Define
Final Major Project 2020 | Ruchika Karnani
DeďŹ ne During the Define stage of the project, the researcher mapped out the areas of opportunity from the key insights. The key themes emerged from the areas of opportunity which helped to define the problem space. From here, personas of the target audience were made. Through the personas, the pain points and gains of the target user became clear. This played an important role in narrowing down the key personas of the project as the ones having more impact were highlighted. While there is significant data available on adolescent girls, there are very few research papers and services targeted to improve older married women’s menstrual health. Based on this it was evident that married women in the age group of 20-35, living in urban slums of India would have the highest impact from a design intervention around menstrual health. Following which the final research question was framed to ascertain the design direction of the project.
Image 34- Work table, journey mapping
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