Okabashi x ikea

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IKEA x OKABASHI ᐧ SPEACIAL EVENT ᐧ FASM400 PROF.KEVIN

BY SABRINA, YEJI, JINNY, DIANNA


OKABASHI Family owned, founded in 1984. Operated in the United States Focusing on protection and support for the feet Entire footwear collection is made in America Factory and headquarters in Georgia

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IKEA Founded 1943; 74 years ago Ă„lmhult, Sweden Founder Ingvar Kamprad Headquarters Leiden, Netherlands A multinational group, headquartered in the Netherlands Designs and sells ready-to-assemble furniture, kitchen appliances and home accessories It has been the world's largest furniture retailer since at least 2008 Number of locations 400 (August 2017)

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WHY IKEA? THE FASHION WORLD IS OFFICIALLY OBSESSED WITH IKEA BAGS Designer (and Kanye West creative partner) Virgil Abloh is partnering with the Swedish furniture company to redesign its iconic tote.

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WE’RE IN A MOMENT WHERE IKEA IS TRANSCENDING, AND PEOPLE ARE BRINGING THIS ‘DO IT YOURSELF CULTURE’ TO THE BLUE BAG

Virgil Abloh, Kanya West’s longtime creative director and designer of the fashion label Off-White

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BALENCIAGA'S "IKEA-INSPIRED" TOTE BAG Designed by Demna Gvasalia. The two bags shared similarities: they were both large, blue shoppers, but they mainly made headlines for their differences. While IKEA’s original is made of polypropylene and will set you back only 99 cents, Balenciaga’s version is leather and costs $2,145. Ikea doesn't seem to mind. A company spokesperson told Today, "We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!"

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RESPONSE OF IKEA

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IS IKEA THE NEW STREETWEAR TREND BRAND OF THE SEASON?

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2017 NEW TREND: MAKING CLOTHES OUT OF IKEA BAGS

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OKABASHI

ENVIRONMENT AND ANIMAL FRIENDLY Closed-loop recycling Contain 15-25% recycled material Durable and built to last with strong Patented plastic blends that are machine washable and dishwasher safe Huge reduction in the carbon footprint 100% vegan-friendly Entire footwear line contains no animal skins or byproducts Not tested on animals

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IKEA'S

IWAY

THE IKEA WAY ON PURCHASING HOME FURNISHING PRODUCTS.

It is IKEA's code of conduct that specifies the minimum requirements concerning protection of the environment, working conditions, and child labour. IKEA products must be manufactured under acceptable working conditions by suppliers who take responsibility for the environment. The IKEA Group supports sustainable forestry and our long-term goal is to source all wood in the IKEA range from forests certified as responsibly managed. Aim to reduce IKEA's impact on the climate change. Bring the used product to the recycling station at your local IKEA store

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OKABASHI

4823 ROY CARLSON BLVD, BUFORD, GA 30518

IKEA

441 16th St NW, Atlanta, GA 30363


TIME AND ACTION

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EVENT PLACE WHY CATOR WOOLFORD GARDENS?

Nestled on 39acres of mature hardwood forest, Cator Woolford Gardens at the Frazer Center is located on one of the few remaining intact historic estates in Metropolitan Atlanta. These location features are consistent with the brand image and event purpose that pursues nature.

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PLACE

CATOR WOOLFORD GARDENS/ATRIUM ADDRESS: 1815 Ponce de Leon Avenue Northeast Atlanta, GA 30307 TEL: 404-377-3836 PARKING: Parking open lot on-site

AMENITIES Air Conditioned Fully Equipped Kitchen Handicapped Accessible Outdoor Function Area Outside Catering Allowed

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PLACE

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CATOR WOOLFORD ATRIUM/LATOUT

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PLACE OUTSIDE VIEW

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PLACE RENATAL INFORMATION

+ Event insurance fee $100 ( www.wedsafe.com) $500,000 bodily injury/ $200,000 property damage

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ABOUT $2,900 INTO THE NATURE


PLACE WHAT COMES WITH THE RENTAL? Security:2 Police officers are hired by CWG and are on site at every event, for the protection of guests, clients and staff. Site managers The 3,000foot indoor Atrium which includes vaulted ceiling, windows, chandeliers on dimmers, globe string lights, use of the restroom facilities and kitchen. Tables and chairs (150 white resin folding chairs/20 60 inch rounds tables)

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GIFT&BAG

RATTAN MATERIAL $3

+ Naturally renewable palm. + Eco-friendly wood material. + Rattan is a growing, US$4 billion per year. + Rattan harvesting and processing provide an alternative to logging timber in areas where forests are scarce. + It provides people with sustainable income.

