a target of achieving US$ 50 billion in exports of textiles, including garments, during the financial year 2014-15, Minister of Textiles, Shri K S Rao has said. For achieving the total export target of US$ 50 billion, the Ministry is not only planning to further promote Indian textiles in the existing markets like the US and the EU, but is also planning to explore new opportunities in Latin America, Japan and Australia, Mr. Rao said, Economic Times reported quoting PTI. In fiscal year 2012-13, India exported textiles worth US$ 31.7 billion. The Minister said he would talk to the Ministry of Finance and the Reserve Bank of India for declaring textiles as a priority sector. If the textile industry is declared a priority sector, it would be able to get funds quickly when required, and this would further boost the industry, he added. The Minister also pointed out that the country’s textile sector lacks skilled workers. In this context, Mr. Rao said the Ministry will help 30
APPAREL INDIA
the industry to train people who belong to below poverty line category. Once the industry has adequate number of skilled workers, the input cost of industries would decrease, the Minister explained. The Minister also noted the problem of electricity shortages, and said the Ministry wants the industries to tap solar energy to solve the problem. He said the textile sector would also get subsidy on purchase of equipment to tap solar power, under the Government of India’s renewable energy scheme. In India, the textiles sector is the second largest employer after agriculture and about 80 million people depend on the sector, directly or indirectly, for their livelihood.
News
INDUSTRY
Shri Anand Sharma meets global retail chains India’s Minister of Commerce and Industry, Shri Anand Sharma met the heads of global retail chains on June 27, addressing their concerns related to the Government’s foreign direct investment (FDI) Policy in multi-brand retail trading (MBRT). International retail brands that have already shown interest in entering the Indian market were sent the invites for the Retail Round Table with the Minister. The list of invitees included 11 global retail chains and 10 Indian firms, according to a Business Standard report. The American companies that were invited to participate in the open house were Walmart, The Kroger Company, Costco Wholesale Corporation, The Walgreen Company, and The Home Depot. Metro Cash & Carry, Schwarz Unternehmens Treuhand, and Aldi are the three German companies that were invited by the Indian Government, according to the report. The ten Indian firms that were asked to participate in the Round Table are Reliance Retail, Pantaloon, Aditya Birla Group, Bharti Walmart, Tata Group, Landmark, Raheja Group, Piramal, RPG and Subhiksha. The Indian Government gave green signal to up to 51% FDI in the country’s MBRT in September last year. However, foreign retailers
The Union Minister for Commerce & Industry, Shri Anand Sharma at the Round Table meeting on FDI in Retail, in New Delhi on June 27, 2013.
had several queries and earlier this month the Department of Industrial Policy and Promotion (DIPP), under the Department of Commerce, issued several clarifications, pertaining to the 30% sourcing clause, 50% investment in back-end infrastructure, etc. The Round Table sought views of the participants on issues related to implementation of the FDI Policy and address their concerns, if any, Mr. Sharma said earlier this month before leaving on a 10-day trip to Helsinki, St Petersburg, Belfast and London. The idea is for the Indian Government be receptive and further bring clarity to the guidelines, as the objective of the policy is to attract FDI, the Minister added.
Source Summit 2013 Source Summit is the annual industry event for fashion and sustainability, taking place on 12 July 2013 at The Crystal, London as well as online. The Crystal in London is one of the most sustainable buildings in the world. Source Summit 2013 Momentum takes a close look into sustainability in the fashion industry. Organized by the Ethical Fashion Forum, the Summit will unite leaders from the largest global retailers to pioneering brands and suppliers, from all over the world and every part of the fashion industry supply chain. The networking will begin in bubbles sailing over the Thames as delegates arrive by cable car, taking in breathtaking views of London. The day will include inspirational speakers, focused forums, tailored networking and in-depth master classes. In the wake of the Bangladesh garment factory collapse the Summit will aim to constructively address challenges, share and learn from best practice and innovation. Industry’s foremost leaders, large and small, are integrating sustainability at the heart of business practices. The most pioneering brands and suppliers are proving that best practices can transform livelihoods for thousands. Despite this, unsustainable business practices remain endemic across the fashion industry as a whole. A living wage is far from a reality for the majority of workers,
and the industry remains on a par with the chemical industry in terms of environmental damage. Better practices across the fashion sector as a whole will lift millions out of poverty. SOURCE Summit 2013 aims to catalyze positive change, bringing together the key players that will accelerate the industry towards this goal.
APPAREL INDIA
31
INDUSTRY News Maharashtra’s 'Advantage Vidarbha' attracts textile firms The ‘Advantage Vidarbha’ initiative of the Government of Maharashtra, which is aimed at drawing prospective investors, especially textile firms, to the state’s backward region of Vidarbha, has started paying dividends. Around 26 projects have already been launched in the region following this initiative and The Raymond Group, one of India’s leading integrated textile players, is now going ahead with setting up of a project. As the company announced its expansion plans during ‘Advantage Vidarbha’, the state government allocated 25 acres of land to the company in Yavatmal district of Vidarbha region early this month. Maharashtra’s Minister for Textiles, Shri Mohd. Arif Naseem Khan was quoted making the statement to the press. The minister also said that, "Already having a wider presence in the district, Raymond plans to invest around Rs. 3 to 4 billion to further expand in the region". The Minister also stated that this investment of Rs. 30 billion, likely to flow in the state’s textile industry from 26 projects, would provide a major boost to the region. While creating around 3,500 fresh employment opportunities, it would also help cotton producers earn better returns for their produce, he added. Of the 26 new projects, 7 came about during ‘Advantage Vidarbha’, while other 19 materialized from the new Textile
Policy introduced two years back by the state government. Prior to introduction of the policy, hardly 25% of the cotton grown in the state was consumed domestically, as industrial units lacked infrastructure to process raw cotton. However, the two initiatives are drawing several investors to the region and besides Yavatmal, investors are also showing great interest in Amravati, due to Butibori-based industrial estate, Shri Khan said.
CMAI’s 57th National Garment Fair
The Clothing Manufacturers Association of India (CMAI) celebrated its golden jubilee this year. And to commemorate it, CMAI organized India’s largest apparel trade show ‘The 57th National Garment Fair’ from July 1 to 3, 2013 at the Bombay Exhibition Centre, Mumbai. The fair saw participation from well-known names in the business including brands, retailers, wholesalers, agents and distributors. The USP of the last two fairs, the business networking sessions continued this year as well. The fair was inaugurated by Zora Chatterjee, Secretary (Textiles). The fair was spread over around 3.75 lakh sq. ft and had 589 stalls displaying over 640 brands. About 35,000 retailers from all across India visited this B2B event. CMAI undertook various trade and social responsibilities. In May 2013, CMAI had organized a ‘Fashion Retail 32
APPAREL INDIA
Summit’ in Mumbai as a part of this celebration. It also launched ‘CMAI’s Domestic Apparel Retail Index’ to monitor the health of the garment industry. Presently, the index, with a quarterly indicator, has the involvement of 50 brands and expects to grow to up to 200 brands, who would share their data with CMAI to capture the trends in the Industry. With ‘Size India’, another upcoming project, CMAI hopes to measure more than three lakh Indians to come up with a standard Indian sizing in the next few years. Also a project named ‘Sparsh’ is being launched to educate its members and expose them to be responsible and socially aware about manufacturing practices. The association has also invested heavily on advertising on a ‘Child-Free Labour’ campaign in last the 12 months.
