Contents Company Profile Brand Image Letter from the CEO
4 5
Basic Elements Logo Acceptable Usage Typography Color Glossary Graphics
8 12 16 18 19
Stationery Letterhead Business Card Envelope Folder Bookmark Template CD Cover
22 26 28 32 34 36 38
Promotional items Mug Pen Key Chain Flash Drive
42 43 44 45
Contact
46
Company Profile
Letter from the CEO
Seesam Pro is a Design House which is all about supplying our clients with the best possible design solutions. Our services are based on our concept of fully loaded branding including corporate identity development, consumer package design, retail point-of-sale, collateral materials, web site design and advertising.
To ensure our continued success, we have beefed-up our solution portfolio to achieve service excellence in our day-to-day dealings with our customers. Our business fundamentals are also forced by cutting-edge technology so much so that our growing and glowing list of customers enjoy better services than ever before at value-for-money.
Goal
People means power, we believe in it 100%! That is why we invested in it by gathering a pool of knowledgeable, forward-thinking professionals to steer our customer’s business needs every step of the way. Our extensive network also helps keep our customers close to us so that no business request goes unanswered.
Services
As you begin to learn more about SeeSam, you will find that it delivers the most innovative and sophisticated services in the industry. I firmly believe that our customer service is unmatched, and our attention to detail is unparalleled. Without question, I have the utmost confidence in SeeSam’s ability to solve even the most complex and challenging issues an organization may face now or in the future.
Our goal is to be acknowledged and trusted by our clients and develop a winning relationship through reliance and commitment.
This division has been primarily designed to cater corporate communication needs. It specializes in building better and stronger brands. SeeSam Pro provides a totally integrated approach that can truly span over all aspects of promotional activities - from market research and target study to public relations, organizing Interactive programs and media events. These services include all kinds of promotional printing, TV Productions, web-designing and consultancy in strategic advertising, creative services, interactive communication, public relations and sales promotions.
Thank you again for your interest in SeeSam. Sincerely,
Clients
tFrom office automation technology to award winning communication ideas, SeeSam has it all for its clients under one roof. You can find international technological advancements tailored for local needs and challenges. SeeSam is one–window solutions to all your communication and technological requirements.
Nasimullah Siddiqui
Logo Our logo is a key element in our identity and our most important brand asset. All around the world it’s the badge we’re recognized by and it gives authenticity and brand personality to everything we stick it on.
Overlapping The overlapping that takes place in certain places has been explained in detail below. Note that the original typeface i.e. Helvetica75-Bold was altered a bit in the making of the logo.
The top edge (finial) of ‘s’ should touch the ‘e’
8
The distance ‘see’ overlaps ‘sam’ is the quarter of the distance between the x-height and the meeting point of ‘s’ and ‘a’
The bottom edge (finial) of the ‘e’ should touch the é
The top edge of the ‘s’ (finial) meets the mid of the top edge (finial) of ‘a’
The stem of letter ‘m’ and letter ‘a’ should sit together on top of each other.
9
The Bar Rule To help maintain To make sure they are not cluttered, please follow The ‘Bar Rule’. The ‘Bar Rule’ determines that the logo must have at least the height and width of the bar from the letter ‘M’.
The width of the bar is equal to the width of the spine of ‘m’ and the height of the bar is equal to the distance between the edge of the last spine and the space between the spines of ’m’, as shown in the figure.
If the logo is used without the ‘Pro’, the dimensions of the bounding box will remain the same.
10
11
Acceptable
Unacceptable
The examples shown here make up the acceptable applications of the SeeSam logo. The logo may be used in high contrast (black and white) and grayscale. The logo may or may not be used with the ‘PRO’ depending upon its usage.
The logo must not be re-drawn, distorted or modified in any way. It must not be placed on high contrast backgrounds that impair legibility. Pattern backgrounds which interfere with the logo must not be used. The logo should never be inversed or rotated.
www.seesam.biz
Note: The bounding box may or may not be used as a part of the logo depending on its usage.
12
Note: The bounding box is used as an example for the background colors. It may or may not be used as a part of the logo depending on the design.
13
Sizes
Inverse Use
The minimum sizes of the Seesam logo is stated below.
If ever the logo is inversed it may be done so only over the corporate colors.
If the logo is to be used smaller that that the the PRO must be removed. The minimum size of the Logo without PRO is 158x7.5mm
158x7.5mm
The minimum dimension of the ‘PRO’ logo is 23x17mm
14
15 23x17mm
Typography
Corporate Typeface
The typeface of our Logotype is Helvetica75-Bold while the typeface used to write “PRO” is Kabel LT Std. This a standard setting and may never be changed. The original typeface i.e. Helvetica75-Bold was altered a bit in the making of the logo.
