2013 PROGRAM
OUR TEAM Executive Director/Producer: • Duane Ram Creative Director/Co-Producer: • Will Rodriguez Public Relations: • Maria Serquen Editor-InChief • Bridgett Rex Public Relations Assistants: • Alexis Diaz • Adrian Reyna • Jonathan Young Talent Coordinators: • David Alcarez • Savannah Rodriguez • Simone Vianna Fashion Stylist: • Karri Grant HR Manager: • Zina Malhotra Creative Consultants: • KR Professionals Staging/Construction: • Matt Weber • Colin Thompson
Lead Hair Stylist: • Missy O’Daniel
Production Interns: • Katie Beveridge • Kate Dillon • Brittiny Gonzalez • Rebecca Park • Amber Arnold • Amy Voong • Ariana Loza • Kayla Carriker • Mary Gitiha • Rachel Lloyd • Michelle Waugh • Tamika Bellamy • Erin Wakabayashi • Emily West • Jaclyn Andrade • Emily Tang • Melissa Salviejo • Ashley Harris • Bianca Webb • Jazmyn Robinson • Rosalind McGowan • Kimberly Hughes
Key Hair Stylists: • Sui Crusett • Lisa Kraft • Gina Gaddi • Andrea Champion • Laura Becker • Niki Thomas • Shainein Shahaie • Kim Van Dyke • Ichelle Montoya • Alex Pappas • Joley Halby • Patrick Ludlow • Angie Jarrett • Renee Kelley Lead Makeup Artist: • Jasmine Cardenas
Flower Arrangements: • Jackie’s Flowers Campaign Photographer: • Ryuuzaki Julio & Taelin Event Photographer: • Igor Kondrya
Key Makeup Artists: • Sydney Le • Beela Shaikh • Selena Navarette • Veronica Gersalia • Jen Siqueiros • Brooke Barker • Juliane Dugan • Noelle • Andria • Jen & Sam (Spotlight)
Event Videographer: • Pavel Pschichenko
ON THE COVER Photographer: Ryuuzaki Julio & Taelin Creative Direction: Will Rodriguez Model: Bethany Pifer Fashion Stylist: Karri Grant
Hair: Missy O’Daniel (Allure Salon) Makeup Artist: Beela Shaikh
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JUNIOR LEAGUE OF SACRAMENTO
The Junior League of Sacramento (JLS) came into existence through the efforts of a group of women working together to better the community in which they lived. Founded in 1942 and now in its 70th year, the JLS offers a unique and powerful way to make a difference in our community; supporting and training its members to become effective community leaders. In addition to providing regular training and volunteer opportunities, the JLS has established or co-established prominent area institutions including the Sacramento Children’s Receiving Home, the Crisis Nursery, Sacramento Region Community Foundation, Sacramento Children’s Museum, Fairytale Town, and most recently, its partnership with the Sacramento Public Library’s Read & Feed Garden. These legacies are a testament to the lasting impact the JLS has in Sacramento. Sacramento Fashion Week has admired the Junior League for their commitment to develop the potential of women, and to improve the community through the effective action and leadership of trained volunteers. It is because of this vision that SACFW choose the Junior League as the beneficiary for the 2013 year, because it aligned with the goal to develop the future leaders and young professionals in the fashion industry through Sacramento Fashion Week’s core team and the internship program.
