COVE R STORY
AN AGENDA FOR
DIGITAL TRANSFORMATION Arabian Reseller speaks to industry experts who explain why digital transformation has become more urgent than ever As the COVID-19 epidemic continues to unfold across the world, political, bureaucratic and business leaders are coming to a common conclusion: Digital transformation has become more urgent than ever. It is time for the government, enterprises and society to invest more intensively in digital technology. The reason behind such a call is simple. COVID-19, today, has already reoriented our relationship to the outside world and to one another. In response to travel bans, lockdowns, as well as containment measures
and quarantines, people are turning to online shopping, e-learning and social media to maintain some semblance of normality. At the same time, aggressive social distancing mandates means companies, educational institutions and other organisations are harnessing digital technology to collaborate and operate more effectively. Organisations that were hesitant to invest in digitalisation because things were going reasonably well must review their stance now for business continuity and to mitigate the business impact of COVID-19. Or they risk
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their very survival. The Current Scenario So is digital transformation underway in the region? “Yes, by all means and our partners are excited to understand how they can provide customers with the right DX solutions. Moreover, customers are even eager to understand what vendors and partners have to offer,” explains Maya Zakhour, the Channel Director for MEA, Italy and Spain at NetApp. “DX initiatives, however, are at different levels and stages. Some customers choose to go all the way with their DX efforts by deploying
