Model: Brianna Olenslager Photographer: Tim Engle Stylist: Simone Vianna Rowena & Takashi Salon - Hair: Rowena Hiraga Makeup: Maggie Thach
In service to Sacramento Sacramento is an evolving city. Like the flow of the river it is based on, new businesses come in to fill empty buildings, and streets are paved and repaved. While the city of Sacramento is always changing, one thing will remain consistent: a glamorous Sacramento Fashion Week in February. This year promises to reel in the best of the best out of the local pool of talent and send them down the runway river to our invited guests. Also, as in previous years, Sacramento Fashion Week is honored to partner with Make-A-Wish Foundation速 of Sacramento and Northeastern California in raising funds for children with life-threatening diseases. So stick along for the ride; Sacramento Fashion Week is the premier fashion event of Northern California.
ON THE COVER Model: Alesya Corsetti Photographer: Tim Engle Creative Direction: Will Rodriguez Dress: Vasily Vein Stylist: Simone Vianna
Rowena & Takashi Salon Hair: Rowena Hiraga Makeup Artist: Maggie Thach
Granting Wishes Through Fashion This year Magnum Opus will be producing Sacramento Fashion Week 2012 to benefit the Make-A-Wish Foundation速 of Sacramento & Northeastern California. The Make-A-Wish Foundation速 of Sacramento & Northeastern California is a non-profit organization commited to helping children with life-threatening medical conditions by making their dreams come true. The Foundation now grants a wish to a sick child every 40 minutes. http://sacnortheast.wish.org
OUR TEAM Now in its sixth year of production, Sacramento Fashion Week has consistently worked to recruit some of the area’s best talent to collaborate on the production of this event. We work closely with local area colleges to provide real world opportunities for students seeking a career in fashion design, merchandising, public relations, creative design, photography, videography, event coordination, staging and lighting, modeling, advertising, journalism, and many more. As the event continues to grow in scale and awareness, we continue to expand our team and outreach.
Executive Director/Producer: • Duane Ram
Consulting Stylist: • Simone Vianna
Creative Director/Co-Producer: • Will Rodriguez
PR/Marketing Interns: • Amara Carey • Arlyne Rocha • Claire Calvi • Courtney Brown • Danielle Martin • Kimberly Christophersen • Lindsay Larson • Nashay Bouie • Nicole Williams • Raquel Sampognaro • Stephanie Eckart • Victoria Khan • Kevin Caravalho • Tom Huong Tran
Business Relations: • Dianna Novela Talent Relations: • Savannah Rodriguez • David Alcarez Public Relations: • Maria Serquen • Stacey Saelee Media Relations: • Sarah Carballo Social Media Manager: • Aman Dhaliwal Editor-In-Chief: • Bridgétt Rex Motion Graphics Designer: • Jason Rico Graphic Design Intern: • Sara Ambrahamyan
Contributing Blog Writers: • Nashay Bouie • Jennifer Richardson • Arlyne Rocha • Victoria Khan • Kimberly Christophersen • Danielle Martin • Amara Carey • Paris Ryan
OUR PARTNERS Caren Templet
Mentoring the designers to formulate their collections to a higher standard is premiere designer, Caren Templet. Caren Templet’s clothing is recognized for modern sophistication and creativity. As founder and lead designer, Templet is committed to pursuing her passion and dedication to delivering beautiful, yet practical, clothing to her customers. (carentemplet.com)
Rowena & Takashi Salon
Rowena & Takashi, one of Sacramento’s leading salons, will be transforming the look of the models, on and off the runway. Established in 1999, Rowena & Takashi Incorporated was founded by Rowena and Takashi Hiraga who fell in love with the people and nature in Sacramento while searching for their permanent home in Northern California. (rowenaandtakashi.com)
The Stylist Online
Bringing in the latest fashion styles to each promotional shoot is fashion stylist Simone Vianna, from The Stylist Online. A national network of personal stylists dedicated to bringing personalized heroic fashion finds to individuals. (thestylistonline.com)
Bang! Bang! Art Studio
Injecting a little art and aesthetic to this year’s runway, VIP lounge and special events. Established 2004 by artist/designer, Colin Thompson, Bang! Bang! merges raw materials with a touch of loud color to classic timeless furniture. (OkBangBang.com)
Tim Engle Photography
Tim Engle has joined the team as the official photographer of Sacramento Fashion Week. You’ll see his work all over town on the promotional posters, flyers and other event visuals. “I am very fortunate to be able to work in the field I love. For me, photography consistently provides new challenges and rewards.” (englephoto.com)
Kondrya Photography
Capturing Sacramento Fashion Week’s many events including the two showcases. With a strong passion for fashion and photography, Igor Kondrya strives to find uinque opportunties through photography and challenges himself not to shoot the same shot twice. (kondryaphotography.smugmug.com)
EVENT SPONSORS Sacramento Fashion Week 2012 is made possible through the generous contributions and endorsements of the following businesses. We would like to think everyone for being a part of this great event!
