WELCOME TO SACRAMENTO PARENT
Dear Advertiser, Sacramento Parent is 23 this year! We’re delighted to continue as the largest and longest running locally-owned parenting publication in Northern California. Still, we are ever grateful to loyal readers and advertisers. Nearly half our advertisers have been with us five years or longer, and that speaks for itself. Browse our media kit to find the tools you need to meet business goals and get the most reach in the local family market. The opportunities are numerous and exciting with our full portfolio of print and online resources! Our web, e-newsletter and social media platforms are continuing to grow at a steady pace and we know it’s important to build relationships with readers and provide immediate value to keep them coming back. With an audited readership of over 112,000 we are dedicated to providing fresh content that appeals to today’s busy parents. Our goal is to continue to make parenting a little easier with expert tips, by offering places to go for what they need, sharing stories they can relate to and by providing the largest calendar of local family-friendly events in the area. It’s hard to spread the word, but we’re here to give you a hand. We’ve been helping local businesses for years–let us know how we can help you, too! Looking forward to the opportunity to work with you! Warmly, —the Sac Parent team meet the staff
position
direct line
drop us a note
Lindsay Trenz
advertising
530.889.6178
lindsay@sacramentoparent.com
Raychell Sarcomo
advertising
530.889.6175
raychell@sacramentoparent.com
Jennifer Caldwell
advertising
530.889.6176
jennifer@sacramentoparent.com
Shelly Bokman
billing questions
530-889-6187
shelly@sacramentoparent.com
Shannon Smith
editor
530-889-6177
shannon@sacramentoparent.com
www.sacramentoparent.com | 530.888.0573 Follow us >>> Facebook.com/SacramentoParent & Twitter.com/SacParentMag
AWARD WINNING EDITORIAL + DESIGN
We care about producing a high quality family-friendly resource for local parents, and it shows. Sacramento Parent is an award-winning magazine, including a prestigious Gold Award for General Excellence given by the Parenting Media Association (PMA). Our editorial is brought to life by smart, dedicated writers. We are proud to bring you content ranging from large scale parenting concerns to local features. Our readers expect top-notch stories that they can relate to. Our editorial calendar serves as a general guide to drive relevant, consistent and organized content. Advertisers refer to our editorial calendar to target their specific market and writers use it to pitch ideas for timely placement. We also bring readers a variety of rotating monthly columns, like next door, fun finds, crafty, humor me, go play and more! Plus, our super popular calendar of Sac area family events. After 23 years, we are honored to continue to bring you exciting articles on what we do best—making parenting a little easier!
advertising highlights January February March April May June July August September October November December
private school, winter activities public, charter, homeschool, dental health, camps childcare, preschool, camps, spring events overnight camps, babies + pregnancy, living green day camps, moms, swim party, dads, summer events education + enrichment, arts back-to-school, pets afterschool activities foster care, tutoring, fall festivals and activities adoption, culture, holiday + seasonal happenings health + wellness, resolutions
annual publication and events January April
Annual Source Book, your resource guide with who to call, where to go and what to do around town Babies + Bumps, the area’s biggest celebration of babies, mothers and young families | 2016 Cover Kid Search
www.sacramentoparent.com | 530.888.0573 Have an article idea? Visit our website for editorial submission guidelines.
PRINT RATES + PRODUCTION
With over 112,000 readers each month, Sacramento Parent delivers the most cost-effective print production advertising in the area. We’ve captured readers with crisp images, award-winning design and engaging editorial since 1992. *RATES full page
12X $1650
6X $1750
3X $1885
1X $2050
AD SIZES (width x height) 7.2” x 9.9” without bleed 8.875” x 11.375” (with bleed) 8.375” x 10.875” (trim size) 7.875” x 10.375” (live image) Vertical: 5.13” x 9.88” Horizontal: 7.75” x 6.5”
2/3
$1135
$1340
$1545
$1750
1/2
$865
$980
$1055
$1135
Vertical: 3.67” x 9.9” Horizontal: 7.75” x 4.87”
1/3
$640
$720
$825
$900
Square: 5.12” x 4.87” Vertical: 2.5” x 9.88” Horizontal: 7.75” x 3.12”
1/4
$495
$590
$660
$775
Vertical: 3.67” x 4.87”
1/6
$335
$380
$425
$495
Vertical: 2.5” x 4.87” Horizontal: 5.12” x 2.37”
1/9
$250
$310
$335
$360
Vertical: 2.5” x 3.19”
Back Cover
$2270
$2915
$3200
$3835
See full page sizes.
