Introduction | Methodology
Final Major Project 2020 | Ruchika Karnani
Methodology and Framework This project was based on the Double Diamond Framework adapted by the Design Council in 2004 (Design Council). In accordance with the framework, the project was carried out in four phases: Discover, Define, Develop, Deliver. During the course of the project, the researcher used methods and adapted them based on the user feedback. Methods relevant to the project were used for each of the phases. Scoping
-Scoping -Expert Interviews -Desk Research
Discover
-In-depth interviews -Online ethnography -stakeholder map -desk research
Define
-distilling insights -Personas -Journey Map
Develop
-Knowledge-action Practice framework -Ideation-What ifs -How Might We -Prototype creation -Prototype testing
Deliver
-service overview -systems map -Business Model Canvas -Service Blueprint -SWOT
Reflection on methods: Getting women to talk about their menstrual health cycles proved challenging, which is why I had to modify my interview style to make it more conversational. Sharing part of my own story or expressing sympathy and even comforting the interviewees was essential as it made them feel more relaxed and gave the sense of a safe space. Access to stakeholders and my target audience was a challenge, as a result of which all research had to be conducted remotely. Field research and co-design sessions were limited to one or two women at a time. All tools were used with cultural sensitivity and also understanding the barriers of the communities- low literacy rates, little or no access to technology.
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