Brief 06 _ Portfolio Printed

Page 1



Personal Statement

Branding and Art Direction for Adventure Films, a Creatively-led Independent Film Production Company based in Luxembourg. A custom Logo and typeface was created alongside carefully considered copy to help make the company’s prospective clients feel like they are part of an ‘Adventure’. Art direction for Interior and Exterior of the studio was also applied as well as a Responsive Website and Portfolio.



Branding and Art Direction for Adventure Films, a Creatively-led Independent Film Production Company based in Luxembourg. A custom Logo and typeface was created alongside carefully considered copy to help make the company’s prospective clients feel like they are part of an ‘Adventure’. Art direction for Interior and Exterior of the studio was also applied as well as a Responsive Website and Portfolio.

Branding & Identity Art Direction Copy Writing Spatial Design







Branding and Art Direction for Wigan Little Theatre; A small, independent and intimate 230-seater theatre located in the North-West of England. With the original Brandmark being over 50 years old, it was important to handle the re-brand carefully. The old brandmark was disected and from this a brand system was created along with a playful colour scheme and a light-hearted copy-led campaign which targets a North-West specific audience.

Branding & Identity Art Direction Copy Writing Spatial Design Wayfinding



Adventure Films


Adventure Films


Adventure Films



A bright new re-brand for The British Independent Film Festival. As a low-budget, fairly unknown festival, the idea was to create something innovative that would grab attention and connect with the British Public instantly in order to promote the Festival and Independent Film in Great Britain. This was achieved through the use of a bold colour scheme along with a copy-led campaign that has a very ‘tongue-in-cheek’ British approach to it.

Branding & Identity Art Direction Copy Writing Wayfinding







A bright new re-brand for The British Independent Film Festival. As a low-budget, fairly unknown festival, the idea was to create something innovative that would grab attention and connect with the British Public instantly in order to promote the Festival and Independent Film in Great Britain. This was achieved through the use of a bold colour scheme along with a copy-led campaign that has a very ‘tongue-in-cheek’ British approach to it.

Branding & Identity Art Direction Copy Writing Wayfinding





A bright new re-brand for The British Independent Film Festival. As a low-budget, fairly unknown festival, the idea was to create something innovative that would grab attention and connect with the British Public instantly in order to promote the Festival and Independent Film in Great Britain. This was achieved through the use of a bold colour scheme along with a copy-led campaign that has a very ‘tongue-in-cheek’ British approach to it.

Branding & Identity Art Direction Copy Writing Wayfinding





A bright new re-brand for The British Independent Film Festival. As a low-budget, fairly unknown festival, the idea was to create something innovative that would grab attention and connect with the British Public instantly in order to promote the Festival and Independent Film in Great Britain. This was achieved through the use of a bold colour scheme along with a copy-led campaign that has a very ‘tongue-in-cheek’ British approach to it.

Branding & Identity Art Direction Copy Writing Wayfinding




Branding and Art Direction for Adventure Films, a Creatively-led Independent Film Production Company based in Luxembourg. A custom Logo and typeface was created alongside carefully considered copy to help make the company’s prospective clients feel like they are part of an ‘Adventure’. Art direction for Interior and Exterior of the studio was also applied as well as a Responsive Website and Portfolio.

Branding & Identity Art Direction Copy Writing Spatial Design




Branding and Art Direction for Adventure Films, a Creatively-led Independent Film Production Company based in Luxembourg. A custom Logo and typeface was created alongside carefully considered copy to help make the company’s prospective clients feel like they are part of an ‘Adventure’. Art direction for Interior and Exterior of the studio was also applied as well as a Responsive Website and Portfolio.

Branding & Identity Art Direction Copy Writing Spatial Design




Sam Lane

samlanedesign.co.uk

Graphic Design & Creative Direction

samlanedesign@hotmail.com + 44 (0) 7833 296 293


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