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FASHION FORUM & WORKSHOPS FASHION FORUM A forum featuring six industry professionals, each brining different perspectives and knowledge in their fields of expertise, to educate students and members of the community about different career fields within the fashion. Forum Speakers: Naima Mora (America’s Next Top Model Cycle 4 Winner), Amber T. Wister (The Stylist Online), Amber Collins (Talent Agent at Cast Images), Gerry Simpson (Former Instructor & Runway Choreographer of LA Fashion Week), Ester Amato (Instructor of Fashion Design & Merchandising at IADT), Uduak Oduok (Fashion Industry Lawyer) Hosted by: Tracy Saville (Possibility Media Group)
MODEL BOOTCAMP A model training workshop open to the all member of the community and aspiring models. The workshops will teach basic model techniques including photography, runway, and posing techniques. Directed By: Gerry Simpson, Former Instructor & Runway Choreographer of LA Fashion Week Special Guest: Naima Mora (America’s Next Top Model Cycle 4 Winner)
SOCIAL GONE VOGUE Social Media Club Sacramento hosts an interactive panel, stand-out representatives from all fashion walks of life will share how they utilize social media, highlighting lessons learned in strategy, best practices and much more. Workshop Speakers: Kari Shipman (Creative Director Juniper James, @juniperjames), Tienlyn Jacobson (Fashion Editor & Stylist, SayHelloMax, @sayhellomax), Abraham Sanchez (Owner, Article Consignment Boutique, @ArticleConsignment), Christina Gunn (Chief Marketing Officer, Brandmetta, @brandmetta) Moderator: Julie Berge (Senior Public Relations Specialist, VSP Vision Care, @JulieBerge)
HAIR & MAKEUP WORKSHOP Allure Salon & Spa hosts an exclusive workshop on hair and makeup trends for 2013. The workshop consists of color theory and includes a complimentary hair and makeup consulation by the Allure staff. Hosted By: Allure Salon & Spa
FASHION ON FILM
PRESENTED BY THE CALIFORNIA FILM FOUNDATION
FASHION HITS THE SILVER SCREEN Presented by the California Film Foundation as an official part of Sacramento Fashion Week. Sacramento’s Glam Squad plus Cinema Royalty converge for this one-of-a-kind art spectacular. See fashion as you’ve never seen it before in this multi-faceted cinema event. Fashion On Film, highlights fashion talent through the lens of cinema and invites fans of both disciplines to appreciate regional artists in a never before seen way. This collaboration will showcase local film shorts, depicting fashion and music industries.
ABOUT THE CALIFORNIA FILM FOUNDATION: In 1993 a group of Sacramento based writers and filmmakers had a vision to create an organization that would support the professional development of its members and establish the region as the capital of California’s independent cinema movement. CFF became the first film support organization in the capital, and remains the only organization in Sacramento dedicated to engaging both its members and the general public in a lifelong, understanding of film and film culture.
BOUTIQUE SHOW & SHOP ARTICLE CONSIGNMENT BOUTIQUE Phone: (916)316-5772 Location: 5704 Elvas Avenue, Sacramento, CA 95819 www.articleconsignment.com
AQUAMARINE JEWELERS Phone: (916) 483-5474 Location: 2628 Marconi Ave, Mueller Corner Shopping Center, Sacramento, CA 95821 www.aquamarinejewelers.com
FELICIA STRATI Phone: (916) 448-5313 Location: 1901 Capitol Ave, Sacramento, CA 95811 www.feliciastrati.com
FRENCH CUFF CONSIGNMENT Sacramento Boutique: 2527 J Street, Sacramento, CA 95816 Phone: (916) 442-3724 Davis Boutique: 130 G Street, Davis, CA 95616 Phone: (530) 756-3724 www.frenchcuffbtq.com
MADE TO FIT COUTURE Phone: 916.230.9165 Location: 8201 Carriage Oaks Way, Antelope, CA 95843 www.mtfcouture.com
TRUMPETTE Phone: (916) 851-0000 Location: 2020 I Street, Sacramento, CA 95811 www.trumpette.com
VIOLET MUSE Phone: (916)481-MUSE (6873) Location: 2600 Fair Oaks Blvd Suite 113, Sacramento, CA 95864 www.violetmuse.com
FRIDAY DESIGNER COLLECTION SHOWCASE MONICA BUO At the age of 13, Monica Buo’s grandma began teaching Buo the basics of sewing. Ever since this introduction to sewing Buo’s heart was forever set on doing something in design. Buo-tiful Designs’s aesthetic in both street wear and special occasion, is feminine and fun. This season’s collection is filled with street wear items that incorporate denim and African prints. Since her grandmother’s passing, design has become more special and important to Buo. www.facebook.com/monica.buo.98
REBECCA CAHUA Rebecca Cahua recently graduated from San Francisco State University with a degree in apparel design and merchandising. Cahua’s 2013 collection is full of chic versatile pieces that can be worn either day or night. The latest collection incorporates leather giving it a rocker-rebel look while on the other hand she also incorporates sequins for the flashy feminine women. All fabrics used are always of quality and most importantly, each garment is sewn with the intent that the wearer themselves can accomplish any goal they personally set. Cahua’s designs are meant to inspire and she can’t wait to share her designs with you. www.beccabyrebecca.com
