Sam Lane
Sam Lane is a conceptual driven Graphic Designer and creative thinker who is specialised in branding and art direction. His practice focuses on creating honest and clear communication that carefully considers both auidence and tone of voice.
Personal Statement
Sam Lane
Wigan Little Theatre
Sam Lane
Branding and Art Direction for Wigan Little Theatre; A small, independent and intimate 230-seater theatre located in the North-West of England. The theatre is home to a mix of Traditional and Contemporary style theatre, so the brand needed to reflect this. This was achieved with a new brand system, a playful colour scheme and a light-hearted copy-led campaign which targets an audience specifically based in the North West of England by using common phrases and local dialect.
Wigan Little Theatre
Sam Lane
Transitional Brandmark
Wigan Little Theatre
Sam Lane
Transitional Brandmark
Wigan Little Theatre
Sam Lane
Brand System
Wigan Little Theatre
Sam Lane
Brand System
Wigan Little Theatre
Sam Lane
Brand System
Wigan Little Theatre
Sam Lane
Business Cards
Wigan Little Theatre
Sam Lane
Business Cards
Wigan Little Theatre
Sam Lane
Promotional Material
Wigan Little Theatre
Sam Lane
Promotional Material
Wigan Little Theatre
Sam Lane
Promotional Posters
Wigan Little Theatre
Sam Lane
Promotional Material
Wigan Little Theatre
Sam Lane
Promotional Material
Wigan Little Theatre
Sam Lane
Promotional Material
Wigan Little Theatre
Sam Lane
Promotional Material
Wigan Little Theatre
Sam Lane
Promotional Material
Wigan Little Theatre
Sam Lane
Tickets
Wigan Little Theatre
Sam Lane
Tickets
Wigan Little Theatre
Sam Lane
Merchandise
Wigan Little Theatre
Sam Lane
Merchandise
Wigan Little Theatre
Sam Lane
Merchandise
Wigan Little Theatre
Sam Lane
Merchandise
Wigan Little Theatre
Sam Lane
Promotional Postcards
Wigan Little Theatre
Sam Lane
Promotional Postcards
Wigan Little Theatre
Sam Lane
Promotional Postcards
Wigan Little Theatre
Sam Lane
Promotional Posters
Wigan Little Theatre
Sam Lane
Laugh a Little
Wayfinding
Wigan Little Theatre
Sam Lane
Learn a Little
Wayfinding
Wigan Little Theatre
Sam Lane
Live a Little
Wayfinding
Wigan Little Theatre
Sam Lane
Wayfinding
Wigan Little Theatre
Sam Lane
Wayfinding
Wigan Little Theatre
Sam Lane
Wayfinding
Wigan Little Theatre
Sam Lane
Responsive Website
Wigan Little Theatre
Sam Lane
Responsive Website
Wigan Little Theatre
Sam Lane
B
The British Independent Film Festival
Sam Lane
A bright new re-brand for The British Independent Film Festival. As the Festival is fairly unknown with lack of funding, the idea was to create something innovative that would grab attention and connect with the British Public instantly in order to promote the Festival and Independent Film in Great Britain. This was achieved through the use of a bold colour scheme along with a copy-led campaign that has a very ‘tounge-in-cheek’ British approach to it.
