MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Erik Kessels (Creative Networks)
Module Leader/Tutors: Amber Smith,
Andy Lodge, Simon Harrison, Phil M Module Credits: 60
Weighting of Brief within Module: 100%
Background As part of Creative Networks, Designer, Idea Maker, Collector and Curator Erik Kessels came to do a talk about some of his work and I was asked to do the branding for the event. Creative Networks hold a series of events by current inspirational speakers which involves a social ʻNetworkingʼ platform for creative followed by an inspirational talk by a guest speaker. I have been chosen to lead the design for the upcoming Creative Networks events.
Brief the brief is to create branding and identity for the Erik Kessels talk at Leeds College of art which will include at least a series of posters and other promotional material as well as decoration which will ultimately transform the college canteen for one night only.
Target Audience / Tone Of Voice The target audience for this event are students of Leeds College of Art, fans of Erik Kessels and Creatives in general so the design must be catered towards this.
Evidence – for this project students should submit - A Series of Posters - Digital Files / Gifs to accompany the Posters - Wall Vinyl / Spatial Design
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014