Full Page Premium (page 2, 3 or inside back) ½ Page Premium (page 2, 3 or inside back)
$1840
$2150
$2300
$2765
See full page sizes.
$1055
$1190
$1270
$1520
See half page sizes.
PRODUCTION DETAILS *RATES: We provide free graphic design services if needed. For Guaranteed Placement add 20%. For Premium Placement add 15%. All rates are cost per insertion and include 2 rounds of revisions (additional revisions are $25 each). Late ads are subject to production costs of $50 per hour with a 1 hour minimum. Ads are created precisely to your specifications. Expert photo editing (removing background, sharpening contrast, lightening or darkening) is available at regular graphics rate. Most importantly, we must create an effective, intelligent and appealing ad for your business. DEADLINES: Space th th reservation is the 10 of the preceding month. Camera-ready art is due by the 15 of the preceding month. SUBMISSION REQUIREMENTS: Electronically Submitted Art: MAC or PC compatible, CMYK, 300 dpi (glossy pages, 150-line). Programs: InDesign, Photoshop, Illustrator, Pagemaker, Quark Xpress. Photos: 300 dpi, .pdf, .tif, .eps, .jpg. Line Art: 600 dpi, .pdf, .tif, .eps, .jpg. All links provided or embedded, and fonts included and outlined.
www.sacramentoparent.com | 530.888.0573
BE SEEN AT SACRAMENTOPARENT.com
SacramentoParent.com has the biggest online audience among local family sites in the Greater Sacramento area.* This is fantastic news! Let us connect you with your target audience 24/7 through digital advertising. SAMPLE WEB AD (display size: 300 x 250 dpi)
rates per month web ad trending article
home page $350 $150
calendar page $350 —
all other $200 —
Call for placement and addon options! We’d be happy to tailor a program just for you!
We’ll report back to you with clicks, so you’ll know exactly how your ad is performing! Want to be included in our Online Guides & Resources? Call to be added to our year-long listing for FREE! Get noticed by local families! online guide upgrade options: (one time investment, year-round exposure) Party Camps Childcare + Preschools Education + Enrichment Afterschool Activities Private Schools Public + Charter + Homeschool www.sacramentoparent.com | 530.888.0573
featured listing $50 $50 $50 $50 $50 $50 $50
add logo $25 $25 $25 $25 $25 $25 $25
extended description $25 $25 $25 $25 $25 $25 $25
live link $50 $50 $50 $50 $50 $50 $50
*source: compete.com
Call us! Let us help you find what will work best for your business and your budget!
E-NEWS + SOCIAL MEDIA
First impressions mean everything, especially in marketing, but they have to be sustained. Your message should be reinforced–many times, through multiple channels. Email and social media are key advertising and marketing tools that can take your business to the next level. We will ensure that your brand is visible to potential clients with our sizeable local reach. The e-news is a breath of fresh air for parents. They find fun activities for the week ahead, exclusive giveaways, fun crafts, parenting tips and more. New and engaging content creates interest and drives subscribers to our homepage, where we offer even more opportunities to reach your audience. E-News Rates Size 1x 2x Square 300 x 250 $ 155 $ 130 Banner 468 x 60 $ 205 $ 180 Dedicated E-News $ 310 *Art work is due by the Tuesday prior to the scheduled e-newsletter. Cost is per insertion.
3x $ 105 $ 155
Facebook & Twitter
We’ve got fans and followers: thousands of them, and our reach is growing every day! The feedback from fans is incredible, timely and affordable. Engaging with your prospective client audience will help you appeal and create a message that will resonate with them. Facebook.com/SacramentoParent Twitter.com/SacParentMag *Social media posts start at $55.
Always Driving Traffic to You Linked ads in our e-newsletters, online guides, and our homepage help your presence on the web driving more traffic to your site. You’ll see more conversations and visibility in search engines to help you reach your organizations goals. People like to work with people who they know, like and trust.
www.sacramentoparent.com | 530.888.0573 Call us for customized options and helpful tips, we’re here to assist you in reaching your goals!