Wigan Little Theatre
Sam Lane
Copy-Led Campaign
BIFF
Sam Lane
Printed Ephemera
BIFF
Sam Lane
Listings & Invitation
BIFF
Sam Lane
Business Cards
BIFF
Sam Lane
Business Cards
BIFF
Sam Lane
Wristbands
BIFF
Sam Lane
Wristbands
BIFF
Sam Lane
Wristbands
BIFF
Sam Lane
Invitation
BIFF
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Invitation
BIFF
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Press Pass
BIFF
Sam Lane
Tickets
BIFF
Sam Lane
Tickets
BIFF
Sam Lane
Guidebook
BIFF
Sam Lane
Tote Bag
BIFF
Sam Lane
Internal Wayfinding
BIFF
Sam Lane
Internal Wayfinding
BIFF
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Internal Wayfinding
BIFF
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Internal Wayfinding
BIFF
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External Promotion
BIFF
Sam Lane
External Promotion
BIFF
Sam Lane
External Promotion
BIFF
Sam Lane
Event
BIFF
Sam Lane
Event
BIFF
Sam Lane
Adventure Films
Sam Lane
Branding and Art Direction for Adventure Films, a Creatively-led Independent Film Production Company based in Luxembourg. A custom stencil-like rounded logo has been created which is unique to the Adventure brand along with a bold colour scheme, industrial like qualities and a light-hearted copy-led campaign that uses famous quotes from films to try and help make the clients feel like they are part of the adventure.
Wigan Little Theatre
Sam Lane
Brandmark
Adventure Films
Sam Lane
Brand Guidlines
Adventure Films
Sam Lane
Printed Collateral
Adventure Films
Sam Lane
Business Cards
Adventure Films
Sam Lane
Business Cards
Adventure Films
Sam Lane
Client Portfolio
Adventure Films
Sam Lane
Client Portfolio
Adventure Films
Sam Lane
Client Portfolio
Adventure Films
Sam Lane
Promotional Postcards
Adventure Films
Sam Lane
Image Treatment
Adventure Films
Sam Lane
Responsive Website
Adventure Films
Sam Lane
Responsive Website
Adventure Films
Sam Lane
Responsive Website
Adventure Films
Sam Lane
Responsive Website
Adventure Films
Sam Lane
Krowen Bold
Sam Lane
Kröwen Bold is a playful, yet organised sans serif typeface with tons of character. Designed using specially consructed grids, Kröwen bold is a unique typeface with a personality of it’s own. The shapes are constructed of mainly circles and 120 degree cut off- angles. To showcase the typeface, a Specimen Booklet was created along with other printed ephemera which helps show it in context.
Kröwen Bold
Sam Lane
Data Collection Stages
Krรถwen Bold
Sam Lane
Brand Guidlines
Krรถwen Bold
Sam Lane
Hand Rendered Stages
Krรถwen Bold
Sam Lane
Hand Rendered Stages
Krรถwen Bold
Sam Lane
Hand Rendered Stages
Krรถwen Bold
Sam Lane
Hand Rendered Stages
Krรถwen Bold
Sam Lane
Type Specimen
Krรถwen Bold
Sam Lane
Type Specimen
Krรถwen Bold
Sam Lane
Type Specimen
Krรถwen Bold
Sam Lane
Type Specimen
Krรถwen Bold
Sam Lane
Type Specimen
Krรถwen Bold
Sam Lane
Type Specimen
Krรถwen Bold
Sam Lane
Type Specimen
Krรถwen Bold
Sam Lane
Type Specimen
Krรถwen Bold
Sam Lane
Custom Stencil
Krรถwen Bold
Sam Lane
Krowen Bold
Sam Lane
Branding and Identity for Mobile Photographer, Eleanor Finch, who is based in the North West of England. A Logo, Identity, Corporate Typeface and Colour Scheme was applied across a range of Print and Web based deliverables. The logo, in it’s most simplest form, emphasises the frame and lens of the camera. The colour and conversational tone was carefully crafted to appeal to the specific target audience.
