Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal
Project Rationale
RUBY
SHELTON
What do you intend to do and why? I intend to create an environmentally friendly series of printed fabrics that can be applied to fashion clothing and accessories. I aim to produce an environmentally aware collection that highlights the issue of coral bleaching and ocean warming through the use of vibrant colours and shape based designs inspired by sea life. The collection will be bright and colourful to indicate how beautiful the coral reefs should be and will be if improvements are made. I intend to print my designs on to untreated or recycled fabrics in order for the collection to be environmentally friendly and to be sold in order raise awareness of the issue as well as a percentage of profits going towards the organisation called The Ocean Agency. The products should show that environmentally aware designs don’t have to be limited by colours and exciting design.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice. GENERAL THEMES: • Environmentally friendly fabrics & processes. • Pollution affecting sea life. SPECIFIC SUBJECTS: • Recycled/ untreated fabrics. • Coral Bleaching. • Sea/ Reef life. • Vibrant colours & shapes.
PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs? SPECIFIC DISCIPLINARY AREA: • Surface pattern and printed textile design for fashion garments and accessories. AUDIENCE/CONTEXTS: • Fashion aware individuals. • High-end high street shops such as John Lewis, Cos, & Other Stories, Whistles etc. • Womenswear? PRODUCTION/DISTRIBUTION METHODS: • Screen printing for fabric such as; t-shirts, rucksacks, badges, shoe labels, jackets • Packaging for Womenswear products such as; labels, carrier bags, lookbook? CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you
produce. This should include specific illustrators, studios, practitioners and products as well as broader creative disciplines and methods of Production /Distribution. ILLUSTRATORS / DESIGNERS / STUDIOS: • Atelier Bingo • Laura Slater • Charlotte Mei • Anna Kovecses • Kevin Umana • Pablo Picasso • Joan Miro CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project? What do you intend to use the skills for? Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.
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Screen printing on to fabric Pattern cutting and production Shape and collage development Painting Drawing on location
KEY TEXTS List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites.
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www.theoceanagency.org www.globalcoralbleaching.org www.xlcatlinseasurvey.com www.xlcatlinglobalreefrecord.com The Deep- aquarium in hull Chasing Ice Documentary Times Magazine- article on The Ocean Agency