FEMALE EXPECTATIONS IN REGARDS TO HOUSEHOLD WORK
ARTIST RESEARCH & UNIVERSAL COMMUNICATION THROUGH SHAPE
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Anna Koveces Nicolas Burrows Daniel J Fletcher Jake Hollings
“THE MAGAZINES AND THE ADS CREATE AND INTENSIFY ANXIETY ABOUT WEIGHT BECAUSE IT IS SO PROFITABLE”-‐ Jean Kilbourne
“the main pressure that is being communicated in this advert is that women must watch their daily calorie intake, and therefore dictates expectaWons of female aXtudes towards food and weight loss.”-‐ Quote from essay regarding weight loss products (Special K)
“A]er my research it became very apparent to me how segregated males and females social expectaWons are especially when looking at food, dieWng and household products.”-‐ Quote from Visual Response Proposal
“However I think especially his colour pale^es set the tone of the work and this is the most important part of his ambiguous communicaWon it tells us whether the mood is joyful and playful or in relaWon to nature or in another context……
……I think this principle will serve really well when communicaWng femininity or masculinity with my work.”-‐ Quote from arWst research blog post.
“I don't feel like they're too cliché however I think I need to vary the subject of the objects more; for example the top right is completely about cleaning products.” “ I think it'll be really interesWng to see how these translate in to screen print?”
“I feel at this point it will be best to scrap the representaWon of males in this work and just focus on the social expectaWons of females as the collages feel much stronger in passion due to the colours being used and the contrasWng shapes. I think now I should focus on developing a final poster to print maybe through screen prinWng so that it looks more like a final product. ”-‐ Quote from blog