News
INDUSTRY
Export orders to fetch US$3billion to garment manufacturers Factory compliant manufacturing in India has surged with new and unprecedented export orders in the current season. Chain stores and international brands like Walmart, GAP, American Egle, JC Penney, Target, Sears, Tommy, Nike, Abercrombie & Fitch, Old Navy, Sara Lee, Hanes, Marks & Spencer, C&A, H&M, Debenham, Primark, Top Mom, and many more maintain highest standards of factory compliance. In the current volatility in international buying, brands have preferred expanding their sourcing of the merchandise from India. The flow of expansion of orders in India is expected to fetch additional US$ 3 billion (Rs 17,527 crores) worth of business in the country. Dr. A Sakthivel, Chairman Apparel Export Promotion Council quoted that India has been chosen as the best place due to the persistent improvement in factory capacity building through ambitious programme AEPC Common Code of Conduct – DISHA, an initiative of Ministry of Textiles. Over 200 garment manufacturing units have already gone through vigorous capacity building in 11 management principles under DISHA like hours of work, wages and benefits, health and safety, freedom of association, among others. He further said garment factories immensely benefited through DISHA intervention in the area of environmental protection, health and safety, workers’ wages, responsibilities, recruitment, written policy and identifying and managing legal records and registers. International Trade Centre and ISEAL Alliance have mentioned robust DISHA structure and have scored AEPC’s DISHA (rank among
codes compared) on the top in conditions of work and environment as compared to 110 environmental, 53 social, 19 economic criteria against six major global standards and four perspectives. Dr. Sakthivel also said that on the other front, over one lakh workers have been trained under Ministry of Textile’s scheme ISDS, thereby raising productivity levels in the garment factories. He said that in India, most of the garment factories are functioning from single storey, thereby the garment factories have demonstrated evacuation plans in far better manner, as compared to multi-storey manufacturing units elsewhere. An international agency has observed that the average wages paid per month in Indian garment export industry is US$ 170 per month. The minimum wages in various States is Rs. 7722/- (in Delhi), Rs. 5211.96 (in Haryana), Rs. 5699.20 (in Punjab), Rs. 4975 (in UP), Rs. 3862 (in Tamil Nadu) and Rs. 5031/(in Karnataka). Therefore, actually the wages in Indian apparel export industry is well paid average Rs. 9180/- per month.
Key Rates Unchanged: AEPC Disappointed with RBI Stand In the credit policy issued today, RBI has not touched the Key rates and unchanged. In a reaction to RBI's monetary policy, Dr. A Sakthivel, Chairman - AEPC said Industry has been disappointed with RBI's Stand. Apparel SMEs were expecting a rate cut of 0.5% which is mainly required to remain competitive in the international market due to higher interest rate. The median lending rates on pre-shipment Rupee export credit up to 180 days ranged between 10.55 – 13% in end 2012 as compared to 10.75 – 12.88% in March, 2012. These remain high in same range. Dr. Sakthivel noted that in last financial year the Tirupur district banks had fixed a credit target of Rs.3,661 crore, whereas the credit availed by the units were only Rs. 2,742 crore which is 75% of the target. Out of Rs. 70000 crores of garment exports, approx. Rs. 52000 crores exports is from SME sector (75%). The Industry is not able to take credit at such
high rates and losing its competitiveness in the world market. At the beginning of the 12th Plan period, the outstanding credit gap for the MSME sector is estimated at 62%, which is estimated to reduce to 43% in March, 2017 with the assumption of minimum 20%year-on-year credit growth to MSME sector. Thus, rate cut is necessary to achieve this and reduce gap. The figures truly reveal that the units are reluctant to avail the credit due to higher interest rate apart from market conditions. The garment exporting units are expected to invest in product development and also replace the old machineries to remain productive and therefore, the credit needs are required to be replenished at a flat rate of interest. AEPC has proposed a flat rate of 7.5% on pre and post shipment export credit under a separate chapter for exports.
APPAREL INDIA
33
INDUSTRY News French Textile Machinery sees a demand shift - India & China to benefit Textile machinery manufacturers in France have historically contributed to the development of the textile industry through supplying machines for the long fibre spinning industry, twisting and texturing of yarns, jacquard machines and dobbies, heat setting and also machines that improve dyeing consistency. With an annual turnover of US$ 1.3 billion, the French textile machine industry ranks sixth in the world in terms of exports that include supplying machinery for new sectors in the textile industry, like the nonwoven processes and recycling of textile materials. Historically, the French textile machinery industry has been catering to a great extent to the French and European markets. However, in the post-economic crisis period, emerging nations like China, India and Turkey have become major markets for French machines. For quite sometime, France market for apparel and home textiles has collapsed. More recently, it has been the case also for many of our historical European markets. These markets have shifted to countries such as China and India. China has been less buoyant recently but seems to come back; India is very active with the governmental and local investments incentives, said a Government official.
Textiles Ministry to compile Cotton Balance Sheet Ministry of Textiles, Government of India, has asked the independent cotton processing units of the country to submit their records for compilation of the ‘Cotton Balance Sheet’. In a statement released by the Ministry, all independent surgical cotton or cotton wadding manufacturing units, cotton textile mills, cotton ginning and pressing factories and traders have to submit their statistics on a monthly basis. The statement says, the units need to submit the data in a prescribed format to the regional office of the textiles commissioner by the 15th of every month, according to media reports. The regional office will then submit a consolidated report to the Ministry by the 20th of every month. The Ministry has also asked all owners of cotton processing units to register themselves with the regional office of the textiles commissioner and obtain a registration number. The owners of cotton processing units need to submit figures that reflect the total quantity of cotton ginned or the number of bales pressed during the particular month, along with an average net weight of 34
APPAREL INDIA
the bales pressed. For the traders, the data submitted must include the total quantity of cotton traded during the particular month, the quantity traded from the beginning of the cotton season to the end of that month and the total cotton stock left with them at the end of the month. The Ministry aims to collect the figures related to production, consumption and closing stock of cotton. The compilation of the figures will help to prepare the Cotton Balance Sheet and also form the National Cotton Distribution Policy (NCDP).
News
INDUSTRY
CCIC organizes ‘Woven Wonders’ In an endeavour to celebrate and promote the Indian handloom, the Central Cottage Industries Corporation of India Ltd. organized an exhibition-cum-sale of exclusive summer collection 'Woven Wonders' from 5th to 12th June, 2013 in CCIC`s showroom in New Delhi. The celebration of ‘Woven Wonders’ in CCIC showroom envisaged the handloom exhibition showcasing sarees, ready to wear, dress fabric, dupattas and home linen in Chanderi, Maheshwari and Ikat. Chanderi, best-known handloom textile in India, made with mix of silk and cotton are known for their sheer texture, light weight and a glossy transparency that sets them apart from other textiles. One of the unique collections of textile from Madhya Pradesh is Maheshwari. Maheshwari fabric which conjures up a picture of royal elegance, majestic in its designs, woven from silk and cotton fibres and embellished with gold zari in stripes and checks having a dual tone check, block, bagh print bearing tribal motifs are exceptional works. Another famous textile from Andhra Pradesh is Ikat providing one of the richest handcrafted textiles in variety of fibres, cottons, silks and wool. One of the striking aspect of Ikat fabric is widespread existence of coarse count cotton, relatively weighty in stripes and checks. The Central Cottage Industries Corporation of India Limited (CCIC) retails authentic Indian Handlooms and Handicrafts through its showrooms in New Delhi, Mumbai, Kolkata, Bengaluru and Chennai. The products are being sourced from weavers, master weavers, artisans, craft persons and master craftsmen and
National Awardees, Shilp Gurus and clusters. The emporium showcases the finest crafts from all over India under one roof ranging from sarees, ready to wear, furnishings, home linen accessories, exquisite sculptures, paintings, artifacts, metal ware, woodcraft, pottery, stoneware and marble craft, branded bankura silver, carpets, furniture, jewellery, craft items, herbal products and much more. Each product is unique reflecting the traditional myths, folklores, religious beliefs, cultural ethos and rich heritage of India.