Advantage Presentations
Classic Party Rentals
The Stylist Online
LaTavola Fine Linen Rentals
Sacramento Plastic Surgery Center
Advanced H20
Midtown Business Association
Yelp
Capital City Signs
Vera Creative Studios
JW Cosmetics
Ruhstaller Beer
Cast Images Talent Agency
Primo Bar
International Academy of Design Technology
Sacramento International Film Festival
Student Fashion Association (Sac State)
Broadacre Coffee
Blue Prynt Bar & Grill
Icing On The Cake
Lounge ON20
Sakhon Designs
Mayahuel Tequila Museo
BIA Cordon Bleu
MIX Downtown
A Berry Speical Event
Trey B Cakes
Tuxedo Den
BayFashion Magazine
Sacramento Opera
GoGirl Energy Drinks
Pavlo Films
GIFT BAG & RAFFLE SPONSORS Trumpette
Pho Dynasty
Morris Terry Apparel - MTX
Vera Bradley
Davines
The Town & Country Living Management Co.
Colorescience Pro
Stephens Service Center
Italy
Ken Toft, MD
ProFlowers
John P. Hansen, DDS
Napa Sonoma Valley Vineyard
Bassil Kamas
Joli Nail Spa
Chocolate Architect
Miabella Gelato
WORKSHOPS Model Bootcamp A model training workshop open to the all member of the community and aspiring models. The workshops will teach basic model techniques including photography, runway, and posing techniques. Directed By: Gerry Simpson, Former Instructor & Runway Choreographer of LA Fashion Week
The Stylist Online: Body Type Workshop A styling workshop open to the all member of the community, lecturing on personal styling basics. The workshop will lecture about dressing for different body types and tips on personal accessory selections using the latest styles for Spring 2012. Directed By: Simone Vianna, Consulting Stylist for Sacramento Fashion Week & Stylist from the Stylist Online
Hair & Makeup Suitabilty Rowena & Takashi Salon host an exclusive workshop on hair and makeup suitability that explores the relationship between the various factors that contribute to the right look based on a person’s physical characteristics. Directed By: Rowena Hiraga & Maggie Thach, Rowena & Takashi Salon
Fashion Forum A forum featuring eight industry professionals, each brining different perspectives and knowledge in their fields of expertise, to educate students and members of the community about different career fields within the fashion. Forum Speakers: Caren Templet (Designer), Hasti Kashfia (Celebrity Stylist & Editor at MODE Bay Area), Amber Collins (Talent Agent at Cast Images), Felicia Strati (Boutique Owner), Minjeong Kang (Apparel & Marketing Design Professor at CSU Sacramento), Gerry Simpson (Former Instructor & Runway Choreographer of LA Fashion Week), Sarah Kruetz (Stylist from Our Wedding Magazine), Ester Amato (Instructor of Fashion Design & Merchandising at IADT) Hosted by: Maria Luna (Model & Activist for the Dream Act), Mike Osborn (Comedian & Emcee for the Sacramento River Cats)
FRIDAY SHOWCASE Left-to-Right: Joycelynn Brown, ZuBauen, Casey Sue, Janelle Cardenas, Nelli Rosh, Michael J. Lopez, Gina Kim. (Not pictured: Dee Aguilar)
Casey Sue Casey Sue Douglass was born and raised in Eureka, California among the beautiful redwoods and some of the finest outdoor landscapes California has to offer. She is continually motivated to succeed while soaking up all that life has to offer. Casey Sue’s latest collection blends fabrics and prints that remind her of her roots in Humboldt County with colors that evoke the retro eighties in a sleek and shapely design.
Dee Aguilar When you think Dee, think dazzling. Dee Aguilar‘s radiant Spring/Summer 2012 collection is a marvelous medley of shocking pink, electric blue and eye-catching purple. Aguilar’s collections are a fun fusion of 80’s glam and tropical glamour. Not only are Aguilar’s clothes rich in color and animal prints, but they also boast fantastic floral patterns and fabulous form fitting designs. Dee knows any wearer is “bound to look bold and beautiful”.
Gina Kim Gina Kim is the inspiration behind independent clothing company Foreign Made Threads. She uses her love for music and hip-hop culture by infusing it into the very fabric behind both her cut and sewing lines. Her concentration on comfort and lifestyle, paired with her keen eye for detail, create a harmony that blends the lines between art, music and fashion. Often times quoting her motto and brand slogan, “everything is everything” Gina Kim ignores trends and simply focuses on making good clothing.
LOVE by Janelle Cardenas Inspired by icons like Marilyn Monroe, Audrey Hepburn, and Twiggy you can expect Love by Janelle Cardenas designs to inspire you. Lush satin, prints, and vivid colors matched with clean line glamour are Love signatures. Love has been dubbed as “Old Hollywood glam with a touch of funk and intensity.” Cardenas’s goal is to create designs that compliment the uniqueness of every woman. Love by Janelle Cardenas is her developing vision of a line that embraces a classy lady’s quirkiness.
