MARKETING STRATEGY PROJECT
WWW.ROKHE.COM
ROKHE_OFFICIAL
BY SABRINA HONG
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
01 ROKHE IS A NEW LINE OF CREW THAT RAISES THE VALUE OF ART AND BRINGS PEOPLE WHO ENJOY ART TO CREATE MEANINGFUL CREATIONS THROUGH ART COLLABORATIONS. IT IS A PLATFORM WHERE ALL THE CREATIVE PEOPLE MEET, WE PROVIDE ARTISTS AN OPPORTUNITY TO COMMUNICATE WITH THE WORLD THROUGH VARIOUS
INTRODUCTION
SOCIAL ACTIVITIES WITH ROKHE. ROKHE IS COMPOSED OF ILLUSTRATORS AND GRAPHIC DESIGNERS, IT IS AN ARTIST ENTERTAINMENT THAT OFFERS FASHION ITEMS, PRODUCTS, SERVES ARTIST MARKETING, AND EXHIBITION PLANNING.
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
02 OUR MISSION
OUR INCENTIVE IS TO PROMOTE THE YOUNG ARTIST RATHER THAN MAKING PROFIT. WE ARE BUILT TO WORK DIRECTLY WITH ALL OUR ARTISTS AND ENJOY A GENUINE COLLABORATION WITH THEM.Â
ROCKET LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
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OUR GOALS
EXCAVATE TALLENTED
COLLABORATE WITH
CREATE A PLATFORM
ARTIST
ARTIST TOGETHER WITH
WHERE ALL THE CREATIVE
ROKHE AS A TEAM
PEOPLE MEET,
TO MAKE A LASTING
COMMUNICATE WITH THE
MARK
WORLD
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
04 ARTIST: HEROK GRADUATED FROM KAYWON ART UNIVERSITY, HIS INTERESTS ARE PAINTING, PHOTOGRAPHY, GRAPHIC DESIGN. HE IS CURRENTLY ATTENDING SCAD ATLANTA IN THE UNITED STATES, MAJORING ILLUSTRATION.
HEROK KIM
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
THE INNERMOST SPCE SEASON1,EP1
PEOPLE HAVE THE MOST SECRET SPACE WITHIN THEMSELVES. IT IS COMPLETELY DISCONNECTED FROM THE OUTSIDE WORLD, BUT WE CAN ENTER THIS SPACE AT ANY TIME WE WISH AT THE MOST COMFORTABLE STATE WITHOUT ANYONE INTERFERING, REVEALING THE TRUE IDENTITY. EACH SECRET GREW UPON THEM AND ESTABLISHED A ROOM THAT I HAVE KEPT IN THIS HIDDEN SANCTUARY. I TRANSFORM THOSE SECRETS TO EACH CHARACTER, GIVING THEM IDENTITY, AND CHARACTERIZING THEM, AND SCULPTING THOSE CHARACTERS AND CONNECTING THEM AS A WHOLE. THEREFORE I CREATED A ROOM CALLED “THE INNERMOST SPACE” WITH THE THEME OF THE MOST SECRET SPACE. WE ARE TRAINED IN SOCIETY IN A WAY THAT NOBODY IS COMFORTABLE REVEALING THE TRUE SELF, BECAUSE WE ARE AFRAID TO BE THE OUTCAST.
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SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
THE DESIGN
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SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
THEÂ PRODUCT
2017 S/S
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SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
THEÂ PRODUCT
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SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
09 ROKHE_OFFICIAL -BRAND IDENTITY -ONE THEME AT A TIME -ALWAYS FOCUS ON THE ARTIST FRIST
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
10 STRENTH -CREATIVE SPACE FOR ARTIST -ART COLLABORATION -COMPARATIVELY NEW TO THE MARKET -MOTIVATION FOR YOUNG ARTIST
WEAKNESS -LACK OF BRAND AWARENESS -PRODUCT MIX -SPONSORSHIP -COMMUNICATION DIFFICULTIES WITH MANUFACTURING FACTORIES
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
11 TARGET MARKET -YOUNG INDIVIDUAL WHO APPRECIATE ART, -AGE FROM 20 TO 30 -THE COLLABORATING OR COLLABORATED ARTIST OF ROKHE
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
CONSUMER PROFILE
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JAY -ATTENDING AT PARSONS, MAJORING IN GRAPHIC AND MINORING IN PAINTING -READS ARTICLES IN BOF, GQ,WGSN -BASKETBALL, SKATEBOARDING, GRAFFITY -ICE AMERICANO -JAZZ,HIPHOP
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
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ROKHE FORUM IN KOREA 2018.07.21
CREATING A PLATFORM FOR CREATIVE STUDENTS WHO ARE ATTENDING HIGH SCHOOL. BUILDING A PORTFOLIO WHICH COULD BE BENEFICIAL WHEN THEY ARE APPLYING FOR UNIVERSITIES.Â
ROCKET LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
HOW DOES IT WORK
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SUPPORT BY THE TWO UNIVERSITY-KONKUK UNIVERSITY KOREA AND KAYWON UNIVERSITY OF ART & DESIGN. THE TOP 3 STUDENTS FROM THE COMPETITION WILL BE SELECTED, RECEIVE CERTIFICATE OF AWARD FROM ALL PARTIES. ALL THE PROCESS WILL BE RECORDED IN THE VIDEO AND PHOTOGRAPHED.
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
15 THE STUDENT WHO WON THE FIRST PLACE WILL GAIN FURTHER BENEFITS BY: 1. DESIGN WORK TO BE SHOWN ON THE COFFEE HOLDERÂ 2. PRINTED DESIGN ON PHYSICAL PRODUCTS SUCH AS: T-SHIRT, SOCKS, HOODIES, BAG, STICKERS, AND PHONE CASE 3. DESIGN WORK TO BE SHOWN ON A POSTER IN THE BUS STOP 4. RECEIVE CERTIFICATE OF AWARD FROM ALL PARTIES. (KAYWON UNIVERSITY, KONKUL UNIVERSITY, ROKHE)
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
16 POSTER PUBLICATION
SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2017
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ARTIST FORM
THANK YOU! HTTPS://WWW.ROKHE.COM/LOOK-BOOK