It's Nice That - Responsive

___Sam Lane

___Feel Good Drinks Co.

___YCN 2013

___Sam Lane

___It’s Nice That

It’s Nice That is a publishing platform founded in 2007 by a student at Brighton University. Devised to champion creativity across the art and design world, It’s Nice That places emerging practitioners and famous names side-by-side.

It’s Nice That’s audience has developed dramatically over the past few years – reaching everyone from freshers to creative directors.

However, students have always been an integral part of the organisation’s DNA, and It’s Nice That now want new and exciting ways to stay engaged with their original audience.

I decided to make an Iphone App because as an at student, I feel that this smart phones are an evergrowing, intergral part of this generation. It’s an instant way to grab their attention.

___The Brief

___Sam Lane

____Dock Icon For the icon, i wanted to keep it really simple. I used the icon that ‘It’s Nice That’ uses throughout their whole online platforms such as their website, Facebook and Twitter in order to keep this consistant. This will not only make sure that the app fits in seamlessly with the business but also fit well within the Iphone (or Android) set of icons whilst also being instantly recognisable.

___It’s Nice That

___App Interface

___Sam Lane

____Landing Page This is the landing page for the application. I kept it clean cut using these laid out boxes as the buttons to the different elements of the app. I took certain colours from the ‘It’s Nice That’ website, then mixed them with other colours that I felt were not only relevant to the company, but also created a nice balance across the screen together as well as representing the different areas of collective art and design.

___It’s Nice That

___App Interface

___Sam Lane

___It’s Nice That

____Things Things is a section of the ‘It’s Nice That’ website which I feel is particularly interesting to students and the contemporary art and design scene. This section offers a collection of ‘things’ each month that is on trend. This normally includes, magazines, zines, publications, prints, clothing and events and is updated regularly.

I wanted to keep the look consistant throughout the whole application so decided to use the same layout for every subpage within the app, but each tittle would remain in the same place as the home page. The sections would be constantly updated and you can click through the posts which would take you onto some information you can read about the ‘things’ of the week as well as more photographs of the products. You can see more clearly in the mock-ups how this would work.

___App Interface

___Sam Lane

____Features Features is again taken primarily from the website but condensed into app form. the sections will be updated on a regular business but keep the same shape with the larger sections being taken by the more popular articles. This will keep users updated on innovative art and design from around the world on a day-to-day basis.

___It’s Nice That

___App Interface

___Sam Lane

____Bookshelf The bookshelf section is where famous artists and creatives show and tell their personal bookshelves. This is informative to let the users know what books are out there to inspire and also is a bit of fun to look into a certain part of an artists life, through their bookshelf.

This, again, will take the same layout. When you hover (scroll) over the articles, the images will turn from black and white to colour in a ‘rollover image’ style.

___It’s Nice That

___App Interface

___Sam Lane

____Student of the Week/Month Another relevant section that would be included is the ‘Student of the Week’ feature. This will be frequently updated anf feature work from inspiring students from across the world.

This will encourage other students by seeing what other students are doing outside of their own studio.

___It’s Nice That

___App Interface

___Sam Lane

____Opinion Opinion is the section where the audience (primarily students) can have their say. There will be topics that are updated regularly that students can get involved with, opening more creative and intellectual debates across the world of art on a much younger basis.

___It’s Nice That

___App Interface

___Sam Lane

____Advertisments The advertisments are clea cut and simple. They get the message across and show elements of the App that could be apealing to that kind of audience.

___It’s Nice That

___Promotion

___Sam Lane

____Student Posters I thought that in the confindments of a school or university, where students are based, more abstract posters would be more likely to stand out and appeal to them, especially creatives. I created these colourful posters to catch students attention amongst the hussle and bustle.

___It’s Nice That

___Promotion