MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: It’s Great Up North (End of Year Show
Module Leader/Tutors: Amber Smith,
Proposal) Collab w/ Sam Hoh & Chris Shuttleworth
Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context / Brief Proposed Branding and Identity for Leeds College of Artʼs End of Year Show. They are looking for students to create something that is impactful, grabs attention, but also describes the college ethos, hints at what we haveå to offer and shows that we are creative.
Target Audience The target audience is creatives from around the Yorkshire area and even further. Younger students who are looking at maybe doing a degree at the college, as well as friends and family of current students. Itʼs important to consider all of these different target audiences in order to not offend anybody, and also try and intrigue and relate to everybody.
Tone Of Voice The tone of voice needs to appeal to creatives, so therefore it can be quite humorous or even tongue-in-cheek. Copy Writing will plat a large part of creating the Tone of voice.
Evidence – for this project students should submit - A Large Scale Campaign Applied to External Advertisments - A Physical Invite - An E-Invite - Wayfinding
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014