01 / 05
Concept & Research
What Is Good?
Design Practice 2
OUGD505
Sam Lane
I researchied into British Independant Film and how it is portrayed in the UK and also to other conountries. Most Independant Films are failrly low budget with most of the funding coming from The BFI (British Film Institute) of the UK Film Council, both of which are funded by the government, but work on very tight budgets.
British Independant Film
I also looked into some of the most iconic British Independant Films. Films such as Lock, Stock and Two Smoking Barrels, This Is England and Trainspotting. I thought about how these can be used to promote an event, oth inside and outside of our country.
Classic British Films
I also looked at working Film Festivals across the world to get some inspiraation but to also see what they are doing right and wrong, and what hasn’t been done before. This will help push my concept to it’s boundaries.
Exsisting Film Festivals
My Idea is to re-brand the British Independant Film Festival. This ‘Mod’ look is a little but old a cliche and a fresh approach with a more solid concept and more unique identity may be just what they need. I have emailed the founded of the festival who is interested in my ideas. They are working on a smal budget so thinking about low-budget unique products and ideas is vital.
The British Independant Festival
02 / 05
Research & Branding
What Is Good?
Design Practice 2
OUGD505
Sam Lane
I researched into exsisting Film Festival in the UK and worldwide to see what worked well and what didn’t. This also give me a clear idea of possible product range, and larger scale conecpts and products that haven’t previously been achieved.
Exsisting Film Festivals
There in generally a lot of meaning behind the branding and logo’s behind Film Festivals. This could be cultural or directly related to film such as the films bars in the second image and the RGB colour scheme in the third image.
Logo
I feel that colour is important to consider. It has to has some meaning to the ideaologies of the festival but also be unique enough to be instantly recognisable and create a solid identity that goes beyond a logo.
Colour
I chose neon pink and black because this realtes to British Heritage within the Punk and Mod history which is a massive part of the British Independant Film Industry. It is also a colour that is unique, making the fetival stand out and leave a lasting impression on people.
Concept.
03 / 05
Range
What Is Good?
Design Practice 2
OUGD505
Sam Lane
I wish to create a range of posters and other promotional material. This could be in the form of stickers, bags, t-shirts etc. The poster will be paper craft to help them stand out and keep costs down.
Poster & Promotion
The product range will be extended further though the use of popular products found at a festival. This will help build up an idenity through th use of colour and branding.
ID Tags, Wristbands, Gift Shop
The editorial aspect of the product range will be introduces through promtional booklets, features, schedules and reviews.
Editorial
I will also include tickets, schedules and wayfinding maps into the range. I will experiement with this through the use of paperdraft and perforation/ binding techniques.
Tickets, Schedules & Maps
04 / 05
Range
What Is Good?
Design Practice 2
OUGD505
Sam Lane
I want to start thinking about creating a much stronger concept. Crating an event and an experience as apose to jsut design. The ‘Paint Party’ idea is just one possibilty that is fairly inexpensive and helps promote the brand through colour in a unique event that leaves a lasting impression.
Paint Party / Promotion
Fitting with the colour scheme, working out how this can work in favour of wayfinding systems on a much larger scale.
Wayfinding
As this is an exhibition/festival, It is important to portray a clear idea of how the brand and identity can be applied to a wider range of products. I’ve been looking into interiors and set designs to see how this can make the design into a unique experience.
Set Design / Interiors
Here are some examples at how pink black and white can be ttransfered across web based deliverbales. Both websites and Iphone Applications.
Web Design
05 / 05
Processes
What Is Good?
Design Practice 2
OUGD505
Sam Lane
I’ve been looking into some paper craft and formats that may be suitable for my concept. Things that are able to achieve on a low budget but that leaves a lasting impression. 3D tpye, paper craft posters or interesting and innovative folding techniques.
Paper Craft
UV Glow in the dark paint is something that I have been researching into. This fits seamlessly with my concept that films are shown in the dark. This is faily expensive to apply in screen printing inks, but there are cheaper alternatives such as spray paint.
UV Paint & Screen Print
Black ink on neon pink stock is a cheap and effective way of portraying the idea of the brand across a range of products whilst dealing with a low budget. There are also interesting techniquees that are failry cheap to achieve such as hole -punching or laser cutting to create type and perferation.
Neon Stock & Perferating
Projection is a big part of cinema and anamorphic design fits in with this idea perfectly, whilst also creating a low-budget, lasting impression for promotional purposes.
Anamorphic / Projection