WOOFYMEOW pets fancy fashion too
BY SABRINA, LORIE, MAISY, ISABEL
MEET THE TEAM Sabrina Hong - Creative director Trend forecaster
Lorie Nevers - Operations Manager
MEET THE TEAM Maisy Arena -Merchandising director
Isabel Rodriguez -E- commerce director
COMPANY OVERVIEW As most of the pet fashion brands were most popular in European countries, we wanted our products to be widely available in the US market. We care about the environment and having eco-friendly garments is not only important for us but also to our pets. We saw a niche market for creating stylish pet clothing, and therefore WOOFYMEOW was born.
A clothing company for cats & dogs that is high-end, eco-friendly, and is up to date with all the latest fashions and trends.
MISSION STATEMENT
TO OFFER TRENDY CLOTHING FOR YOUR FOUR-LEGGED FRIEND WHILE MAKING POSITIVE IMPACT ON OUR ENVIRONMENT
WOOFYMEOW
GOAL "Guaranteed Quality of Goods"
Quality is what matter to us, the premium quality and craftsmanship is what we care about the most. Because we make everything in Mexico, our shipments and the processes can be easily monitored. We only provide a limited quantity per each product with the best possible quality.
WOOFYMEOW
MADE IN MEXICO
ECO FRIENDLY
FASHIONABLE
with NFTA, we have advantage of producing our products in Mexico.
our materials are environmentally friendly
our consumers care about fashion, so should their pets
CURRENT PET FASHION MARKET
Most of the Pet's fashion brands were from European countries, there is definitely a need in the U.S. market for pet’s fashion.
COUNTRIES TO SOURCE FROM "Neighborhood country "
Sourcing the all organic fabrics from mexico as well as doing our manufacturing there. Sourcing will specifically be done in Mexicali, Mexico at CaliBaja Manufacturing. Second largest city in the region Close to United States Markets Considered a thriving desert city with a strong manufacturing economy High standards of living with a highly educated workforce Low wage labor is available A lot of multinational organizations manufacture there Mexicali has grown a lot with improved roads, access to technology and access to public transportation One of the safest border cities with limited violent crime.
PESTS ANALYSIS FOR MEXICO POLITICAL The federal government passes and enforces laws regarding the 31 states of the country. Consists of three main parties-The Institutional Revolutionary Party, The National Action Party, The Party of the Democratic Revolution. Unionization laws differ between states The government is very influential in business practices, can have a significant effect. (offer incentives, industrial parks, service roads, low-interest bonds) Number one cause of poverty in the country is the political economy of the country.
PESTS ANALYSIS FOR MEXICO ECONOMIC Economy has become manufacturing oriented since NAFTA Mexico’s GDP is $2.315 trillion as of 2016, per capita is 8,201.31 USD since 2016 Agriculture makes up 4% of GDP, Industries such as textiles, clothing, food, mining etc. make up 31% of GDP. Services like commerce and tourism, transportation and communication make up 64%. Mexico is US second largest market export market and 3rd largest for imports. Free trade agreement with 46 countries.
PESTS ANALYSIS FOR MEXICO ECONOMIC
PESTS ANALYSIS FOR MEXICO SOCIAL Mexico is the most populous Spanish-speaking country in the world and the second most-populous country in Latin America after Portuguese-speaking Brazil. About 76% of the people live in urban areas. Many Mexicans emigrate from rural areas that lack job to the industrialized urban centers and the developing areas along the U.S.-Mexico border. The population of the area around Mexico City is nearly 22 million, which would make it the largest concentration of population in the Western Hemisphere. Mexico has made great strides in improving access to education and literacy rates over the past few decades.More children are completing primary education.
PESTS ANALYSIS FOR MEXICO
TECHNOLOGYÂ
Cooperation between the United States and Mexico along the border includes state and local problem-solving mechanisms; transportation planning; and institutions to address resource, environment and health issues. Developments in the field of microcomputers have dramatically expanded the potential customer base and created new opportunities for businesses to engage via e-commerce. Technological innovation on Internet contributes to 1% of GDP in Mexico. Mexico government is putting great emphasis on nanotechnology and biotechnology Higher Education on technology Institutes support projects on clean technologies and renewable energy E-Commerce grew 46% from 2005 to 2015. Microsoft In 2011 Microsoft opened a technology center in Mexico City. First tech center Microsoft opened in Latin America.
COST SHEET
QUALITY ASSURANCE OBJECTIVES Offer a pet-friendly assortment of clothing Produce high-quality products that are less expensive and more wearable than competitors To achieve a satisfactory design of the garment in relation to the level of choice in design, styles, colors, suitability of components and pet’s product for the market. • Pet friendly • Comfortable • Eco-Textiles Testing Testing will occur during production, after sourcing but prior to mass production in order to correct any serious issues in terms of durability. Between February 2018 - May 2018 (Products are manufactured)
QUALITY ASSURANCE Final inspection of the finished goods After complying with laws and regulations. Sourcers will start to put regular inspections including: a. Visual inspection of fabric b. Fabric and garment performance testing c. Final audits ·
The sourcer may require acceptable testing results and copies of all the
inspection or testing prior to shipment. ·
It’s the sourcers responsibility to safely produce the goods and make the finished
goods available to consumers in the sourcers country.
