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Case Study 03. Factory Records
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Background Factory Records was a Manchester based British independent record label, started in 1978 by Tony Wilson and Alan Erasmus, which featured several prominent musical acts on its roster such as Joy Division, New Order, A Certain Ratio and James.
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Brand Factory Records used a creative team (most notably record producer Martin Hannett and graphic designer Peter Saville) which gave the label and the artists recording for it, a particular sound and image. An instantly recognisable BRAND. The label employed a unique cataloguing system that gave a number not just to its musical releases, but to artwork and other objects, as well.
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Factory based Imagery Factory created an image which was based on using “Factory” inspired imagery. this is personified in their main logo which itself was a Factory blowing out smoke. They used lots of imagery such as workers wearing ear muffs along with the slogan “Use Hearing Protection” to help promote music in such a new and stand out asthetic.
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Colour & Style A lot of Red and black wasused which was based on “Factory� and working mans tape. Also associated with Diggers and building Sites due to high visibility. This really made the brand stand out against everything else. The brand was applied to everything from promo material (left) nightclub interiors to members cards (right).
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Product There were many bands under the Factory label and also many different styles, but they all felt as one within the overarching Factory brand. This was through use of logos, type and colour to create a distinct movement.