Lovely Characters by Ruiz Stinga

Lovely CHARACTERS www.ruizstinga.com

Targeted oriented characters to create emotional communication

Representat 10+15> Egarsat Mutua /workers / 16 +19> NestlĂŠ / cook at retirement home / 22+25> Bayer Helathcare/ millenial women/ 30+31> Yofolvit / pregnant women / 34+35> Freestyle / different situations / 36 > Rilast / adult over 50 years old /

Conceptual ative Related

Born from a non related idea to communicate

20+21> Les Glories Shopping Mall / Branding for nursery zone /28 > Aquilea Laboratory / Kids / 29> Rini / Rhinhitis related character / 32 +33> Tobradex product / Tobra&Dex Characters / 38+39> Almirall Laboratory / Avatar design for gamification project

Represents and reveals features of the main topic

4+9> High blood pressure related product / 26+27> Ulcer related product / 37> Soup ingredients / 40+41> High blood pressure /

Euromedice Ediciones Médicas | 2014 PRODUCT PRETERAX (HIGH BLOOD PRESSURE) GRAPHIC MATERIAL BROCHURE WITH HEALTHY TIPS TARGET DIABETICS + ADULTS + SENILE PATIENTS

Euromedice Ediciones MĂŠdicas | 2014 This character was developed for a series of informational brochures targeted to patients affected with high blood pressure. Working on the concept of the gadget used to measure blood pressure, we have developed a lovely character to fill the communicational needs of this campaign. For better targetting, this character was rendered in specific features of each target patient. Diabetics are represented with a more plump character while senile patients are reflected with a light pale blue coloring.

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Adult patient General healthy tips

Avoid too much coffee

Avoid excessive salt

Take care of your weight

Physical exercise in moderation

Diabetic patient Medicine should be taken responsibly

Donâ&#x20AC;&#x2122;t smoke

Exercise regularly

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Senile patient (60+) Pay attention when walking

Eyes must be revised

Pain and osteoarthritis

Take special care when shaking occurs

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Egarsat Mutua | 2015 CAMPAING WORK RELATED ACCIDENT PREVENTION GRAPHIC MATERIAL INFORMATIONAL POSTERS TARGET WORKERS AT DIFFERENT INDUSTRIES

Drafts and proposals

FIRST DRAFT APPROVED

BIGGER AND FATTER

Egarsat Mutua | 2015

MUSCULATED

FEMALE VERSION

SECONDARY CHARACTER

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Male character

Female character

Egarsat Mutua | 2015 A series of posters to rise awarness and highlight preventive measures to workers. A huge project in which the main characters were a pivotal piece of this communicational campaign. First the general look and feel of the characters were proposed as shown in previous pages. After setting the definite character, we have been working on the clothing so as to fit different professions and industries.

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OH Strategy | 2014 CAMPAIGN NESTLÉ FOOD HANDLING COURSE GRAPHIC MATERIAL E-LEARNING PLATFORM TARGET COOK IN A RETIREMENT HOME

OH Strategy | 2014

To bring some playfulness and colour to a compulsory course which has to be done by every new cook at a retirement home, some illustrations were developed to complete and show textual information in a visual way. The main character was also developed. In this case represents a cook, middle caucassian as 5aged and required by client.

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OH Strategy | 2014 CAMPAIGN NESTLÉ FOOD HANDLING COURSE GRAPHIC MATERIAL E-LEARNING PLATFORM TARGET COOK IN A RETIREMENT HOME

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Les Glories Shopping Mall | 2013 CAMPAIGN BRANDING FOR A NEW NURSERY ZONE GRAPHIC MATERIAL LOGTYPE + WEBSITE TARGET KIDS

Les Glories Shopping Mall | 2013 This character was conceived from an explicit brief from client to be â&#x20AC;&#x153;mangaâ&#x20AC;? look and feel. On second step, further development of the character was done as to fit the different activities to play at the nursery zone (reading, going out, playing, having a birthday party, painting, cooking and so on)

Club infant

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OH Strategy | 2015 CAMPAIGN BAYER HEALTHCARE ANTICONCEPTION GRAPHIC MATERIAL BLOG + PINTEREST + FACEBOOK TARGET MILLENIAL (20Y) + ADULT WOMEN (30|40Y)

OH Strategy | 2015 A witty and really funny digital campaign was created by OH Strategy to target women and theirs topics regarding sex, love and anticonception. Three different women were developed following client instructions. Valeria is the millenial one, LucĂa is the young adult while Teresa is the married woman. Funny situations are always depicted reflecting the funny sense of the campaign. conlamujer.com

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Euromédice Ediciones Médicas | 2012 PRODUCT ALOCLAIR (TO SOATHE ULCERS) GRAPHIC MATERIAL BRANDING DEVELOPMENT TARGET ADULT PATIENTS AFECTED WITH ULCERS

EuromĂŠdice Ediciones MĂŠdicas | 2012 From a very unfriendly topic (ulcers) and a visually challenging one, we have worked on different ideas for this character development. As seen in this page, the conception was really exhaustive and many paths were followed. Finally the drop concept has won and in a last twist of creativity it became an Indiana Jones-like taming ulcers.