Eleanor Finch Mobile Photography
Sam Lane
Brandmark
Eleanor Finch
Sam Lane
Business Cards
Eleanor Finch
Sam Lane
Stationary
Eleanor Finch
Sam Lane
Image Treatment
Eleanor Finch
Sam Lane
Brandmark
Eleanor Finch
Sam Lane
Promotional Material
Eleanor Finch
Sam Lane
Image Treatment
Eleanor Finch
Sam Lane
Stationary
Eleanor Finch
Sam Lane
Stationary
Eleanor Finch
Sam Lane
Image Treatment
Eleanor Finch
Sam Lane
Responsive Website
Eleanor Finch
Sam Lane
Responsive Website
Krรถwen Bold
Sam Lane
Krowen Bold
Sam Lane
Bacardi Original is a Winning Entry for the YCN Student Awards. The brief asked to promote Bacardi to 18-24 year old males in a bar environment by creating a concept for a new drink and / or advertisment campaign. Bacardi Original is a spiced rum, which has been created from ‘secret’ traditional recipes. The branding of the product is very much inspired by the history and heritage of the company and this is shown through visuals, product and packaging.
Bacardi Original
Sam Lane
Brandmarks
Bacardi Original
Sam Lane
Brandmark
Bacardi Original
Sam Lane
Product & Packaging
Bacardi Original
Sam Lane
Product & Packaging
Bacardi Original
Sam Lane
Product & Packaging
Bacardi Original
Sam Lane
Product & Packaging
Bacardi Original
Sam Lane
Product & Packaging
Bacardi Original
Sam Lane
Product & Packaging
Bacardi Original
Sam Lane
Product & Packaging
Bacardi Original
Sam Lane
Product & Packaging
Bacardi Original
Sam Lane
Product Campaign
Bacardi Original
Sam Lane
Product Campaign
Bacardi Original
Sam Lane
Product Campaign
Bacardi Original
Sam Lane
Product Campaign
Bacardi Original
Sam Lane
Grat Britain
Sam Lane
If Scotland was to leave Great Britain and become Independent, what would the Union Jack look like? A Self initiated Hypothetical Re-brand of a possible new Great Britain. A realistic evolution of the Flag was implemented, along with a new Brand and Campaign which helps to sell Britain back to the new Great British public in a very British ‘tounge-in-cheek’ way.
Great Britain
Sam Lane
Brandmark
Great Britain
Sam Lane
Brand Guidelines
Great Britain
Sam Lane
Flag in Context
Great Britain
Sam Lane
Flag in Context
Great Britain
Sam Lane
Flag in Context
Great Britain
Sam Lane
New Britain, Just as Great.
Tagline
Great Britain
Sam Lane
Tagline / Campaign
Great Britain
Sam Lane
Tagline / Campaign
Great Britain
Sam Lane
Tagline / Campaign
Great Britain
Sam Lane
Tagline / Campaign
Great Britain
Sam Lane
Tagline / Campaign
Great Britain
Sam Lane
Sport & Lifestyle brandmark
Government & Royalty brandmark
Secondary Brandmarks
Great Britain
Sam Lane
Secondary Campaign
Great Britain
Sam Lane
Secondary Camapign
Great Britain
Sam Lane
NescafĂŠ Azera
Sam Lane
Product Innovation for Nescafé Azera in the form of a brand new zip-lock packaging mechanism which helps the users keep their coffee fresher, for longer at home, whilst also making it easier for transportation to the workplace. As well as the product innovation, the packaging design and layout has been modified in order to push the differentiation of the variety of products using a bold colour scheme and ‘flavour bar’. This is accompanied by a fully integrated promotional campaign, in print, in-store and across Social Media.
Nescafé Azera
Sam Lane
Product Pack Shot
NescafĂŠ Azera
Sam Lane
Product Pack Shot
NescafĂŠ Azera
Sam Lane
Product Pack Shot
NescafĂŠ Azera
Sam Lane
Product Pack Shot
NescafĂŠ Azera
Sam Lane
Product Pack Shot
NescafĂŠ Azera
Sam Lane
Product Pack Shot
NescafĂŠ Azera
Sam Lane
Social Media Campaign
NescafĂŠ Azera
Sam Lane
Social Media Campaign
NescafĂŠ Azera
Sam Lane
In-Store Promotion
NescafĂŠ Azera
Sam Lane
In Store Promotion
NescafĂŠ Azera
Sam Lane
External Promotion
NescafĂŠ Azera