Sam Lane
Extended Practice
OUGD603
Wigan Little Theatre
Background
Target Audience / TOV
Wigan Little Theatre is a small, independent and intimate 230-seater theatre located in the centre of Wigan town with history dating back to 1943. It is a vibrant historic and beautiful building where you can enjoy both contemporary and traditional theatre and much more. The theatre is an exciting, friendly and vibrant place.
The Target Audience is primarily people who are based in the North West, so the tone of voice must reflect this. This could be enhanced by making the promotional material surrounding the brand specific to the Wigan region. The Target age is varied as their is a massive variety in performances. They often tend to be families though, including children which needs to be considered.
Brief Outline
Deliverables
A Full Rebrand of Wigan Little Theatre. The most important thing is to keep the traditional values of the theatre but express them in a much more contemporary way. The original logo must be treated with care and updated in a professional way, that still politely considers the history of it’s original design. As the current has lasted over 50 years, the new logo must reflect the old and be able to be timeless enough to last another 50 years or more. The logo must be applied to all Web and Print based collateral and a design template must be created for the promotion of the theatre and it’s events in order to be easily adaptable for future reference. This includes ticket design, poster design and other promotional material.
- Brand Guidelines - Promotional Material (Posters / Postcards) - Tickets & Guides - Wayfinding - Web Presence
01/11