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HC BCN | 2012 PRODUCT AQUILEA TARGET KIDS

EuromĂŠdice Ediciones MĂŠdicas | 2013 This two examples are characters developed for healthcare products. On the left page, a gnome for Aquilea, a herbal laboratory. On this page, a character for a product to soathe rhinitis.

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Euromédice Ediciones Médicas | 2014 PRODUCT YO FOLVIT GRAPHIC MATERIAL PRODUCT RE-POSITIONING + RE-BRANDING TARGET PREGNANT WOMEN + RECENT MOTHERS

EuromĂŠdice Ediciones MĂŠdicas | 2014 Iodine is always given to pregnant women as a way to keep them well fit for pregnancy and for maternity once the baby is born. One way to stand out as a general product is through a graphic and communicational development. This was the case of Yofolvit. Developing a character in this positive situation is a very rewarding experience. Palette colour of the character was asked to match product colours.

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HC BCN | 2011 PRODUCT TOBRADEX • EYEWASH GRAPHIC MATERIAL COMIC STRIP

HC BCN | 2011 From this healthcare agency we were given a brief to develop two characters whose name were born from splitting the productâ&#x20AC;&#x2122;s name. And so, Tobra&Dex were born. Their main purpose were to be part of a comic strip. As usual in character development, main colors were used to match product colours.

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Personal illustrations | 2013 GOAL WORK ON DIFFERENT TOPICS TOPIC LIFE SITUATIONS EXPRESSED VISUALLY VISUAL STYLE LIGHT COLOURS + FACIAL EXPRESSIONS

Personal illustrations | 2013 Because healthcare is usually our main market niche, we sometimes need to work away from patients, diseases and even pregnancy. This development was done as a personal way to show ourselves that there is life beyond healthcare. We have represented everyday life like it happens anywhere.

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HC BCN | 2011 PRODUCT RILAST GRAPHIC MATERIAL INFORMATIONAL BROCHURE HOW TO USE TARGET ADULT PATIENT (+50Y)

HC BCN | 2012 On the left page is shown the character developed for Rilast. He is an adult over 50 years old and he uses every day his Turbuhaller. Many laboratories has a product targeted to COPD (Chronic Obstructive Pulmonar Disease) and sometimes this product needs some instructions on how to be used. This is the case for this material. A character was then developed matching the main target. On the right page we have been asked to develop three characters for Gallina Blanca, a company that produces soup. Vegetables were, then, reflected as main characters.

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OH Strategy | 2014 CAMPAIGN ALMIRALL DERMATOLOGY • SKYNLEAGUE GRAPHIC MATERIAL GAMIFICATION PLATFORM TARGET COMMERCIAL AGENTS

Hawaian

Executive

Songoku

Little Mermaid

CEO

Hawaian girl

Hipster

Teddy girl

OH Strategy | 2014 Complementos

Ojos

Bocas

As part of the gamification platform and conceived as first test, users had had to choose an avatar to represent them. Eight main characters were developed but in real platform, their outfit were absolutely exchangeable. You could be a CEO with Songoku hair through two clikcs. The hexagonal shape of their faces matches the identity of the platform.

Ropa

skin LEAGUE

CHICA

Ropa Bocas entos

Ojos

Complem

skin LEAGUE

CHICO

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Euromédice Ediciones Médicas | 2013 LABORATORY PFYSER GRAPHIC MATERIAL HEALTHY TIPS TARGET PATIENTS AFFECTED WITH HIGH BLOOD PRESSURE

EuromĂŠdice Ediciones MĂŠdicas | 2013 Healthy tips are a way to direct your communication in a meaningful direction to your target. In this case a person affected with high blood pressure needs usually to be refreshed of some common sense tips. Beware with salt, do not smoke, be active and so on are a range of tips given. The character matches the main target (male adult over 50 years old) and color palette matches product as usual.

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RUIZ STINGA

Los trabajos contenidos en este portfolio son una recopilación de nuestras colaboraciones a lo largo de estos años en diferentes proyectos. La finalidad de esta publicación es la de dar a conocer nuestros servicios. Por favor, respeta los derechos de autor. No copies, archives ni difundas los trabajos aquí contenidos sin nuestro consentimiento expreso. Gracias. Projects shown in this portfolio are a compilation of our collaborations during these years. The purpose of it is to show our services. Please, be respectful with these material which is protected by copyright laws. Do not copy, store it or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without our written permission. Thanks.

Lovely Characters Conceptual Representative Related