GUCCI IS GOING FUR-FREE FASM 400 PROF. KEVIN KNAUS
BY SABRINA HONG
GUCCI
Gucci was founded in 1921, by Guccio Gucci Headquarter in Florence, Italy Parent company- Kering number of location- 550+
A GAME-CHANGING MOVE GUCCI GOES FUR-FREE SPRING 2018 COLLECTION During 2017 Kering Talk at The London College of Fashion, the CEO Marco Bizarri announced that Gucci is joining the Fur Free Alliance, to ensure that the brand will stop all use of animal fur. Mink Coyote raccoon dog fox rabbit karakul other species specially bred or caught for fur
BEING SOCIALLY RESPONSIBLE
IS ONE OF GUCCI’S CORE VALUES, AND WE WILL CONTINUE TO STRIVE TO DO BETTER FOR THE ENVIRONMENT AND ANIMALS. WITH THE HELP OF HSUS AND LAV, GUCCI IS EXCITED TO TAKE THIS NEXT STEP AND HOPES IT WILL HELP INSPIRE INNOVATION AND RAISE AWARENESS, CHANGING THE LUXURY FASHION INDUSTRY FOR THE BETTER
CEO Marco Bizarri
PETA
People for the Ethical Treatment of Animals
WHAT WILL HAPPEN TO THE REMAINING FUR PRODUCT?
Gucci's remaining animal fur items will be sold at auction, with the proceeds going to Humane Society and Italian animal rights organization LAV.
OTHER LEADING FASHION BRANDS
The society noted that Armani, Hugo Boss, Yoox Net-a-Porter and Stella McCartney are fashion companies that already refuse to use fur in their clothing. We would not be surprised to see fellow members of Kering's portfolio joining them in the near future given the conglomerate's well-publicized commitment to sustainability.
Socially responsible
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Stays with Gucci's core values Reduce animals being killed for products
Remaining stock of fur products Consumers of Gucci who buys fur products Lamb, goat and alpaca will still be used
Will raise the popularity among certain consumers Raise the awareness More brands and retailer will be part of the program.
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Cause the loyal consumer to leave this brand Decrease the value of original fur products Challenges of luxury resale boutique
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RECOMMENDATION There are still some mink fur coats can be found on the website Stay with the core value Make sure this change stays in positive image Raise awareness, inspire more luxury fashion industry for better Increase product creativity in order to keep the customers
Q&A What do you think is the best way to deal with the remaining animal fur products? Do you think the fur-free product will be the next trend?
THANK YOU for your time!
BY SABRINA HONG
SOURCES http://www.harpersbazaar.com/fashion/designers/a12831795/gucci-fur-free/ https://fashionista.com/2017/10/gucci-stops-selling-animal-fur https://www.cnbc.com/2017/10/12/gucci-fur-ban-to-be-in-place-by-2018.html https://economictimes.indiatimes.com/magazines/panache/a-game-changing-movegucci-goes-fur-free/articleshow/61053643.cms