FOOD
WORD OF MOUTH Local Foodies Using Social Media to Support Restaurants amid Pandemic Restrictions By: Jen Brignall-Strong Photography by Melanie Cerveni Photography and WindsorEats
After a year of COVID-19 closures and restrictions, the hospitality sector remains one of the hardest hit industries around the globe, with some restaurants losing as much as 70 per cent of their revenue each month. With no marketing budgets and a lack of foot traffic, many local eateries have come to rely on social media as their sole method of connecting with customers. But posting on their accounts can only go as far as their fan base. Thankfully, a burgeoning group of online foodies has stepped up to the plate; sharing recommendations, photos, and the latest takeout deals in an effort to help their favourite restaurants stay afloat.
I wanted to be able to bring some attention to the places that didn’t have a strong social media presence and get the word out for them.
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