Korean firm to set up US$14 mn Textile Plant in Vietnam The authorities of Vietnam’s southern province of Dong Nai have granted license to South Korean firm, JingWoo Vina Co. Ltd. for setting up a US$ 14 million textile plant. The new plant would be constructed on an area of 4 hectares of land in Tan Tao garment and textiles industrial zone in Nhon Trach district of the province, and would specialize in fabric production, according to Vietnam Plus report. In 2005, the South Korean firm invested US$ 15 million in a textile plant in Long Thanh industrial zone. In recent years, Dong Nai province has become one of the leading Vietnamese provinces in attracting foreign investment.
APPAREL INDIA
35
BOOK Review
Textiles in Nigeria: Cultural
Expression through Historical Textile & Apparel Collection
The rate at which Nigeria culture is appreciated in certain quarters across the shores of African continent can be considered unimaginable, judging by the value accorded to it by Nigerians especially the youth. While many Nigerians glue unrepentantly to western culture especially in their mode of dressing, one of the greatest attractions of foreigners to Nigeria culture on visit is to explore the type of cultural attires in various ethnic settlements in Nigeria, which some have reliably regarded as symbol of excellence among the comity of nations. 36
APPAREL INDIA
Review
Author of Textiles in Nigeria Cultural Expression through Historical Textile and Apparel Collection, the book under review, Maria Akuejeozi Mbelu, has used her wealth of experience, as one of the few cultural advocates in Nigeria, to unveil the benefits behind the creativity and advancement of Nigerian indigenous textile knowledge in context and content. In the introductory pages of the book which is generously loaded with fascinating coloured photographs of various textiles and cultural attires, Mbelu, holder of Masters in Public Administration (M.P.A) from the Enugu State University of Science and Technology (ESUT) elaborately x-rayed the conceptual cultural aspect of Nigerian textile apparel, fashion and fashion accessories like beads and jewelry with particular interest in three major ethnic groups, namely Yoruba, Hausa-Fulani and the Igbo. The book concentrates on identifying, classifying, describing, evaluating, interpreting and understanding the textile and fashion accessories of Nigeria. To start with, she dwells on the historical background of the country, stressing on its location, natural endowment, currency, languages among others. Each Nigeria’s tribe has a culture and a unique way of dressing. The author observes however, that the textile designs for the dressing normally moves with trends in fashion which depends on weather, ecological factors, ideology and Western influences. Textile and Fashion, in Mbelu’s view are tools for visual communication and for making ‘settlement’ at events and ceremonies. Based on this assertion, they are classified into three categories, namely: royalty, ceremonial and religious. Essentially, the author educates how the fabric and fashion worn by Nigerian speaks volumes about the occasion, the personality of the wearer and the message communicated. From the appearance, the author postulates that it is easy to guess aright the type of event in vogue. Expressing the priceless value of Nigeria’s textile design, the author says, “The significance of textile designs in Nigeria and their uses as dress are numerous. They are principal way of expressing a people’s cultural identity among others. This is so because what we wear says a lot more about us than we may imagine. It is for this reason that historians in particular, show great interest in the study of textiles, their design and dress styles”. (p. 6) The author traces colours and designs to particular religion, tribes and
BOOK
history. For instance, quoting one of the fathers of Nigeria’s artists, Onobrakpeya, she says the bowler hat and shirts worn in the Niger Delta have historical connection with the British colonial trade within the region. Also, the red and white dress colours dominant among the Urhobo in Delta State was said to have religious significance.She defines design as a concept of putting the art elements together into a pleasing artistic statement. Functional design, according to Mbelu, is determined by the use of the object while decorative design is when the design added to the object is to enhance the beauty and interest of the end use. Pattern in her context, is the use of elements and principles of design in arranged order or rule in placing the motif in sequence with a purpose in view, claiming that Nigerian textile designs are mostly in repeat pattern.The author states that Nigeria is known for its woven, knitted and felt fabrics but that the most common practiced is weaving. Considering its economic, cultural, political and social values, the author observes that cloth weaving is one of the major businesses in places like Abeokuta, Ilorin, Iseyin, Sokoto, Kano, Bida among others. The making and processing of Aso Oke traditional weaving, prominent among the Yorubas, is a unique buffer in the potable book as the author takes time to discuss it. Weaving of Akwete cloth of the Igbo culture, is the primary job of women. It is said to be as old as the Igbo nation. The cloth, which comes in different colours and designs are in the patterns of red and black designs interwoven with geometric designs with full drop repeat pattern. Various raw materials used in the making of Akwete cloth, including its design were discussed in the book. Each page of the book has colour photographs of either designs or people that pose with different types of Nigeria’s traditional attires. Various designs of Adire, one of the earliest indigenous textiles in Nigeria is given profound prominence in the book. The author traces and captures in detail, its origin, types and processes of its making. In page 21, the author treats to taste what she calls, Nigerian Print. In her presentation, she describes prints as designs and patterns that bring out the effects and beauty of the figure on a fabric. Ankara, as it is generally known in Nigeria goes with cultural undertones and the fashion in vogue. The end use of most of these varieties, according to the author, is determined by the choice of the user. Some of the names given to these varieties by their local producers which in turn make them prominent and elevate them to higher grade include Kirikiri, Mgbolodi, English Gold, Horse, Step, Njikoka, Opener among others. Representing the Igbo extraction, the author uses the Ngwa people in Enugu State in their cultural Ozo title apparel as a case study. “The Ozo title holder on occasions and ceremonies dresses up in rich gown or in wrappers with his ankle ring (akali) made of thread or yarn and a skillfully finely twisted linen rope tied around the waist and a hat adorned with one or two eagle feathers as a remarkable sign of prestige, authority, identification, recognition and assumed seniority in the community…” (25) The author triumphantly delivers a master piece in Nigeria’s cultural assessment. The book almost absolutely addresses the need to embrace and explore the originality of Nigeria’s cultural apparels. The book is recommended for all secondary and tertiary institutions in Nigeria and abroad. It will also be useful in Nigeria’s archive, cultural agencies among others. Source: http://dailyindependentnig.com
APPAREL INDIA
37
Salons & Fairs Review Pitti Uomo:
Apparel Industry’s most important Menswear Sourcing Destination
Pitti Uomo’s 84th Edition redraws the map of contemporary menswear and focuses even more on the menswear products and looks that are leading today’s markets… The 84th edition of Pitti Immagine Uomo and the 12th edition of Pitti W (Florence, Fortezza da Basso, 18-21 June 2013) ended with the buyer attendance figures confirming the widespread impression of a fair filled with proposals, exuberance and energy: the market responded in a positive and confident way to the extraordinary efforts of the over 1000 brands that focused on quality, research and 38
APPAREL INDIA
style, bolstering the expectations of the organizers (Pitti Immagine) and promoters (Centro di Firenze per la Moda Italiana). The number of foreign buyers travelling to Florence from over one hundred countries rose by 4.6% compared to the June 2012 edition, and the final total exceeded 7,700. The number of Italian buyers was approximately 10,400 buyers representing almost 5,000 sales outlets. The total number of visitors reached 30,000. The ranking of foreign markets was led by Germany (904 buyers) and Japan (867), both of which maintained the levels recorded in 2012. There was strong growth from Russia (+14.7%), the United States (+7%), China (+11%), South Korea (+20%), Turkey (+14.7%) and Hong Kong (+63%). There were significant increases from South East Asia and, in particular, Singapore, Taiwan, Malaysia and Thailand as
well as Central Asia (Kazakhstan, Azerbaijan and others) and the Middle East (the United Arab Emirates and Saudi Arabia). The number of Indian buyers also rose. In Europe, France kept to previous levels whilst there were slight drops for the United Kingdom and Spain (and more marked falls for Holland and Austria). However, a strong recovery could be seen in the buyer figures for Switzerland, Belgium, Portugal, Northern Europe (particularly Denmark and Norway) and even Greece. There were also good results for Eastern Europe: the Ukraine, Poland, the Czech Republic and Romania. With regard to other continents, the news was good for Brazil, Mexico, Colombia, Australia and Morocco. The top 20 foreign markets include: Germany (904 buyer), Japan (867), Spain (534), Great Britain (526), China (497), Turkey (482), France (392), The Netherlands (345), South
Stella Jean
Korea (300), Switzerland (279), Russia (265), United States (261), Belgium (244), Austria (169), Hong Kong (139), Portugal (130), Denmark (107), Greece (90), Sweden (84) and Norway (58).
