BRAND GUIDELINES
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TABLE OF CONTENTS MISSION STATEMENT & HISTORY
4
LOGO & WORKMARK
6
ICON
8
LOGO USAGE
9
ILLUSTRATIONS & CHARACTERS
10
TYPE & COLORS
12
APPLICATIONS
14
3
HISTORY Toco was born out of a love for sunshine filled days in the park with family. We wanted to build a brand around those feelings of joy, health, and contentamiento (contentment). While Toco is a new company, the feeling we bring to the neighborhood is one of nostalgia. We are excited to build new and meaningful relationships with the community and make our history one we all are proud of.
Toco invites you to be an
ACTIVE EXPLORER who wants to
LEARN, MAKE, PLAY, EAT & COME TOGETHER
OUR LOGO & WORDMARK
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OUR ICON
8
LOGO USAGE
9
ILLUSTRATIONS & CHARACTERS
10
11
TYPE & COLORS
MULTICOLORE REGULAR ABCDEFGHIJKLMNOPQR STUVWXY1234567890!?;: ABCDEFGHIJKLMNOPQR STUVWXY1234567890!?;: ABCDEFGHIJKLMNOPQR STUVWXY1234567890!?;: ABCDEFGHIJKLMNOPQR STUVWXY1234567890!?;: ABCDEFGHIJKLMNOPQR STUVWXY1234567890!?;: ABCDEFGHIJKLMNOPQR STUVWXY1234567890!?;: ABCDEFGHIJKLMNOPQR STUVWXY1234567890!?;: 12
CMYK 20 81 80 9
PANTONE 7599 C
RGB 227 175 84
Web ba4d3d
CMYK 13 62 64 1
PANTONE 7416 C
RGB 214 121 95
Web d77a5f
CMYK 11 32 78 0
PANTONE 142 C
RGB 227 175 84
Web e3ae54
CMYK 76 67 48 37
PANTONE 2379 C
RGB 61 66 81
Web 3e4252
CMYK 71 25 55 4
PANTONE 625 C
RGB 80 146 128
Web 4f9381
CMYK 0 2 8 0 / RGB 255 249 235 / Web fff9eb 13
APPLICATIONS
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17
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