Bacardi - Responsive

Sam Lane

Bacardi Original Spiced Rum

Bacardi Original Spiced Rum Bacardi Original Spiced Rum is a proposal for a brand new Spiced Rum based on the history and heritage of the Company and founder Ron Bacardi.

The Rum is aimed at 18 - 24 year old males and will be distributed in both a bar and retail environment. The drink and advertisment campaign is very much based on traditional connoatations of men drinking spirts and the life of sailors as the product travels in distribution from Cuba to the UK.

YCN

2013

01/06

Sam Lane

Bacardi Original Spiced Rum

Product & Packaging In realtion to this idea, the packaging is very much a modern take on traditional formats. The wooden crate is used for display and is to represent that of what would have been sent across seas to protect the product inside. This has been directly influenced by aspects of original Bacardi Packaging

The wooden crate could be used in a number of different ways in a bar environment. The box could be used as a means of display, behind the bar which would instantly gain the young males attention. The drinks can be served as a set, in the crate, to help encourage groups of males to order.

YCN

2013

02/06

Sam Lane

Heritage, in a bottle.

The promotional campaign focusses on the front profile of the bottle and glass, which helps give the customer an idea of the drinking experience they will encounter. The colours and layout help represent history in a modern way. The colours are directly influenced from Bacardi’s logo and are toned down to suit the modern vintage feel.

Bacardi Original Spiced Rum

YCN

2013

03/06

Sam Lane

Bacardi Original Spiced Rum

Heritage, in a bottle.

Here you can see how the Advertisement campaign would funtion in context. The front profile of the bottle and glass helps give the customer an idea of the drinking experience and the colours and layout help represent history in a contempory way

The tagline ‘Heritage in a bottle’. will help reconnect the younger audeince with the traditons of the company. It makes the product seem like it’s been picked out of a different era and transported to today, which adds a touch of luxury and history.

YCN

2013

04/06

Sam Lane

Bacardi Original Spiced Rum

Website The webiste will re-inact the inside of the wooden crate, with different items that are demonstrated in this illusrated form.

The icons will be clickable which will bring up a smaller white box which will contain content on different aspects of the product.

Designing for Social Media websites is becomeing more and more part of the parcel, with online identity. Here, the brand fits within the constraints of Facebook. A Banner and profile image was created to work together to aid promotion. There is also example compettions to show how this product will unfold across the website.

YCN

2013

05/06

Sam Lane

Cocktail App The App idea will be used to help promote the new product through the use of cocktails recipes, playing on the idea of ‘impressing the ladies’ with your skills.

The App will be a scrolling interaction where you simple slide your finger left to move through the different recipes. The Brand and Identity is consistant throughout.

Bacardi Original Spiced Rum

YCN

2013

06/06