APPAREL INDIA
39
Salons & Fairs Review Italian Menswear Sector: We take a closer look at the Italian Menswear sector, with the below given data (the sector comprising fabric and knit outerwear, shirts, ties, and leather clothing)
Performance on the Italian Menswear in foreign markets in 2012 According to ISTAT data for the year 2012, the trend in the men’s fashion industry was dichotomic, with imports and exports running at different speeds. While the import figures were negative, recording a drop of - 9.4% at end-of-year 2012, Italian sales to foreign markets remained on the whole positive (+ 3.7%), while at the same time slowing progressively with respect to the two-figure rate seen in 2011 (+ 11%). In terms of product lines, the export performance figures for all the goods categories considered here were positive, exception made for ties, which lost - 1.5% on the foreign markets with respect to 2011. Men’s fabric outerwear was once again the top performing export, increasing by + 5.1% in 2012; foreign sales of men’s knit outerwear and leather clothing were up, respectively, by + 3.2% and +2.8%; even shirts showed an increase, however “timid,” of + 0.5%. With reference to Italy’s trade partners, of note the excellent performance by the extra-EU markets, which in 2012 recorded an overall increase of + 9.1% (following, however, 40
APPAREL INDIA
the stellar + 20.7% recorded for 2011). This result was offset by the negative dynamics that prevailed on the intra-Community markets (- 0.6%). The EU market was nevertheless the largest customer, accounting for 53.3% of total men’s fashion exports. A more detailed look at the Old World shows that France, while retaining its position as absolute first-ranking market for Italian exports, was somewhat disappointing (- 1.5%), as was Spain (- 8.2%); the United Kingdom, instead, showed quite satisfactory performance (+ 9.8%). and Germany was also on the up-and-up (+ 3.5%).Performance on all the major extra-European markets was instead very good: the United States, Italy’s third menswear market, showed a + 19% increase; the Russian market grew by + 3.5% and Japan’s by + 19.8%. The trend for China was also positive (+ 14.9%) and the value of this market was 130 million euro in 2012. As mentioned earlier, in 2012 imports of men’s fashion contracted by - 9.4% overall, and the results for all the product lines considered here shrank with respect to 2011. We saw two-figure decreases in men’s knit outerwear (- 10.8%), ties (- 15.2%), and leather clothing (14.5%). Fabric outerwear suffered a - 8.8% drop, and shirts were down by - 5.4%.
Performances of the supplier markets Turning now to the performances of the supplier markets, China was once again Italy’s absolute top supplier, providing 25.4% of all imported men’s fashion, even though the figure was down by-18.3% with respect to 2011. Other important sector supplier countries also slumped: Romania (- 3.8%), Tunisia (- 14.9%), and Turkey (- 5.5%). Imports from Bangladesh, instead, grew by + 3.9%. Table 2 – Italian Men’s Fashion*: Foreign Trade (January - December 2012)
Exports Imports
Country of Millions % Destination Euro Var.
Country of Millions % % Share Destination Euro Var.
% Share
100,0 TOTAL 5.368 3,7 0 of which: Intra EU 27 2.863 -0,6 53,3 Extra EU 27 2.505 9,1 46,7 Top 15 Customer Countries France 672 -1,5 12,5 Switzerland (**) 524 7,7 9,8 United 511 19,0 9,5 States Germany 479 3,5 8,9 United 423 9,8 7,9 Kingdom Spain 343 -8,2 6,4 Russia 249 3,5 4,6
100,0 TOTAL 4.186 -9,4 0 of which: Intra EU 27 1.509 -4,9 36,0 Extra EU 27 2.677 -11,7 64,0 Top 15 Supplier Countries China 1.061 -18,3 25,4 Romania 374 -3,8 8,9
Japan
239 19,8 4,5
Netherlands 150 2,6 3,6
Netherlands 228 1,9 4,2 Hong Kong 210 -9,6 3,9
Germany 142 -1,4 3,4
China
130 14,9 2,4
Belgium 121 -5,3 2,3 Austria 111 1,7 2,1 Greece
71 -17,1 1,3
South Korea
65
24,3
1,2
Bangladesh 345 3,9 8,2 Tunisia
317 -14,9 7,6
Turkey
237 -5,5 5,7
France 204 -4,7 4,9 Belgium 155 -7,3 3,7
India United Kingdom Bulgaria Albania Czech Republic Spain
103 -15,7 2,5 93 -4,1 2,2 87 -13,7 2,1 75 -8,2 1,8 66 -3,6 1,6 66 5,2 1,6
Source: ISTAT data processed by SMI (*) Differently from Table 1, this aggregate includes Junior products. (**) Primarily as a logistic-commercial platform.
What can we expect for Men’s Fashion in 2013? The overall positive trend that prevailed in men’s fashion in 2012 is expected to continue into 2013. And once again, performance is expected to be supported by the contribution of exports alone – and in particular, exports to the extra-European markets. This forecast is borne out by the early data available for several of the principal reference markets. In this connection, analysis of the official statistics published by the U.S. Census Bureau reveals
Enrico Labriola
retail sales at men’s clothing stores maintained a growth trend of + 3.0% in March 2013 with respect to March 2012 (preliminary, not deseasonalized data). With reference, instead, to the intra-EU area, in the first four months of 2013 Italy’s most important trading partner, France, recorded a drop in men’s prêt-à-porter sales of - 1.7%, with the grands magasins channel growing at a + 0.5% rate (cf. IFM Distribilan, June 2013). Based on the results of the sample survey conducted by SMI at a panel of companies working in men’s fashion, we can say that in the first three months of 2013 foreign sales were still growing (+ 10.6% with respect to the first three months of 2012), while sales in Italy were down markedly (- 7.3%) with respect to last year. With reference, instead, to orders, the portfolios for the first quarter 2013 plumped up by + 11.8% in the case of the foreign markets, but thinned out considerably (-9%) when the orders were Italian. The same sample, when queried about the evolution of economic trends, broke almost 3 to 2, with 62.5% of those interviewed seeing “stability,” while the remaining 37.5% expressed fears that the situation will worsen. Beyond these preliminary indicators of the state of the market in the first few months of 2013, the trade fair appointment will – as always – provide us with an especially reliable thermometer for understanding developing markets trends and provide data that will allow the members of the trade to firm up their estimates for the second half of the year and, consequently, to direct their business strategies.
