___Sam Lane
___Feel Good Drinks Co.
___YCN 2013
___Sam Lane
___Feel Good Drinks Co.
Re-design the Labels for the Feel Good Drink Range. The brand name is clear in the fact they are offereing tasty, healthy, drinks. There needs to be a correct balance between the communication of healthy drinks and making people smile and feel good. Simple, uncluttered pack design is best and designs are constantly evolvoing. Focus on the labels not the bottle shapes. The target Audience is 16-34 Adults who are happy to pay a little more for a healthy tasty soft drink.
___The Brief
___Sam Lane
____Logo The Re-Branded logo for the company provides a sleek new look. The message is still there plain and simple, but now gives off a more proffesional appearance to appeal to the target audience.
___Feel Good Drinks Co.
___Logo & Brand
___Sam Lane
____Fruit Range Logo The New Labels will be consistant with minimalist shapes used to represent each of the different fruit flavours available. These logo’s will be combined with the brand logo to create the labels.
___Feel Good Drinks Co.
___Logo & Brand
___Sam Lane
____350ml Plastic PET Bottles The Smaller plastic bottles will be wrapped in an all over label. The label will be white, but thin enough enough that you can still see the colour through it. There will be q transparent section of the label, where you can see the colour fo liquid housed inside, putting the focu more on the goodness inside the drink.
___Feel Good Drinks Co.
___Logo & Brand
___Sam Lane
____350ml Plastic PET Bottles The new Logo wil be the focu of attention on the front of the bottle, this will be placed vertically, and remain in the smae place throughout all bottles. The logo will always be bright white using the colour fo the drink as a backdrop. The label information on the back will also be white, keeping to the minimalist theme. All information will be containted within the transparent fruit sape of the label.
___Feel Good Drinks Co.
___Logo & Brand
___Sam Lane
____ 750ml Glass Bottles The larger glass bottles will take on the consistant style of the smaller bottles. They will be plastic shrink wrapped tight to the bottl. The logo will be slightly larger and there will also be a paper tab over the lid with the flavour of the drink.
___Feel Good Drinks Co.
___Logo & Brand
___Sam Lane
____ 750ml Glass Bottles The back will take on the same consistant style of the smaller bottles. Bright white ink on clear plastic.
___Feel Good Drinks Co.
___Logo & Brand
___Sam Lane
____ Kids Cartons The kids range will take the form of smaller cartons. Thre is a consistnat style from the main range with a slighlty more illustrative approach. This way, it can stand out to the adults who are purchasing the producrs, but also appeal enough to children for them to enjoy.
___Feel Good Drinks Co.
___Logo & Brand
___Sam Lane
____ Kids Cartons The available ranges would be orange, pineapple and banana and blackcurrents, apples and grapes.
___Feel Good Drinks Co.
___Logo & Brand