BRITBOY FASHIONS Britboy Fashions specializes in making “fun, quirky and sexy fashions”. Founder Brian Terry, originally from England, has a diverse background. He has been an aerospace engineer, actor and photographer allowing his diverse set of experiences to inform his creative and atypical style. The always-witty Britboy Fashions lines can be found in various stores and countless runways throughout the United States. BritBoy Fashions is so excited about their latest fashion line for men F.R.E.D coming soon later this year. Britboy Fashions creates both casual and evening wear clothing for both men and women! www.fred-dotcom.com
MAISHA BAHATI Designer and owner Maisha Bahati is a Sacramento, CA-based designer focusing on styles for women of many ages and lifestyles. Founded in 2008, Maisha Bahati is best described as both a contemporary and timeless women’s clothing line. Maisha Bahati is currently retailing in high-end boutiques and purchased through custom, made to order deliveries direct from the designer. The current Masihi Bahati line includes dresses and jumpsuits made of silks and high-quality jersey knits. All are specially cut and draped to flatter a variety of body shapes and sizes. The cuts used embody simplistic silhouette designs using solid and monochromatic colors. Bold prints are also integrated making a fantastic visual display. www.maishabahati.com
RAMPANT With a long background in business and retail management, Jason Powers found his passion for design somewhat late and used this first experience as a way of testing his ability. Rampant has two faces: the first is editorial, where they explore new concepts and ideas and the second being readyto-wear clothing. He coined this dynamic “mainstream with a mohawk”. The current line explores what people might be wearing after a major atmospheric change, post December 2012 and therefore have added “protection from the elements” as this collections theme. www.rampantfashion.com
NIV ELLIOT Joanna Durkee is a local designer who divides her time between studying design at American River College, maintaining a personal fashion blog, and creating her eponymous line of clothing and accessories. Durkee takes inspiration for her designs from many areas including historical periods, sports, plants, light, atmospheres, and cultures. Durkee translates her inspirations into feminine looks juxtaposed with hard lines, bold accessories, atmospherical colors and textures. Durkee sells her most popular items on Etsy and blogs about her projects in her personal style site Niviarsiaq. blogspot.com. Through her clothing line, Durkee’s goal is for women to feel comfortable and confident in their bodies in outfits that are unique and eye-catching. niviarsiaq.blogspot.com
KINGSTRIBE BY SAMUEL PARKINSON Samuel Parkinson is a graduate of Fashion Design and Marketing with a Bachelor of Fine Arts from the International Academy of Design Technology. Parkinson is an expert in using both industrial and home surgers, button hollers and single-needle sewing machines. His excellence with concept design, pattern drafting and product management are evident in every piece of clothing KingsTribe produces. The latest KingsTribe collection is urban with a light hint of tribal patterns. www.kingstribeclothing.com
NELLI ROSH Nelli Rosh is both a fashion designer and photo stylist from Europe who currently resides in Sacramento. Rosh graduated from International Academy of Design and Technology. She now does collaborative work with the famous design studio Cool Style. She consults her clients on individual orders for special events. Nelli’s approach and philosophies regarding fashion is both fresh and modern. Her ever present passion is to introduce her vision of how a woman’s soul lives in their dresses. Her pieces are much like the elegant designer herself: whimsical and delicate. Her aesthetic lends itself well to a romantic night out or to the red carpet. www.nellirosh.com
GET MORE DESIGNER INFORMATION AND PHOTOS ONLINE AT SACFASHIONWEEK.COM
SATURDAY DESIGNER COLLECTION SHOWCASE YENNIE ZHOU Yennie Zhou believes art exists in various forms and that it can be captured within societies’ most used artistic canvas: fashion. Zhou began her higher education studies in the field of architectural engineering. It is therefore no surprise that Zhou’s clothing is constructed with an expert sense of structure. Zhou is known for her meticulous use of textures and patterns. While the cuts she uses are exquisite, it is the use of textures that really makes a piece a “Yennie Zhou”. Zhou offers casual clothing that could easily be worn to a coffee shop or a elegant date night at the ballet. www.facebook.com/echoinwinter
