Lane.
Wigan Little Theatre
Branding & Promotion
Background
Target Audience / TOV
Logo/Name Development
“A real typeface needs rhythm, needs contrast, it comes from handwriting, and that’s why I can read your handwriting, you can read mine.” – Erik Spiekermann,
The Target audi
The concept behind the name is that we are literally “typecasting” people through the use of handwriting and typography. “Type” obviously realtes to the subject and “cast” relates to making a mold from somthing else.
Deliverables
Colour Scheme
- Datasheets & Rulebok for Collection & Analysis
The colour scheme for the branding is various shades of green on white and other pale pastel colours. This is to replicate the colours found in medical forms such as prescriptions to create a visual style for the experiment.
Graphology is the pseudoscientific study and analysis of handwriting, especially in relation to human psychology.
Brief Outline Graphology is an experimental service, which collates and collects various pieces of data. Including an analysis of personality traits through human handwriting, in order to create a functional and structured varied set of typefaces through the use of grids. The experiment will begin by gathering information from members of he public and entering it into a database for which the work will be generated. This information will be placed within a set of strict guidelines and logic based around personality and typography in order to create multiple outcomes. This experiment will work both physically and digitally, allowing much larger scope for a more varied demographic to get involved.
- A set of 4 Typefaces based on human personalities. - 4 Type Specimen Booklets for the Typefaces - 4 Unique Packs for each person including a stencil, book, posters and other various items realted to the experiment.
01/07