news RAIC: MARKETING FOR ARCHITECTS Marketing your professional services is critical to your firm’s success. Mastering marketing principles enables your firm to broaden its client base, maintain its reputation and industry relevance and increase the value and demand for your services. With this knowledge, your firm will be able to understand the precise needs of its customers and the community as a whole. By obtaining marketing skills, architects can: • Effectively inform customers about services offered • Leverage business development opportunities, including inquiries, consultations, presentations and meetings • Position the firm to maximize goodwill with the community, clients and professionals to create a strong referral network The Royal Architectural Institute of Canada (RAIC) provides access to educational resources in marketing, and other areas, that are tailored to architectural practice. The continuing education programs allow participants to gain skills and confidence, participate in engaging and collaborative workshops, and network with peers and industry professionals. The courses help participants learn and practice the skills necessary to tackle their workday. The RAIC Marketing for Architects course includes a curated set of modules custom-designed for architects to build their practice and career. The RAIC has engaged industry experts to develop courses aimed at advancing the success of professionals in design and construction. The Marketing for Architects course is flexible. Participants are welcome to tailor their learning experience to a schedule that best suits them by choosing which modules they would like to learn from. Want to learn more about marketing? https://raic.org/raic/marketing-architects
SCHÖCK MARKS 60TH ANNIVERSARY
April, 2022 marked the 60-year anniversary of Schöck Bauteile GmbH, the parent company of Schöck North America. Founded in April of 1962 with a crew of five bricklayers, the company has grown over six decades into a global manufacturer with over 1,100 employees supplying more than 40 markets worldwide. With numerous innovations, including the introduction of the first commercially available structural thermal break, Schöck products continue to improve the sustainability of the buildings in which they are installed. The company’s Isokorb® structural thermal breaks support concrete and steel connections that penetrate the building envelope, while reducing heat loss by up to 90 percent and preventing condensation and mold on adjacent interior surfaces. With more than 16 million installations worldwide, typical applications include balconies, slab edges, canopies, beams, rooftop equipment connections and parapets. https://www.schoeck.com
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SABMag - SUMMER 2022
ZIBI BECOMES THE NATIONAL CAPITAL REGION’S FIRST CARBON-NEUTRAL COMMUNITY Zibi, a 34-acre waterfront community straddling Ontario and Quebec, is using district energy of the Zibi Community Utility (ZCU) for heating and cooling to reduce carbon emissions dramatically. The ZCU is the only district energy system (DES) in a master-planned community in North America to use low-grade post-industrial waste to meet 100 per cent of the community’s heating needs without fossil fuels. Heat from the neighbouring Kruger Products’ Gatineau tissue plant is injected into the new central energy plant, where it is upgraded and piped to the buildings. Chillers reject heat to the Ottawa River to produce chilled water to cool the buildings. When completed, all four million square feet of residential and commercial buildings at Zibi will be interconnected through a hydronic loop that delivers heating and cooling energy, saving 4,420 tonnes of greenhouse gas (GHG) per year. https://www.youtube.com/watch?v=MeYuLQ0FBtU
FIRESTONE ROOFING PRODUCTS BECOMES ELEVATE™
Firestone roofing products has become Elevate™, and will be part of the new Building Envelope division within the global Holcim Group. Elevate™ says that it will continue to provide the highest quality products while investing in new products to support the construction industry. For the time being, the Firestone web site will remain for all product information and technical documentation. https://www.holcimelevate.com/en
OWENS CORNING LAUNCHES FOAMULAR® XPS RADONBARRIER™ RADON ABATEMENT SYSTEM
Owens Corning, manufacturer of PINK® FIBERGLAS® insulation and other energy-saving products, has launched its new CCMC certified FOAMULAR® XPS RadonBarrier™ Radon Abatement System which consists of: • FOAMULAR® NGX™ CodeBord® Extruded Polystyrene Rigid Insulation • Owens Corning® JointSealR® Tape • Owens Corning® ProPink ComfortSeal™ Gun Foam or Code Compliant Flexible Sealant The system is faster to install than conventional poly to prevent radon gas infiltration and preserve indoor air quality. www.owenscorning.ca/radonbarrier
BOOK: HOW THE BUILT ENVIRONMENT CAN FILTER CO2 Bruce King and Chris Magwood, authors of Build Beyond Zero: New Ideas for Carbon-Smart Architecture, deliver a roadmap for re-envisioning the built environment as a CO2 filter, turning buildings into sites of net carbon storage that can effectively reverse climate disruption. They discuss why building materials account for 10-15% of global warming emissions, what designers, manufacturers, and builders can do to help create a more circular economy, and ways that the building sector can participate in a just energy transition. http://www.islandpress.org
