___Sam Lane
___Verify
___Brandng 2013
___Sam Lane
___Verify
Freelance work. A Corperate Identity for London based Data Protection Agency, Verify. Branding, Identity and Colour Scheme applied across a range of print and web based deliverables. Deliverables :Logo, Corperate Colour Scheme & Typeface, Letterhead, Compliment Slip, Envelope, Business Card & Website.
___The Brief
___Sam Lane
____Colour Palette Bringing in the original colours of the company, I found the correct Pantone swatch which was confirmed with the client to be used as the colour scheme throughout the entire business. These colours will be accompanied by black and white throughout the majority of the branding and material.
___Verify
___Colour Palette
___Sam Lane
____Corperate Typeface The typeface used both for the logo and headings / subheadings is Calibri Bold. Calibri regular will be used for most body copy.
___Verify
___Typeface
___Sam Lane
____Logo Speaking with the client, I was asked to create a logo where the ‘V’ in the name ‘Verfiy’ was a ‘tick’ to symbolise verfication. I was also asked to stick to a purple and white colour scheme. Everything else was free for me to play with.
___Verify
___Logo
___Sam Lane
____Logo Variations There are two variants of the main logo which can be used when the Client deems neccesary. This is to emphasise that the company is limited; so the abbreviation and and the full word is used.
___Verify
___Logo
___Sam Lane
____Stationary The stationary uses the simple colour scheme across all products. Generally, The front side of the stock will be white with purple and black text, whilst the back will be a solid purple colour. This helps make the company intantly recognisable with both logo and colour.
___Verify
___Stationary
___Sam Lane
___Verify
___Letterhead
___Sam Lane
___Verify
___Business Cards
___Sam Lane
___Verify
___Envelope & Compliment Slip
___Sam Lane
___Verify
___Across Platforms
___Sam Lane
____Website The website is very clean and corperate which reflects the business. Much like the printed stationary, The bulk of the website is black on white, with accents of the bright purple colour througout. The images are in a bar at the top, and will fade in and out to a new image. All imagaery will be black and white.
___Verify
___Website
___Sam Lane
____Website Some of the icons will have a purple and white gradient used and some of teh main buttons will also be bright purple, with a gradient to make them seem more three dimensional. The will be boxes and intereactive sections throughout.
___Verify
___Promotion
___Sam Lane
____Website The links and legal matter will be found at the bottom of the page along with links out to netwirk sites and other platforms.
___Verify
___Promotion
___Sam Lane
____Office I mocked up how the logo mght transfer into the working enviroment as well as digitially and through print. Here shown is the logo, business and website printed as vinyl and applied to the glass offfice doors and windows.
___Verify
___Sam Lane
____Business Cards The printed business cards are created by applying thw front and back printed onto white card, with the purple card sandwhiced in between.
___Verify
___Sam Lane
____Stationary The stationary was created as an example to show the client if they wanted to go down this route. Price plans was also sent out to see how much this would cost to producr on a much larger scale.
___Verify
___Sam Lane
____Stationary The stationary was created as an example to show the client if they wanted to go down this route. Price plans was also sent out to see how much this would cost to producr on a much larger scale.
___Verify