KARISA GOLD COLLECTION Karisa Gold is graduate from the International Academy of Design and Technology with a B.F.A. in Fashion Design and Marketing. While one of her great passions is working in PR, her devotion to design remains constant. “Design in general is the ultimate creative expression for me. However, I have the deepest fondness for designing evening wear.” Gold’s design aesthetic is best described as both feminine and romantic I like to find inspiration in finding the happy medium between dichotomies to create a fusion of contrast and harmony while producing the highest quality work. karisagold.wix.com
DOTTIE CHARLES CO. Tawnya Jackson grew up in Pasedina, California. Established in 2011, Dottie Charles Co; is inspired from both the diverse styles of her late grandmother Dottie Beverly and the sharp and crisp look from her father Charles Jackson. Additionally, Jackson was also inspired by her sister’s styles. It is these influences that are the foundation of direction in her everyday designs. Inspired by Pop Culture, the past is brought back to life to her latest collection. It’s through color and detail that she provides a modern look that she has dubbed as “Urban Chic”. www.dottiecharles.com
FELIX RODIONOV Felix Rodionov’s passion for art began when was he was young. He had always highly admired his father’s artistic talents. When he reached high school, he realized that his art of choice was designing clothing. He felt he could use his creativity the fullest through design and began to thrive. Fast forwarding to the present, Rodionov is now sold in both stores and at his workshop. Felix Rodionov primarily makes jackets vests and coats. Depending on a customer’s taste they cater to those after the casual look or the glamorous look. Felix Rodionov’s biggest desire is to create clothing that are both comfortable and flattering with the ultimate goal of ensuring each client and customer is both satisfied and happy walking out the door. www.felixrodionov.com.ua
R. DOUGLAS Ryan Hammonds initiated R. Douglas Custom Clothier in 2003 with a passion to reintroduce the concept of custom tailoring. The success of R. Douglas stems from his vision to offer exceptional hand-tailored garments at very affordable pricing. In fact, many clients have observed that R. Douglas garments are priced competitively with local department stores. With a background in fashion design, Ryan serves as an image specialist and incorporates beneficial design elements in his garments. His team of elite tailors offer 30 years tailoring experience to deliver handmade garments with superior quality and workmanship. A refined and highly effective manufacturing process allows garments to be delivered in a timely manner. www.rdouglas.net
LOVE BY JANELLE CARDENAS Born in Honolulu, Hawaii and raised in Sacramento, California. Timeless icons like Marilyn Monroe, Audrey Hepburn, and Twiggy are the inspiration behind the Love by Janelle Cardenas design collection. Janelle Cardenas’s collection has been dubbed as “Old Hollywood glam with a touch of funk and intensity.” Glam and funk are seen through the creation of Janelle’s classic lines combined with feminine fabrics, texture, and contrast. Lush satin, prints, and vivid colors matched with clean line glamour are all signature elements of Love by Janelle Cardenas. www.lovebyjc.com
NOLAN KOURI Nolan Kouri’s designer Michael Kouri is a native of Sacramento, California. Inspired by Project Runway he purchased a sewing machine and since then he and his sewing machine have been inseparable. Established in 20008 Nolan Kouri continues to evolve from season to season. Nolan Kouri predominantly creates women’s wear and evening wear but has expanded to both menswear and accessories as well. A product of the American River College fashion program, Nolan Kouri has shown on the runways in New York, Los Angeles, Denver, San Francisco, and Sacramento. For the upcoming Spring 2013 show at SACFW 13, Nolan Kouri will be showing a collection inspired by the glamorous 1940’s film noir actress Veronica Lake that will assuredly be his finest collection yet. www.nolankouri.com
VASILY VEIN Vasily Vein is a founder of Vasily Vein Art Design and a graduate of the Institute of Art in Krasnoyarsk, Russia. While living in Moscow, Vein created stage images for Russion rock and pop stars such as LINDA and T.A.T.U. Additionally, Vein’s designs have appeared in several big-name magazines such as Marie Claire and Playboy. One recent highlight of Vein’s fashion porfolio was his part in creating a piece for a major charity event hosted by the former presidents of Ukraine and the U.S. Vasily Vein now resides in Sausalito, California, where he frequently participates in many Bay Area and Sacramento fashion shows. www.vasilyvein.com
GET MORE DESIGNER INFORMATION AND PHOTOS ONLINE AT SACFASHIONWEEK.COM
OFFICIAL PERFORMERS OF THE VIP GALA RECEPTION Watch The Suspenders perform LIVE at the VIP Gala Reception on Friday & Saturday at The Citizen Hotel after the designer showcases.
EVENT SPONSORS
Official workspace of the SAC Fashion Week 2013 team
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