Surkhi- managing menstrual health in urban slums of India

Page 46

Define

Final Major Project 2020 | Ruchika Karnani

Personas “I did not know why we menstruate, but now that I know, I want to make sure that all the other women around me know as well. We should know these basic things.”

“I did not know why we menstruate. To be honest, the details make me feel a bit awkward but I think it's important to know this information.”

Gulabo, 29 Gulabo is a sociable woman living in the slum. She is everyone's agony aunt and other women in the community look up to her. She is a mother of two- a daughter and a son. Her daughter recently got her first period and Gulabo was shattered because she did not know how to talk about it to her daughter. B I She does not have much knowledge about O menstruation and menstrual health but she maintains basic menstrual hygiene and uses disposable menstrual pads. When she is not at work as a domestic help, she likes to spend time with other women in the community and also stitches clothes occasionally. She wants to improve her family's quality of life by earning sufficient money and taking care of everyone's health and well-being. P A I N S G A I N S

-Gulabo does not know how to communicate with her family. - Does not know where she can find information and support that is reliable - Improving her life and having a positive impact on her family. -She will be able to communicate better with those around her -Influence other women

“I don’t know why we menstruate. It seems a bit odd, what will I do with that knowledge?”

Neelu, 24 Neelu is a shy woman living in the slum. She does not have many friends or family living close to her. She occasionally meets up with Gulabo and some other women in the courtyard when she has some time in the afternoon. Neelu is a mother to a 5 year old B I boy. After her first pregnancy she has been O having health issues. She feels very weak and faints very often. She used to use cloth pads however, of late she has been trying to use disposable pads, after she suffered from a yeast infection. She wants to look after her health but she feels shy to discuss her problems with others.

P A I N S

-Does not have a lot of support and guidance with regards to menstrual health management -De-prioritizes her health and normalizes her symptoms

G A I N S

- Will be more aware of her health -Eager to learn and bring about change in her own life

Roja, 33 Roja is a busy woman. She has two young boys aged 12 and 14. She works at four different houses as a domestic help. She rarely has time to meet her friends and she does not prioritize her health. She usually has B I very painful periods with heavy but does not O do anything about it. She has always been using a cloth pad and does not want to shift to a disposable pad.

P A I N S

-She does not realize there could be a problem and doesn't prioritize her health. -She has no time and energy to seek guidance on menstrual health related issues. -She is mostly isolated from other women in the slum

G A I N S

If Roja is more aware of her body, she might have a better quality of life.

46


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Business Model Canvas

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page 72

Future Suggestions

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pages 75-96

Service Blueprint

3min
page 73

The Service

1min
page 68

Learning & Insights

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pages 64-65

Testing Round 2

1min
page 61

Feedback round 2

1min
page 63

Reiteration of prototype

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page 60

Feedback Round 1

1min
page 59

Develop

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page 52

Ideation

1min
pages 54-55

Problem Space

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page 40

Target User

1min
page 41

Personas

2min
page 46

Moving Forward

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page 47

Co-discovery

3min
pages 42-45

Secondary Research

6min
pages 21-25

Define

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page 38

Key Insights

1min
pages 36-37

Service Overview

5min
pages 10-11

Opportunities

3min
page 12

Scoping

1min
page 15

Period Pain points

4min
pages 16-19

Methodology & Framework

1min
pages 13-14
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