Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal
Project Rationale
RUBY
SHELTON
What do you intend to do and why? I intend to create an environmentally friendly series of printed fabrics that can be applied to fashion clothing and accessories. I aim to produce an environmentally aware collection that highlights the issue of coral bleaching and ocean warming through the use of vibrant colours and shape based designs inspired by sea life. The collection will be bright and colourful to indicate how beautiful the coral reefs should be and will be if improvements are made. I intend to print my designs on to untreated or recycled fabrics in order for the collection to be environmentally friendly and to be sold in order raise awareness of the issue as well as a percentage of profits going towards the organisation called The Ocean Agency. The products should show that environmentally aware designs don’t have to be limited by colours and exciting design.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice. GENERAL THEMES: • Environmentally friendly fabrics & processes. • Pollution affecting sea life. SPECIFIC SUBJECTS: • Recycled/ untreated fabrics. • Coral Bleaching. • Sea/ Reef life. • Vibrant colours & shapes.
PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs? SPECIFIC DISCIPLINARY AREA: • Surface pattern and printed textile design for fashion garments and accessories. AUDIENCE/CONTEXTS: • Fashion aware individuals. • High-end high street shops such as John Lewis, Cos, & Other Stories, Whistles etc. • Womenswear? PRODUCTION/DISTRIBUTION METHODS: • Screen printing for fabric such as; t-shirts, rucksacks, badges, shoe labels, jackets • Packaging for Womenswear products such as; labels, carrier bags, lookbook? CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you