APPAREL INDIA
41
Salons & Fairs Review Tissu Premier: The international trade show for fashion fabrics and supplies, presented its fabrics offer ahead of the commercial pre-collections, satisfying fast fashion’s avidity for style and themes…
Tissu Premier is constantly several steps ahead even with the increasing number of collections during the year. At June 2013 edition, fashion textile manufacturers unveiled new colours, prints, patterns, fabrics, tools, technology and innovations, both for “instant” collections for the coming winter and in preparation for next summer, as well as giving a preview of the winter 2014-2015 colour range. 42
APPAREL INDIA
An International Offer The Edition hosted 128 exhibitors from 13 countries, 20% of them new or returning after an absence of several seasons, over an exhibition area of 4500 m2. France, Turkey, Italy and Portugal remained the four best-represented countries with the offer being 100% from the Euro-Mediterranean region. There was a significant increase in Italian exhibitors (17 firms) compared to 2012, while the Portuguese exhibitors branched out into new sectors such as shirting and prints. Turkey’s offer grew considerably as the show expanded (now 27% of the total offer), including 9 firms offering fabrics in lace, velvet, jacquard and wool. The Belgian contingent remained consistent with 6 exhibitors and having a strong presence in the Textile Designers area. France represented 33% of the offer with 40 exhibitors, around a quarter of them from the north of the country. This edition welcomed 4 new firms from FRANCE TISSU MAILLE, an association of knitted fabrics manufacturers, whose finished products offer were complemented by a trends forum.
Autumn / Winter 14-15 Colour Range: CROSS THE LINE Fashion speaks in many voices to reach new customers from every segment of the market, breaking down previous barriers: luxury flirts with designer and teams up with retail chains, while mass production engages with sustainable development and design. With colour as its common ground, fashion defies age, gender and seasons: maturity meets youth; gender boundaries dissolve; winter feels like summer. In today’s bleak and troubled world, fantasy and fiction offer a much-needed escape from reality. Colour captures the energy of nature sublimated; nature verging on the virtual, the fantastic. The collections are chaotic mosaics; like a giant Tumblr, they mix past and present, beautiful and grotesque, ordinary and fantastic. They teleport us to a future that juggles god and devil, order and chaos, shadow and light. They shift constantly before our eyes: a dreamscape of assorted influences, a reflection of our changing times. The shackles of the old value systems have been cast aside, surely for the better. Cross your fingers and open your mind.
CHARMS: Classic femininity taken to the extreme, with vintage and retro influences. Delicate porcelain and floral tones combine all shades of pink through to the mauves, with creams, china blues and pistachio greens. Paloma Paloma 16-000 16-000 TCX TCX
Copper Copper 16-1325 16-1325 TCX TCX
Vanilla Vanilla Ice Ice 11-0104 11-0104 TCX TCX
Ederberry Ederberry 17-1605 17-1605 TCX TCX
Verry Verry Grape Grape 18-3220 18-3220 TCX TCX
Silver Silver Pink Pink 14-1508 14-1508 TCX TCX
Blue Blue Grotto Grotto 15-4421 15-4421 TCX TCX
Shamrock Shamrock 15-6432 TCX 15-6432 TCX
WITCHCRAFT: Dark and natural tones with splashes of autumnal reds, the dying flames amid unearthly blue mists tinged with purple or grey; a natural play of light and shadow, fog and flame. Woodsmoke Woodsmoke 17-1321 17-1321 TCX TCX
Ashley Ashley Blue Blue 16-4013 16-4013 TCX TCX
Indian Indian Teal Teal 19-4227 19-4227 TCX TCX
Peppercom Peppercom 18-1409 18-1409 TCX TCX
Black Black Forest Forest 19-0315 19-0315 TCX TCX
Crushed Crushed Violet Violet 19-2312 19-2312 TCX TCX
Catay Catay Spice Spice 18-0950 18-0950 TCX TCX
Red Ocre Red Ocre 18-1442 TCX 18-1442 TCX
PHANTASMAGORIA: Synthetic and bright spring hues vie with sombre nocturnal tones. Fresh colours lift and revitalise the collection with an injection of youth and fun. Porcelain Porcelain Green Green 17-5421 17-5421 TCX TCX
Daphne Daphne 18-4045 18-4045 TCX TCX
Green Green Sheen Sheen 13-0648 13-0648 TCX TCX
Vivid Vivid Viola Viola 18-3339 18-3339 TCX TCX
Teaberry Teaberry 18-1756 18-1756 TCX TCX
Mandarin Mandarin Red Red 17-1562 17-1562 TCX TCX
Petunia Petunia 19-3632 19-3632 TCX TCX
Moonlessnight Moonlessnight 19-4203 TCX TCX 19-4203
APPAREL INDIA
43
Salons & Fairs Review Winter FORUM: A Style workshop was organised by Tissu Premier presenting a “storyboard� of new collection themes selected by Peclers Paris. PRACTICAL AND MODERN: A new urban minimalism with the lustre of 70s steel and graphics. The city and the workplace, from whitecollar suits to more rugged and technical workwear. A world of grey tones, lifted with cool, bright hues. SIMPLE AND NATURAL: A simple, natural look takes over the city, with soft knitted fabrics in stone and smoky shades. White tinged with grey or blue evokes the calming, soft pallor of a Scandinavian sky. DIFFERENT AND DISTINGUISHED: Classics get a shake-up in pursuit of an aristocratic look of luxury and distinction. Block colour makes a bold statement in invigorating shades, prints are used sparingly and classic designs toy with unexpected fabrics. Tartans bring warmth and a touch of British eccentricity. CUTE AND ROMANTIC: Bold, high-quality fabrics, faux fur and lace flirt with soft, summery colours, or with a darker, dramatic vintage/gothic look. KIDS: Children can have their own style too, with fashion themes for babies and kids.
