Sam Lane
Extended Practice
OUGD603
It’s Great Up North
Brief / Background
Tone of Voice
Proposed Branding and Identity for Leeds College of Art’s End of Year Show. They are looking for students to create something that is impactful, grabs attention, but also describes the college ethos, hints at what we haveå to offer and shows that we are creative.
The tone of voice needs to appeal to creatives, so therefore it can be quite humorous or even tongue-in-cheek. Copy Writing will plat a large part of creating the Tone of voice.
Target Audience The target audience is creatives from around the Yorkshire area and even further. Younger students who are looking at maybe doing a degree at the college, as well as friends and family of current students. It’s important to consider all of these different target audiences in order to not offend anybody, and also try and intrigue and relate to everybody.
Deliverables - A Large Scale Campaign Applied to External Advertisments - A Physical Invite - An E-Invite - Wayfinding
01/08