QUALITY ASSURANCE
Product quality regulations (before producing and importing goods to U.S) Durability Testing: • Our clothing will count with durability testing in order to ensure optimal quality to the consumer. Woofymeow takes pride in the high quality and durability of all the products. Lead Testing: All zippers, closures, trims, and snaps used in Woffymeow products will be tested, to comply with the accepted levels of lead in pet’s products. Pull Testing • The Consumer Product Safety Commission regulates drawstrings on outerwear for pets since this could result in strangling or choking. All our outerwear with drawstrings will count with sewn-in draw-strings so as to prevent pets pulling them out.
QUALITY ASSURANCE Flame Testing • Pet’s apparel is required, by law, to meet the standards of the Consumer Product Safety Improvement. Pet’s apparel must be tested for flammability.Textiles are classified into three overarching speeds of flammability (According to US Consumer Product's Safety Commission). •Five different fabric samples, measuring 2 inches by 6 inches, are tested for flammability and the times the samples take to burn are averaged out. •Class 1: Flame spread time of 3.5 seconds •Class 2: Flame spread time of 4 to 7 seconds (Target for products of the Woffymeow) •Class 3: Flame spread time fewer than 3.5 seconds
QUALITY ASSURANCE Crocking & Bleeding intended to test the rubbing off of the fabric's color when the material is subject to scratch. This must be performed when the fabric is both wet and dry. • Crocking: Excess dye rubs off when the garment is dry, dye physically rubs off • Bleeding: Excess dye rubs off when the garment is wet, dye transfers when the garment is in contact with a liquid. Durability Testing Scratch Resistance Measures (According to Abrasion Resistance of High-Performance Fabrics): • Loss of mass after a tear, loss of material strength after a tear, increase in air permeability after a tear, reduction of thickness in tear, appearance of the worn surface
QUALITY ASSURANCE Partner with Intertek for our textile testing needs to assure compliance with changing governmental safety regulations and to meet increasing consumer demand for high-quality textiles and apparel. They will provide: Eco Textile Testing – Intertek provides a comprehensive spectrum of Eco-Testing services targeting environmental protection and consumer health and safety. Eco-Testing includes: AP/APEOs Quick Test Banned Azo Colorants and Ozone Depleting Chemicals Heavy Metal, Pesticide Residues, and Fungicides, such as Dimethylfumarate Formaldehyde Content Eco-Textile Certification GB 18401 Testing
QUALITY ASSURANCEÂ
IMPORTING PROCESS
We plan to ship by truck from Mexicali, Baja California Mexico where our product is being manufactured to Atlanta, GA where our business will be located. According to Searates.com, it will cost around $246 to ship one large truck of apparel freight from Mexicali, Baja California, Mexico to Atlanta, Georgia. It will take about 2 weeks to arrive from shipment date.
PRODUCT
PRODUCTS
CSR POLICY
Eco-friendly - we care about the environment as we are a company for animals, we use organic cotton and all organic fibers in our clothing. 10% of all sales are donated to a local animal shelter of customer choice (when you check out online, you get to choose out of 2 or 3 shelters in your area in which your sale will go towards.)
COMPANY’S CODE OF CONDUCT & COMPLIANCE RULES
"Ethical & Sustainable"
Focusing on: This code of conduct put together by WoofyMeow emphasizes our mission of being ethical and sustainable in the world of fashion, working with suppliers who share our same values as our company. We expect our suppliers to abide by this code of conduct, respecting the rights of our employees, providing them with fair wages and a healthy and safe environment. Also, ensure our environment is protected and promoting humane practices against animals.
Compliance with law The environment Child labor Forced labor Wages and benefits Overtime wages Work Hours Health and safety Non-Discrimination Animal Welfare
PURCHASE ORDER
TECH PACK
LABLE
METHOD OF PAYMENT
CASH IN ADVANCE Since we do not have a history with this supplier, we are going to do Cash in Advance. We would pay the supplier once the goods are shipped to allow for some insurance. Although this could be a risky move for us, our manufacturer has a really good reputation and Mexico is a pretty stable country, we feel confident in this decision.
There are 300 workers in the factory
CAPACITY ANALYSIS
Each employee makes 1500 apparels each month Each employee makes 375 apparels in a week, 57 a day. Overall the whole factory makes 450,000 apparels in a month
TIME AND ACTION
ASSORTMENT PLAN
ASSORTMENT PLAN
SOCIAL MEDIA
WEB DESIGN
FASHION FOR YOU, ALSO FOR YOUR PET
WOOFYMEOW
THANK YOU for your attention
WORK CITED www.searates.com Global sourcing textbook https://www.cia.gov/library/publications/the-worldfactbook/geos/mx.html https://www.ukessays.com/essays/economics/pestle-analysis-onmexico-from-business-economics-perspective-economics-essay.php https://www.calibaja.com/