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about the logo The concept of the logo is based on the weapon used for protection - a gun.
Type (font): The business name is made
bulky and tall to represent the power of the gun and the business descriptor is made to look like engraving found on a gun.
Background:
represents the material that the gun is made out of.
Color: blue
represents the emotion/ feel of the metal.
.25 in .25 in
Logo clear Space Logo space should have a .25 in. space all around. Design and text should not touch or cover any part of the logo. Other logos should be spaced appropriately around logo.
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Do’s
Dont’s
engraving effect Ok to use engraved effect on different backgrounds as long as the engraving is dominant. Do not change to lowercase. Name should be stacked.
Do not abbreviate any part of the logo.
plain jane Ok to use color filled logo. Color should remain close to color pallete. Do not change font.
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Black
Dark Blue
Light Blue
Light Gray
White
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