44
APPAREL INDIA
Review
Salons & Fairs
51st IIGF Spring/Summer 2014 to be held in New Delhi from 15th July onwards... After the successful Golden Jubilee Celebrations of the 50th India International Garment Fair, the 51st edition of IIGF Spring/Summer 2014 is scheduled to open in New Delhi on 15th July at Pragati Maidan. The event will be held from 15 to 17 July 2013 at Hall Nos. 7D, 8 to 12 & 12A, Pragati Maidan, New Delhi. Dr. A Sakthivel, Chairman AEPC, commenting on the 51st IIGF inauguration, remarked that “We are very hopeful that the forthcoming 51st edition of IIGF will serve as a much needed platform and an opportunity for a large number of exhibitors and buyers from across the globe to interact within the industry under one roof. Response to the previous editions of IIGF has been commendable and this time too, the event will provide the much needed fillip to the Indian Textile industry.” IIGF is a unique fair that brings together the best in Indian Apparel & Accessories, Fabrics, Home Furnishings & Made-ups, Indian Handicrafts, Wool & Woolen products, Jute and Carpets – all under one roof. The associations such as AEMA, GEA, CMAI and GEAR are also participating in the 51th IIGF. Shri Sudhir Sekhri, Chairman, Exports Promotion at AEPC stated that, “ IIGF presents a blend of the traditional and the modern
CASUAL WEAR & urban WEAR •Blazers •Blouses •Casual Wear •kid's Wear •Co-ordinates •Denim Wear •Infants’ Wear •womensWear •MensWear •Dresses
•Pullovers •Shirts •Shorts •Silk Garments •Skirts •Suits •Sweat •Shirts •T-Shirts •Trousers •Vests
and is the biggest ever event on Indian textiles featuring over 400 exhibitors and 2000 global buyers, displaying diverse range of products from the entire length and breadth of the country. This fair will truly be a showcase of combined strength of the entire Indian textile industry. IIGF aims to provide the biggest platform in Asia to the exporters and the buyers. The event will showcase India’s huge potential as an exporting country and will offer a great variety for its global buyers.” Many companies and buyers from across the globe are expected to visit this forthcoming event. The one to one meetings and Buyer matching services will be organized on the spot for business generation. Fashion shows will be held during the fair dates to promote the displayed products. The list of products to be displayed includes:
HIGH FASHION & OCCASIONAL WEAR • Designer’s Labels–Fashion •Private Labels – Fashion •Bridal Wear •Cocktail Dresses •Evening Dresses LINGERIE •Bodysuit •Brassiere
•Briefs •Home wear •Men’s Underwear •Nightwear & •Pajamas SPECIALTY •Leather Garment •Fur Garment •Maternity Wear •Uniforms •Work Clothes
SPORTSWEAR •Outerwear •Swimwear •Body Wear •Skiwear •Down Coats •Rain Coats •Track Suits
APPAREL INDIA
45
DISHA Updates DISHA Feedback received from Kolkata cluster DISHA has helped Kolkata's apparel industry become aware of the social, legal and environmental requirements of a factory. There has been a good response from the various manufacturers in Kolkata and approximately 26 companies have Anil Buchasia enrolled for the programme so far. The EC Member (ER) training programme is under progress and most of the companies are showing keen interest. AEPC's Kolkata office is visiting various manufacturers and the garment clusters in the city to explore possibilities for further enrollment. It is expected that by 30th September 2013, Kolkata office will be able to enroll another 25 factories. This type of compliance will provide tremendous help to Kolkata's micro and small manufacturers, with an aim to attract global buyers and distributors. Further, the training will provide adequate knowledge to the manufacturers as well as protect the interest of the workers. Technical upgradation to produce high quality garments at competitive garments is also in progress. The DISHA programme has been designed by AEPC in a very scientific way and the facilitators have made us aware of the compliance requirements in a systematic way. We appreciate the efforts put together by AEPC and Ministry of Textiles, Government of India, to come up with a programme that can drive the SME sector, specially in the State of West Bengal towards becoming socially, legally and environmentally more responsible.
As the name denotes, DISHA is showing the right path to India's apparel industry which can help it become social compliant. Kudos to AEPC for taking such enriching initiatives in the welfare of human resources involved in the apparel industry. And these initiatives in a way, will is beneficial for smooth industrial relations required to attract foreign buyers, who are now more and more insistant on social compliance requirements. These initiatives are also helping the industry become compliant, required with an organized cluster approach and we are thankful to the Indian government for this. The employees are also now more aware of their rights and entitlements and are more inspired. New entrpreneurs are getting attracted towards this industry which is deficient of high quality skilled man power. Udai Kumar Agarwal, Ceo Enfield Apparels Ltd. Facilitator's Experiences while conducting the factory visits in Kolkata DISHA has been an enriching experience, both for the factories involved as well as the facilitators. Most factories connect with the system development focus of DISHA, and when they see the facilitative approach involved here instead of the policizing approach, they immediately connect with it. It is always encouraging to see factories going beyond system development and implementing health and safety measures, recognizing the importance of them and having a responsible HR system in place and so on. Seeing the responses of majority of the factories towards DISHA, it can be said that our small and medium enterprises have come a long way from conventional methods of conducting business and are moving over to a path of sustainable development.
Kishan Agarwal Manager (Finance) and Member Champions Team, Disha Mahasweta Chakraborty Amrit Exports Pvt. Ltd Facilitator, Ask
46
Nilopher Khan Facilitator, Ask
Disha Presentation at SAR International during 1st visit to Kolkata
1St Visit to Kolkata's International Trade Link Pvt. Ltd.
Fire exit created by the Disha Champion team at Mallcom India limited
Internal Audit conducted at Kolkata's new Hosiery Impex Pvt. Ltd during the 6th visit
APPAREL INDIA
News
RETAIL
Vicunha Europe One of the largest denim producers, Vicunha Europe presents its Spring Summer 2014 range with Camouflage, Animal Print and Stripes which can be also delivered within three days from Amsterdam for European manufacturing labels, or directly from Colombo for brands producing in Asia. As one of the world's largest denim manufacturers, Vicunha delivers trends quickly, precisely and accurately each season: for large volume as well as for designer collections. Holding high standards in quality and innovation, the brand primarily guarantees a 3-days-service in delivery and best customer services.
APPAREL INDIA
47
RETAIL News Texworld September 2013 The September 2013 edition of Texworld will host almost 810 weavers from 24 countries with a comprehensive offer ranging from entry-level to very high-end. As all other textile exhibitions organised by Messe Frankfurt throughout the world, Texworld responds to the demands of fashion professionals, who value these exhibitions, as they reflect the real situation in the textiles market and industry. “Our textile exhibitions, not just Texworld but Intertextile, Techtextil and Heimtextil, are platforms that cannot be overlooked. They attract all manufacturers from the industry and professionals from the entire world who appreciate the variety, diversity, innovation and our expertise in this sector,” adds Olaf Schmidt, Vice-President of Textiles &Textile Technologies at Messe Frankfurt. The ranking of the five principle exhibitor countries remains unchanged: China is still first, followed by Turkey, in second place since last February’s show. South Korea remains third; Taiwan is fourth, closely followed by India in fifth place. The dates for the edition are 16 to 19 September 2013.
From Farm to Fashion “FROM FARM TO FASHION. The wool supply chain and the consumer” is the title of the Forum that IWTO, the International Wool Textile Organisation, organised in collaboration with The Woolmark Company, on 14 June in Biella, Italy. Open to the press and wool industry stakeholders, the event was an opportunity to discuss relevant industry topics. The forum was a part of the 82nd International Congress of the IWTO, the annual meeting of the global wool system, which in 2013 was held in Biella from 12 to 14 June. 48
APPAREL INDIA
News
S.Oliver's India Strategy
RETAIL
The Little Gallery The Little Gallery is a trade show focused on Kidswear featuring international labels from across the globe. The edition that took place from 7 to 9 July 2013 in Dusseldorf, featured international labels as part of the fashion ‘summit’. Organized by Igedo Dusseldorf, the show pinpointed kidswear trends in collaboration with the renowned styling portal WGSN.
S.Oliver, the German fashion and lifestyle company, has restructured its collaborative arrangements in April 2012 to partner with Design Pod for its business in India. Over the last year, the partners have completed far-reaching structural changes within the business and will expand to over 30 point of sales in 2013 in order to raise the brand´s share in the Indian market. The company also plans to introduce the S.Oliver Junior line in October 2013, as part of the expansion plans that will enhance its product portfolio and position S.Oliver as a brand for the whole family. The company will be investing 20 million euros towards its goal of 200 point of sales, of which 2 million euros will be invested into the 30 point of sales that are slated to be open by the end of 2013 itself.
APPAREL INDIA
49
RETAIL News Hong Kong Fashion Week S/S 2014 The 20th HKTDC Hong Kong Fashion Week for Spring/Summer 2014 was staged from 8-11 July 2013 at the Hong Kong Convention and Exhibition Centre under the theme Sweet Fashion land. It featured nearly 30 events including fashion shows, seminars and fashion presentations. These fashion shows, featuring promising designers and brands, as well as new design talents and creative student works; the seminars and presentations hosted by international trend forecasting agencies, local institutes and industry bodies as well as the presentations by renowned stylists, designers offered fresh insights from professional perspective. During the four-day fair, eight fashion parades presented new clothing and accessories design from the Chinese mainland, Hong Kong, Italy, Japan, Poland, Russia and Taiwan. In addition, The Federation of Hong Kong Footwear displayed the winning pieces of the Shoe Fountain project.