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GIFT&BAG

1.BRACELET

ITEMS

2.LOGO STICKER

3.DESK CALENDAR

4.POTPOURRI

Our gifts based on usability, financial cost and brand promotion effect. TOTAL VALUE $11 X 50 = $550 SPECIAL EVENT

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BRACELET $2 A simple bracelet made of yarn is eco-friendly and not burdensome.

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PROJECT PROPOSAL


LOGO STICKER $1 Logo stickers are the most effective and easy way to promote ex) If people stick their stickers on their own things, they well naturally attract other people too.Â

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DESK CALENDAR $3 By introducing the brand calendar in 2018 and the coupons that can be used each month- promotion effect and sales promotion effect.Â

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POTPOURRI $2 Potpourri, natural fragrance that mixed natural dry plant and fragrant plant materials – reminding customers of the eco-friendly image that the brand pursues.

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CATERING

3 Cold Hors d’oeuvres/ $720

Server& Bartender(2hr)/ $775

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MENU

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PROPS

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HIRING

CATERING

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ASSISTANT

PHOTOGRAPHER

DESK CLERK

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QUALIFICATION ASSISTANT

Associate degree required, Customer service skills, Ability to multitask, Organizational skills, Ability to be a team player

$11 / hr

DESK CLECK

High school diploma/GED preferred, Bilingual a plus, Excellent oral and written communication skills, Friendly phone manner a must

$11 / hr

PHOTO GRAPHER

Artistic ability, Computer skills, Interpersonal skills, Attention to detail

$ 200

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RESPONSIBILITY ASSISTANT

DESK CLECK

PHOTO GRAPHER

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Interfaces with guests to ensure exceptional hospitality and service levels at events Maintains a professional, orderly and clean working environment and on-stage areas

Answer the phone at the front desk to respond to current and prospective guests’ needs, Greet walk-in guests and guests with reservations when they arrive at the front desk Communicate guests’ requests and complaints to the appropriate department

Communication with manager and subject, Arranging for photography, Preparing proof for approval

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GUEST LIST

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ATLANTA EXECUTIVES

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GUEST LIST ATLANTA INSTAGRAM INFLUENCERS

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GUEST LIST

CIARA PRINCESS HARRIS AMERICAN SINGER, SONGWRITER, RECORD PRODUCER, DANCER, MODEL AND ACTRESS

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USHER RAYMOND IV WAKA FLOCKA FLAME AMERICAN SINGER, AMERICAN RAPPER SONGWRITER, DANCER AND ACTOR

ATLANTA CELEBRITIES

RAURY DESHAWN TULLIS AMERICAN SINGER, SONGWRITER AND RAPPER

RAVEN-SYMONÉ AMERICAN ACTRESS, SINGER, SONGWRITER, TELEVISION PERSONALITY, AND PRODUCER

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MEDIA

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ADVERTISEMENT

ATLANTA MAGAZINE & NEWS

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MEDIA

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ADVERTISEMENT

SOCIALMEDIA

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PHOTO WALL


THANK YOU

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RESOURCES HTTP://WWW.IKEA.COM/US/EN/?CAMPAIGN=IKE-IKE053_BRANDED_GM_GOOGLE_SEARCH_BR_EXACT_MST&CID=A1:PS%7CA2:SE%7CA3: IKE-IKE053_BRANDED_GM_GOOGLE_SEARCH_BR_EXACT_MST%7CA4:IKEA%7CA5:EXACT% 7CA6:GOOGLE%7CA7:CQ%7CID:IKEA%20BRANDED%20GM%7CCC:915&C HTTP://WWW.IKEA.COM/MS/EN_JP/CUSTOMER_SERVICE/FAQ/HELP/ABOUT_IKEA /SOCIAL_ENVIRONMENT.HTML HTTPS://WWW.THESUN.CO.UK/LIVING/3509519/PEOPLE-ARE-MAKING-CLOTHESOUT-OF-IKEAS-BLUE-BAG/ HTTP://TIME.COM/4772650/IKEA-BAG-FASHION/ HTTP://WWW.FRAZERCENTER.ORG/INCLUSIVE-COMMUNITY/GARDENS/ HTTPS://ATLANTA.CURBED.COM/CELEBRITY-HOUSES-REAL-ESTATE HTTPS://WWW.BACKSTAGE.COM/NEWS/10-FAMOUS-ACTORS-FROM-ATLANTA/


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