MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Akin Bolaji Osun - Branding, Identity &
Module Leader/Tutors: Amber Smith,
Lookbook
Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Akin Bolaji Osun is a third year fashion student and soon to be graduate at Leeds College of Art. He is looking for a personal and professional brand and identity for him as a Fashion Design Graduate including Web and Print based collateral for his own Identity and his latest Fashion Range.
Brief or Tasks His Personal Brand will include a logo and a solid identity including a corporate typeface and colour scheme, which will be applied across a full range of stationary, print collateral and products necessary for personal and professional use. His latest Fashion Range will be a three-way collaboration with the Fashion Designer himself, a Photographer and myself to Brand, Art Direct and style the Range and create a finished Look book and Web Presence for the Range.
Preparation/Research suggestions Ongoing meetings will have to take place between the designer, Bolaji and other creative’s included to make sure everybody is on the same page creatively. An idea and basic research for the Logo has been supplied by Bolaji, which will have to be worked with and taken into consideration before designing. Further research will have to be supplied by Bolaji about what kind of Designer he is and further meetings will make sure of this. Frequent Research into Exsisting work and influence will have to take place by myself and Bolaji.
Evidence – for this project students should submit Regular Blog Posts on Process & Experimentation. Brand and Identity applied across a range of Print and Web based Deliverables including Logo, Corporate Typeface, Colour Scheme, Business Card, Letterhead, Comp Slip etc. Branding applied to Final Fashion range including Garments, Hangers and Vinyl Stickers for Final Show. A Lookbook Publication (Digital Version and Printed Version
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014