Techtextil 2013 Techtextil 2013 closed its doors after setting unequivocal new records on both the exhibitor and visitor sides. 1,322 exhibitors from 48 countries, an increase of ten% over the last event, presented new products for all product
50
APPAREL INDIA
groups and areas of application for technical textiles and nonwovens. Around 27,500 visitors from 97 countries, also an increase of ten percent, ensured busy exhibition stands and numerous contacts throughout the fair. 13 countries made presentations in national pavilions. In addition to Belgium, China, France, Italy, Canada, Portugal, Spain, Taiwan, the Czech Republic und the USA, Great Britain, India and Croatia were represented. The French pavilion saw a participation from 73 companies.
Notifications
AEPC
The Annual Subscription for Financial Year 2013-14 The Annual Subscription for Financial Year 2013-14 by Member & Registered Exporters could be deposited up to 31st May, 2013. However, some exporters could not remit the Annual subscription on time and requested to further extend the date for payment of Annual Subscription for financial year 2013-14. Therefore, it has been decided to extend the last date for payment of Annual Subscription for the financial year 2013-14 for Member & Registered Exporters with additional charges as under: Exporter type Last Date of Payment
Amt.(Rs.)
Member Exporter
Registered Exporter
30th September, 2013
30th September, 2013
10,388/*
9,826/-*
*including Addl. Charges, Service Tax and charges for Apparel India Magazine.
24x7 Customs Operation at Major Ports and Airports- reg. Attention is invited to Board’s Circular No 22/2012-Cus dated 07.08.2012, whereby 24x7 Customs clearance was made operational on pilot basis with effect from 01.09.2012 at identified Air Cargo Complexes and Sea ports for following item of imports/exports:(a) Facilitated Bills of Entry where no examination and assessment is required; and (b) Factory stuffed export containers and export consignment covered by Free Shipping Bills. • As a progressive step towards trade facilitation measure and to enhance coverage of this facility, Board has decided to make available present facility at following Air Cargo Complexes (in addition to existing Air Cargo Complexes) with effect from 1.05.2013, • Thiruanantapuram
• Ahmedabad
• Calicut
• Indore
• Amritsar
• Coimbatore
• Jaipur
• Bangalore
• Goa
• Nashik
• Cochin
• Hyderabad
• Vishakhapatnam
• In addition to the above and with a view to maximize benefit of 24x7 customs clearance to trade especially to the exporters, Board has decided that with effect from 1.05.2013, 24x7 Customs clearance facility should cover export of all goods (in addition to factory stuffed export containers and export consignment covered by Free Shipping Bills) at following Air Cargo Complexes where this facility is already operational:• Chennai
• Delhi
• Mumbai
• Bangalore
It is further clarified that 24x7 Customs clearance of imported goods at these Air Cargo Complexes will continue to be limited only for facilitated Bills of entry where no examination and assessment is required. APPAREL INDIA
51
AEPC
Notifications
• In case of Seaports i.e. Chennai, JNPT, Kandla and Kolkata where 24x7 Customs clearance facility is available, there shall be no change in the current system of 24x7 Customs Clearance. • Board desires that Chief Commissioners of Customs should divert Customs staff for deployment at these Customs locations within the existing staff for the time being and are also directed to work out the additional manpower requirement and send the same to Board. Board also desires that wide publicity should be given to popularise this scheme. • A detailed monthly report on the extent to which the facility is being availed should be sent so as to reach the Board positively by the 2nd of every month. • Suitable Public Notice/Standing Order may be issued for guidance of trading public and staff. Difficulty faced if any may be brought to the notice of the Board immediately. 3. Processing and Settlement of Export related receipts facilitated by Online Payment Gateways – Enhancement of the value of transaction Attention of Authorised Dealer Category 1 (AD Category – 1) banks is invited to the A.P. (DIR Series) Circular No.35 dated October 14, 2011 in terms of which AD Category I banks have been permitted to offer the facility to repatriate export related remittances by entering into standing arrangements with Online Payment Gateway Service Providers (OPGSPs) for export of goods and services for value not exceeding US$ 3000 per transaction, subject to the conditions stipulated therein. 2. The present instructions have been reviewed in the context of requests received for suitable enhancement of the value of the transaction from US$ 3000. Accordingly, it has now been decided to increase the value per transaction from US$ 3000 to US$ 10,000 for export related remittances received through OPGSPS. The revised limit will come into force with immediate effect. All other terms and conditions issued, vide A.P. (DIR Series) Circular No.17 dated November 16, 2010, shall remain unchanged. AD Category – I banks may bring the contents of this circular to the notice of their constituents and customers concerned. Reserve Bank has since amended the Regulations vide Notification No.FEMA.274/2013-RB dated April 26, 2013 and notified vide G.S.R.No.343 (E) dated May 29, 2013. The directions contained in this circular have been issued under Section 10 (4) and Section 11 (1) of the Foreign Exchange Management Act (FEMA), 1999 (42 of 1999) and are without prejudice to permissions/approvals, if any, required under any other law.
Export of Goods & Services - Realization and Repatriation period for units in Special Economic Zones (SEZ) Attention of Authorized Dealer banks is invited to A. P. (DIR Series) Circular No. 91 dated April 1, 2003. In terms of provisions of Para A of the said circular, time limit for realization and repatriation of export proceeds, for the exports made by units in Special Economic Zones (SEZs), was done away with. 52
APPAREL INDIA
Notifications
AEPC
• It has now been decided that the units located in SEZs shall realize and repatriate, full value of goods/software/services, to India within a period of twelve months from the date of export. Any extension of time beyond the above stipulated period may be granted by Reserve Bank of India, on case to case basis. • The above changes will be applicable with immediate effect and shall be valid for one year, subject to review. • Necessary amendments to Notification No.FEMA.23/RB-2000 dated May 3, 2000 [Foreign Exchange Management (Export of Goods and Services) Regulations, 2000] have been issued vide Notification No.FEMA.273/2013-RB dated April 25, 2013 and notified vide G.S.R.No.342 (E) dated May 29, 2013. • AD Category - I banks may please bring the contents of this Circular to the notice of their constituents and customers concerned. • The directions contained in this circular, have been issued under Section 10(4) and 11(1) of Foreign Exchange Management Act, 1999 (42 of 1999) and without prejudice to permissions / approvals, if any, required under any other law.
Amendment in Para 2.38 of Foreign Trade Policy, 2009-2014. S.O. (E): In exercise of powers conferred under Section 5 of the Foreign Trade (Development and Regulation) Act, 1992 read with paragraph 2.1 of the Foreign Trade Policy, 2009-2014, as amended from time to time, the Central Government hereby makes the following amendment in paragraph 2.38 of Foreign Trade Policy, 2009-2014: The existing sentence in Para 2.38 of Foreign Trade Policy, 2009-2014 will be followed by: “However, re-export of such defective parts/spares by the Companies/firms and Original Equipment Manufacturers shall not be mandatory if they are imported exclusively for undertaking root cause analysis, testing and evaluation purpose.” After the amendment, Para 2.38 of Foreign Trade Policy, 2009-2014 shall be as under: “Goods or parts, except restricted under ITC (HS) thereof, on being exported and found defective, damaged or otherwise unfit for use may be imported for repair and subsequent re-export. Such goods shall be allowed clearance without an Authorisation and in accordance with customs notification. However, re-export of such defective parts/spares by the Companies/firms and Original Equipment Manufacturers shall not be mandatory if they are imported exclusively for undertaking root cause analysis, testing and evaluation purpose.” APPAREL INDIA
53
APPAREL
INDIA
The New & Improved...
