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Case Study 06. Das Pop
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Concept Das Pop released a series of Vinyls under the design direction of Big Active. Each design was based around the central logo of the band, but was customised to relflect elements within the song every time. This concet was taken even further by sleling blanc logo sleeves with the logo and allowing the customers to customise their own using whatever they chose to. Great concept.
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Logo as Stoke You can see in these two seperate releases by two different bands how the brand can be applied consistantly whilst still giving off a different vibe for each artist. Here a stroked version of the logo is applied over imagery , in different colours to relate.
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Single Releases As you can see form these two single releases, the layout is exactly the same, and the logo takes up the majority of the vinyl. It’s whats inside that alters. The logo is used as a window and different designs are dropped in every time, whether that be pattern based, illustration or photography based.
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Customisable Sleeves As you can see for the “Try Again� single release, a limited edition of customisable sleeves were created with the design in white on black. This give customers the chance to customise their own experience using whatever they deemed fitting. Photograph Cutouts and Coloured Pens are shown here.