Our typeface is one of the key elements in our identity and it is used on all consumer communications. By using it consistently, it helps us to build brand recognition. SeeSam’s primary typeface is Futura. It is a requirement that body text is to be set at a minimum of 8pt in Futura Lt Bt. Headings and sub headings should be set in Futura Medium. Italics only to be used for emphasis and short phrases.
Futura Heavy Futura Md Bt Futura Md Bt Italics Futura Md Futura Lt Bt Futura Lt Bt Italics
Helvetica75-Bold
Size Variations ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456 7890,./l;’[]<>?:”{}!@#$%^&*()
16
PRO Kabel LT Std
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456 7890,./l;’[]<>?:”{}!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456 7890,./l;’[]<>?:”{}!@#$%^&*()
17
Color Glossary
Graphics
The corporate color specifications used for print and screen are mentioned below in CMYK, RGB, Pantone System and Web.
This symbol can only be used in the three corporate colors including black and white. The grid below explains how to remake it. The grid may be rotated but not reflected.
CMYK
C:15, M:100, Y:90, K:10
PMS
PANTONE 1805 EC
RGB
R:191, G:30, B:45
WEB
# cc3333
6”
5”
18
CMYK
C:0, M:0, Y:0, K:90
PMS
PANTONE 418 EC
RGB
R:65, G:65, B:66
WEB
# 333333
CMYK
C:0, M:0, Y:0, K:30
PMS
PANTONE COOL GRAY 4 EC
RGB
R:188, G:190, B:192
WEB
#cccccc
4”
3”
2”
1”
0”
19 0”
1”
2”
3”
4”
Letterhead The standard A4 size (210x297mm) of 90gm is used for the letterhead. 12.7mm
19.05mm
23.5mm
31.75mm
The design has been extended so that it touches the letterhead midway. On letterheads the graphic will always be displayed in 30% Black.
Mr. Saleem Mughal Cheif Executive SeeSam Pro. PECHS, Karachi Mr. Saleem Mughal Cheif Executive SeeSam Pro. PECHS, Karachi
9th September 2009
9th September 2009
Dear Sir,
Dear Sir,
All text should be written in point size 12, Futura Lt. Bold and Italics may be used for emphasis.
To ensure our continued success, we have beefed-up our solution portfolio to achieve service excellence in our day-to-day dealings with our customers. Our business fundamentals are also forced by cutting-edge technology so much so that our growing and glowing list of customers enjoy better services than ever before at value-for-money. People > power, we believe in it 100%! That is why we invested in it by gathering a pool of knowledgeable, forward-thinking professionals to steer our customer’s business needs every step of the way. Our extensive network also helps keep our customers close to us so that no business request goes unanswered. As you begin to learn more about SeeSam, you will find that it delivers the most innovative and sophisticated services in the industry. I firmly believe that our customer service is unmatched, and our attention to detail is unparalleled. Without question, I have the utmost confidence in SeeSam’s ability to solve even the most complex and challenging issues an organization may face now or in the future. Thank you again for your interest in SeeSam. Sincerely,
To ensure our continued success, we have beefed-up our solution portfolio to achieve service excellence in our day-to-day dealings with our customers. Our business fundamentals are also forced by cutting-edge technology so much so that our growing and glowing list of customers enjoy better services than ever before at value-for-money. People > power, we believe in it 100%! That is why we invested in it by gathering a pool of knowledgeable, forward-thinking professionals to steer our customer’s business needs every step of the way. Our extensive network also helps keep our customers close to us so that no business request goes unanswered. As you begin to learn more about SeeSam, you will find that it delivers the most innovative and sophisticated services in the industry. I firmly believe that our customer service is unmatched, and our attention to detail is unparalleled. Without question, I have the utmost confidence in SeeSam’s ability to solve even the most complex and challenging issues an organization may face now or in the future. Thank you again for your interest in SeeSam. Sincerely,
Nasimullah Siddiqui CEO SeeSam Tech.
Nasimullah Siddiqui CEO SeeSam Tech.
25.4mm
22
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
12.7mm
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
Typeface: Futura Lt, Point Size: 6, Allignment: Right
23
Continuation Sheet The continuation sheet consists only of the graphic and no logo. Since the graphic is a registered Seesam element it is sufficient for identification.
210mm
297mm
The graphic has been extended so that it touches the letterhead midway. On letterheads the graphic will always be displayed in 30% Black.
24
25
Business Card Both the front and back side of the business card are shown below. Note that no colors except the three corporate colors can be used.
The width of the logo is 12.7mm (The grid on all four sides is the same) 6.35mm
50.8mm
The first semi-circle is extended till the half of the business card.