Joycelynn Brown Kennie’s Doll was created by Joycelynn Brown, a self taught designer and former model. Brown, who named the line for her daughter, is currently a full time Public Relations student at Sacramento State. Kennie’s Doll was created to offer women beautiful staples that can be worn for years to come, rather than the throw away fashions of today. Her Spring 2012 Collection features soft chiffon in shades of cornflower blue, mustard and apple green. So, be a doll… Kennie’s Doll.
Michael J. Lopez Michael Lopez was born and raised in Sacramento. Growing up adjacent to downtown, Lopez has become an expert in the fast past living that is downtown but Lopez also knows how to stop and enjoy the little things. This strength is translated through his garments. While his clothing is “cutting-edge” it is also created with careful attention to detail. He has become an established Sacramento designer and friend to local shop owners and stylists.
Nelli Rosh Nelli Rosh is both an innovative and passionate fashion designer who currently resides in Sacramento. Rosh graduated from the International Academy of Design & Technology. While Rosh is an extremely versatile designer, Rosh’s forte is creating unique and daring haute couture evening wear. Rosh strategically combines unique materials creative color combinations.
ZuBauen by Amanda Chan Amanda Chan’s new line is ZuBauen, named after the German word “to build up”. Every piece in her unique series can be exhibited as sculpture or on the moving body. Amanda chooses fashion as her format to tell stories about personal and universal experiences. Each part of her collection is an observation of people and their different environments. ZuBauen consists of clothing that is not governed by season or trend, but personal and global issues that affect us all.
GET MORE DESIGNER INFORMATION AND PHOTOS ONLINE AT SACFASHIONWEEK.COM
SATURDAY SHOWCASE Left-to-Right: Dolene Simmalavong, Saul Latvanen, Vasily Vein, PLDM, Natalie Minori Sconce, Julian Gutierrez, Yennie Zhou
DOLZENROK Dolene Simmalavong, 21, is a self-taught clothing designer from San Jose, CA, who has taken inspiration from the major urban cities of Los Angeles and NYC and incorporated these style elements into her latest collections. Simmalavong’s clothing brand DOLZENROK is a masterly synthesis of street fashion and high fashion. This new and inventive line was created not only to reach out to women who are trendy, fearless, and confident; but also to embody the captivating personalities that we all possess.
Julian Gutierrez Julian Gutierrez, a current student at FIDM, creates his clothing with a unique approach; his garments and accessories are deeply influenced by his fears and personal flaws. Always the inventive designer, Gutierrez notes, “I am inspired by what others may find disgusting and ugly.” Guitierrez’s imagination really begins stirring when he is confronted by things that might seem unsettling to the rest of us. This unique style of design shows in his accessories and clothing, designed for those who “confidently live outside the norm”.
Natalie Minori Sconce After experimenting as both a model and clothes designer in high school, Natalie Minori Sconce decided to become an independent designer, a role she has performed well over the last six years. In 2007, she had the privilege of showcasing one of her designs at San Francisco Fashion Week as part of the “emerging stars collection”. Since then, she has shown three more collections and now serves as a fashion instructor and mentor at San Joaquin Delta College, where she founded the fashion program.
PLDM PLDM was formed in early 2010 to create quality products, which represent a lifestyle inspired by subcultures of music, skate, fashion, and art. This devotion to these communities has reaped incredible rewards, such as the great opportunity to have skater Matt Jordan wear a pair of their Chino pants in the upcoming February issue of new skate magazine Incognito . With all the experience that makes them who they are, they look forward to presenting their high-end, original, and developed style at Sacramento Fashion Week.
Saul Latvanen Saul Ramirez (Latvanen) was born in Michoacan, Mexico to a professional seamstress, and his family connection to clothing quickly grew into a love for the process of making new garments. With a unique sense of design and fashion developed with the help of his mother, Saul now works with his aunt in a boutique called Novedades Cazares. Though he has worked there successfully for two years, his strong passion for design has fueled a desire to pursue a degree in fashion at Sacramento City and American River College.
Vasily Vein Vasily Vein is a founder of Vasily Vein Art Design and a graduate of the Institute of Art in Krasnoyarsk, Russia. While living in Moscow, Vein created stage images for Russian rock and pop stars such as LINDA and T.A.T.U. Additionally, Vein’s designs have appeared in various big name magazines such as Marie Claire, Playboy, and BAYFashion. One recent highlight of Vein’s fashion designs was his part in creating a piece for a major charity event hosted by the former presidents of Ukraine and the U.S. Vasily Vein now currently resides in Sausalito, California, where he has participated in many Bay Area and Sacramento fashion shows.
Yennie Zhou The Y Couture, Zhou Dynasty Collection was designed based on the inspirations that come from nature. Yennie Zhou believes art exists in various forms and mediums, and can be captured within societies’ most used artistic canvas: fashion. Yennie began her higher education studies in the architectural engineering field. It is therefore no surprise that Zhou’s clothing is constructed with a expert sense of structure.
Special thanks to Renaissance Fine Consignment Corporation (renaissancecorp.com) and Legacy Boutique (2418 K Street, Sacramento)
GET MORE DESIGNER INFORMATION AND PHOTOS ONLINE AT SACFASHIONWEEK.COM