The official magazine of Apparel Export Promotion Council
ADVERTISE NOW
APPAREL APPAREL
AP
August 2012
Vol. 4 Issue 4 April 2012
INDIA
INDIA
Tex Trends India 2012 Special Edition
Lead Council:
Shri P Carpet Export Promotion Council
The Cotton Textile Export Promotion Council
Our Audience
Export Promotion Council for Handicrafts
Handloom Export Promotion Council
Indian Silk Export Promotion Council
National Jute Board
Powerloom Development & Export Promotion Council
Synthetic & Rayon Textiles Export Promotion Council
Wool & Woollen Export Promotion Council
Wool Industry Export Promotion Council
APPAREL INDIA offers you the ability to reach your target market through our print as well as online medium. We reach a total unique audience of over 1,00,000, through our monthly magazine and a combined audience of over 5,00,000 through our events, only from India. The most influential industry leaders, apparel manufacturers and exporters in India subscribe to APPAREL INDIA for its exclusive information on government policies, decisions, developments and industry statistics. Apparel India’s print circulation is controlled, ensuring we deliver to a targeted and well-defined set of Indian retailers, brands, apparel manufacturers and other professionals in the industry.
takes ov
APPAREL INDIA boasts of a large and a growing readership, maintained through the dedication of their industry members and subscribers.
Advertisement Rates in Rupees Position
ADV. Rates per Insertion
3 months Package 10% discount
6 months Package 25% discount
1 Year Package 40% discount
Standard Full page (4 colour)
` 50,000
`1,35,500
` 2,25,000
`3,60,000
Inside Front Cover
` 85,000
`2,30,000
` 3,83,000
` 6,12,000
Inside Back Cover
` 75,000
`2,03,000
` 3,38,000
` 5,40,000
Back Cover
` 1,00,000
`2,70,000
` 4,50,000
` 7,20,000
Center Spread (4 colour)
` 1,10,000
`2,97,000
` 4,95,000
` 7,92,000
Front Gate Fold
` 1,25,000
`3,38,000
` 5,63,000
` 9,00,000
* All payments to be made in advance, by Cheque / DD / RTGS with a confirmed Advertising Release Order. International Advertisers, please call or email for our Media Kit.
Artwork for Adverts Must be supplied digitally in high resolution (300dpi or Above), acceptable formats are eps, tif, pdf or jpeg files (text converted to curves - outlines). All artwork including Pantone Matching System colours must be converted to CMYK. All fonts be supplied unless outlined in adobe illustrator. If supplying artwork for Full Page please include at least 3mm bleeds.
Mechanical Data Full Double Spread Page with Bleed
: 426mm x 303mm
Full Single Page with Bleed
: 216mm x 303mm
Full Single Page Trim size
: 210mm x 297mm
Half Page Horizontal
: 130mm x 185mm
Half Page Vertical
: 270mm x 88mm
Contact us for more info Subscriptions & Membership Queries
Editorial & ADVERTISING queries
MR. ravish Srivastava manager (Fairs & Exhibitions), AEPC
Ms. annou iyer, Executive editor, Apparel india
T: +91 124 2708000-3, 2708162 E: ravish@aepcindia.com
M:+91 9899762388 E: apparelindia@trendlab.in
Published by
Content & design
Apparel Export Promotion Council Apparel House, Sector 44, Gurgaon, Delhi NCR, India Tel: 91 124 2708000-03  Fax: 91 124 2708004-05  Website: www.aepcindia.com
Registered Address: B-5, Anupam Plaza, Sri Aurobindo Marg, Hauz Khas, New Delhi- 110016, India
Apparel India is a publication of the Apparel Export Promotion Council (AEPC). AEPC and APPAREL INDIA trademarks are owned by AEPC. All rights reserved worldwide.
AEPC Calendar Export Promotion Events for the Year 2013-14 Export Promotion Events
Date/Month
International Fairs Fatex Fair, Paris, France
7-9 July 2013
Hong Kong Fashion Week, Hong Kong
8-11 July, 2013
International Fashion Fair (IFF), Tokyo, Japan
17-19 July, 2013
Sourcing at Magic, Las Vegas, USA
18 - 21 August, 2013
Australia International Sourcing Fair, Melbourne, Australia
13-15 November, 2013
Hong Kong Fashion Week, Hong Kong
January, 2014
Sourcing at Magic, Las Vegas, USA
February, 2014
Buyer Seller Meets and Mega Trade Shows Buyer Seller Meet, New York, USA
18-19 September, 2013
Buyer Seller Meet, Barcelona & Madrid, Spain
19-24 September, 2013
Buyer Seller Meet, Colombia (Bogota) & Brazil (Sao Paulo)
28 October-1 Nov, 2013
Buyer Seller Meet, Tel Aviv, Israel
25-26 November, 2013
Buyer Seller Meet at Santiago (Chile) & Monte Video (Uruguay)
March, 2014
India Clothing & Textile Trade Show, Johannesburg & Cape Town, South Africa
March, 2014
Domestic Events
56
India Market Days, Apparel House, Gurgaon
8-9 April, 2013
India Knit Fair (IKF), Tirupur
17-19 April, 2013
India International Garment Fair (IIGF), Pragati Maidan, New Delhi
15-17 July, 2013
India Market days, Apparel House, Gurgaon
18-19 July, 2013
India Market Days, Apparel House, Gurgaon
2-3 September, 2013
India Knit Fair (IKF), Tirupur
9-11 October, 2013
India Market Days, Apparel House, Gurgaon
13-15 November, 2013
Source Zone, Apparel House, Gurgaon
13-15 November, 2013
Tex-Trends India, New Delhi
20-22 January, 2014
India Market Days, Apparel House, Gurgaon
23-24 January, 2014
Fashion Forecast Seminars at Gurgaon, Jaipur, Mumbai, Tirupur, Bangalore & Chennai
February, 2014
APPAREL INDIA
Apparel Export Promotion Council Participates in
HONG KONG
FASHION WEEK
Spring-Summer 2014 Venue : Hong Kong Convention and Exhibition Centre
Date : 8-11 July, 2013
Hong Kong - Fashion Capital of Asia Perfect Hub for Fashion Sourcing Targeting Top Buyers
For further details please contact : Ravish Srivastava, Manager (Fairs & Exhibition) Apparel Export Promotion Council, Apparel House, Institutional Area, Sector-44, Gurgaon -122003, Haryana (India) Tel: 0124-2708162-003, Fax: 0124-2708004, Mobile: +91-9818662371, E-mail: ravish@aepcindia.com
E
EP C
An
&
A T in of itiative
(4 yrs)
(3 yrs) (3 yrs)
M.Sc Programmes (2 yrs)
Summer Programs under ProUp Center S.No
Program
Fee
1.
Designer's Graphics Toolkit
Rs. 15,000/(inclusive of taxes) 10 sessions
2.
Retail Experience & Visual Merchandising (Evening Program)
Rs. 35,000/(inclusive of taxes) 3 Months
3.
Integrated Program for Manual and Digital Pattern Making
Rs. 45,000/(inclusive of taxes) 24 sessions
4.
Pattern & Fit Engineering and CAD / CAM
Rs. 60,000/(inclusive of taxes) 36 sessions
5.
Fashion Design Technology
Rs. 1,30,000/(inclusive of taxes) 1 Year
Minimum Qualification for all programs is 10+2
Contact: +91 124 2708242/73, email: fil@iamindia.in, nitukapur@iamindia.in