Rumaisa Mughal Concept Artisit
Rumaisa Mughal Concept Artisit
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi tel: (92 21) 430 1934-36 cell: 0321-3000242 email: rumaiisa@seesam.biz
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi tel: (92 21) 430 1934-36 cell: 0321-3000242 email: rumaiisa@seesam.biz
92mm
26
All text left alligned. NAME: Point Size: 8, Typeface: Futura Md ADRESS: Point Size: 6, Typeface: Futura Lt
27
Business Envelope The size of the standard business envelope is 190.5mm x 89mm. The front remains empty.
On white, the design will always be printed in 30% black, extended till the centre of the envelope.
(The grid on all four sides is the same) 6.35mm NAME: Futura Md, 12pt ADDRESS: Futura Lt, 10pt The text is centralized.
Miss Rumaisa Mughal
43-10-G, Ground Floor, Block 6 P.E.C.H.S, Karachi.
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
Miss Rumaisa Mughal
43-10-G, Ground Floor, Block 6 P.E.C.H.S, Karachi.
The width of the logo is 17.78mm 4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
Point Size: 6, Typeface: Futura Lt Left Alligned
89mm
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam. biz, www.seesam.biz
29
28 190.5mm
A4 Envelope The size of the standard business envelope is 229mm x 305mm. The front remains empty.
The design is in 30% black, extended till the centre of the envelope. 190.5mm
305mm
Miss Rumaisa Mughal
Miss Rumaisa Mughal
43-10-G, Ground Floor, Block 6, P.E.C.H.S, Karachi.
43-10-G, Ground Floor, Block 6, P.E.C.H.S, Karachi.
NAME: Futura Md, 12pt ADDRESS: Futura Lt, 10pt (The text is centralized)
The width of the logo is 17.78mm 4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
Futura Lt, 6pt, Left Alligned
30
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
31
Office Folder The material used for the office file is card board. The back is same as the A4 envelope. The Pro Bar has been removed from the logo because of its small size. The width of the logo with the bounding box is 24mm
The design is in 30% black, extended till the centre of the folder 254mm
36.5mm
32
The text box on the spine measures 15x161mm. It is centre aligned to the spine.
51mm
305mm
127mm
The text box has been centrally aligned with the folder base.
The width of th elogo is 47mm. The grid surrounding it is 12.7mm
33
Bookmark The logo on the bookmark instead of the â&#x20AC;&#x2DC;PROâ&#x20AC;&#x2122;has the website mentioned below.
76mm
The design is white, extended till the centre of the bookmark
216mm
The hole is centrally punched right after the 6.35mm margin
The inversed logo in the corporote red has been set on fullscale around 6.35mm margins.
www.seesam.biz
34
www.seesam.biz The Logo has been centralized with the base having margins of 6.25mm
35
Template The percentage of black for the design is 70 since the Power Point template is not for printing purposes and can be viewed only on screen. The design is extended till the centre of the bookmark.
36
The minimum size PRO logo (25.4x19mm) is aligned on 12.7mm margins.
37
CD Cover CD Covers are designed for data backup or show reel promotion. The percentage of black for the design on the cover is 70 because in this case it is the primary element and needs to be clear. 127mm
The design is extended till the bottom edge of the cover.
120mm 76mm
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
12.7mm width logo centralized with the CD Cover. All sides margin 6.35mm.
PRO Minimum size logo, width 25.6mm aligned to the bottom right of the cover. Margins 12.7mm. The PRO Bar is extended through out and 25.6mm logo with the bounding box is placed so that its one side touches the edge of CD and the other touches the PRO Bar. Note: The bounding box is shown for measurement and is not part of the original design. 4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan. Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933 email: pro@seesam.biz, www.seesam.biz
38
The text â&#x20AC;&#x2DC;PROâ&#x20AC;&#x2122; is aligned centrally with the other half of the Bar.
39
Mug
Pen
The SeeSam design covers the mug and is set aligned horizontally by the rim. The logo position of the logo is also shown below.
The PRO Bar has been centrally assigned with the â&#x20AC;&#x2DC;clickerâ&#x20AC;&#x2122; and extended midway followed by the SeeSam logo horizontally aligned with the Bar.
PRO Bar is extended midway.
42
43
44
Key Chain
Flash Drive
SeeSam has its own key chain for the promotion of the design house.
SeeSam has its own exclusive Flash Drive for internal and external use.
45
Contact
Address 4310G Ground Floor, Block 6, P.E.C.H.S, Karachi Phone (92 21) 430 1934-36 Website www.seesam.biz Email pro@seesam.biz
4310G Ground Floor, Block 6, P.E.C.H.S, Karachi tel: (92 21) 430 1934-36 fax: 021-5000242 www.seesam.biz